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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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THE ROLE OF FINANCIAL PERFORMANCE OF LOCAL GOVERNMENTS IN MODERATING THE FUNDS IN THE EDUCATION AND HEALTH SECTORS ON THE HUMAN DEVELOPMENT AND COMMUNITY WELFARE INDEX Naomi Nathania Wijaya; Faisol, Hestin Sri Widiawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This research is motivated by the fact that there is still an inequality in the level of Human Development and Community Welfare Index in Regencies/Cities in East Java. The Human Development and Community Welfare Index (HDWI) is one of the government's objectives for managing its regions. The purpose of this study is to analyze the ability of the Financial Performance of Local Governments to become a mediator for the allocation of funds in the education and health sectors to the HDWI. This study uses a quantitative method with panel data regression analysis through the Random Effect Model approach as the result of selecting the best model. The sample used in this study includes 38 regencies/cities located in East Java. The results obtained in this study are (1) the allocation of funds in the education sector directly affects the HDWI. (2) the allocation of funds in the health sector does not directly affect the HDWI. (3) The role of local government financial performance plays a significant role in moderating the influence of education funding on the HDWI, although it has a negative coefficient. Then, local government financial performance has not been able to moderate health funding in influencing the HDWI. (4) The Financial Performance of the Regional Government has not been able to moderated the Health Fund in influencing the HDWI.
THE INFLUENCE OF PRODUCTION, CONSUMPTION AND FOREIGN EXCHANGE RESERVES ON RICE IMPORTS IN INDONESIA, 1993-2023 Yustiti Ros Sianturi; Ni Putu Martini Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Trade is a very important thing in a country's economic activities. The active trade activities of a country are an indication of the level of prosperity of its people, as well as a benchmark for the level of the country's economy itself. Through trade, a country can establish diplomatic relations with neighboring countries. Import activities carried out by Indonesia are one of the government's policies in the field of international trade. The difference between the amount of production and the amount of people's needs is one of the causes of implementing the import trade policy. The aim of this research is to determine the simultaneous and partial influence of Production, Consumption and foreign exchange reserves on rice imports in Indonesia from 1993-2023. The analysis technique used is multiple linear analysis, and data collection is used through time series with observations for the period 1993-2023. The analysis tool used is SPSS (Statistical Program For Social Science). The research results show that simultaneously the variables of production, consumption and foreign exchange reserves do not have a significant effect on rice imports in Indonesia in 1993-2023. Partially, the variables Production, Consumption and foreign exchange reserves do not have a significant effect on rice imports in Indonesia in 1993-2023.
DETERMINANTS OF HOUSEHOLD DECISIONS IN UTILIZING FINANCIAL INSURANCE SERVICES PRODUCTS Kadek Ayu Santhi Novitasari; Ni Made Tisnawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Economic growth and insurance can create a causal relationship. Insurance is one way that households can use to help provide financial security. The insurance demand function is a representation of the level of insurance penetration. The insurance penetration rate in Indonesia in 2022 will only be 2.82%. The cause of low insurance penetration is low financial literacy, and is supported by household socio-economic characteristics. The aim of this research is to analyze the influence and magnitude of the influence of financial literacy, household income, number of dependents, education level, gender simultaneously and partially on household decisions in utilizing insurance financial service products in Denpasar City. The population in this study were households in Denpasar City. Data collection was carried out by taking a sample of 100 households in Denpasar City using a non-probability sampling technique which is purposive sampling. By using Binary Logistic Regression, the results of this study show that financial literacy, household income, number of dependents, education level and gender simultaneously influence household decisions in utilizing insurance financial service products. financial literacy, Household income, number of dependents, education level, and gender have a significant positive effect on household decisions in utilizing insurance financial service products.
THE MEDIATION ROLE OF PERCEIVED QUALITY AND PRICE ON THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE ON PURCHASE INTENTION (Study of Sunscreen Innisfree in Denpasar City) Ketut Ari Satya Utami; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The appeal of beauty products among today's teenagers has encouraged skincare products from various countries to enter the Indonesian market. The beauty products most widely used by Indonesian women are products made in Korea. Sunscreen is the most popular type of skin care in Denpasar City. A business phenomenon was found which was indicated by a decline in sales of Innisfree products and was followed by a lack of purchase intention for Innisfree sunscreen products in Denpasar City. This research aims to predict the influence of country of origin image on Innisfree sunscreen purchase intention from a Signaling Theory perspective, taking into account perceived quality and price. The survey data used in this research was 120 respondents in Denpasar City using a purposive sampling method. The results of path and sobel analysis reveal that country of origin image has a positive and significant effect on purchase intention, country of origin image has a positive and significant effect on perceived quality, country of origin image has a positive and significant effect on price, perceived quality has a positive and significant effect on purchase intention, price has a positive and significant effect on purchase intention, perceived quality positively and significantly mediates the effect of country of origin image on purchase intention, and price positively and significantly mediates the effect of country of origin image on purchase intention of Innisfree sunscreen consumers in Denpasar City. The results of this research provide implications for developing business strategies to pay more attention to purchase intention by considering country of origin image, perceived quality, price. It is recommended that further research test the consistency of the findings by including the luxury brand perception variable in the conceptual model.
THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MEDIATING THE INFLUENCE OF SOCIAL MEDIA PROMOTIONS ON ONLINE PURCHASING DECISIONS(Study on consumers of Jamu Rahsa Nusantara) Ketut Ayu Surya Manika Sari; Gede Suparna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Online shopping has become a new habit for Indonesian people, and its development continues to increase from year to year. Consumer purchasing decisions often begin by studying information obtained from social media and online reviews. Jamu Rahsa Nusantara in March – July received an increasing number of negative reviews, and this had an impact on consumer purchasing decisions. This research aims to analyze the role of Electronic Word of Mouth (e-WOM) in mediating the influence of social media promotions on online purchasing decisions among Jamu Rahsa Nusantara consumers. The research method used is quantitative with data collection methods through surveys based on questionnaires to Jamu Rahsa Nusantara consumers in Denpasar who have made online purchases. The total sample was 140 respondents, using a non-probability sampling technique with a purposive sampling method. Path analysis techniques are used to examine the relationship between social media promotions, e-WOM, and purchasing decisions. The research results found that social media promotion had a significant and positive effect on e-WOM; e-WOM has a significant and positive effect on decisionsonline purchases; e-WOM mediates the influence of social media promotions on purchasing decisions.
LABOR MARKET DYNAMICS AND IMPLICATIONS FOR ECONOMIC GROWTH Ana Fitriyatul Bilgies; Nurjanna Ladjin; Alwinda Manao
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Labor market dynamics play an important role in determining the direction and speed of a country's economic growth. Changes in the composition, skills and mobility of the workforce have significant implications for productivity, innovation and social welfare. Digital transformation and globalization have changed skills needs, created new demands in the job market and driven increased investment in education and training. The unemployment rate, wage structure, and social inclusion in the labor market also influence economic stability and income equality. Therefore, policies that support the creation of productive and inclusive jobs, as well as encouraging workforce mobility and adaptation to technological and economic changes, are crucial in ensuring sustainable economic growth. This study examines various factors that influence labor market dynamics and identifies strategic policies that can be implemented to maximize the contribution of the labor sector to economic growth.
ENTREPRENEURIAL EDUCATION AND IT’S IMPACT ON ENTREPRENEURIAL INTENTION: ENTREPRENEURIAL SELF-EFFICACY AS MEDIATING VARIABLE Luh Made Noviady Mahaputri; Luh Made Noviady Mahaputri, I Gusti Ayu Manuati Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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University graduates contribute to the unemployment rate of 13.33 percent In Indonesia. Entrepreneurship is one of the solutions for a country, not only to overcome the problem of unemployment, but also to increase the country's economic growth. Entrepreneurial intention is able to encourage students to have the desire to start a business. To foster that desire, entrepreneurial education is given to students as a prefix to their introduction to the world of entrepreneurship. The higher the development of student knowledge in entrepreneurship, the faster the decline in unemployment in a country, so that economic growth is achieved. The purpose of this study is to analyze the effect of entrepreneurial education on entrepreneurial intention through entrepreneurial self-efficacy as mediating variable. This research was conducted in Faculty of Agricultural Technology, Udayana University- Denpasar-Bali-Indonesia with a sample of 85 students who were determined purposively. Data were collected using Google Form questionnaires. Data analysis techniques used were descriptive and inferential analysis. The results show that entrepreneurial education and entrepreneurial self-efficacy have a positive and significant effect on entrepreneurial intention, entrepreneurial education has a positive and significant effect on entrepreneurial self-efficacy, and entrepreneurial self-efficacy mediates the effect of entrepreneurial education on entrepreneurial intention. The theoretical implications of this research that is the findings confirm theory referred to in this study-Theory of Planned Behavior. In addition, practically, this research is able to be a consideration for the Faculty management in developing the potential of students to become young entrepreneurs through programs related to increasing entrepreneurial intentions.
THE INFLUENCE OF MERCHANDISE ASSORTMENT, CUSTOMER EXPERIENCE, AND SERVICE QUALITY ON REPURCHASE INTENTIONSOCIOLLA STORE Made Astarani Krisna Putri; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The growth of the beauty industry is increasing in line with the growth of the number of beauty business industries. The high competition between companies involved in the beauty sector has caused competition between cosmetic stores in Bali to be very tight. Sociolla is one of the cosmetic stores in Bali that was established in 2015 with its head office in West Jakarta. This study aims to predict merchandise assortment, customer experience, and service quality from the perspective of The Stimulus-Organism-Response Theory by considering repurchase intention. Based on survey data from 130 Sociolla consumers, the results of multiple regression analysis revealed that merchandise assortment, customer experience, and service quality have a positive effect on the repurchase intention of Sociolla consumers. The implications of this finding recommend that Sociolla management or similar companies pay attention to the factors that cause repurchase intention. Further research is suggested to test the consistency of the findings by including customer satisfaction as a moderator in the conceptual model.
MARKETING EFFORTS THROUGH SOCIAL MEDIA ON BRAND EQUITY AND CONSUMER BEHAVIOR Hery Purnomo; Subagyo, Faisol
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This literature research discusses marketing efforts via social media and their influence on brand equity and consumer behavior. Along with technological developments and increasing internet use, social media has become an important tool in marketing strategies. This study aims to analyze how marketing via social media can increase brand awareness, consumer loyalty and positive perceptions of the brand. This research also examines the impact of consumer interaction and involvement on social media on their purchasing decisions. The methodology used is a literature review. The research results show that social media has a significant role in building brand equity. High interaction and interesting content can create an emotional connection between consumers and brands, which ultimately increases consumer loyalty and purchase intentions. These findings provide practical implications for marketers in designing effective social media strategies and focusing on increasing brand equity and influencing consumer behavior. Significant changes in consumer behavior in recent years reflect shifting values, needs and expectations in an evolving market ecosystem. The focus on sustainability and the environment, the increasingly rapid adoption of e- commerce and online shopping, the demand for personalization, the increasing influence of social media in purchasing decisions, the demand for transparency, and the provision of seamless and interactive digital experiences, are the key factors that today determine consumer behavior.
MICROFINANCE AS A TOOL FOR ECONOMIC EMPOWERMENT OF THE UNDERPRIVILEGED Erwin; A. Hamid; Mohd Syahrin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Microfinance is a financial service aimed at individuals or small businesses that typically do not have access to conventional banking and financial services. It aims to promote economic independence and reduce poverty by providing credit, savings, insurance, and other financial services to small businesses and low- income individuals. These services assist them in starting or expanding their businesses, increasing their income, and gradually improving their standard of living. The research method conducted in this study is the literature research method. The results of the literature review show that microfinance has significant potential in supporting entrepreneurial activities, increasing income, and reducing poverty. Furthermore, microfinance has proven to be effective in enhancing women's economic capacity, giving them access to financial resources that were previously unreachable. However, its effectiveness depends on a number of factors such as programme design, local economic conditions, and the level of financial literacy of the recipients. The research also identified several challenges, including the risk of over-indebtedness and financial instability for borrowers.

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