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Aslan
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adibaaishaamira@gmail.com
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+6285245268806
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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : -
Articles 565 Documents
DETERMINANTS OF WOMEN'S LABOR FORCE PARTICIPATION LEVEL IN THE KIDUL BANGLI MARKET Ni Komang Melia Dharma Yoni; Ni Nyoman Yuliarmi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Women's participation is something that must be taken into account in national development. It is absolutely stated that women have the same rights as men to participate fully in all development activities. This study aims to analyze the influence of husband's income, intensity of traditional and religious activities, number of family dependents and motivation to work simultaneously on women's labor force participation in Kidul Bangli Market, to analyze the influence of husband's income, intensity of traditional and religious activities, number of family dependents. and partial work motivation on female labor force participation in Kidul Bangli Market, to analyze the influence of work motivation in moderating the number of family dependents on the level of female labor force participation in Kidul Bangli Market. The methods used are observation, structured interviews and in-depth interviews. The sample determination method uses non-probability sampling and side purposive sampling so that respondents are selected deliberately based on considerations by taking the entire sample, a total of 90 samples. The data obtained was then processed tabulatedly and continued with descriptive analysis tests, moderated regression analysis, classical assumption tests, simultaneous influence (F-test), and partial influence tests (t-test). The research results show that husband's income, intensity of traditional and religious activities, number of family dependents and work motivation simultaneously influence the level of female labor force participation in Kidul Bangli Market. Husband's income and the intensity of traditional and religious activities partially have a negative and significant influence on the level of female labor force participation in Kidul Bangli Market. The number of family dependents partially has a positive and significant effect on the level of female labor force participation in Kidul Bangli Market. Motivation to work as a moderating variable that strengthens the influence of the number of family dependents on the level of female labor force participation in the Kidul Bangli Market.
THE INFLUENCE OF BRAND AWARENESS, PRICE FAIRNESS, AND PRODUCT INNOVATION ON PURCHASE DECISION IN CONSUMERS AI-CHA OUTLET Ni Luh Gede Anjeli Sasmitha Feby; Putu Yudi Setiawan, Ni Made Rastini, I Made Dana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The food and beverage industry is one industry that continues to experience growth. Since 2020, penetration of food and beverage products from China has begun to grow rapidly in the Indonesian market, marked by the establishment of many ice cream and tea processing franchises, one of which is Ai-CHA. This research aims to determine the influence of brand awareness, price fairness, and product innovation on purchase decisions among consumers of Ai-CHA outlets in Denpasar City. This research used a purposive sampling technique with a total of 150 respondents. The analysis tool used is IBM SPSS Statistics. The results of the analysis from this research are: 1) brand awareness has a positive and significant effect on purchase decisions; 2) price fairness has a positive and significant effect on purchase decisions; 3) product innovation has a positive and significant effect on purchase decisions. The implication of this research is that Ai-CHA management pays more attention to brand awareness, price fairness and product innovation in products in the hope of influencing consumer purchasing decisions. Through aspects of brand awareness, price fairness and product innovation that are good for consumers, Ai-CHA is able to create purchase decisions.
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, AND TRUST ON INTENTION TO REUSE Ni Luh Putu Ayu Diah Sawitri M; I Gde Ketut Warmika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This research is motivated by Shopee being one of the most popular shopping sites and much in demand for purchasing products online, but there are still doubts among consumers to reuse the Shopee marketplace as a place to shop or transact online for the first time or repeatedly. Shopee must try to improve its services so that consumers' intention to reuse Shopee is higher. This study aims to explain the influence of perceived usefulness, perceived ease of use, perceived enjoyment, and trust on the intention to reuse the Shopee marketplace among Shopee consumers in Denpasar City. The research sample consists of 120 Shopee consumers aged at least 17 years, with a minimum education level of high school or equivalent, residing in Denpasar City, and having made at least 3 purchases on the Shopee site in the past 3 months. Data collection method used a questionnaire instrument. Data analysis techniques employed were descriptive statistical analysis and multiple linear regression. The research findings indicate that, partially, perceived usefulness, perceived ease of use, perceived enjoyment, and trust have a positive and significant influence on reuse intention. The implications of this research highlight the need for attention to strategies related to usefulness, ease of use, convenience, and trust on Shopee if they intend to maintain consumer intention to reuse Shopee marketplace as their online shopping platform.
THE ROLE OF CONSUMER TRUST IN MEDIATING THE INFLUENCE OF BRAND IMAGE ON DECISIONS TO PURCHASE LOCAL FASHION BRAND PRODUCTS AEROSTREET(Study of Tokopedia Marketplace Consumers in Denpasar City) Ni Wayan Ratna Pradnyana Dewi; Ni Ketut Seminari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

The rapid development of fashion is accompanied by the rapid circulation of information and the flow of globalization entering a country. Various fashion trends emerge, making changes in trends have an impact on a person's lifestyle. This can be a consideration for fashion companies to pay more attention to factors that can provide many benefits to the sale of their fashion products through purchasing decisions. One of the factors that influences purchasing decisions is a positive brand image, because having a strong brand image can cause the brand to stick in the minds of consumers. This research aims to explain the role of consumer trust as a mediator in the influence of brand image on purchasing decisions for local fashion brand Aerostreet products. The research was conducted on Tokopedia Marketplace consumers in Denpasar City who had previously purchased Aerostreet fashion products with a sample size of 100 respondents. Data collection was carried out through an online survey with a questionnaire tool in the form of a Google form. The analysis technique uses path analysis, Sobel test, and VAF test with the help of the SPSS for Windows program. The results of this research show that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust plays a significant role in mediating the influence of brand image on purchasing decisions. The implications of this research can strengthen previous research and become a reference for Aerostreet in maintaining product quality and the benefits consumers feel about the Aerostreet brand.
THE INFLUENCE OF AUDIT TENURE, TASKS COMPLEXITY, TIME BUDGET PRESSURE, AND AUDIT SPECIALIZATION ON AUDIT QUALITY Kadek Dina Heryanti; I Made Pande Dwiana Putra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

The aim of this research is to examineKnow the influence of audit tenure, task complexity, time budget pressure, and audit specialization on audit quality. This research was conducted at all Public Accounting Firms in Bali registered in the directory of the Indonesian Institute of Public Accountants (IAPI) in 2023 with a population of 126 auditors. The sampling technique used was purposive sampling technique and the number of samples obtained was 63 samples of auditors in 19 public accounting firms. Data collection was carried out by distributing questionnaires using a 4 point Likert scale to measure 31 question items. The data analysis technique used is multiple linear regression. Based on the results of the analysis, it was found that audit tenure and specialization had a positive effect on audit quality and had a positive effect on audit quality at the Bali Province Public Accounting Firm. Task complexity and time budget pressure have a negative effect on audit quality at the Bali Province Public Accounting Firm.
COMPARATIVE ANALYSIS OF POTENTIAL BANKRUPTCY OF CONVENTIONAL TAXI COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE Kadek Indah Putriningrum; Sayu Ketut Sutrisna Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Bankruptcy is a condition where a company is no longer able to pay off its obligations. For this reason, companies need an early warning that can be used to detect bankruptcy that could be detrimental to the company. There are early indications of a company that can be recognized early if the financial statements are analyzed carefully in a certain way. This research aims to determine the prediction of potential bankruptcy of conventional taxi companies listed on the Indonesia Stock Exchange (BEI) using Altman (Z-Score), Springate (S-Score), and Grover (G-Score) analysis. The type of research used in this research is descriptive research with a quantitative approach. The data used in this research are the financial reports of the companies PT Blue Bird Tbk and PT Express Transindo Utama Tbk for the 2019-2022 period which were published on the Indonesia Stock Exchange website. The research results show that the Altman (Z-Score), Springate (S-Score), Grover (G-Score) methods show different value results. The differences in predicting potential bankruptcy in the three methods are found in the ratios used as well as differences in cut off values for each bankruptcy method. Based on the results of calculations using these three methods, it can be seen that the company PT Express Transindo Utama Tbk has more potential to experience bankruptcy compared to the company PT Blue Bird Tbk in the 2019-2022 period.
ANALYSIS OF SOCIOECONOMIC FACTORS ON THE WELFARE OF ELEMENTARY SCHOOL TEACHERS IN DAWAN DISTRICT I Kadek Widya Segara; Ni Putu Martini Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The numerous problems faced by elementary school teachers have the potential to cause dissatisfaction in work activities, which may ultimately affect teacher welfare and performance. Teachers with a high level of welfare tend to work more optimally, whereas low levels of welfare can reduce work motivation. One of the factors assumed to play a role in improving teacher welfare is wages, in addition to the level of education and household consumption. This study aims to analyze the effect of wages, level of education, and household consumption on the welfare of elementary school teachers in Dawan District, Klungkung Regency, both partially and simultaneously. The sample consisted of 62 respondents from 23 elementary schools in Dawan District. The collected data were analyzed using multiple linear regression analysis. The results show that partially, wages, level of education, and household consumption have a positive and significant effect on the welfare of elementary school teachers. Simultaneously, wages, level of education, and household consumption have a significant effect on the welfare of elementary school teachers in Dawan District.
ANALYSIS OF FACTORS AFFECTING TRADITIONAL ARAK PRODUCTION IN KUBU DISTRICT, KARANGASEM REGENCY I Nyoman Rama Danu Artha; Ni Putu Martini Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This study aims to analyze the factors that affect traditional arak production in Kubu District, Karangasem Regency. The variables examined in this study include capital, raw materials, labor, and work experience as production factors that are assumed to have the effect on the level of traditional arak production. This study is important because Kubu District is one of the largest centers of arak producers in Karangasem Regency, yet it still faces diverse production dynamics among business actors. By understanding the variables that play a role in increasing production, this study is expected to serve as a basis for strengthening the local economy based on the community’s traditional potential and local wisdom. This study employs a quantitative approach using multiple linear regression analysis to examine the effect of capital, raw materials, labor, and work experience, both simultaneously and partially, on the level of traditional arak production. The research sample consists of 83 arak producers selected using the proportionate stratified random sampling method. The results show that capital, raw materials, labor, and work experience have a significant effect on traditional arak production, both simultaneously and partially. These findings confirm that increasing production capacity can be optimized through the provision of stable raw materials, capital support, labor absorption, and skill improvement through experience.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER LOYALTY (Study of Maxim Service Users in Denpasar City) Ni Made Prapti Astiti; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Customer loyaltyis the tendency of customers to repurchase products or services. Several factors that can grow customer loyalty are customer satisfaction and e-service quality. The aim of this research is to explain the role of customer satisfaction in mediating the influence of e-service quality on customer loyalty among Maxim service users. This research was conducted in Denpasar City, the number of samples in this study was 110 respondents using the purposive sampling method. Data collection was carried out by distributing questionnaires via Google Form. The data analysis techniques used are path analysis, Sobel test and VAF test. Based on the results of this research analysis, it shows that e-service quality has a positive and significant effect on customer loyalty, e-service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction positively and significantly mediates the effect of e -service quality towards customer loyalty. Based on these results, the management of Denpasar City online transportation services is expected to pay attention to customer loyalty by considering e-service quality and customer satisfaction.
THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) AND PRICING ON PURCHASING DECISIONS(Study of Tokopedia Consumers in Denpasar City) Dico Rizky Izulhaq; I Made Jatra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Purchasing decisions are a series of processes that start with customers identifying a problem, looking for information regarding a particular brand or product, and evaluating the brand or product to see how well existing alternatives can solve the problem. There are several factors that influence purchasing decisions, including digital marketing, Electronic Word of Mouth (E-WOM) and price. This research aims to explain the influence of digital marketing, E-WOM and price on purchasing decisions simultaneously or partially. The population in this research is all Tokopedia E-commerce consumers in Denpasar City, the exact number of which is not known. The number of samples used in this research was 112 respondents. The sampling method used in this research is a non- probability sampling method with a purposive sampling technique. Data collection was carried out by distributing questionnaires online via Google Form. The data analysis technique used in this research is multiple linear regression analysis with the help of the SPSS 26 application. The results of this research show that digital marketing has a positive and significant effect on purchasing decisions, E-WOM has a positive and significant effect on purchasing decisions and price has a positive effect. positive and significant on purchasing decisions. The theoretical implications of this research provide support for consumer behavior theory and expand empirical knowledge regarding digital marketing, E-WOM, prices and purchasing decisions. Practically, it is hoped that Tokopedia will provide consideration regarding the importance of online marketing systems, E-WOM and prices in Tokopedia's marketing strategy to improve consumer purchasing decisions.

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