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Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PENGGUNAAN E-COMMERCE DI ERA PANDEMI COVID-19 (Studi Kasus Pada Mahasiswa STIE Wijaya Mulya Surakarta) Edi Purwanto; Santoso Tri Prabawa; Tetyaranisa Kartika
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the variables of Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) that affect Consumer Buying Interest (Y) towards the use of e-commerce in the era of the covid-19 pandemic. This study used multiple linear regression which was analyzed using IBM SPSS 25 software, while the results of the regression equation obtained were Y =3.310 + 0.248 X1 + 0.105 X2 + 0.551 X3 + e. The data used is primary data using the entire population with the number of respondents as many as sixty-six students of STIE Wijaya Mulya Surakarta class of 2020/2021 Accounting and Management study program. The findings indicate that the Lifestyle variable (X1) tcount (2.526) > ttable (1.55), the hypothesis is accepted, which means that there is a partially significant effect on Consumer Buying Interest (Y). Perceived Behavioral Control (X2) tcount (1.133) < ttable (1.55), the hypothesis is rejected, which means that there is no partially significant effect on Consumer Buying Interest (Y). Motivation (X3) tcount (4.899) > ttable (1.55), the hypothesis is accepted, which means that there is a partially significant effect on Consumer Buying Interest (Y) on the use of e-commerce in the era of the covid-19 pandemic. The results of the F test obtained Fcount (20.946) > Ftable (9.3), the hypothesis is rejected, which means that there is a simultaneous significant effect of Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) variables on Consumer Buying Interest (Y). Of the three independent variables the most dominant is Motivation (X3) where the value of tcount is (4,899) > ttable (1,55), meaning that the hypothesis is proven true. From the Coefficient of Determination test (R2), the results are 0.503 (50.3 %), proving that the variable of Consumer Buying Interest (Y) is influenced by Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) variables. influenced by other factors. Keywords : Lifestyle, Perceived Behavioral Control, Motivation, and Consumer Buying Interest
Analisis Pola Konsumsi Rumah Tangga Di Tengah Pandemi Covid-19 Studi Kasus Di Desa Giriroto Kecamatan Ngemplak Kabupaten Boyolali MG. Sukamdiani; Ngaisah Ngaisah; Choirun Anisa Nur Intani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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This study aims to determine the effect of income, number of dependents of family members and education level on household consumption patterns. The data used in this study are primary data collected from qustionnaires to 154 respondents in the Giriroto Village community. With the sampling technique using the Purposive Sampling Technique. The data processing method uses the Multiple Linier Regression method. The results of data analysis in the study, namely, Y = 19,707 + 0,464X1 + ,105X2 + 0,277X3 + e, explaining that there is a positive influence of income on household consumption patterns, this is evidenced by the t-count value of 5,685 with a value the significance of 0,000 ( 0,000˂ 0,05 ) and the regression coefficient of 0,464, the t-test related to the number of dependents of family members, there is a positive effect of the number of dependents of family members on the pattern of household consumption butnot significant, this is evidenced by the t-count value of 1,040with a significance value of 0,300 (0,300 ˃ 0,05 ) and a regression coefficient of 0,105. The t-test related to education level has a positive but not significant effect, this is evidenced by the t-count value of 2,393 with a significance value of 0,018 ( 0,018 ˃ 0,05 ) and the regression coefficient is 0,277. The F test related to income, number of dependents of family members and education level, simultaneously has no effect on household consumption patterns, this is evidenced by the calculated F value of 13,696with a significance value of 0,000 (0,000˂ 0,05). The coefficient of determination is 21.5% the dependet variable is the Household Consumption Pattern (Y) explained by Income, Number of Dependent Family Members and Education Level, while the remaining 78.5% is influenced by other factors such as Taste, Wealth, Interest Rate, etc.Keyword : Household Consumtion Pattern, Income, Number of Dependent Members Family, and Education Level.
Analisis Pengaruh Brand Ambassador, Advertising Campaign Serta Country Of Origin Terhadap Minat Beli Pada Produk Nu Green Tea Retnoning Ambarwati; MG Sukamdiani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to analyze the influence of brand ambassadors, advertising campaigns, and country of origin toward buying interest of Nu Green Tea. The data source of this research is primary data from the sample, Twitter usser who has buy Nu Green Tea. And the data collection was performed using purposive sampling by distributing questionnaires to 100 respondents. Data has been processed using SPSS Program. The results of this study indicate that: (1) there are partial effects of the brand ambassador (x1), advertising campaign (x2) and the country of origin for the purchasing (y) interest in nu green tea (2), advertaising campaign (x1) and the country of origin (3) toward the buying of nu green tea (3) the most dominant variable for buying (y) in nu green tea is the brand ambassador (x1)Keywords: brand ambassador, advertising campaign, country of origin, buying interest.
Analisis Pengaruh Produk, Harga, Promosi dan Lokasi Terhadap Keputusan Pembeli Di PT. Dimensi Putra Mandiri Colomadu Karanganyar Ngaisah Ngaisah; MG Sukamdiani; Pipit Tri Fati’ah
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the effect of the product, price, promotion, and place of purchasing decisions at PT Dimensi Putra Mandiri Colomadu Karanganyar. The independent variable are product, price promotion, and place affect the purchase decision as the dependent variable. The population in this study are customers PT Dimensi Putra Mandiri. Samples were taken of 100 respondents using a random sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, hypothesis testing through the F test and t test, and coefficient of determination analysis (R²). Based result, obtained regression equation: Y = 1,693 + 0,202X1+ 0,484X2 + 0,147X3+ 0,081X4. Based on statical data analysis, the indicators in this research is valid and the variables are reliable. Individually, the variables have greater influence is price with the regression coefficient 0,484, followed by the product variable with a regression coefficient 0,202, promotion 0,147 and the variable have the negative influence is place with the regression coefficient 0,081. The computation of hypothesis using the t test showed that the variable product and promotion in meticulous proved significant. And the variable price and place not significantly influence the purchase decision variables. Then through the F test can be know that the independent variable is feasible to test purchasing dependent variable. Figures adjusted R square of 0,849 indicates that variable of purchasing decision can be explained by four independent variables in the regression quotation. The remaining 15,1% is explained by other variable out side of the three variables used in this research.Key word : Purchasing Decisions, Product, Price, Promotion, Place
Pengaruh Ukuran Perusahaan, Likuiditas, dan Profitabilitas terhadap Audit Report Lag pada Perusahaan Semen yang Go Public di Bursa Efek Indonesia Dian Noor Citra Perdana; Agus Setyo Utomo; Erna Wati
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
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Abstract

Timeliness in the submission of financial statements is very important for report users. Timeliness in the submission of financial statements can affect the relevance of the financial information presented. Information in financial statements is said to be relevant if the information is submitted in a timely manner and has benefits for users of financial statement information.This study aims to determine the effect of firm size, liquidity, and profitability on audit report lag in cement companies that go public on the Indonesia Stock Exchange.The results of the coefficient of determination test show that 9.9% of audit report lag is influenced by three variables, namely company size, liquidity, and profitability, while the remaining 90.1% is influenced by other variables outside of the research that has been done. From the calculation results obtained F value of 1.622 with a significance of 0.229 more than 0.05 which indicates that the variables of firm size, liquidity, and profitability have no significant effect simultaneously or together on audit report lag. While the results of the t test show that the variables of firm size, liquidity, and profitability partially have no effect on audit report lag with values of 1.851, 0.781, -1.329. Liquidity is not the most influential variable on audit report lag.Keywords : Audit Report Lag, Company Size, Likuidity, Profitability
Pengaruh Servant Leadership Dan Spiritual Leadership Terhadap Motivasi Kerja Pegawai Pada Kantor UPTD PPD Kabupaten Kepahiang Nelli Asvriana; Fahrudin JS Pareke; Wayan Dharmayana; Dwinda Agustintia
JURNAL WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA
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Work motivation has an important role in an organization, because with high work motivation it will increase work productivity for employees in carrying out their duties. The factors that influence work motivation are: human needs, compensation factors, communication factors, leadership factors, training factors, factors achievement. The leadership factor is one of the factors that affect the morale of the employees. The aims of this study are 1) To examine the effect of servant leadership and spiritual leadership together on employee motivation at the UPTD PPD office in Kepahiang Regency. 2) To examine the influence of servant leadership on employee work motivation at the UPTD PPD office in Kepahiang Regency. 3) To examine the influence of spiritual leadership on employee work motivation at the UPTD PPD office in Kepahiang Regency. The conclusions in this study are as follows: 1) The results of the study prove that servant leadership and spiritual leadership have a positive and significant effect on work motivation at the UPTD PPD Office, Kepahiang Regency by 48.3%, meaning that by applying servant leadership and spiritual leadership styles at the UPTD PPD Office Kepahiang Regency can increase work motivation and if the leadership always pays attention to and applies servant leadership and spiritual leadership styles, work motivation will continue to increase. 2) The results of the study prove that servant leadership has a positive and significant effect on work motivation at the UPTD PPD Office in Kepahiang Regency by 22.8%, meaning that by applying the servant leadership style at the UPTD PPD Kepahiang Office, it can increase work motivation and if the leadership always pays attention and applies this style. servant leadership, work motivation will continue to increase. 3) The results of the study prove that spiritual leadership has a positive and significant effect on work motivation at the UPTD PPD Office in Kepahiang Regency by 54.3%, meaning that by applying the spiritual leadership style at the UPTD PPD Kepahiang Office, it can increase work motivation and if the leadership always pays attention and applies this style. spiritual leadership, work motivation will continue to increase. Keywords: Servant Leadership, Spiritual Leadership, Work Motivation 
PENGARUH REVIEW PRODUK, KONTEN MARKETING DAN PERSEPSI HARGA PADA TIKTOK TERHADAP KEPUTUSAN PEMBELIAN CAMILLE BEAUTY BY NADYA SHAVIRA Anggi Nurijayanti; MG. Sukamdiani; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA
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This study aims to determine the effect of product reviews, marketing content, and price perceptions on TikTok on purchasing decisions for Camille Beauty by Nadya Shavira. The data used is primary data collected from questionnaires to 100 respondents consumer Camille Beauty. With the sampling technique using random sampling. The data processing method uses the Multiple Linear Regression method. Based on the research results, the regression equation is obtained: Y = 1.290 + 0.198X1 + 0.905X2 + 0.182 X3 Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Individually, the variable that has the greatest influence is the Marketing Content variable with a regression coefficient of 0.905, followed by the Product Review variable with a regression coefficient of 0.198 and Price Perception with a regression coefficient of 0.182. Testing the hypothesis using the t test shows that the variables Product Review, Marketing Content and Perceived Price significantly influence the dependent variable on purchasing decisions, the Adjusted R Square number of 0.931 (93.1%) indicates that the purchasing decision variable can be explained by product review variables, content marketing and price perception. While the remaining 6.9% is explained by other variables outside the three variables used in this study such as product quality, brand image and others.
PENGARUH DISIPLIN KERJA, GAYA KEPEMIMPINAN, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT ASIA RECYCLE MANDIRI DI KARANGANYAR Elida Zia&#039;ul Huda; Endang Winarsih; Ngaisah Ngaisah
JURNAL WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA
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The purpose of this research is to find out more deeply about the influence of work discipline, leadership style, compensation and motivation on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. The formulation of the problem found in this study is whether work discipline, leadership style, compensation and motivation have a significant and positive effect on the performance of PT Asia Recycle Mandiri employees in Karanganyar and which of the four variables has the most influence on the performance of PT Asia Recycle employees Independent in Karanganyar. The hypothesis in this study suspects that there is a significant and positive effect of work discipline, leadership style, compensation and motivation on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. And Work Discipline is the variable that has the most positive and significant effect on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. The results of data analysis in this study describe that work discipline, leadership style and compensation have a positive and significant influence on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. However, motivation does not have a positive influence on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. The results of multiple linear regression tests show that the influence of work discipline is 0.224, the influence of leadership style is 0.288, the influence of compensation is 0.370 and the influence of motivation is 0.162 on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. Compensation is the variable that has the most influence on the performance of employees of PT Asia Recycle Mandiri in Karanganyar. This is shown from the calculation of multiple linear regression coefficients (b) = 0.370. This shows that if the compensation variable increases by one unit, while the variables of work discipline, leadership style and motivation are constant at zero or fixed, then employee performance (Y) will increase by 0.370. Keywords: Work Discipline, Leadership Style, Compensation, Motivation and Employee Performance.
PENGARUH KOMPENSASI WORK ENGAGEMENT DAN WORK LIFE BALANCE TERHADAP KEPUASAN KERJA PENULIS FREELANCEDI REDAKSI AIRIZ Endang Winarsih; Santosa Tri Prabawa; Noviana Diah Saputri
JURNAL WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA
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This research is a quantitative study that aims to determine the influence of compensation, work engagement and work-life balance on job satisfaction of the freelance writers in the Redaksi Airiz. The study used a sample size of 40 respondents, with non-probability purposive sampling. Data collection techniques using questionnaires. The data analysis techniques used multiple regression test with T test to prove the partial hypothesis and F test to prove simultaneous hypothesis. The tool used to analyze the data using statistical application software SPSS 25. Based on the results of testing the hypothesis T test, the compensation has a positive and significant influence on job satisfaction. Meanwhile, the work engagement has a positive and significant influence on job satisfaction. And  work life balance does not significantly influence job satisfaction. Meanwhile, the F test found there is an influence between the variables of compensation, work engagement and work-life balance on job satisfaction. The results of the determination test (R2) in this study indicates that there is an influence relationship strong positive relationship between compensation, work engagement and work life variables balance on job satisfaction.Keywords : compensation, work engagement, work life balance, job satisfication, freelance
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN METODE PEMBAYARAN SHOPEE PAYLATER DI WILAYAH KOTA SURAKARTA Essen Atwandira Putri; Ahmad Husin; Maria G. Sukamdiani
JURNAL WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA
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The Effect of Trust, Convenience, and Risk on Purchasing Decisions Using the Shopee Paylater Payment Method in the Surakarta City Region. This study aims to determine the effect of Trust, Convenience and Risk partially on Purchase Decisions using the Shopee Paylater payment method in the Surakarta area. To determine the effect of Trust, Convenience and Risk simultaneously on Purchasing Decisions using the Shopee Paylater payment method in the Surakarta area. To find out which variables have the most dominant influence on Trust, Convenience, and Risk on Purchase Decisions using the Shopee Paylater payment method in the Surakarta area.Based on the results of the study, the regression results were obtained: Y = 1.187+ 0.893 𝑋1 + 0.216 𝑋2 + 0.187𝑋3. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Individually, the variable that has the greatest influence is the Trust Variable with a regression coefficient of 0.893, followed by the Ease Variable with a regression coefficient of 0.216 and the Risk Variable with a regression coefficient value of 0.187. Hypothesis testing using the t test states that partially the independent variables consisting of Trust (X1), Ease (X2) and Risk (X3) affect the dependent variable in the form of Purchase Decision (Y) and hypothesis testing using the F test shows that simultaneously there is a significant influence between the variables Trust (X1), Ease (X2) and Risk (X3) on Purchasing Decisions (Y). Adjusted R Square figure of 0.926 (92.6%) indicates that the purchasing decision variable can be explained by the variables Trust (X1), Ease (X2) and Risk (X3), and the remaining 7.4% is influenced by other variables and is not included in analysis of this research.  Keywords : Trust, Convenience, Risk, Purchasing Decisions

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