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Jurnal Manajemen Pariwisata dan Perhotelan
Published by International Forum of Researchers and Lecturers
ISSN : 29864437     EISSN : 29863236     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Pariwisata dan Perhotelan mempublikasikan hasil penelitian ilmiah, kajian konseptual, dan studi kasus yang berfokus pada pengelolaan dan pengembangan sektor pariwisata dan perhotelan. Jurnal ini menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan temuan terkini di tingkat nasional dan internasional. Fokus Jurnal Fokus jurnal meliputi kajian manajemen dan strategi dalam bidang: Manajemen pariwisata dan destinasi Manajemen perhotelan dan akomodasi Pemasaran pariwisata dan perhotelan Sumber daya manusia dan kualitas layanan Kewirausahaan, ekonomi kreatif, dan inovasi Kebijakan, tata kelola, dan keberlanjutan pariwisata Pemanfaatan teknologi dan digitalisasi pariwisata Ruang Lingkup Ruang lingkup jurnal mencakup, namun tidak terbatas pada: Pariwisata berkelanjutan dan berbasis masyarakat Industri perhotelan, MICE, dan usaha pariwisata terkait Perilaku dan kepuasan wisatawan Pengembangan produk, destinasi, dan pengalaman wisata Dampak ekonomi, sosial, dan lingkungan pariwisata Jurnal ini menerima artikel penelitian kuantitatif, kualitatif, metode campuran, serta kajian pustaka yang relevan dengan bidang manajemen pariwisata dan perhotelan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 181 Documents
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Pengaruh E-WOM Dan Store Atmosphere Terhadap Keputusan Pembelian Di Fabriek Bloc
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 2 (2025): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2790

Abstract

E-WOM has become a source of information for consumers in shopping decisions. Meanwhile, store atmosphere is a critical aspect of the consumer shopping experience. The types of data used in this research are primary and secondary data. The population of this study were guests staying at Fabriek Bloc. The research sample consisted of 204 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that E-WOM is in the quite agree category, namely 2,63%. Furthermore, the store atmosphere variable is in the agree category, namely 2,71%, and purchasing decisions are in the quite agree category with a percentage of 2,72%. The influence of E-WOM (X1) and store atmosphere (X2) influences purchasing decisions (Y), with scores of 65.3% and 34.7% influenced by other factors. Furthermore, the results of multiple linear regression analysis obtained a calculated F value of 191.651 with sig. 0.000 < 0.05, meaning that the E-WOM and Store Atmosphere variables have a significant influence on purchasing decisions, and a t value of 17,423 was obtained for the E-WON variable and a t value of 2,026 for the store atmosphere variable with sig. 0.000 < 0.05.
Pengaruh Lingkungan Kerja Dan Pengembangan Karir Terhadap Employee Engagement Karyawan Di Fave Hotel Olo Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2797

Abstract

Based on KPI data at Fave Hotel Olo Padang regarding employees, problems were found with employee performance levels that occurred from June 2023 to August 2023. These performance problems consisted of problems in the work environment, career development and employee engagement. This causes a lack of work effectiveness of employees. The objective of this study is to examine the impact of the working environment and career development on employee engagement at Fave Hotel Olo Padang. The category of research that author conducted was quantitative using a causal associative approach with a survey method, this was used to determine the influence of the Work Environment (X1), Career Development (X2), on Employee Engagement (Y). The population of this research is employees at Fave Hotel Olo Padang. The sample for this research consisted of 45 respondents and used a sampling technique in the form of closed questions which were given to respondents directly. The independent variables examined in this research are Work Environment and Career Development with respect to the dependent variable, namely Employee Engagement, using PLS-SEM analysis techniques and data description. The results of this research show that the Work Environment and Career Development variables have a positive effect on Employee Engagement.
Pengaruh Destination Image Terhadap Minat Merekomendasikan Daya Tarik Wisata Pantai Sasak Dengan Destination Personality Sebagai Variabel Moderasi
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2804

Abstract

This research aims to analyze the influence of Destination Image on Interest in Recommending Sasak Beach Tourist Attractions with Destination Personality as a Moderating Variable. This type of research is quantitative descriptive with a sampling technique using purposive sampling and a sample size of 170 respondents based on the hair formula. The instrument in this study used a questionnaire arranged according to a Likert scale and data was collected by distributing the questionnaire that had been prepared and then given to respondents whose validity and reliability had first been tested. Based on the research that has been carried out, the following results were obtained: Destination Image (X) is in the sufficient category with a percentage of (3.33%). Interest in Recommending (Y) is in the sufficient category with a percentage of (3.32%). Destination Personality (Z) is in the sufficient category with a percentage of (3.34%). There is a positive and significant influence between the Destination image (X) variable on the Interest in Recommendation (Y) variable with a t-statistic value of 6.378 which is greater than the t-table value of 1.96 and a p-value of 0.00 which is smaller than 0.05. There is no positive and significant influence between the Destination Personality (Z) variable which moderates the relationship between Destination Image (X) and Interest in Recommending (Y) with a t-statistics value of 0.885 which is smaller than 1.96 with a p value of 0.885. 0.377 is greater than 0.05, and the original ample value is 0.037.
Strategi Marketing Public Relations Dalam Meningkatkan Penerimaan Peserta Didik Baru Melalui Media Sosial Instagram @Alhamidiyah_Official
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2806

Abstract

Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.
Pengaruh Motivasi Dan Pengalaman Kerja Terhadap Kinerja Karyawan Di UNP Hotel & Convention
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2810

Abstract

This research is motivated by several problems, namely, the existence of employees who work not in accordance with hotel standards and quality, often miscommunicate when over handling to the next shift, no training on standard operating procedures (SOP) for employees. The type of research used in this study is quantitative with a causal associative approach. The results of this study indicate that employee work motivation is in the good category, namely 80%. Work experience is in the good category, namely 57.1%, but there are still 11.4% who are classified as sufficient and poor categories. And employee performance is included in the good category, namely 42.9%, but there are still 45.7% who are classified as sufficient and poor categories. The effect of work motivation (X1) and work experience (X2) on employee performance (Y) with an Adjusted R Square value of 0.244 with a sig value. 0.004 < 0.05. This means that 24.4% of employee performance is influenced by work motivation and work experience while 75.6% is influenced by other factors.
Pengaruh Fasilitas Dan Harga Terhadap Kepuasan Pengunjung Di Daya Tarik Wisata Dempo Anai Land
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2813

Abstract

The issue discovery pertaining to amenities, costs, and visitor happiness is the driving force behind this. Quantitative research is one of the research types used. In this study, two different data kinds were used: primary and secondary. The study's participants were tourists who had visited Dempo Anai Land. One hundred customers were selected as the research sample using a non-probability selection technique. A Likert scale questionnaire that has undergone validity and reliability testing was used as the data gathering method. Data from the study were handled using SPSS 25.00. The research results shown that the facilities category in quite agree, namely 3.32, the price variable category in quite agree with 3.40 and the visitor satisfaction variable shows the quite agree category with a percentage of 3.36. As a result, the facility value (X1) has a significant and positive impact on visitor satisfaction (Y) with a beta or standardized coefficient of 0.501 with T count (6.468) and a significance of 0.000 <0.05. Similarly, the price research hypothesis (X2) has a significant and positive impact on visitor satisfaction (Y) with a beta or standardized coefficient of 0.352 with T count (2.026) and a significance of 0.000 <0.05. Furthermore, an Adjusted R Square value of 0.102 was obtained, showing that the impact of the facility variables (X1) and price (X2) on the visitor satisfaction variable (Y) was 10.2%, while 89.8% was influenced by other factors.
Pengaruh Presepsi Harga Dan Restoran Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Restoran 360 Warung Makan
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2826

Abstract

This research was motivated by several problems, the fluctuating number of visits to the 360 ​​food stalls, the many consumer complaints about the restaurant but it was still crowded with visitors, inadequate lighting inside the restaurant, and inadequate parking. The research purpose is to examine how restaurant ambiance and price perceptions affect consumer choices. This study used a descriptive research design utilizing quantitative data. This study employed both primary and secondary data sources. The participants in this study are guests of the 360 Warung Makan Restaurant. 110 customers made up the research sample, which was selected using a non-probability sampling technique. A Likert scale questionnaire that had undergone validity and reliability testing was used as the data-gathering tool. SPSS 25.00 was used to process the research's data. The research results show that price perception is in the sufficient category, namely 3.07%, then restaurant atmosphere is in the 3.02% category and purchasing decisions are in the 3.06% category. The price perception value (X1) has a Beta or Standardized Coefficient of 0.501 with T count (6.468) with a significance of 0.000 <0.05, thus the restaurant atmosphere variable (X1) has a positive and significant effect on purchasing decisions (Y), hence the hypothesis in restaurant atmosphere research (X2) has a Beta or Standardized Coefficient of 0.352 with T count (4.542) with a significance of 0.000 <0.05, thus the restaurant atmosphere variable (X2) has a positive and significant effect on purchasing decisions (Y).
Pengaruh Brand Authenticity Dan Store Atmosphere Terhadap Revisit Intention Pada Singgah Coffee And Eatery Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2828

Abstract

The findings of phenomena related to brand authenticity, store atmosphere, and revisit intention at Singgah Coffee and Eatery Padang are the driving force behind this research. The purpose of this study is to examine how revisit intention at Singgah Coffee and Eatery Padang is influenced by brand authenticity and store atmosphere. This type of research uses a survey method with a causal associative quantitative approach to examine cause and effect. The population is Singgah Coffee and Eatery Padang customers. A total of 97 respondents were sampled in this study, using non-probability sampling techniques through purposive sampling method. The Likert scale was used to assess the validity and reliability of the questionnaire used as a data collection tool. SPSS 26.00 was used to process the research data. This study shows the results of brand authenticity and store atmosphere have a significant effect on revisit intention at Singgah Coffee and Eatery Padang.
Strategi Pengembangan Daya Tarik Wisata Pemandian Pincuran Tujuh Di Kabupaten Sijunjung
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2836

Abstract

This research motivation is the low of tourist attractions development shown by Attraction, Accessibility, Amenity, Ancillary Service at Pincuran Tujuh Bath in Sijunjung Regency. The research purpose is to formulate a way for developing the tourist attraction of Pincuran Tujuh Bath in Sijunjung Regency using SWOT analysis derived from internal factors (strengths and weaknesses) and external factors (opportunities and threats). Overall, the results showed that Pincuran Tujuh Baths has strengths, weaknesses, opportunities, and threats that may be identified for development. Development strategies that can be proposed involve: 1) Development of tourist attractions such as swimming pools for adults and flower gardens or photo areas, by maximizing the utilization of available land. 2) Improving accessibility through the creation of road signs, as well as involving community participation in the road sign creation project. 3) Improved facilities with a focus on safety, comfort, and capacity expansion in the toilet area, rinse room, and parking lot, as well as cooperation with the government for the expansion of existing facilities. 4) Optimal availability of information, security, and promotion centers by utilizing human resources to provide clear information and make visitors feel comfortable while in Pincuran Tujuh Bath.
Pengaruh Service Quality Terhadap Customer Satisfaction Di Orion Coffee Padang
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2837

Abstract

This research was motivated by the discovery of problems related to service quality and customer satisfaction. This research aims to analyze the influence of service quality on customer satisfaction at Orion Coffee Padang. The population in this study were customers who had visited Orion Coffee Padang with a total sample of 204 respondents obtained using a purposive sampling technique. The data collection technique was carried out using a questionnaire which had been tested for validity and reliability using a Likert scale. The independent variable examined in this research is service quality on customer satisfaction using the PLS-SEM analysis technique. The hypothesis result is that service quality influences customer satisfaction and is acceptable. The t statistical value of service quality on customer satisfaction is 24.831 > 1.96 or the p value given is 0.00 < 0.05. The original sample value was 0.856, indicating a positive direction of the relationship between service quality and customer satisfaction. It was concluded that the service quality variable had a positive effect on customer satisfaction.

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