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Jurnal Manajemen Pariwisata dan Perhotelan
Published by International Forum of Researchers and Lecturers
ISSN : 29864437     EISSN : 29863236     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Pariwisata dan Perhotelan mempublikasikan hasil penelitian ilmiah, kajian konseptual, dan studi kasus yang berfokus pada pengelolaan dan pengembangan sektor pariwisata dan perhotelan. Jurnal ini menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan temuan terkini di tingkat nasional dan internasional. Fokus Jurnal Fokus jurnal meliputi kajian manajemen dan strategi dalam bidang: Manajemen pariwisata dan destinasi Manajemen perhotelan dan akomodasi Pemasaran pariwisata dan perhotelan Sumber daya manusia dan kualitas layanan Kewirausahaan, ekonomi kreatif, dan inovasi Kebijakan, tata kelola, dan keberlanjutan pariwisata Pemanfaatan teknologi dan digitalisasi pariwisata Ruang Lingkup Ruang lingkup jurnal mencakup, namun tidak terbatas pada: Pariwisata berkelanjutan dan berbasis masyarakat Industri perhotelan, MICE, dan usaha pariwisata terkait Perilaku dan kepuasan wisatawan Pengembangan produk, destinasi, dan pengalaman wisata Dampak ekonomi, sosial, dan lingkungan pariwisata Jurnal ini menerima artikel penelitian kuantitatif, kualitatif, metode campuran, serta kajian pustaka yang relevan dengan bidang manajemen pariwisata dan perhotelan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 181 Documents
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Analisis Kesadaran Wisatawan terhadap Dampak Sampah di Pantai Ancol Pada Masa Liburan Nathaniel Septian Prasmono; Wiwik Nirmala Sari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4472

Abstract

This study aims to analyze tourists' awareness of the impact of waste at Ancol Beach during the holiday season. Waste issues have become a significant environmental concern in tourist areas, particularly during holidays when the number of visitors increases drastically, interviews were conducted with tourists from various linguistic backgrounds to assess their perceptions of beach cleanliness, understanding of waste impact on the environment, and participation in waste management efforts. Primary data were obtained through interviews and direct observation at Ancol Beach, while secondary data were sourced from literature related to waste management in tourist areas. The findings indicate that tourists' awareness levels vary, with significant differences between local and international tourists. Furthermore, although many tourists recognize the negative impact of waste, further educational efforts are needed to enhance participation in maintaining beach cleanliness. This study also highlights the importance of collaboration between tourism managers, the government, and tourists in addressing the waste problem at Ancol Beach.
Pengetahuan Dalam Penggunaan Sunscreen Pada Mahasiswa Fakultas Pariwisata Dan Perhotelan Susiladani Susiladani; Dian Ramadani; Hilmi Habibah; Siska Miga Dewi
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4474

Abstract

Indonesia, as a tropical country, faces a high risk from ultraviolet (UV) radiation that can damage skin and health. This study aims to evaluate the knowledge and behavior regarding sunscreen use among students of the Faculty of Tourism and Hospitality. The method used is a survey with questionnaires distributed to respondents. Results indicate that although students are aware of the importance of using sunscreen, the usage rate remains low, and many do not choose safe products. These findings highlight the need for increased knowledge about proper sunscreen selection and the dangers of UV exposure. The implications of this research emphasize the importance of further education on correct sunscreen use, as well as the necessity for outreach activities to raise awareness about skin protection from sun exposure. Thus, it is hoped that adolescents can better maintain their skin health and reduce the risk of diseases caused by excessive UV exposure.
Pengaruh Pemasaran Digital Pada Promosi Destinasi Wisata Kampung Adat Cirendeu Di Era Teknologi
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4520

Abstract

This research aims to describe digital marketing management regarding promotions In tourist attractions, the Cirendeu traditional village is often little known. This background is designing, developing and promoting a destination for the purpose of achieving tourism benefits. This marketing focuses on creating sustainable relationships between tourism businesses and consumers by utilizing digital technology such as social media, websites and tourism applications. The problems found in the field are 1. internet limitations and lack of understanding of the importance of digital promotion 2. adaptation in digital era: Technology towards changes that continue to develop, 3. businesses in the tourism sector must have high creativity so that consumers can produce digital content with valuable quality according to their interests. The methods used include direct observation, interviews, distributing questionnaires and heritage studies. The results of this research show that the management of the Cirendeu Traditional Village tourist attraction does not understand digital-based promotion in the current era, due to internet limitations.Apart from that, this research can provide understanding and insight for Cirendeu traditional village tourism managers to be able to develop digital promotion strategies that are more effective and sustainable
Potensi Dan Pengembangan Fasilitas Wisata Lembang Park Zoo
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4521

Abstract

This research aims to describe the potential and facilities for tourism development in the Lembang Park Zoo tourist attraction and identify future developments regarding the facilities and potential of tourist attractions. The background of this research is because Lembang Park Zoo is one of the tourist destinations in Bandung that is child-friendly. There are also problems found in the field including 1. how to develop facilities 2. How to maintain potential 3. How to Promote Tourist Attractions in the Current Era of Globalization 4. How to manage food for animals Of course, with the method of observation and direct interviews, regarding the potential and development of facilities at Lembang Park Zoo, to local managers, the results of this study show the Potential and Development of Facilities at Lembang Park Zoo In addition, this study can recommend that Lembang Park Zoo has very adequate potential and environmental facilities.
Peran Masyarakat Dalam Pengembangan Pariwisata Kawah Upas Tangkuban Perahu
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4522

Abstract

This research aims to analyze the role and participation of the community in the development of Upas Crater tourist destination in Tangkuban Perahu Mountain area, West Java. Methods This research uses qualitative with descriptive approach, data collected through field observations, in-depth interviews with community leaders, local community leaders, local tourism businesses, and visitors, as well as documentation studies. The results showed that the surrounding community plays an active role in various aspects of tourism development, including: 1. Provision of facilities and Provision of tourist facilities and services, 2. Preservation of the environment and local culture, 3. Management of tourist area security, and 4. Promotion of tourism through various social media. However, there are still some obstacles such as limited human resource skills, lack of business capital, and lack of coordination between stakeholders. This research recommends the need for capacity building the community through tourism training, strengthening local institutions, and optimizing cooperation between the community, government, and stakeholders. optimization of cooperation between the community, government, and private sector in the development of tourism destinations. development of a sustainable Upas Crater tourist destination.
Objek Wisata Wayang Windu Pangalengan Dengan Daya Tarik Wisata Alam Dan Pemandangan Perkebunan Teh
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4523

Abstract

Wayang Windu is one of the natural tourist attractions in Pangalengan, Bandung Regency, West Java. Being treated to natural views that pamper the eyes with a backdrop of beautiful, expansive tea plantations and cool mountain air is the main attraction of this place. Tourists can not only enjoy its natural beauty, but tourists can also enjoy various activities such as trekking, taking photos in the middle of a tea garden, and seeing the Wayang Windu cultural site. Located at an altitude of 2182 meters above sea level, the area of this tourist area is around 832 square meters. This place offers a tourist experience that presents natural beauty, tranquility and coolness. Tourists can also shop for culinary delights around the Wayang Windu Pangalengan area. With all its attractions, this destination is the right choice for tourists who are looking for natural relaxation as well as stunning natural beauty.
Peran Manajemen Pemasaran Dalam Meningkatkan Daya Tarik Wisata The Lodge, Lembang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4524

Abstract

The Lodge Maribaya is a beautiful tourist spot, which offers between natural and artificially created places with backdrops of pine forests for thousands of tourists to come during the weekend. However, the scope of study on marketing management could spiral into more interesting aspects of the field, which penetrate effective and sustainable marketing management. The method used in this research is qualitative methods (library research). According to the result of the research, it revealed that management plays a very significant role in enhancing the tourist’s appeal to the tourist destination of The Lodge Maribaya. Marketing management includes aspects of market segmentation, product development for tourism, promotion and communication, visitor services and experiences, and creation of a brand image.
Peran Manajemen Lingkungan Dalam Pengembangan Pariwisata Berkelanjutan Di Objek Wisata Asstro Highland Ciater
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4525

Abstract

This research aims to examine the role of environmental management in supporting the development of sustainable tourism at Asstro Highland Ciater. Apart from that, this researcher aims to find out and evaluate the concept of environmental management in order to preserve the environment. The background of this writing is because this tourist attraction relies heavily on nature. so environmental management is very important to study, several problems that want to be discussed include: 1. waste management that is not yet optimal 2. increased use of natural resources such as water and energy that is not controlled 3. as well as low awareness of tourists and local communities which has an impact on damage to local ecosystems, the method used includes in-depth interviews with tourist attraction managers and local communities to identify policies and managerial practices implemented in environmental management. Apart from that, field observations were carried out to assess environmental conditions and interactions between visitors and the natural surroundings. The main results obtained from this research were: 1. Efforts to reduce plastic waste 2. Conservation measures which include the use of water-saving equipment and energy use 3. Management can provide education to tourists regarding the importance of maintaining cleanliness and preserving nature, from this research it can recommend the development of ecotourism and strengthening sustainable tourism branding through preserving nature.
Strategi Pemasaran Digital untuk Menarik Minat Wisatawan Muda ke Kawasan Desa Sawarna, Kabupaten Lebak, Banten Rina Dwi Kristiani; Yohanes Agung Puji Triraharjo; Art Dito Pangestu; Kadek Wiweka; Budi Setiawan
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4542

Abstract

Digital marketing has become a critical element in promoting tourism destinations, particularly in attracting young tourists who are highly connected to technology. Sawarna Village in Lebak Regency, Banten, holds significant natural tourism potential, such as beaches and caves, but faces challenges in implementing promotional strategies that align with the digital behavior of the younger generation. This study employs a literature review method to analyze effective digital marketing strategies, focusing on social media, visual content, and influencer engagement. The analysis reveals that creative use of social media, a visual storytelling approach, and collaboration with micro-influencers can enhance the appeal of tourism destinations. Additionally, search engine optimization (SEO) and location-based marketing campaigns play a vital role in improving Sawarna Village's visibility on digital platforms. This study recommends digital skill training for the local community to support destination promotion and foster digital transformation in the rural tourism sector. These findings emphasize the importance of technology-driven marketing strategies to enhance the competitiveness of rural tourism destinations in Indonesia.
Struktur Organisasi dan Efektivitas Operasional Hotel Berbintang 5: Hubungan, Dampak, dan Implikasinya Terhadap Kinerja Hotel
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4543

Abstract

Organizational structure plays a crucial role in enhancing the operational effectiveness of an organization or company. In the context of a five-star hotel, a clear and appropriate organizational structure helps improve coordination between departments, clarifies employees' roles and responsibilities, and optimizes operational processes. This study aims to determine the extent of the influence of organizational structure on operational effectiveness in five-star hotels. The research method employed is quantitative, using simple linear regression analysis. The findings indicate that organizational structure has a significant impact on the operational effectiveness of hotel employees. Specifically, the organizational structure, along with the work environment and shared motivation, contributes to 73% of the impact on employee performance.

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