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Jurnal Bahasa dan Sastra Pusaka Cendekia
Published by Pusaka Cendekia Indonesia Foundation
ISSN : -     EISSN : 31096891     DOI : https://doi.org/10.65427/puscen.vi1i
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
Aims Jurnal Bahasa dan Sastra Pusaka Cendekia is a leading peer-reviewed and open-accsess journal on Linguistic and literary studies in the world, which publishes scholarly works of researchers and scholars from around the world, and specializes in the Language and Literature. This journal is published by Pusaka Cendekia Indonesia Foundation Banda Aceh. Focus Journal Jurnal Bahasa dan Sastra Pusaka Cendekia focuses on pubishing the highest quality scientifiec articles emphasizing linguistic and literature issues with interdisicplinary and multidisciplinary approaches. Editors welcome scholars, researchers and practitioners of languange and literature around the world to submit scholarly articles to be published through this journal. All articles will be reviewed by experts before accepted for publication. Each author is solely responsible for the content of published articles. Scope Journal Jurnal Bahasa dan Sastra Pusaka Cendekia encompasses original research articles, review articles, and short communications, that deal with development issues Language and literature. scope Including: Linguistic, Literature, History, Culture, and Philology.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 22 Documents
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Illocutionary Speech Acts in the Poem Ayyuha al-Nas by Tamim al-Barghouti Yaumal Fikri; Zulkhairi; Rizki Rinaldi
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 1 No. 2 (2025)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v1i2.13

Abstract

This study analyzes the act of illocution speech in the poem "Ayyuha al-Nas" by Tamim al-Barghouti with a pragmatic approach based on Searle's speech theory theory. This poem is an important representation of contemporary Arab socio-political poetry that is loaded with messages of leadership, social criticism, and affirmation of cultural identity. This study uses a descriptive qualitative method with text analysis, covering five categories: directive, expressive, representative, commissive, and declarative. The results of the study show that this poem is dominated by assertive (representative) and expressive illocution, which functions as a moral invitation, collective awareness, and the formation of social identity. This research expands the pragmatic study of Arabic literature and affirms the position of poetry as a medium of public discourse. Penelitian ini menganalisis tindak tutur ilokusi dalam puisi “Ayyuha al-Nas” karya Tamim al-Barghouti dengan pendekatan pragmatic berbasis teori tindak tutur Searle. Puisi ini merupakan representasi penting dari puisi social-politik arab kontemporer yang sarat dengan pesan kepemimpinan, kritik social, dan afirmasi identitas budaya. Penelitian ini menggunakan metode kualitatif deskriptif dengan analisis teks, mencakup lima kategori: direktif, eskpresif, representative, komisif, dan deklaratif. Hasil penelitian menunjukkan bahwa puisi ini didominasi tindak ilokusi Asertif (representatitive) dan ekspresif, yang berfungsi sebagai ajakan moral, penyadaran kolektif, dan pembentukan identitas social. Penelitian ini memperluas kajian pragmatic sastra arab dan menegaskan posisi puisi sebagai medium wacana public.
Modernisme as a Movement in Arabic Literature Dedi Saputra; Anshar Zulhelmi; Salsabiela Syifa Anies; Nuril Rinahayu
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 1 No. 2 (2025)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v1i2.14

Abstract

This research aims to explain modernism as one of the genres in Arabic literature, which has been more often understood in the framework of periodization than as a literary genre. This study uses a descriptive qualitative method with a literature study approach. Data was obtained from various written sources in the form of books and scientific articles that discuss literary genres, modernism, and the development of modern Arabic literature. The results of the study show that modernism is a literary school that was born in response to social, political, and intellectual changes, especially after World War I, which was marked by a humanitarian crisis and a shift in traditional values. In the context of Arabic literature, modernism developed along with the revival (nahḍah), the intensity of contact with the West, the advancement of education, and the role of the press in spreading new ideas. Modernism in Arabic literature is characterized by characteristics such as individualism, experimentation with form, absurdity, symbolism, and formalism. Thus, modernism reflects not only the renewal of literary forms and styles, but also the change in the way Arab writers view the function of literature in modern society. Penelitian ini bertujuan untuk menjelaskan modernisme sebagai salah satu aliran dalam sastra Arab, yang selama ini lebih sering dipahami dalam kerangka periodesasi dibandingkan sebagai aliran sastra. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi pustaka. Data diperoleh dari berbagai sumber tertulis berupa buku dan artikel ilmiah yang membahas aliran sastra, modernisme, serta perkembangan sastra Arab modern. Hasil kajian menunjukkan bahwa modernisme merupakan aliran sastra yang lahir sebagai respons terhadap perubahan sosial, politik, dan intelektual, khususnya pasca Perang Dunia I, yang ditandai oleh krisis kemanusiaan dan pergeseran nilai-nilai tradisional. Dalam konteks sastra Arab, modernisme berkembang seiring dengan kebangkitan (nahḍah), intensitas kontak dengan Barat, kemajuan pendidikan, dan peran pers dalam menyebarkan gagasan-gagasan baru. Modernisme dalam sastra Arab ditandai oleh karakteristik seperti individualisme, eksperimen bentuk, absurditas, simbolisme, dan formalisme. Dengan demikian, modernisme tidak hanya mencerminkan pembaruan bentuk dan gaya sastra, tetapi juga perubahan cara pandang sastrawan Arab terhadap fungsi sastra dalam masyarakat modern.
How Arabic Media Construct Armed Conflict: A Corpus-Driven Concordance Analysis M Indra Mulyadi; Chairunnisa Ahsana Amalan Shaliha; Abzari Jafar; Azhari; Akmal Fajri
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 1 No. 3 (2025)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v1i3.15

Abstract

This study analyzes the construction of armed conflict in Arabic news discourse through the nuanced application of four lexical anchors in Al Jazeera Arabic reporting: ḥarb (war), ṣirāʿ (conflict), silāḥ (weapons), and ḍaḥīya (victim). The issue at hand is that assessments of responsibility, humanitarian impact, and political legitimacy are frequently embedded in local lexical selections that are insufficiently analyzed in limited Arabic corpora. The goal is to figure out what these words mean in context and how they shape the way we talk about violence, competition, ability, and agency. The research utilizes a concordance-only corpus linguistic design through Sketch Engine. Ten hard news articles are collected into a custom corpus, and every Key Word in Context line for the four target words is read and coded, keeping clause-level co-text like intensifiers, numeric strings, attribution verbs, and source nouns. The findings show that there are different roles in the discourse. Ḥarb co selects with more intense descriptors and more precise numbers for humanitarian harm, such as detailed casualty and economic figures. This moralizes and measures war. Ṣirāʿ records competition between multiple actors and structural conflict, often placing current conflicts in the context of longer historical patterns. Silāḥ manifests in claims concerning military action that are evidentially circumscribed, as well as in material records detailing logistics, funding, and safe havens, while simultaneously leveraging public opinion data. ḍaḥīya functions as a transition from passive victimhood to an agentive identity through value-laden lexicon and the legitimization of surveys. Implications encompass the efficacy of concordance-based deep analysis for small Arabic corpora, practical monitoring criteria for newsrooms regarding numeric displays and source attribution, and groundwork for cross-outlet comparisons and Arabic-sensitive quantitative layering in subsequent research.
Teachers’ Perceptions of Arabic Language Learning Evaluation: A Descriptive Qualitative Studypaper Irpan Ismail Muhammad Noor
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 1 No. 3 (2025)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v1i3.16

Abstract

The present study aims to provide an in-depth description of teachers’ perceptions of evaluation in Arabic language learning, including its purposes, functions, techniques, instruments, and the factors influencing its implementation in schools. In addition, this research seeks to understand how teachers perceive the effectiveness of evaluation in improving students’ learning outcomes. This study employed a descriptive qualitative method using a literature-based approach combined with primary data collected through in-depth interviews with Arabic language teachers. Secondary data were obtained from evaluation documents, instructional materials, and relevant literature. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing, complemented by triangulation to ensure data validity. The findings reveal that teachers perceive evaluation as an essential component for measuring students’ abilities and the attainment of Arabic language learning objectives. However, its implementation still faces several challenges, including limited time allocation, insufficiently varied instruments, and the low utilization of formative assessment. Teaching experience, pedagogical understanding, and institutional support were found to influence teachers’ perceptions and practices in conducting evaluation. Furthermore, teachers believe that evaluation has the potential to enhance students’ learning outcomes; however, its effectiveness depends on the quality of the instruments, consistency of implementation, and appropriate follow-up measures such as feedback, remedial activities, and enrichment. Therefore, enhancing teachers’ competence in designing authentic assessments is necessary to optimize learning outcomes. Penelitian ini bertujuan untuk mendeskripsikan secara mendalam persepsi guru terhadap evaluasi pembelajaran Bahasa Arab, meliputi tujuan, fungsi, teknik, instrumen, serta faktor-faktor yang memengaruhi implementasinya di sekolah. Selain itu, penelitian ini bertujuan memahami bagaimana guru menilai efektivitas evaluasi dalam meningkatkan capaian belajar siswa. Metode yang digunakan adalah penelitian deskriptif kualitatif dengan pendekatan studi pustaka dan pengumpulan data primer melalui wawancara mendalam kepada guru Bahasa Arab. Data sekunder diperoleh dari dokumen evaluasi, perangkat pembelajaran, serta literatur relevan. Analisis data dilakukan menggunakan model Miles dan Huberman melalui proses reduksi, penyajian, dan penarikan kesimpulan, dilengkapi triangulasi untuk menjamin keabsahan data. Hasil penelitian ini menunjukkan bahwa guru memandang evaluasi sebagai bagian penting dalam mengukur kemampuan siswa dan pencapaian tujuan pembelajaran Bahasa Arab. Namun, pelaksanaannya masih menghadapi kendala seperti keterbatasan waktu, instrumen yang kurang bervariasi, serta rendahnya pemanfaatan evaluasi formatif. Faktor pengalaman mengajar, pemahaman pedagogik, dan dukungan sekolah memengaruhi persepsi guru dalam melaksanakan evaluasi. Selain itu, guru menilai bahwa evaluasi memiliki potensi meningkatkan capaian belajar siswa, tetapi efektivitasnya bergantung pada kualitas instrumen, konsistensi pelaksanaan, dan tindak lanjut berupa umpan balik, remedial, serta pengayaan. Dengan demikian, peningkatan kompetensi guru dalam merancang evaluasi autentik diperlukan untuk mengoptimalkan hasil pembelajaran.
Samih Al-Qasim's Poem Kama Nasya' as a Representation of Palestinian Social Reality: A Sociology of Literature Study Ichsanul Hasri; Aiyub Berdan; Irwan Mus; Ivan Aulia Trisnady; Sumardi
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 1 No. 3 (2025)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v1i3.17

Abstract

Palestinian poetry, particularly the works of Samih Al-Qasim, constitutes a form of artistic expression that cannot be separated from the socio-political realities surrounding it. As noted by Jayyusi (1992), Palestinian literature emerges from a collective historical experience marked by oppression, alienation, and the struggle to preserve identity. In this context, poetry functions not only as an aesthetic expression but also as a medium for articulating the social and political consciousness of the Palestinian people. Samih Al-Qasim, as one of the most significant Palestinian poets, consistently presents poems that reflect the relationship between the individual and the community. His works represent the tension between personal experience and the collective suffering endured by his people.This article aims to analyze the poem “Kama Nasya” by Samih Al-Qasim using the sociology of literature approach proposed by Lucien Goldmann (1964). This approach is chosen because it enables literary works to be read as expressions of the worldview of a collective subject, rather than merely as products of an individual poet’s creativity. The research employs a qualitative-descriptive method with interpretative analysis techniques focusing on the poetic structure, including diction, metaphor, and patterns of intersubjective relations. The structural analysis is then connected to the social and historical contexts that underlie the poem’s creation, as suggested in sociological studies of literature. Thus, this study seeks to systematically relate the structure of meaning in the text to the social conditions of Palestinian society. The results of the analysis indicate that the poem “Kama Nasya” not only expresses individual emotional experiences but also reflects the collective voice of the Palestinian people who have experienced marginalization and structural oppression. The relationship between the lyrical subjects “I” and “you” in the poem can be understood as a symbolic representation of the individual’s relationship with the community and the homeland. Through metaphorical language and reciprocal, egalitarian relations, the poem articulates values of solidarity, the resilience of identity, and the continuity of life’s meaning. Therefore, as emphasized by Said (1979), poetry functions as an important medium for social and cultural critique in the context of colonialism, while simultaneously serving as a means of symbolic resistance against domination and the erasure of collective identity. Puisi Palestina, khususnya karya-karya Samih Al-Qasim, merupakan bentuk ekspresi artistik yang tidak dapat dilepaskan dari realitas sosial-politik yang melingkupinya. Sebagaimana dikemukakan Jayyusi (1992), sastra Palestina lahir dari pengalaman historis kolektif yang ditandai oleh penindasan, keterasingan, dan perjuangan mempertahankan identitas. Dalam konteks ini, puisi tidak hanya berfungsi sebagai ungkapan estetis, tetapi juga sebagai medium artikulasi kesadaran sosial dan politik masyarakat Palestina. Samih Al-Qasim, sebagai salah satu penyair penting Palestina, secara konsisten menghadirkan puisi-puisi yang merefleksikan relasi antara individu dan komunitasnya. Karya-karyanya merepresentasikan ketegangan antara pengalaman personal dan penderitaan kolektif yang dialami oleh bangsanya. Artikel ini bertujuan untuk menganalisis puisi “Kama Nasya” karya Samih Al-Qasim dengan menggunakan pendekatan sosiologi sastra yang dikemukakan oleh Lucien Goldmann (1964). Pendekatan ini dipilih karena memungkinkan pembacaan karya sastra sebagai ekspresi pandangan dunia suatu subjek kolektif, bukan sekadar hasil kreativitas individual penyair. Metode penelitian yang digunakan adalah kualitatif-deskriptif dengan teknik analisis interpretatif terhadap struktur puisi, meliputi diksi, metafora, dan pola relasi antarsubjek. Analisis struktural tersebut kemudian dihubungkan dengan konteks sosial dan historis yang melatarbelakangi lahirnya puisi, sebagaimana disarankan dalam kajian sosiologi sastra. Dengan demikian, penelitian ini berupaya mengaitkan struktur makna teks dengan kondisi sosial masyarakat Palestina secara sistematis. Hasil analisis menunjukkan bahwa puisi “Kama Nasya” tidak hanya mengekspresikan pengalaman emosional individu, tetapi juga mencerminkan suara kolektif masyarakat Palestina yang mengalami peminggiran dan penindasan struktural. Relasi antara subjek “aku” dan “engkau” dalam puisi dapat dipahami sebagai representasi simbolik dari hubungan individu dengan komunitas dan tanah airnya. Melalui bahasa metaforis dan relasi timbal balik yang setara, puisi ini menyuarakan nilai solidaritas, keteguhan identitas, dan keberlanjutan makna hidup. Oleh karena itu, sebagaimana ditegaskan oleh Said (1979), puisi berfungsi sebagai medium penting untuk kritik sosial dan kultural dalam konteks kolonialisme, sekaligus menjadi sarana perlawanan simbolik terhadap dominasi dan penghapusan identitas kolektif.
The Use of Swear Word in the Movie “Fast and Furious 5”: Penggunaan Kata Makian dalam Film Fast and Furious 5 Rizki Rinaldi; Sri Mutia; Iis Marsithah
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 1 No. 3 (2025)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v1i3.18

Abstract

This study was aimed at examining the use of swear word in the movie “Fast And Furious5”. The objectives if this study were to find out the ways of using swear word in the movie. This study was conducted by descriptive  qualitative method. The source of data was transcript the movies. The data were identified, analyzed, and categorized based on L,jung ( 2012 ) theory. The technique of data collection was interactive model by Miles and Huberman ( 2014 ). The study showed that : 1. There are three ways of using swear words such as (1) interjection, (2) emphasizer, (3), expletive slot filler in each movies, but from all of that ways interjections is the most in this movie. Penelitian ini bertujuan untuk mengkaji penggunaan kata makian dalam film Fast and Furious 5. Tujuan dari penelitian ini adalah untuk mengetahui cara-cara penggunaan kata makian dalam film tersebut. Penelitian ini dilakukan dengan metode deskriptif kualitatif. Sumber data penelitian ini adalah transkrip film. Data diidentifikasi, dianalisis, dan dikategorikan berdasarkan teori L. Jung (2012). Teknik pengumpulan data menggunakan model interaktif oleh Miles dan Huberman (2014). Hasil penelitian menunjukkan bahwa terdapat tiga cara penggunaan kata makian, yaitu (1) interjeksi, (2) penegas (emphasizer), dan (3) pengisi slot ekspletif (expletive slot filler) dalam film tersebut. Dari ketiga cara tersebut, interjeksi merupakan bentuk yang paling dominan digunakan dalam film ini..
Persuasive Communication of Wilayatul Hisbah in Sharia Enforcement in Aceh Besar Rahmat Nazar; Akmal Fajri
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 2 No. 1 (2026)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v2i1.19

Abstract

This study examines persuasive communication used by Wilayatul Hisbah (WH) in supporting the enforcement of Islamic sharia regulations in Aceh Besar, Indonesia. Using a qualitative descriptive case-study approach, the research draws on interviews, field observation, and institutional documents concerning WH communication and enforcement activities. The analysis identifies three interrelated modes of persuasion: educational communication that translates legal and religious norms into accessible advice and socialization; dialogic communication that creates space for two-way explanation and response; and humanistic communication that emphasizes empathy, dignity, and proportionality. These modes are combined with preventive monitoring and formal enforcement rather than replacing them. The findings suggest that persuasive interaction can strengthen legal understanding, reduce interactional resistance, and create conditions for voluntary compliance. However, the available qualitative evidence does not establish a causal decline in violation rates. The study contributes by interpreting WH communication through persuasion and procedural-legitimacy perspectives and by showing that effective sharia enforcement depends not only on regulatory authority but also on message design, communicator credibility, respectful treatment, and community legal literacy.   Penelitian ini mengkaji komunikasi persuasif yang digunakan Wilayatul Hisbah (WH) dalam mendukung penegakan regulasi syariat Islam di Kabupaten Aceh Besar. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus melalui wawancara, observasi lapangan, dan telaah dokumen kelembagaan terkait aktivitas komunikasi dan penegakan WH. Analisis menemukan tiga pola persuasi yang saling berkaitan, yaitu komunikasi edukatif yang menerjemahkan norma hukum dan agama ke dalam nasihat serta sosialisasi yang mudah dipahami; komunikasi dialogis yang membuka ruang penjelasan dan tanggapan dua arah; serta komunikasi humanis yang menekankan empati, martabat, dan proporsionalitas. Ketiga pola tersebut dipadukan dengan langkah preventif dan penegakan formal, bukan untuk menggantikannya. Temuan menunjukkan bahwa interaksi persuasif berpotensi memperkuat pemahaman hukum, mengurangi resistensi interaksional, dan menciptakan kondisi bagi kepatuhan sukarela. Namun, bukti kualitatif yang tersedia belum cukup untuk membuktikan penurunan angka pelanggaran secara kausal. Penelitian menegaskan pentingnya desain pesan, kredibilitas komunikator, perlakuan yang menghormati masyarakat, dan literasi hukum dalam penegakan syariat.
Language Games in Primary Arabic Learning: A Pre-Experimental Study Irawati; Anshar Zulhelmi
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 2 No. 1 (2026)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v2i1.22

Abstract

This study re-examines classroom language games in primary Arabic instruction at Madrasah Ibtidaiyah Negeri 1 Banda Aceh and evaluates changes in students’ short-term learning achievement. The revised analysis uses a pre-experimental one-group pretest-posttest design supported by classroom observation. The analyzed intervention group comprised 18 students, with achievement measured before and after game-based Arabic learning. Mean scores increased from 28.33 (SD = 11.38) to 72.50 (SD = 11.01), producing a mean gain of 44.17 points; all students improved. Because gain scores showed marginal non-normality, a Wilcoxon signed-rank test was used as the primary inferential analysis and indicated a significant difference (W = 0, p < .001). A paired-samples t test produced the same conclusion, t(17) = 23.16, p < .001. Classroom observations also suggested greater participation and enthusiasm, although motivation was not measured with a validated scale. The findings indicate a strong association between the intervention period and improved achievement, but causal claims remain limited by the absence of a control group, the small sample, and incomplete documentation of the intervention protocol   Penelitian ini menelaah kembali penggunaan permainan bahasa dalam pembelajaran bahasa Arab tingkat dasar di Madrasah Ibtidaiyah Negeri 1 Banda Aceh dan mengevaluasi perubahan hasil belajar jangka pendek peserta didik. Analisis revisi menggunakan desain pra-eksperimental satu kelompok dengan pretest-posttest yang didukung observasi kelas. Kelompok intervensi yang dianalisis berjumlah 18 peserta didik dan hasil belajar diukur sebelum serta sesudah pembelajaran bahasa Arab berbasis permainan. Nilai rata-rata meningkat dari 28,33 (SD = 11,38) menjadi 72,50 (SD = 11,01), dengan kenaikan rata-rata 44,17 poin; seluruh peserta didik mengalami peningkatan. Karena skor selisih menunjukkan penyimpangan marginal dari normalitas, uji Wilcoxon digunakan sebagai analisis inferensial utama dan menunjukkan perbedaan signifikan (W = 0; p < 0,001). Uji t berpasangan memberikan kesimpulan yang sama, t(17) = 23,16; p < 0,001. Observasi kelas juga mengindikasikan partisipasi dan antusiasme yang lebih tinggi, tetapi motivasi tidak diukur menggunakan skala tervalidasi. Temuan menunjukkan hubungan kuat antara periode intervensi dan peningkatan hasil belajar, namun klaim kausal dibatasi oleh ketiadaan kelompok kontrol, ukuran sampel kecil, dan dokumentasi intervensi yang belum lengkap
Audience Reception of Othman Alibrahim’s Kun Fayakun: A Reader-Response Study Rizki Rinaldi; Ahmad Fauzan
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 2 No. 1 (2026)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v2i1.23

Abstract

This study examines how digital audiences construct meaning around Othman Alibrahim’s Arabic acapella nasheed Kun Fayakun through Wolfgang Iser’s reader-response framework. Using a qualitative interpretive design, the study analyzes fifteen public YouTube comments documented from the performance’s comment section and selected purposively because they directly address the singer, the nasheed’s spiritual message, or affective-symbolic reactions. The comments were anonymized and coded according to response focus, shared repertoire, textual indeterminacy, and audience concretization. The findings identify three interconnected reception patterns. First, aesthetic-performative responses foreground vocal clarity, acapella delivery, and the singer’s expressive quality. Second, spiritual-textual responses interpret the nasheed through an Islamic repertoire of divine power, supplication, hope, and healing. Third, symbolic-affective responses use emojis and brief expressions to condense admiration, grief, serenity, and spiritual comfort. The study argues that YouTube comments make visible forms of concretization that remain largely implicit in conventional literary reading. It extends Iser’s framework to digital musical reception while emphasizing that a small purposive comment corpus cannot represent the entire audience.   Penelitian ini mengkaji bagaimana audiens digital membangun makna terhadap nasyid akapela Arab Kun Fayakun karya Othman Alibrahim melalui kerangka respons pembaca Wolfgang Iser. Penelitian menggunakan desain kualitatif interpretatif dengan menganalisis lima belas komentar publik YouTube yang didokumentasikan dari kolom komentar pertunjukan dan dipilih secara purposif karena secara langsung membahas penyanyi, pesan spiritual nasyid, atau respons afektif-simbolik. Identitas pengguna dianonimkan dan data dikodekan berdasarkan fokus respons, repertoar bersama, ketaktertentuan teks, dan konkretisasi audiens. Hasil penelitian menunjukkan tiga pola resepsi yang saling berkaitan. Pertama, respons estetis-performatif menonjolkan kejernihan vokal, penyajian akapela, dan ekspresivitas penyanyi. Kedua, respons spiritual-tekstual memaknai nasyid melalui repertoar Islam tentang kekuasaan Ilahi, doa, harapan, dan penyembuhan. Ketiga, respons simbolik-afektif menggunakan emoji serta ungkapan singkat untuk memadatkan kekaguman, kesedihan, ketenangan, dan kenyamanan spiritual. Penelitian ini menunjukkan bahwa komentar YouTube dapat memperlihatkan proses konkretisasi makna yang sering tidak terlihat dalam praktik pembacaan konvensional. Kajian ini memperluas penerapan teori Iser pada resepsi musik digital, sekaligus menegaskan bahwa korpus komentar purposif yang kecil tidak dapat mewakili seluruh audiens.
Visual Da’wah in the Documentary Film Senja Geunaseh Sayang: A Rhetorical Analysis of Islamic Messages in the Digital Era Azhari
Jurnal Bahasa dan Sastra Pusaka Cendekia Vol. 2 No. 1 (2026)
Publisher : Pusaka Cendekia Indonesia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65427/puscen.v2i1.20

Abstract

The transformation of digital communication has changed the pattern of receiving religious messages among the younger generation. Conventional da'wah that tends to be formal, verbal, and normative is increasingly experiencing challenges in reaching audiences who are used to visual and emotional experiences. This study aims to analyze the construction of da'wah rhetoric in the documentary film Senja Geunaseh Sayang and evaluate its effectiveness as a visual da'wah medium in the digital era. The research uses a constructivist paradigm with a qualitative-descriptive-analytical approach. The method of analysis integrates Aristotle's rhetorical theory (ethos, pathos, logos), Roland Barthes' semiotics, and modern visual rhetorical concepts. The results of the study show that film builds the dominance of persuasion through pathos (spiritual emotions), strengthened by ethos (the moral authority of the elderly as authentic figures) and logos (implicit normative arguments about birrul walidain). Visual symbols such as twilight, empty space, and silence form an existential metaphor about mortality and family responsibilities. The study concluded that visual da'wah through documentaries is more effective in touching the consciousness of the digital generation because it works through emotional experiences and personal reflection, rather than mere normative instruction. Transformasi komunikasi digital telah mengubah pola penerimaan pesan keagamaan di kalangan generasi muda. Dakwah konvensional yang cenderung formal, verbal, dan normatif semakin mengalami tantangan dalam menjangkau audiens yang terbiasa dengan pengalaman visual dan emosional. Penelitian ini bertujuan menganalisis konstruksi retorika dakwah dalam film dokumenter Senja Geunaseh Sayang serta mengevaluasi efektivitasnya sebagai medium dakwah visual di era digital. Penelitian menggunakan paradigma konstruktivis dengan pendekatan kualitatif deskriptif-analitis. Metode analisis mengintegrasikan teori retorika Aristoteles (ethos, pathos, logos), semiotika Roland Barthes, dan konsep retorika visual modern. Hasil penelitian menunjukkan bahwa film membangun dominasi persuasi melalui pathos (emosi spiritual), diperkuat oleh ethos (otoritas moral lansia sebagai figur autentik) dan logos (argumentasi normatif implisit tentang birrul walidain). Simbol visual seperti senja, ruang kosong, dan kesunyian membentuk metafora eksistensial tentang kefanaan dan tanggung jawab keluarga. Penelitian menyimpulkan bahwa dakwah visual melalui film dokumenter lebih efektif menyentuh kesadaran generasi digital karena bekerja melalui pengalaman emosional dan refleksi personal, bukan instruksi normatif semata.

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