cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Elida Ziaul Huda
Contact Email
wiranomikastiewima@gmail.com
Phone
+6281229764213
Journal Mail Official
wiranomikastiewima@gmail.com
Editorial Address
Jl. Kutai Raya, Sumber, Banjarsari, Surakarta
Location
Kota surakarta,
Jawa tengah
INDONESIA
Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
 3   4   5   6   7 
Pengaruh Ukuran Perusahaan, Kebijakan Hutang, Kinerja Keuangan Dan Struktur Modal Terhadap Return Saham Pada Perusahaan Tambang Yang Terdaftar di Bei Tahun 2018 – 2024 Heny Aprianingsih
JURNAL WIRANOMIKA Vol. 4 No. 2 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

wiranomika.id
ANALISIS FAKTOR YANG MEMPENGARUHI PERUBAHAN STRUKTUR MODAL PADA PERUSAHAAN SEKTOR INFRASTRUKTUR YANG TERDAFTAR DI BEI PERIODE 2020-2022
JURNAL WIRANOMIKA Vol. 4 No. 2 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analysis of Factors Influencing Changes in Capital Structure in Infrastructure Sector Companies Listed on the IDX for the 2020-2022 Period. Thesis. Accounting Department. Wijaya Mulya Surakarta College of Economics. Advisors: Dr. Sri Isfantin Puji Lestari, SE, MM and Dra. Endang Winarsih, SE, M.Sc.This research is a type of quantitative descriptive research. The subjects of this research are Infrastructure Companies listed on the Indonesia Stock Exchange. The formulation of this problem is How are the Influencing Factors, Asset Growth, Company Size, Growth Opportunity on the capital structure listed on the IDX?The aim is to test whether there is an influence of asset growth, company size, growth opportunity on the capital structure listed on the IDX. The number of samples taken is 46 Infrastructure companies listed on the Indonesia Stock Exchange in 2020-2022. The research method used is the non-probability sampling method, especially purposive sampling. The analysis techniques used are descriptive statistics, classical assumption tests, multiple regression analysis using the SPSS 25 program.The results of the study show the calculation of the t-test (partial) that asset growth has a significance of 0.000 ≤ 0.05, company size has a significance value of 0.000 ≤ 0.05 and growth opportunity has a significance value of 0.114 ≥ 0.05. while the calculation results show the F test (simultaneous) that there is a significance value of 0.000 ≤ 0.05.Based on the results of these tests, it can be concluded that asset growth partially has an influence on capital structure, company size partially has an influence on capital structure, and growth opportunity partially has no influence on capital structure. While simultaneously between the independent variables, namely asset growth, company size, growth opportunity have an influence on capital structure as a dependent variable. Asset growth and company size have a dominant influence on capital structure. Keywords : Asset Growth(X1), Company Size(X2), Growth Opportunity(X3), Capital Structure(Y)
PENGARUH INOVASI PRODUK, CELEBRITY ENDORSEMENT, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PRODUK KOSMETIK HANASUI (Studi Kasus Pada Masyarakat di Kabupaten Boyolali) Tyas Wati Eka Safitri
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine whether there is a partial and simultaneous influence of product innovation, celebrity endorsement, and electronic word of mouth on the purchase interest of Hanasui cosmetic products in the Boyolali Regency community. This type of research is quantitative research. This study uses primary data obtained from distributing questionnaires in the form of google forms distributed to 70 respondents. The population that is the object of this study is the community of Boyolali Regency. Sampling was carried out using purposive sampling techniques. The analysis techniques used are validity testing, reliability testing, multiple linear regression testing, coefficient of determination testing, and hypothesis testing using the SPSS version 27 program. The results of the study show that the calculation of the t test (partial test) of the product innovation variable has a significance value of 0.000 <0.005, the celebrity endorsement variable has a significance value of 0.040 <0.05, and the electronic word of mouth variable 0.334 >0.05, while the results of the F test calculation (simultaneous test) show a significance value of 0.000 <0.05. Based on the test results, it can be concluded that product innovation partially influences purchase intention for Hanasui cosmetic products, celebrity endorsement partially influences purchase intention for Hanasui cosmetic products, and electronic word of mouth partially has no effect on purchase intention for Hanasui cosmetic products. Simultaneously, product innovation, celebrity endorsement, and electronic word of mouth influence purchase intention for Hanasui cosmetic products. The adjusted R-square value is 42.9%, with the remaining 57.1% influenced by other variables. Product innovation has the most dominant influence on purchase intention for Hanasui cosmetic products.   Keywords: Product Innovation (X1), Celebrity Endorsement (X2), Electronic Word of Mouth (X3), Purchase Intention (Y)  
Pengaruh Iklan Media Sosial dan Ulasan Produk terhadap Keputusan Pembelian Shopee di Solo Raya dealira juna sabdias
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine how product reviews and social media advertising influence Shopee customers' purchasing decisions during Eid al-Fitr in Solo. An online survey with 00 respondents was used, using quantitative techniques. SPSS was used in the online data. Although product reviews have a positive and significant influence on purchasing decisions, social media advertising has a positive but negligible influence. Both variables account for 21% of the variation, with other factors influencing the remaining 21%, based on an adjusted R2 value of 0.210. Keywords: Shopee, product reviews, social media advertising, and purchasing decisions  
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN PELANGGAN CAFEMART MANDIRI SEJAHTERA DI SURAKARTA Muhammad Adi Suseno; Ari Susanti
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Customer satisfaction is a key indicator of business success, particularly in the culinary sector where competition is highly intense. This study aims to examine the effect of product quality, price, and cleanliness on customer satisfaction at Cafemart Mandiri Sejahtera. The research employed a quantitative approach by distributing questionnaires to 97 respondents who were customers of Koperasi Mandiri Sejahtera. The collected data were analyzed using reliability and validity tests, classical assumption tests, multiple linear regression analysis, as well as F-tests and t-tests. The results show that all independent variables—product quality, price, and cleanliness—have a positive partial effect on customer satisfaction, with product quality emerging as the most dominant factor. These findings suggest that improving product quality and maintaining environmental cleanliness can enhance customer satisfaction and strengthen customer loyalty toward Cafemart.      Keywords: Product Quality, Price, Cleanliness, Customer Satisfaction  
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga terhadap Loyalitas Pelanggan pada Dimsum Uma Yum Cha di Surakarta Fadila Lestari
JURNAL WIRANOMIKA Vol. 5 No. 1 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT  This study aims to determine how customer loyalty at Dimsum Uma Yum Cha Surakarta is influenced by price, product quality, and service quality. A total of 97 respondents were collected through a questionnaire using a purposive sampling technique. This quantitative study involved customers in the Surakarta area who had purchased Uma Yum Cha products. Instrument tests, classical assumptions, and hypotheses were conducted during data analysis, using IBM SPSS software. The results of this study indicate that product quality can positively and significantly influence customer loyalty. This indicates that the product continues to experience quality improvements, which can increase customer loyalty to Dimsum Uma Yum Cha Surakarta. Keywords: Product Quality, Service Quality, Price, and Customer Loyalty   ABSTRAK Penelitian ini memiliki tujuan untuk mengetahui bagaimana loyalitas pelanggan Dimsum Uma Yum Cha Surakarta dengan dipengaruhi oleh harga, kualitas produk, dan kualitas layanan. Jumlah responden sebanyak 97 orang dikumpulkan melalui kuesioner dengan menerapkan teknik sampling purposive. Penelitian kuantitatif ini melibatkan pelanggan di wilayah Surakarta yang pernah membeli produk Uma Yum Cha. Uji instrumen, asumsi klasik, dan hipotesis dilakukan selama analisis data, dengan perangkat lunak IBM SPSS. Hasil dari penelitian ini adalah kualitas produk dapat mempengaruhi loyalitas pelanggan dengan positif dan signifikan. Ini menunjukkan bahwa produk  terus mengalami peningkatan kualitas, yang dapat meningkatkan loyalitas pelanggan terhadap Dimsum Uma Yum Cha Surakarta. Kata Kunci : Kualitas Produk, Kualitas Layanan, Harga, dan Loyalitas Pelanggan
PENGARUH PERSEPSI KEMUDAHAN, KEMANFAATAN, DAN KEPERCAYAAN TERHADAP KEPUASAN PENGGUNA CHATGPT PADA MAHASISWA Bayu Nurcahyo
JURNAL WIRANOMIKA Vol. 5 No. 1 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Studi ini menginvestigasi bagaimana persepsi terkait kemudahan operasional, nilai kemanfaatan, serta tingkat kepercayaan mempengaruhi tingkat kepuasan mahasiswa ketika memanfaatkan ChatGPT sebagai instrumen pembelajaran di wilayah Surakarta. Penelitian dilaksanakan melalui metodologi kuantitatif dengan pengambilan sampel bertujuan yang melibatkan 123 mahasiswa aktif dari program studi Bisnis Digital yang memiliki pengalaman mengoperasikan ChatGPT. Pengumpulan data dilakukan secara daring melalui instrumen kuesioner dan diproses menggunakan analisis regresi linear berganda pada platform SPSS versi 25. Tahapan analisis dimulai dengan pengujian kualitas instrumen mencakup validitas serta reliabilitas, dilanjutkan dengan verifikasi asumsi klasik yang terdiri dari normalitas distribusi data, kolinearitas antar variabel, dan homogenitas varians. Temuan penelitian mengindikasikan bahwa ketiga variabel independen kemudahan operasional, nilai kemanfaatan, dan kepercayaan menunjukkan kontribusi positif yang signifikan secara statistik terhadap tingkat kepuasan pengguna ChatGPT. Hasil ini menggarisbawahi urgensi aksesibilitas sistem, kontribusi praktis yang terukur, serta kredibilitas informasi dalam mengkonstruksi pengalaman positif mahasiswa saat menggunakan teknologi AI generatif untuk aktivitas akademik. Kata Kunci: ChatGPT; kepuasan pengguna; persepsi kemudahan; persepsi kemanfaatan; kepercayaan  
PENGARUH ONLINE CUSTOMER REVIEW, FLASH SALE, DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Rafif Fadhlurrahman
JURNAL WIRANOMIKA Vol. 5 No. 1 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini dirancang untuk menginvestigasi secara komprehensif bagaimana ulasan pelanggan berbasis digital, strategi penjualan kilat, serta pengurangan harga mempengaruhi pola pengambilan keputusan konsumen dalam bertransaksi melalui platform perdagangan elektronik Shopee yang berlokasi di wilayah Kota Surakarta. Pendekatan riset mengadopsi paradigma kuantitatif dengan teknik survei terstruktur yang menargetkan pengguna aktif Shopee dengan riwayat pembelian minimum dua transaksi selama periode enam bulan terakhir. Pemilihan sampel mengimplementasikan metode purposive sampling yang menghasilkan 104 partisipan penelitian yang memenuhi kriteria inklusi yang telah ditetapkan. Instrumen pengumpulan data berupa kuesioner elektronik menggunakan skala pengukuran Likert lima tingkat, kemudian diproses melalui analisis regresi berganda dengan software SPSS edisi ke-25. Tahapan pra-analisis mencakup verifikasi kualitas instrumen melalui pengujian validitas serta reliabilitas, disertai pemeriksaan asumsi klasik meliputi normalitas distribusi, multikolinearitas, dan heteroskedastisitas guna menjamin keabsahan model statistik. Temuan empiris mengungkapkan bahwa ulasan pelanggan digital dan pengurangan harga mendemonstrasikan dampak positif yang signifikan secara statistik terhadap perilaku pembelian konsumen Shopee. Di sisi kontras, variabel program penjualan kilat menunjukkan pengaruh signifikan namun berkorelasi negatif terhadap keputusan pembelian. Hasil ini mengimplikasikan bahwa kredibilitas informasi dari ulasan serta persepsi manfaat ekonomis menjadi determinan utama yang mengakselerasi keputusan transaksi, sedangkan tekanan temporal dan limitasi kuantitas dalam mekanisme penjualan kilat justru berpotensi mendegradasi kualitas proses pengambilan keputusan. Riset ini diharapkan dapat berkontribusi sebagai referensi strategis bagi pengelola platform perdagangan elektronik dalam mengkonstruksi kebijakan promosi digital yang lebih efisien, seimbang, dan customer-centric. Kata Kunci: online customer review; flash sale; diskon; keputusan pembelian; Shopee
PENGARUH LIVE STREAMING, ELECTRONIC WORD OF MOUTH   (E-WOM), DAN KUALITAS PRODUK, TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP sindhu budi
JURNAL WIRANOMIKA Vol. 5 No. 1 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini mengeksplorasi bagaimana tayangan siaran langsung, rujukan digital dari pengguna, serta standar mutu barang mempengaruhi pilihan konsumsi pada ekosistem TikTok Shop. Metodologi yang diterapkan mengadopsi paradigma kuantitatif melalui survei terstruktur. Pengumpulan data primer menggunakan instrumen kuesioner dengan skala Likert yang didistribusikan kepada 80 partisipan aktif TikTok Shop yang memiliki pengalaman menyaksikan siaran langsung dan melaksanakan transaksi. Prosedur analisis menggunakan teknik regresi multivariat dengan aplikasi SPSS, meliputi pengujian kredibilitas instrumen, konsistensi data, verifikasi asumsi statistik klasik, pengujian koefisien individual, dan analisis daya penjelas model. Temuan riset mengindikasikan bahwa tayangan siaran langsung memberikan dampak positif signifikan pada pilihan konsumsi, memperlihatkan bahwa komunikasi waktu-nyata dan visualisasi produk mampu mengakselerasi keyakinan konsumen. Rekomendasi digital dari komunitas pengguna juga menunjukkan pengaruh positif substansial, dimana testimoni dan anjuran dari sesama pengguna menjadi rujukan informasional krusial dalam membentuk determinasi konsumen. Lebih lanjut, standar mutu produk terbukti menjadi prediktor paling kuat dalam menentukan pilihan konsumsi. Secara kolektif, ketiga prediktor tersebut berkontribusi menjelaskan 66,7% variasi dalam pilihan konsumsi konsumen pada platform TikTok Shop. Kata kunci: Siaran Langsung, Rekomendasi Digital, Standar Mutu, Pilihan Konsumsi, TikTok Shop.
Pengaruh Kualitas Layanan, Kualitas Produk, dan Kepuasan Pelanggan terhadap Word of Mouth pada Jasa Penyedia Layanan Internet Lotus Computama rian maulana
JURNAL WIRANOMIKA Vol. 5 No. 1 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine service quality, product quality, and customer satisfaction at the internet service provider Lotus Computama, as well as to explain how these three aspects contribute to the occurrence of word of mouth among customers. The research employed a qualitative approach using in depth interviews with three informants, the company owner, customer service staff, and an active customer supported by direct observations conducted during installation visits with new customers. The findings indicate that Lotus Computama places strong emphasis on improving service quality by ensuring network stability, accelerating the handling of service disruptions, and providing responsive customer support. High product quality and consistent service further enhance customer satisfaction. The information provided by the three informants was found to be consistent with the results of field observations, thereby strengthening the validity of the data. Overall, the study demonstrates that service quality, product quality, and customer satisfaction have a positive influence on word of mouth, as satisfied customers tend to share recommendations both directly and through various digital communication media.

Page 6 of 7 | Total Record : 62

 3   4   5   6   7 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Wiranomika Vol. 4 No. 3 (2025): Wiranomika Vol. 4 No. 2 (2025): Wiranomika Vol. 4 No. 1 (2025): Wiranomika Vol. 3 No. 3 (2024): WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA Vol. 2 No. 3 (2023): WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika