Jurnal Manajemen Pariwisata dan Perhotelan
Jurnal Manajemen Pariwisata dan Perhotelan mempublikasikan hasil penelitian ilmiah, kajian konseptual, dan studi kasus yang berfokus pada pengelolaan dan pengembangan sektor pariwisata dan perhotelan. Jurnal ini menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan temuan terkini di tingkat nasional dan internasional. Fokus Jurnal Fokus jurnal meliputi kajian manajemen dan strategi dalam bidang: Manajemen pariwisata dan destinasi Manajemen perhotelan dan akomodasi Pemasaran pariwisata dan perhotelan Sumber daya manusia dan kualitas layanan Kewirausahaan, ekonomi kreatif, dan inovasi Kebijakan, tata kelola, dan keberlanjutan pariwisata Pemanfaatan teknologi dan digitalisasi pariwisata Ruang Lingkup Ruang lingkup jurnal mencakup, namun tidak terbatas pada: Pariwisata berkelanjutan dan berbasis masyarakat Industri perhotelan, MICE, dan usaha pariwisata terkait Perilaku dan kepuasan wisatawan Pengembangan produk, destinasi, dan pengalaman wisata Dampak ekonomi, sosial, dan lingkungan pariwisata Jurnal ini menerima artikel penelitian kuantitatif, kualitatif, metode campuran, serta kajian pustaka yang relevan dengan bidang manajemen pariwisata dan perhotelan.
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181 Documents
<![CDATA[Upaya Pelestarian dan Pengembangan Wisata Edukasi Jabu Sihol Pematang Siantar ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2007
<![CDATA[Indonesia has many forms of society that differ from one another. And on the island of Sumatra, especially North Sumatra, there are several forms of society that still adhere to customs and culture very well in this era of globalization and modernity. One of them is the Education Village in North Sumatra Province, precisely in Pematang Siantar, namely, Jabu Sihol. Jabu Sihol Educational Village, apart from being a cultural village that still has cultural heritage, is also a tourist village that tourists can visit. Jabu Sihol is a project located in Pematangsiantar, in northern Sumatra, Indonesia. Jabu Sihol tourist village has interesting education for tourists, namely cultural education and cultivation education. This research aims to determine tourism education in the Jabu Sihol tourist village and to determine the development of education. The research method used was field research, observation and interviews with management. The results obtained from this research are that the Jabu Sihol tourist village has cultural tourism education in the form of Ulos weaving, learning Batak script, Batak dance, typical Tapanuli cuisine and cultivation education in the form of farming, fish cultivation and ABF maggots. The educational development carried out is the development of cultural education and cultivation education.]]>
<![CDATA[Makassar Goes Global: Pengaruh UNWTO dalam Transformasi Makassar sebagai Destinasi MICE ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2250
<![CDATA[This research delves into the development of the tourism sector in Makassar through the lens of the concept and the role of the United Nations World Tourism Organization (UNWTO) in the Meetings, Incentives, Conventions, and Exhibitions (MICE) in Makassar. Employing a qualitative method and document analysis, the study explores the implementation of sustainable tourism principles amidst technological evolution. UNWTO is identified as a key catalyst in driving the adoption of cutting-edge technology in the tourism sector, enhancing tourism security, and improving industry skills. The research findings indicate that collaboration with UNWTO can have a positive impact on advancing tourism in Makassar, particularly in introducing innovative technologies and enhancing service quality. This study provides a profound understanding for stakeholders regarding sustainable tourism development strategies, positioning Makassar as a prominent destination. The implications of these research findings stimulate further considerations, including strengthening collaboration with UNWTO, continuously improving tourism infrastructure, and intensifying industry training to ensure the sustainability and competitiveness of this destination on the global stage.]]>
<![CDATA[Hubungan Brand Awareness Dalam Menentukan Keputusan Pembelian di Coffee Shop Teras Muzaka Lubuk Basung ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2274
<![CDATA[Teras Muzaka Lubuk Basung coffee shop is one of the coffee shops established in Lubuk Basung and has many customers. Based on observations made by the Teras Muzaka Lubuk Basung Coffee shop, it has several problems, including instability in the number of orders, consumers do not get an attractive impression when visiting, consumers only focus on one product so they do not recognize the Teras Muzaka Lubuk Basung Coffee shop brand, Teras Muzaka Coffee shop Lubuk Basung is not yet the main choice for consumers and there is a tendency for consumers to compare Teras Muzaka with other competing coffee shops.This type of research is classified as a quantitative research method with a causal associative approach. This research was conducted to see whether there is an influence of Brand Awareness on purchasing decisions at Teraz Muzaka Lubuk Basung, as well as to see the relationship between these two variables. The sampling technique used was purposive sampling. The number of samples was determined using the Slovin formula. The number of samples used was 377 respondents.Based on the research conducted, the following results were obtained: the level of respondents' achievement in the Brand awareness variable was 64% in the not good category and the purchasing decision variable was 73% in the quite good category. The results of the simple linear regression test obtained a calculated F value of 61.318 with Sig 0.000 < 0.05, so regression can be used. This means that brand awareness has a significant influence on purchasing decisions. The result of the regression coefficient equation is 0.538 with a sig value. 0.000 < 0.05. The R square value is 0.138, meaning that the Brand awareness variable has an influence of 13.8% on purchasing decisions at the Teras Muzaka Lubuk Basung Coffee shop and 86.2% is influenced by other variables not discussed in this research.]]>
<![CDATA[Perancangan Pusat Budaya Wisata Bukit Sewu Sambang Banyuwangi Berdasarkan Local Wisdom Dengan Pendekatan Sustainable Design ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 2 (2025): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i4.2465
<![CDATA[The Sewu Sambang Tourism Area is located in Banyuwangi Regency, East Java Province. This area has a unique culture and natural beauty that is very interesting to visit. Therefore, the design of this tourist area was carried out using a sustainable design approach. The design was carried out by considering aspects of ecological, social and economic sustainability. Ecological aspects are taken into account by selecting environmentally friendly building materials, good waste management and the use of renewable energy. Social aspects are taken into account by involving local communities in managing tourist areas and paying attention to local wisdom in design. The economic aspect is considered by building small and medium businesses that support tourist areas, so that they can increase the income of the surrounding community. The design of this tourist area involves sustainable land use, so that it does not damage the surrounding environment. The land used to build tourist attractions such as buildings, parks and parking lots is also adapted to the surrounding environmental conditions, so that it does not disturb the life of local flora and fauna. Apart from that, the use of renewable energy such as solar panels is also carried out to meet electricity needs in tourist areas. The design of this tourist area also pays attention to local wisdom by using building materials and furniture produced by local craftsmen. Apart from that, local wisdom is also demonstrated through art and cultural exhibitions, as well as the use of regional specialties. By designing a sustainable Sewu Sambang tourist area, it is hoped that it can improve the quality of life of the surrounding community, increase community income, and preserve local culture and environment.]]>
<![CDATA[Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2641
<![CDATA[Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.]]>
<![CDATA[Mengatasi Stres Melalui Pariwisata dalam Novel SUNSET IN WEH ISLAND Karya Aida M.A. ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2663
<![CDATA[This research aims to find out and find solutions experienced by the main character named Axel in dealing with stress and ways to overcome it. The novel chosen as the main focus is called Sunset In Weh Island by Aida M.A. This novel tells the story of a boy named Axel who was experiencing stress and many negative feelings, and is trying to find a way to calm his mind. He found the calming down method he needed after his trip to Weh Island. In this research, the descriptive method is used. It's a research method that relies on observations of documents, in this case a novel and some previous research articles. The approach method used is a hermeneutic approach. The data collection method uses reading techniques and note-taking techniques. The results obtained from this research are that the character Axel succeeded in overcoming the stress-causing problems he had because he went on a tourism trip.]]>
<![CDATA[Kajian Potensi Pariwisata dalam Bentuk Budaya dan Kehidupan Sosial di Bangka Belitung dalam Novel Laskar Pelangi Karya Andrea Hirata ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2675
<![CDATA[The mutual influence relationship between literature and tourism occurs in creative inspiration and destination promotion. An interdisciplinary approach is needed to understand the contributions of both. Laskar Pelangi, by Andrea Hirata, is an example of literary success in promoting Bangka Belitung. This research aims to examine the tourism values in this novel and in the context of how literary works are able to increase the popularity of the destination. This research uses qualitative methods with a hermeneutical approach. The findings of this research conclude that the value of tourism in the novel Laskar Pelangi is reflected through natural beauty, cultural richness and emotional experiences. This has the potential to increase the popularity of tourist destinations, especially in Bangka Belitung.]]>
<![CDATA[Motivasi Pemeran Utama dalam Melakukan Tour ke Eropa Pada Novel 2,578.0 Km Karya Ayu Nugraheni ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2676
<![CDATA[This research aims to determine the motivation of the main character to travel to Europe in the novel 2,578.0 KM by Ayu Nugraheni. This novel tells about the motivation of the two main characters who both have problems and divert these problems by going on a tour of Europe. This research method is descriptive qualitative with data collection techniques using notes and reading novels which are the research object. Aspects such as internal conflict, relationships between characters, and story development are also considered to understand the motivation for the main character's trip to Europe in the context of the story. The results of the research describe the characters of Juni and Elio, as well as their motivation for traveling to Europe on the overall development of the story.]]>
<![CDATA[Analisis Pengembangan Pariwisata Di Kabupaten Pulau Morotai ]]>
<![CDATA[rahmawati, dini]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2699
<![CDATA[In Indonesia, tourism still has an important role in supporting national development. Morotai Island as a border area has a huge local potential in mining, farming, plantation, including human resources and tourism. Therefore, this research aimed to provide a recommendation for tourism development and so that to improve tourism competitiveness, particularly tourism activity conducted by tourists, based on SWOT analysis. This research used descriptive qualitative method. The research location was in the territory of Daruba, South Morotai, Morotai Island District, North Maluku Province. The data were obtained by doing observation, interview and literature study. In the interview part, some staff of Tourism Board and local people became the sources through focus group discussion and direct interview referred to purposive sampling technique. The SWOT analysis shows that Morotai Island District has nature beauty and War World II historical ruins as the strength. Those still have a huge opportunity to develop so that to revive the tourist activity there. Not to mention, Kelapa Bido as an endemic plant in Morotai Island District. Based on the SWOT analysis and observation, the recommendations for tourism activity are managing tour packages, agrotourism and digital tourism via augmented and virtual reality. ]]>
<![CDATA[Uji Sensori Kopi Arabika Pasaman Dengan Menggunakan Metode Seduhan Pour Over V60 ]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i1.2705
<![CDATA[Tomi Candra, 2024. "Sensory Quality of coffee using the Pour Over V60 Brewing Method". Final project. D4 Hospitality Management Study Program, Department of Tourism. Faculty of Tourism and Hospitality and Padang State University. This research purpose is to analyze the coffee quality using the pour over v60 brewing method in terms of Flavor, Aftertaste, Acidity and Body. As well as knowing the coffee sensory quality using the V60 pour over brewing method and providing information to the public and baristas about the coffee sensory quality using the V60 pour over brewing method. And what is the quality of Pasaman Arabica coffee using the V60 pour over method? This research type include in experiment by making comparisons. The comparison was carried out with 2 comparison aspects and 2 research subjects per comparison aspect, namely grind size and ratio between coffee and water. This research was conducted in the tourism department's barista laboratory on December 1-December 20 2023. The panelists in this research consisted of 3 panelists consisting of 1 tourism department lecturer and 2 expert baristas. Based on the experimental results and after being subjected to organoleptic tests, it was stated that the organoleptic test results after describing the sensory quality of coffee using the pour over v60 brewing method in terms of good flavour, very good aftertaste, quite good acidity and good body.]]>
