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Jurnal Administrasi Negara
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29863716     DOI : -
Core Subject : Education, Social,
Social Sciences Other
Jurnal Administrasi Negara focuses on matters related to the field of public administration with the fields of public policy studies, public services, regional autonomy, bureaucratic reform, local government management, village government management, decentralization, and development administration.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 113 Documents
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ANALISIS PENGUATAN BUDAYA ORGANISASI MELALUI KEGIATAN HALALBIHALAL DAN HUT KE-52 PADA PERUMDA TIRTA KENCANA SAMARINDA Auriel Resrielliza
ADMIN: Jurnal Administrasi Negara Vol. 4 No. 3 (2026): Jurnal Administrasi Negara
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20637213

Abstract

Budaya organisasi merupakan salah satu faktor penting dalam meningkatkan kualitas pelayanan publik dan menciptakan lingkungan kerja yang harmonis pada perusahaan pelayanan masyarakat. Penelitian ini bertujuan untuk menganalisis penguatan budaya organisasi melalui kegiatan Halalbihalal dan Hari Ulang Tahun (HUT) ke-52 Perumda Tirta Kencana Samarinda. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, dokumentasi, dan studi literatur. Kegiatan dilaksanakan pada 30 Maret 2026 di Lapangan Tenis Komplek Perumda Tirta Kencana Samarinda dengan melibatkan manajemen perusahaan, pegawai, pemerintah daerah, dan masyarakat. Hasil penelitian menunjukkan bahwa kegiatan Halalbihalal dan HUT perusahaan mampu memperkuat hubungan sosial antarpegawai, meningkatkan solidaritas organisasi, serta mempertegas komitmen pelayanan publik perusahaan. Selain itu, penyampaian target peningkatan cakupan layanan air bersih dan kegiatan sosial perusahaan menunjukkan implementasi budaya organisasi yang berorientasi pada pelayanan masyarakat. Dengan demikian, kegiatan Halalbihalal dan HUT perusahaan tidak hanya bersifat seremonial, tetapi juga menjadi bagian dari strategi penguatan budaya organisasi dalam meningkatkan kualitas pelayanan publik.
BRANDING DALAM ADMINISTRASI PENDIDIKAN: MEMBANGUN IDENTITAS DAN DAYA SAING LEMBAGA PENDIDIKAN MELALUI MANAJEMEN ADMINISTRASI YANG TERINTEGRASI Aslan Aslan
ADMIN: Jurnal Administrasi Negara Vol. 4 No. 3 (2026): Jurnal Administrasi Negara
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20637226

Abstract

This article discusses branding in educational administration as a strategy for building the identity and competitiveness of educational institutions through integrated administrative management. This study employs a literature review method by examining various relevant sources related to the concepts of branding, educational administration, and integrated management. The findings indicate that branding in education is not limited to visual symbols but also encompasses service quality, consistency in institutional identity, administrative transparency, and positive user experiences. Integrated administrative management plays a crucial role in delivering efficient, accurate, and responsive services while supporting data-driven decision-making. Integration between academic, financial, human resources, and general service aspects strengthens the institution’s image while enhancing public trust. Thus, branding through integrated administration becomes a vital strategy in reinforcing the existence and competitive advantage of educational institutions in the modern era.
BRANDING ADMINISTRASI PUBLIK: STRATEGI MEMBANGUN CITRA DAN KEPERCAYAAN MASYARAKAT TERHADAP LAYANAN PEMERINTAH Jackson Yumame
ADMIN: Jurnal Administrasi Negara Vol. 4 No. 4 (2026): Jurnal Administrasi Negara
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20637464

Abstract

Public administration branding is a crucial strategy in the digital age for building a positive image and public trust in government services. This article aims to outline the concept of branding in public administration and effective strategies for building public image and trust. The research employs a literature review method with a descriptive-analytical approach. The findings indicate that branding in the public sector differs from that in the private sector as it focuses on flagship products within service delivery, rather than merely visual identity. The eight main dimensions of public branding encompass behavioural, managerial, physical, relational, sociocultural, representational, financial, and political dimensions that shape an institution’s brand equity. Effective strategies include strengthening service quality based on standards, digital branding through e-government and social media, responsive public communication, enhancing transparency and accountability, and public participation in service evaluation. Well-managed branding can create a positive image, strengthen public trust, and increase public participation in supporting government programmes. The implementation of an integrated branding strategy is necessary for government agencies to build strong relationships with the public and enhance their legitimacy in carrying out governmental functions.

Page 12 of 12 | Total Record : 113

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