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Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Published by PT Abig Rizky Publisher
ISSN : -     EISSN : 31242030     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other
Sawala Cendekia: Jurnal Peneiltian Multidisiplin adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (Maret dan September) oleh PT Abig Rizky Publisher sejak tahun 2025, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang penelitian multidisiplin berbasis penelitian di kalangan akademisi dan peneliti.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2025): Maret" : 5 Documents clear
SINERGI ORIENTASI PASAR DAN TEKNOLOGI UNTUK KEUNGGULAN BERSAING BERKELANJUTAN UMKM MAKANAN Sugih Prakoso
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of Market Orientation and Technology on Sustainable Competitive Advantage in the food MSME (Micro, Small, and Medium Enterprises) sector in West Java Province. The study is grounded in the need for MSMEs to maintain a competitive position amid rapidly changing market dynamics, technological advancements, and increasingly complex consumer demands. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) with SmartPLS software. The respondents consisted of owners or managers of active food MSMEs operating in 27 regencies and cities across West Java. The findings reveal that both market orientation and technology utilization have a positive and significant impact on sustainable competitive advantage. Market orientation enhances responsiveness to consumer needs and supports product innovation, while technology contributes to operational efficiency, service speed, and information integration. These results highlight that the synergy between market strategies and technological capabilities forms a strategic foundation for building long-term competitive advantage. The study recommends that MSME actors invest in technology-based innovation and strengthen market understanding to sustain their existence and competitiveness in a dynamic business environment.
TRANSFORMASI PEMASARAN KEDAI KULINER : FOKUS PADA PROMOSI DAN PELAYANAN Agus Sobar; Sugih Prakoso; Muhammad Zaky
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This research aims to analyze the influence of promotion and service quality on consumer purchase decisions at Kedai Abig Berkah Sukabumi. Facing intense competition in the culinary industry, businesses require precise marketing strategies, including effective promotion and quality service. Kedai Abig Berkah Sukabumi itself experienced a sales decline due to suboptimal promotion and service weaknesses. This study used a quantitative associative approach with 96 respondents as the sample. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The results indicate that the promotion variable partially has a positive and significant influence on purchase decisions. The service quality variable also partially has a positive and significant influence on purchase decisions. Promotion and service quality simultaneously have a significant influence on consumer purchase decisions. These two variables, promotion and service quality, explain 40.9% of the variation in purchase decisions, while the remaining 59.1% is influenced by other factors outside these two variables. These findings emphasize the importance of effective promotion and improving service quality in encouraging and enhancing consumer purchase decisions.
OPTIMALISASI KUALITAS PRODUK DAN LAYANAN UNTUK MENINGKATKAN KEPUASAN KONSUMEN UMKM Noornisa sarah Ginanjar; Sugih Prakoso
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to optimize product and service quality to improve customer satisfaction at the Sembako Kios Makmur UMKM located in Pelabuhan Ratu Market, Sukabumi Regency. Using a quantitative method with an associative approach, this study involved 96 respondents selected through probability sampling techniques. Data were collected using a questionnaire, then analyzed through prerequisite tests, multiple linear regression analysis, and hypothesis testing with the help of SPSS software. The results of the study indicate that product quality has a positive and significant effect on customer satisfaction. Likewise, service quality has been shown to have a positive and significant effect on customer satisfaction. Furthermore, product quality and service quality simultaneously have a significant effect on customer satisfaction. This finding underlines that the combination of good products and superior services is crucial in shaping customer satisfaction. The regression model built is able to explain 93.0% of the variation in customer satisfaction.
BRAND EXPERIENCE DAN SOCIAL MEDIA MARKETING : KUNCI PEMBELIAN PRODUK KECANTIKAN SHOPEE Rizky Maulana; Eva Fathussya Adah; Noornissa Sarah Ginanjar
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of Brand Experience and Social Media Marketing on purchasing decisions for beauty products among Shopee e-commerce users in Sukabumi. The research method used is quantitative with an associative approach. The sample consists of 96 respondents, determined using Cochran's formula. Data were collected through a questionnaire. Data analysis was conducted using multiple linear regression, t-test (partial), and F-test (simultaneous), with the assistance of SPSS. The results show that Brand Experience (X1) has a positive and significant partial effect on purchasing decisions (Y) for beauty products on Shopee in Sukabumi (t-value 5.386 > t-table 1.986; sig. 0.000 < 0.05). Social Media Marketing (X2) also has a positive and significant partial effect on purchasing decisions (t-value 5.234 > t-table 1.986; sig. 0.000 < 0.05). Simultaneously, Brand Experience and Social Media Marketing have a significant influence on purchasing decisions (F-value 604.194 > F-table 3.09; sig. 0.000 < 0.05). The Adjusted R Square value of 0.927 indicates that 92.7% of the variation in purchasing decisions can be explained by the two independent variables. In conclusion, Brand Experience and Social Media Marketing are significant key factors influencing purchasing decisions for beauty products on Shopee in Sukabumi.
PENERAPAN FULL COSTING UNTUK EFISIENSI BIAYA DAN DAYA SAING UMKM Tuti Setiatin; Niken Safitri; Ebah Suaebah
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy. However, many MSMEs, including Tiktak Kencur Nenk Tasya, still face challenges in financial management and the implementation of proper accounting practices, particularly in recording production costs. Previously, the cost recording at this MSME only covered daily raw material expenses, neglecting overhead costs and indirect labor, which resulted in inaccuracies in calculating the Cost of Goods Manufactured (COGM). This inaccuracy can affect pricing decisions, profit margins, and competitiveness. This research aims to design an effective cost recording system and determine the optimal COGM for Tiktak Kencur Nenk Tasya MSME. The full costing method is applied, as it is recognized for providing more accurate accounting by clearly classifying production costs. This study adopts a descriptive quantitative approach with a case study method, collecting data through observation, interviews, and documentation. The results of the COGM calculation using the full costing method for January 2025 show a total finished goods production cost of IDR 160,080,000 for 12,000 kg of products, resulting in a unit cost of approximately IDR 13,340.7. The estimated cost of work-in-process at the end of the period is IDR 6,489,000, bringing the total production cost for that month to IDR 166,569,000. Accurate implementation of COGM is expected to assist MSMEs in planning, financial management, improving competitiveness, and operational efficiency.

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