cover
Contact Name
Santi Rahmawati, S.T., M.S.M.
Contact Email
researchsynergypress@gmail.com
Phone
+628112111734
Journal Mail Official
pba@researchsynergypress.com
Editorial Address
Jalan Nyaman No. 31 Komplek Sinergi Antapani Bandung 40291 - Indonesia
Location
Kota bandung,
Jawa barat
INDONESIA
People and Behavior Analysis (PBA)
ISSN : 29880424     EISSN : 29869803     DOI : https://doi.org/10.31098/pba
Core Subject : Social,
The domain of People and Behavior Analysis lies in a scholarly expanse inviting contributions from the diverse tapestry of behavioral sciences. This platform serves as a conduit for original research inquiries that delve into the intricate dynamics of human behavior within various contexts. It beckons studies exploring the behavioral intricacies within business and management landscapes, unraveling the complexities of organizational behavior. Expanding its scholarly purview, it delves into the sub-domains of industrial and educational psychology, social psychology, and the pivotal domain of sustainability behavior. Through a rigorous academic lens, this interdisciplinary exploration aims to enrich our comprehension of human behavior, offering scholarly discourse grounded in comprehensive literature yet accessible to a diverse spectrum of scholarly minds. People and Behavior Analysis Interdisciplinary Context: - Behavior in Business and Management - Organizational behavior - Social and culture - Marketing - Behavioral economics - Green behavior - Industrial psychology - Educational psychology - Consumer behavior - Social psychology - Sustainability behavior By incorporating these areas, the journal aims to provide a comprehensive platform for scholars to understand human behavior across diverse contexts, offering scholars the opportunity to engage with emerging trends and challenges in business and social studies.
Articles 40 Documents
Assessing The Effectiveness of University Public Relations in Crisis Management Albert John Calilao; Auvielle Domingo; Reig Janncen Labaro; Allyza Joy Pascua
People and Behavior Analysis Vol. 2 No. 1 (2024): March Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i1.2029

Abstract

Among organizational challenges, the pivotal role of Public Relations (PR) in mitigating crises becomes obvious. PR endeavors significantly influence stakeholder perceptions, institutional reputation, and sustained prosperity. Even venerable academic institutions contend with multifaceted risks that encompass natural phenomena, student activism, and scholarly debates. This research investigates the effectiveness of Northwestern University’s Public Relations (PR) program in crisis management, contributing significantly to both academic understanding and practical applications. Grounded in Social Constructionism, this study explores how shared perceptions influence crisis management outcomes, aiming to identify strengths and areas for improvement. Focusing on the crisis management effectiveness of the Philippines University, this research evaluates its capabilities in crisis handling, public perception management, and communication during challenging situations. Employing quantitative methods, the study involved 405 participants, including students and members of the Public Information Offices, reflecting a balanced representation across demographics. Students and Public Information Office members show nuanced but aligned perspectives, with high ratings for crisis planning, communication, media relations, and social media management. The proposed Public Relations in Crisis Management Program suggests strategic initiatives for crisis exercises, internal communication enhancements, media relationship building, and improved social media engagement. Positive perceptions underscore the organization’s crisis management strengths, providing a foundation for strategic program development. These interventions enhance organizational resilience by supporting continuous improvement and proactive crisis management. In conclusion, this study bridges the academic-practical gap in crisis management, affirming the organization’s adeptness and emphasizing the pivotal role of effective communication and engagement strategies. The proposed interventions offer actionable recommendations for further strengthening crisis management and highlight PR’s vital role in ensuring preparedness and resilience.
Analysis of Runway Incursion Incident Using Report for the Years 2012-2022 Fajar Islam; Wildan Ahmad Rizkinsya Aulia
People and Behavior Analysis Vol. 2 No. 1 (2024): March Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i1.2061

Abstract

Runway incursion is a serious problem in industry flights that could threaten flight safety. This research aims to analyze the main causes of several events runway incursions that occurred in Indonesia based on KNKT reports from 2012 to 2022. The National Transportation Safety Committee is an institution of the Indonesian non-structural government that is responsible for investigating and analyzing transport accidents and incidents, including aviation, maritime, rail, and road accidents. This study covers a 10-year period to understand trends, causal factors, and safety of airport operations in Indonesia. This study employs a qualitative approach using literature study methods. The study’s findings indicate that several factors contribute to runway incursion incidents. In addition, it can be used as a basis for increasing awareness, communication, and coordination between Air Traffic Control and pilots in reducing the risk of runway incursion. Analysis showed that there was a communication error between the ATC and the pilot as the main cause. Misunderstanding of instructions, lack of coordination between Air Traffic Control with different frequencies, and lack of clear understanding are the main factors in the occurrence of runway incursions in Indonesia.
Organizational Commitment and Employee Performance during the COVID-19 Pandemic: Evidence from a BPO Company Ma. Elena C. Estebal; Joemy Lopez; Alan Dean
People and Behavior Analysis Vol. 2 No. 1 (2024): March Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i1.2105

Abstract

The pandemic necessitated remote workplace setup, and as employees’ homes doubled as their workplaces, it became difficult to distinguish between the two. With this reality came the challenge of enhancing employee performance and organizational commitment. This study investigated the correlation between organizational commitment and employee performance during the COVID-19 pandemic. This study involved 158 employees of a BPO (Business Process Outsourcing) company situated in Quezon City, Philippines. Non-parametric statistical testing such as Mann–Whitney U and Kruskal-Wallis tests were employed to examine the significant differences in the respondent's ratings when their demographic profiles were considered. Spearman’s rank correlation was used to measure the strength of the relationship between the constructs of organizational commitment and dimensions of employee performance. Results of the study revealed a high positive relationship between continuance commitment and employee performance. Furthermore, this study also explored organizational commitment along four demographic variables, resulting in the detection of significant differences in the perception of continuance commitment on account of gender, age, civil status, and length of service. A significant difference was also detected in affective commitment considering the length of service. Single, married, and widowed respondents also differed in their opinions on normative commitment. While research on organizational commitment exist, few studies have explored the role of demographic factors in shaping employee responses to pandemics. This study demonstrates value by examining the influence of demographic variables on organizational commitment and employee performance during the pandemic, adopting an intersectional perspective, and offering practical implications for organizational management, theoretical advancement, and future research directions.
Level of Risk Awareness and Insurance Literacy of Ilocanos Residing in Ilocos Sur Nalchael T. Cruz; Leslie De Castro; Divina Daniel A.; Jana Mae S. Rapada; Joy Melanie N. Rebuldela
People and Behavior Analysis Vol. 2 No. 1 (2024): March Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i1.2113

Abstract

Numerous individuals exhibit hesitancy towards procuring insurance, potentially attributed to their confidence in not requiring it or their perception of insurance as excessively complex, influenced by the plethora of available information. The objective of this study was to determine the level of risk awareness and insurance literacy of the general public in different municipalities and component cities of Ilocos Sur. There were five hundred thirty-four (534) individuals from different municipalities in Ilocos Sur, and stratified random sampling was used. This study employed a descriptive-correlational research design using a quantitative approach. The researchers used a survey questionnaire as the primary research instrument. To correlate the levels of awareness of the Ilocanos about health and life insurance with their insurance literacy, the researchers used the International Business Machine Statistical Package for the Social Sciences (IBM SPSS), specifically correlation analysis. The research shows a strong correlation between risk awareness and insurance literacy among the general public in Ilocos Sur, with respondents exhibiting heightened awareness of safety, security, return, and liquidity aspects of insurance, emphasizing health as a primary concern, and placing significance on familial considerations when insurance. The data indicates a clear understanding of the concept of beneficiaries and reflects a discerning public with a keen understanding of insurance decisions.
Role of Workplace Spirituality and Organizational Citizenship Behavior (OCB) In Improving Lecturers’ Performance Ramilan Ramilan; Rita Yuni Mulyanti; Koesmawan Koesmawan; Lela Nurlaela Wati
People and Behavior Analysis Vol. 2 No. 1 (2024): March Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i1.2278

Abstract

Educators serve as primary stakeholders profoundly shaping the caliber of tertiary educational establishments. Various determinants impact educator performance, encompassing competencies, motivational factors, discipline, and leadership qualities, as well as Organizational Citizenship Behavior (OCB), where employees’ actions surpass their primary job responsibilities. This study intends to experimentally demonstrate the impact of workplace spirituality on the productivity of Lecturers in the Muhammadiyah Aisiyah College (PTMA) setting, both directly and indirectly. To gather empirical data on the impact of workplace spirituality on the performance of PTMA lectures, this study used a quantitative method with a causality design. A questionnaire completed by 260 academics was used to obtain the data. The PLS method and structural equation modeling were used to examine the data. processing data with the SMARTPLS program. According to the study's findings, OCB is positively and significantly influenced by the spiritual workplace, and both OCB and performance are positively and significantly impacted by the spiritual workplace's impact on PTMA lecturers’ performance. The final significant finding is that OCB can enhance performance in spiritual workplaces. These findings have consequences for PTMA managers, and it is vital to encourage an increase in OCB by bolstering the spiritual workplace in the PTMA they oversee to boost the performance of their lecturers.
Exploring User Experiences with E-wallet DANA among Indonesian Millennials: E-satisfaction and E-loyalty Analysis Ina Kartika Wati; Abdul Mukti Soma; Heri Ispriyahadi
People and Behavior Analysis Vol. 2 No. 2 (2024): May - September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i2.2317

Abstract

Millennials have been significantly shaped by advancements in internet technology, affecting their preferences and behaviors. This generation is characterized by comfort with digital tools, multitasking abilities, and a preference for flexibility. As technology evolves, millennials will also encounter challenges like the Fear of Missing Out (FOMO), which is particularly evident in the financial sector, which drives the adoption of digital payment systems and fintech solutions. This study analyzes millennial satisfaction with DANA, a prominent digital payment system in Indonesia, and investigate how satisfaction predicts loyalty. Using a quantitative approach, data were collected from 150 respondents, all of whom were millennials, using DANA via Google Forms on a 5-point Likert scale. This study employed Partial Least Squares (PLS) statistics to examine the correlation between customer satisfaction and loyalty. The results reveal a strong positive correlation, underscoring the importance of user satisfaction as a key driver of loyalty. These findings provide valuable insights for developing marketing strategies and enhancing customer retention in the digital payment industry.
Impact of Artificial Intelligence Chatbots on Student Well-being and Mental Health: A Systematic Review Sana Alsayed; Suha Khalil Assayed; Manar Alkhatib; Khaled Shaalan
People and Behavior Analysis Vol. 2 No. 2 (2024): May - September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i2.2411

Abstract

Students in schools and colleges face some challenges, including rigorous academic schedules, academic work load, standardized tests, and assignments deadline, which can contribute to significant stress and mental health risks. Thus, numerous studies have been conducted to control stress between students, such as self-guided stress management programs. This paper reviews several studies published between 2019 and 2023 exploring the impacts of deploying state-of-the-art artificial intelligence chatbots which are used to boost and manage psychological disorders and mental health symptoms such as anxiety, depression, fear, and worry between prospective and current undergraduate students. This study outlines the key phases of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). It begins with screening (115) articles and subsequently includes (13) articles for intensive review, which all focus on psychological disorders and mental health conditions that can be influenced by the conversational agents and chatbots. However, the results revealed that anxiety and depression are the main psychological disorders that can be influenced by conversational agents and chatbots. Moreover, this review revealed multiple cases of universities and schools, emphasizing the implementation of chatbots for both learning and advising functions.  The Systematic Literature Review (SLR) in this study is constrained to the specific databases, and the search keywords were limited to the article title fields only; which excluded the abstracts. This could have caused some missing relevant studies. In future work, other essential databases will be included, such as Scopus and WoS. In addition, we will include more information about the technique and the complexities of using the chatbot as it may have a significant impact on student behaviors and emotions.
Leadership Influence To Organizational Culture: Implication to Quality Information System Rapina Rapina; Yenni Carolina; Johannes Buntoro Darmasetiawan; Libertus Baene
People and Behavior Analysis Vol. 3 No. 1 (2025): January - April Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v3i1.2478

Abstract

The dynamic nature of today's business climate has heightened the role of leadership in shaping a dynamic company culture. Effective leadership gives clear direction and strategic alignment, allowing information systems to thrive while supporting company goals. The purpose of this research is to investigate the links between leadership, organizational culture, and the quality of accounting information systems (AIS). A quantitative research design was adopted, with data collected from 67 individuals selected through stratified random sampling from various sections of the organization.  Data was gathered using a structured questionnaire, and the effect of organizational culture and leadership on AIS quality was evaluated using Structural Equation Modeling – Partial Least Squares (SEM-PLS). The results highlight how important leadership is in creating an organizational culture that supports the mission and objectives of the business. Employee perceptions of accounting procedures are positively impacted by this alignment, which raises the caliber of AIS and increases corporate competitiveness. This study is interesting since it focuses on how leadership shapes organizational culture and directly enhances AIS quality, providing insightful information for companies aiming for efficiency and long-term growth.
Perceived Level of Family Relationships and Predictors of Students’ Motivation from a Higher Education Institution Erin E. Riego de Dios; Maria Isabel Guevara
People and Behavior Analysis Vol. 2 No. 2 (2024): May - September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i2.2583

Abstract

Family relationships and student motivation are two crucial factors that can significantly impact student academic performance. Studies have shown that students from supportive family environments tend to have higher motivation levels and better academic performance compared to those from less supportive homes. The objective of this study is to determine the perceived level of family relationships and student motivation for a higher education institution in Olongapo City, Philippines. At the same time, the study also intends to discover the underlying predictors of student motivation. The proponents then used a descriptive correlational research design to attain the objectives. Four hundred (400) students participated voluntarily in the online survey using purposive sampling. The online poll adopted two (2) validated research instruments to analyze the perceived level of family relationships and student motivation. The garnered data underwent statistical analysis using descriptive and inferential statistics. Results reveal that the students had a high level of cohesion and a moderate degree of expressiveness and conflict in their family. There was also a high student motivation level. The study also observed significant differences in the perceived level of family relationships and students’ motivation when grouped according to their demographic characteristics. There was a weak positive association between family relationships and students’ motivation. Cohesion, expressiveness, and conflict were predictors that influenced students’ motivation to confirm relationships. This study contributes in the aspect exploring family relationship variables and how they influence a student’s learning motivation.
Modeling the Relationship Between Employee Conflict, Work Stress, and Turnover Intention in the Food-Service Industry Josephine Diana S. Campos; Jofrey Ramos Campos
People and Behavior Analysis Vol. 2 No. 2 (2024): May - September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i2.2597

Abstract

The fast-paced and demanding food service industry faces challenges like employee conflict, workplace stress, and high turnover intentions, which impact both employee well-being and business performance. This study examines the causal relationships among employee conflict, work stress, and turnover intention using Partial Least Squares Structural Equation Modeling (PLS-SEM). A sample of 237 food service restaurant workers from Pampanga, Philippines, was selected via purposive sampling. Data were collected using a survey instrument with rating scales. The study evaluated the model’s fit, internal reliability, and construct validity using confirmatory factor analysis. Path analysis revealed a moderate fit of the model to the data, indicating acceptable reliability and validity. Findings showed a direct positive effect of employee conflict on turnover intention, with work stress having an indirect influence. Recommendations include the following:  implementing conflict resolution and stress management programs, improving communication, offering flexible work hours, task management, employee assistance programs, rewards, and career advancement opportunities. Due to geographical limitations, future studies should also employ qualitative or mixed methods and longitudinal designs to examine these effects over time.

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