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Jurnal Manajemen Pariwisata dan Perhotelan
Published by International Forum of Researchers and Lecturers
ISSN : 29864437     EISSN : 29863236     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Pariwisata dan Perhotelan mempublikasikan hasil penelitian ilmiah, kajian konseptual, dan studi kasus yang berfokus pada pengelolaan dan pengembangan sektor pariwisata dan perhotelan. Jurnal ini menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan temuan terkini di tingkat nasional dan internasional. Fokus Jurnal Fokus jurnal meliputi kajian manajemen dan strategi dalam bidang: Manajemen pariwisata dan destinasi Manajemen perhotelan dan akomodasi Pemasaran pariwisata dan perhotelan Sumber daya manusia dan kualitas layanan Kewirausahaan, ekonomi kreatif, dan inovasi Kebijakan, tata kelola, dan keberlanjutan pariwisata Pemanfaatan teknologi dan digitalisasi pariwisata Ruang Lingkup Ruang lingkup jurnal mencakup, namun tidak terbatas pada: Pariwisata berkelanjutan dan berbasis masyarakat Industri perhotelan, MICE, dan usaha pariwisata terkait Perilaku dan kepuasan wisatawan Pengembangan produk, destinasi, dan pengalaman wisata Dampak ekonomi, sosial, dan lingkungan pariwisata Jurnal ini menerima artikel penelitian kuantitatif, kualitatif, metode campuran, serta kajian pustaka yang relevan dengan bidang manajemen pariwisata dan perhotelan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 181 Documents
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Pengembangan Kawasan Ekowisata di Sekitar Danau Paniai Distrik Paniai Timur Kabupaten Paniai
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4022

Abstract

This research aims to identify the potential of the Paniai Lake ecotourism area as a natural tourist attraction that needs to be improved and developed, because it has very unique natural, socio-cultural and historical conditions. The potential tourist areas in Paniai Lake include Yautogi Hill, Bobaigo Hill and Aikai Pier. The three tourism potentials in the Paniai Lake area have huge opportunities to be developed as tourist destinations. The method used in this research is a qualitative method, namely using interview and observation methods with specific aims and uses. To achieve this goal requires a method that is relevant to the goals to be achieved and includes research procedures and techniques. By using interview and observation methods as well as SWOT analysis to obtain Strengths-Opportunities, Weaknesses-Threats. The results show that the ecotourism potential of the ecotourism area in Paniai Lake includes, Yautogi Hill, Bobaigo Hill, and Aikai Pier, the three tourism potentials in the Paniai Lake area have very large opportunities to be developed as tourist destinations, apart from having potential that can be developed, the third This destination has a very unique history and culture which is a special attraction for the development of the tourism area around Lake Paniai, as well as involving community participation in tourism development around Lake Paniai to improve the economy of the local community.
Pengaruh Brand Experince dan Brand Image terhadap Loyalitas Pengunjung di Hotel Truntum Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4025

Abstract

This research begins with the discovery of problems related to guests being less satisfied in terms of facilities and services at Truntum Hotel Padang. The purpose of this study was to analyze the effect of Brand Experience and Brand Image on Visitor Loyalty at Hotel Truntum Padang. The research population was 3890 guests of Truntum Padang Hotel with purposive sampling method obtained a sample of 97 respondents. Data analysis was carried out with descriptive statistical tests and SPSS.16. The results of the study were seen from the average respondents on the brand experience variable 90.46% with very good criteria, the brand image variable 89.86% with very good criteria, and the visitor loyalty variable 94.41% with very good criteria. The results of multiple linear regression tests obtained an F count value of 15.618 with a sig of 0.00 <0.05, so regression can be used. Brand experience and brand image have a significant effect on visitor loyalty. The adjusted R square value of 0.233 means that the brand experience and brand image variables affect 23.3% of the Truntum Padang Hotel.
Implementasi Standard Operating Procedure (SOP) Penyelenggaraan Metting di Hotel Bintang Empat Padang : Sebuah Studi Kualitatif
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4026

Abstract

Abstract. The writing of this thesis aims to find out the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings in Padang Four Star Hotels. The approach used in this research is descriptive qualitative. Observation, interviews, and documentation are used for the data collection process. There are 4 respondents from banquet employees, and 3 respondents from guests who have used meeting services at Hotel Bintang Empat Padang. By listening and transcribing and using NVivo software to analyze the data. The results of the research obtained that the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings at the Four Star Hotel Padang has not been optimal. seen from the role of event technicians (engineering), officers, supervisors, and banquet managers who have not fully implemented properly according to the Standard Operating Procedure (SOP) that has been set. Companies can consider conducting training and periodic evaluation and supervision to ensure that all banquet employees have adequate knowledge of the Standard Operating Procedure (SOP). Keywords: , ,
Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4028

Abstract

This research is motivated by the phenomenon found by researchers on consumer satisfaction related to physical evidence, store atmosphere and price of Muaro Terrace Cafe & Resto. This research is quantitative in nature and uses a causal associative approach through the survey method. The population of this study were consumers at Muaro Terrace Cafe & Resto with purposive sampling method obtained a sample of 150 respondents. The results of this study are the average respondent on the physical evidence variable 82.0% with good criteria, the store atmosphere variable 81.5% with good criteria, the price variable 80.5% with a good category then concluded that the average respondent of the consumer satisfaction variable was 82.3% in a good category. When F count is 161.216 with a sig of 0.000 <0.05 obtained from the multiple linear regression test results, the regression can be applied. Shows physical evidence, store atmosphere and price have an important impact on customer satisfaction. The Adjust R Square value is 0.763, which indicates that although additional factors not covered in this study affect 23.7% of customer satisfaction at Muaro Terrace Cafe & Resto, the remaining 76.3% is determined by the variables of physical evidence, store atmosphere and price.
Evaluasi Kegiatan Digital Marketing PT AkzoNobel Car Refinishes Indonesia di Platform Instagram
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4038

Abstract

The growth of modern technology has brought about numerous changes and new developments. Things that were previously considered unimaginable are now seen as commonplace and intriguing to many people. One example is the internet. Digitization can now be applied to all types of businesses, from the smallest to the largest. The formulation of marketing strategies has become more effective with this digitization. This study aims to examine the digital marketing activities of PT AkzoNobel Car Refinishes Indonesia on the Instagram social media platform. The research is conducted to review the uploaded content, engagement with followers, and their impact on the brand and sales. Data were obtained from direct experience during the internship process at the company. Research has shown that with proper and effective use, Instagram has provided considerable excitement for the company and its managers to utilize.
Implementasi Standard Operating Procedure (SOP) Penyelenggaraan Metting di Hotel Bintang Empat Padang: Sebuah Studi Kualitatif
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4040

Abstract

The writing of this thesis aims to find out the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings in Padang Four Star Hotels. The approach used in this research is descriptive qualitative. Observation, interviews, and documentation are used for the data collection process. There are 4 respondents from banquet employees, and 3 respondents from guests who have used meeting services at Hotel Bintang Empat Padang. By listening and transcribing and using NVivo software to analyze the data. The results of the research obtained that the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings at the Four Star Hotel Padang has not been optimal. seen from the role of event technicians (engineering), officers, supervisors, and banquet managers who have not fully implemented properly according to the Standard Operating Procedure (SOP) that has been set. Companies can consider conducting training and periodic evaluation and supervision to ensure that all banquet employees have adequate knowledge of the Standard Operating Procedure (SOP).
Eksplorasi Corporate Guest Experience dalam Menilai Layanan Kamar dan Ruang Meeting di Whiz Prime Khatib Sulaiman Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4047

Abstract

The study aims to explore the experience of corporate guests in evaluating room and meeting room services at the Whiz Prime Hotel Padang. The approach used in this research is qualitative research with an exploratory approach. Interviews, and documentation used for the data collection process. There are five informants from corporate guests who have already used the rooms and meeting rooms at the Whiz Prime Hotel Padang. By listening and transmitting and using Nvivo, QSR International software for qualitative data analysis. The results of this study show that the custumer experience dimension has a strong correlation with the corporate guest experience at the Whiz Prime Hotel Padang. As seen from the guest experience during your stay, the custumer experience dimension plays an important role for guests, staff and hotel Whiz Prime Hotel Padang. Companies can look at complaints as well as improve existing facilities to gain the experience of guests staying so that they can have a positive impact on the future of the hotel
Pengaruh Citra Kuliner Tradisional terhadap Keputusan Pembelian di Gado-Gado Boplo Cabang Cikini
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4059

Abstract

This research examines the phenomenon of Gado-Gado Boplo as a legendary eating place recognized by Kompas, Flokq, and Nibble articles. The research uses quantitative methods using questionnaires via Google Form and secondary data from the internet, journals and interviews. The sample used was 100 people who had eaten at Gado-Gado Boplo using a Likert scale. All questions were declared valid, with a calculated R value > R table, after which the data was evaluated using Cronbach's alpha for reliability and Pearson Correlation for validity. Apart from that, the Cronbach alpha data value > 0.6 shows its reliability. The data was then subjected to multiple regression analysis, classical assumption testing, and hypothesis testing (T and F tests). The Excellence variable (X3) has a partially significant influence on the Purchasing Decision variable (Y), but the Strength (X1) and Uniqueness variables (X2) do not have a partial influence on the Purchasing Decision variable (Y), according to the T test. Furthermore, jji F shows that variables X1, X2, and X3 all influence Y significantly at the same time. In conclusion, superiority has a favorable and large influence on purchasing choices, but strength and uniqueness only have a small influence. These three X factors all have a significant influence on purchasing choices (Y) at the same time.
Pengaruh Promosi Instagram Terhadap Keputusan Penggunaan Jasa MUA pada Mahasiswa Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4119

Abstract

Instagram promotion is an effective way to influence consumers in making purchase decisions. The strategy used is to make the context of the advertisement as attractive as possible so that consumers are interested in using the product/service being marketed. This study aims to analyze Instagram promotion in FPP UNP students, analyze the decision to use MUA services in FPP UNP students, analyze the influence of Instagram promotion on the decision to use MUA services in FPP UNP students. This type of research is causal associative with a quantitative method approach. The population of this study is 400 FPP UNP students class of 2020. Sampling using the purposive sampling technique totaled 80 respondents. The data collection technique using a questionnaire was made through a google form and measured using a likert scale that has been tested for validity and reliability. The data analysis techniques of this research are data metabolization and data description. The analysis requirements tests carried out are normality tests, homogeneity tests, linearity tests and t-tests for hypothesis testing. Based on the results of the study, it is known that 1) Instagram promotion for FPP UNP students shows that overall with a percentage of 84.14% is in the range of 80-89%. 2) The decision to use MUA services for FPP UNP students shows overall with a percentage of 73.5% in the value range of 67-79% with the medium category. 3) There is an influence of Instagram promotion on the decision to use MUA services for FPP UNP students. The Instagram promotion variable has a partial influence of 25.2% on the decision to use MUA services while 74.8% is influenced by other variables that are not examined in this study.
Analisis Strategi Bauran Promosi Paket Meeting di Hotel Syamsiah Padang Lawas
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4134

Abstract

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

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