cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Susetyo Darmanto
Contact Email
susetyodarmanto@unwahas.ac.id
Phone
+6287832385499
Journal Mail Official
ubmar@unwahas.ac.id
Editorial Address
Faculty of Economics and Business, Universitas Wahid Hasyim, Jl. Menoreh Tengah X/22, Sampangan, Kota Semarang, Jawa Tengah, 50232 Phone: (+62 24) 7272425, 7272646
Location
Kota semarang,
Jawa tengah
INDONESIA
Universal Business and Management Review
Published by Universitas Wahid Hasyim Semarang
ISSN : 30627893     EISSN : 30627419     DOI : https://doi.org/10.31942/wdxh6j57
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Universal Management and Business Review, an electronic international journal, provides a forum for publishing original research articles, review articles from contributors, and novel technology news related to management, business, and entrepreneurship. This journal encompasses original research articles, review articles, and short communications, including: Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Public Policy, Management Accounting, Management Education, Management of Sharia, Tourism Management, Green Management, Entrepreneurship, and Business Economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
 1   2   3 
The Influence of Intellectual Capital and Information Technology on Sustainable Competitive Advantage Ahmad Tohir; Mochamad Purnomo
Universal Business and Management Review Vol 2 No 2 (2025): December 2025: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/572k4c07

Abstract

This study aims to analyze the influence of intellectual capital and information technology on sustainable competitive advantage (SCA) at PT PLN (Persero) Distribution Central Java and the Special Region of Yogyakarta. Both variables are considered strategic factors in strengthening the company's competitiveness amid the challenges of digitalization and changes in the energy industry landscape. The method used was a quantitative approach, including multiple linear regression analysis, and data collection via questionnaires distributed to 83 active employees at PT PLN UID Jateng-DIY. The results of the study show that both partially and simultaneously, intellectual capital and information technology have a positive influence on sustainable competitive advantage. This reflects the importance of organizational knowledge management and the application of appropriate technology in supporting sustainable competitive advantage. The limitation of this study lies in the general scope of the respondents, which does not fully represent the specific role of information technology within the work units that directly manage it. Therefore, further studies are recommended to refine the segmentation of respondents, ensuring results that are more representative and in-depth.
Analysis of the Impact of Gamification, User Experience, and Service Quality on Customer Engagement Levels on The Indonesia E-Commerce Platform Saiful Bahri; Vio Ariawan
Universal Business and Management Review Vol 3 No 1 (2026): June 2026: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/aem01w30

Abstract

This study aims to analyze the effect of gamification implementation, user experience (UX), and service quality on customer engagement on the Shopee e-commerce platform among teenagers. The increasing use of e-commerce platforms by the younger generation requires strategies that can build sustainable customer engagement through interactive features and superior service quality. This study uses a quantitative approach with a survey method, with a total of 94 respondents selected through purposive sampling. Data analysis was performed using multiple linear regression with the help of SPSS software. The results showed that gamification, UX, and service quality had a positive and significant effect on customer engagement. These findings indicate that game-based features, easy and enjoyable user experiences, and reliable and efficient services can simultaneously increase customer engagement on e-commerce platforms. This study provides practical implications for e-commerce players in designing interactive and high-quality strategies to maintain consumer loyalty, especially among the youth segment. The limitations of this study lie in the use of cross-sectional data and the limited scope of the sample, so the generalization of the research results still needs to be further examined.
The Effect of Perceived Usefulness, Trust, and Privacy Concern on Purchase Decisions through Voice Marketing in Food Delivery Services: Evidence from Semarang, Indonesia Sofyan Muaziz
Universal Business and Management Review Vol 3 No 1 (2026): June 2026: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/z2380s09

Abstract

The rapid advancement of artificial intelligence and natural language processing technologies has given rise to voice marketing as an emerging frontier in digital commerce, particularly within food delivery ecosystems. Despite the projected exponential growth of voice commerce globally, adoption rates in Indonesia remain disproportionately low, highlighting a critical research gap that demands empirical investigation. This study examines the simultaneous effects of perceived usefulness, trust, and privacy concern on purchase decisions through voice marketing among food delivery service users in Semarang, Indonesia—one of the country's fastest-growing metropolitan cities. Employing a quantitative explanatory design, data were collected via structured online questionnaires distributed to 386 respondents selected through purposive sampling. Multiple linear regression analysis using IBM SPSS Statistics version 27 was employed, complemented by validity, reliability, and classical assumption tests. Results demonstrate that perceived usefulness (β = 0.398; t = 12.546; p < 0.001), trust (β = 0.485; t = 15.299; p < 0.001), and privacy concern (β = 0.376; t = 11.856; p < 0.001) each exert a positive and statistically significant effect on purchase decisions. Collectively, the three variables account for 62.1% of the variance in purchase decisions (R² = 0.621; F = 208.814; p < 0.001). Trust emerges as the most dominant predictor, surpassing perceived usefulness—a finding that challenges the conventional hierarchy within the Technology Acceptance Model (TAM) and suggests the need for a trust-augmented TAM framework in voice commerce contexts. Notably, the positive effect of privacy concern reveals a privacy paradox phenomenon among Indonesian digital consumers, where perceived privacy risks do not inhibit—and may even reinforce—purchasing behavior through voice interfaces. These findings contribute to TAM literature, trust theory, and privacy concern scholarship, while offering evidence-based strategic implications for food delivery platforms, voice assistant developers, and digital policymakers operating in emerging markets. Keywords: voice marketing; perceived usefulness; trust; privacy concern; purchase decision; food delivery; Technology Acceptance Model; Indonesia
The Influence of Workload, Organizational Culture and Extrinsic Motivation on Employee Performance Muhamad Raffi Ferdian; Hasan
Universal Business and Management Review Vol 3 No 1 (2026): June 2026: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/kehzen75

Abstract

This study aims to analyze the effect of workload, organizational culture, and extrinsic motivation on employee performance at PT Decalling Media Internusa. This research employed a quantitative method using a saturated sampling technique involving 52 employees. The data were analyzed using multiple linear regression and t-tests. The results indicate that workload, organizational culture, and extrinsic motivation each have a positive and significant effect on employee performance. Further findingdescribe these variables collectively explain 56.4% of the variation in employee performance.
Financial Literacy in Moderating Lifestyle and Money Attitudes to Adolescent Financial Management Behavior Ayu Kusumaningsih; Muhammad Ulin Nuha
Universal Business and Management Review Vol 3 No 1 (2026): June 2026: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/0bz1j072

Abstract

This study aims to determine the role of financial literacy in moderating the relationship between lifestyles, money attitudes, and financial management behaviors of adolescents. The research method used is an empirical study by taking a sample of MA Miftahul Huda students as a research population. Data was collected through questionnaires that assessed financial literacy levels, lifestyles, money attitudes, and financial management behaviors. Data analysis was carried out using multiple regression techniques to determine the influence of these variables. The results of the study show that financial literacy plays an important role in moderating the relationship between lifestyle and money attitudes towards adolescents' financial management behavior. In particular, financial literacy increases adolescents' understanding of the importance of personal financial management, thereby encouraging them to adopt more thoughtful behaviors in managing money and managing lifestyles according to their financial needs.
Analysis of the Influence of Work Environment and Work Competence on Employee Performance: The Mediating Role of Work Motivation Bela Safitri; Ratna Kusumawati
Universal Business and Management Review Vol 3 No 1 (2026): June 2026: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ms2d6b71

Abstract

This study aims to analyze the effects of the work environment and work competence on employee performance, with work motivation as a mediating variable. This study uses a quantitative approach, with the sample size is 88 employees, determined by a sampling technique based on research criteria at the regional secretariat office of Central Java Province. The data analysis method used is path analysis to determine both direct and indirect effects among variables. The results of the study indicate that the work environment has a positive and significant effect on employee performance. Work competence also has a positive and significant effect on employee performance. Meanwhile, the mediation test results indicate that work motivation mediates the effect of the work environment on employee performance. However, work motivation does not mediate the effect of work competence on employee performance. This indicates that the influence of the work environment on employee performance can be strengthened by increased work motivation. In contrast, the effect of work competence on employee performance is more directly dominant, without going through a mediating variable. Thus, it can be concluded that the improvement of employee performance at the regional secretariat office of Central Java Province is influenced by the work environment and work competence, where work motivation acts as a mediating variable in the relationship between the work environment and employee performance, but not in the relationship between work competence and employee performance.

Page 3 of 3 | Total Record : 26

 1   2   3 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol 3 No 1 (2026): June 2026: Universal Business and Management Review Vol 2 No 2 (2025): December 2025: Universal Business and Management Review Vol 2 No 1 (2025): June 2025: Universal Business and Management Review Vol 1 No 2 (2024): December 2024: Universal Business and Management Review Vol 1 No 1 (2024): June 2024 : Universal Business and Management Review