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BORJUIS (JURNAL OF ECONOMY)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 3030931X     DOI : Zenodo
Core Subject :
BORJUIS: JURNAL OF ECONOMY adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi, bisnis, manajemen, akuntansi, perbankan dan bidang-bidang lainnya yang dianggap relevan dengan ruang lingkup dari bidang kajian tersebut.
Arjuna Subject : -
Articles 176 Documents
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ANALISIS STRATEGI PENGEMBANGAN USAHA KERUPUK LENTO I & G BERSAUDARA TANJUNG ANAU KELURAHAN OMPANG TANAH SIRAH KECAMATAN PAYAKUMBUH UTARA Ilfa Hanim; Muhammad Rais
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373657

Abstract

The objective of this research is to examine the business development tactics of Kerupuk Lento I & G Bersaudara situated in Balai Batung Village, North Payakumbuh District. The investigative method utilizes a qualitative perspective with SWOT analysis through the formulation of Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Information was gathered via interviews and field observations, and documentation. The results indicate that Kerupuk Lento I & G Bersaudara is strategically positioned aggressively, characterized by strong internal factors and substantial external opportunities. Recommended strategies include increasing production efficiency, strengthening promotion through digital media and packaging innovation, and expanding the distribution network or opening branches. Implementing these strategies is expected to increase competitiveness and business sustainability in accordance with Sharia principles.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSA PEMBELIAN PADA USAHA KOPI BUBUK GUNPAS DI KECAMATAN PANTI KABUPATEN PASAMAN Sabrina; Septia Susanti
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373672

Abstract

The escalating rivalry within the regional ground coffee sector compels business operators to maintain a robust brand image and product quality proficient in driving consumers' purchasing decisions. Kopi Bubuk Gunpas represents a regional ground coffee business situated throughout Panti District, Pasaman Regency, which has functioned across an extended duration yet continues encountering transactional instability stemming from market competition and shifting client dynamics. This investigation seeks to assess the impact of brand image and product quality regarding purchasing decisions within Kopi Bubuk Gunpas. The inquiry methodology executed adopts a numerical procedure featuring an empirical exploration layout. The aggregate population of this investigation encompasses every buyer obtaining products from Kopi Bubuk Gunpas across Panti District, Pasaman Regency, with an exhaustive selection mechanism administered. The compiled statistics were processed via multi-variable linear estimation models, backed by individual parameter tests and collective variance evaluations. The outcomes demonstrate that brand image exerts a constructive and meaningful influence on purchasing decisions. Product quality similarly yields a constructive and meaningful consequence on purchasing decisions. Concurrently, brand image and product quality generate a meaningful impact regarding buyers' purchasing decisions within Kopi Bubuk Gunpas. These discoveries signal that favorable evaluations of brand image and product quality constitute vital catalysts toward maximizing buyers' purchasing decisions.
PENERAPAN MANAJEMEN BISNIS SYARIAH DALAM PRAKTIK JUAL BELI EMAS DI NILAU TAPAN PESISIR SELATAN Anju Sri Indra; Sofia Ridha
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373689

Abstract

The practice of buying and selling gold in Nilau Tapan, Pesisir Selatan Regency, is still carried out traditionally and has not fully implemented the principles of structured business management. Business management is more based on experience, habits, and trust between traders and buyers that have been established for a long time. However, the values of honesty and trust are still upheld by traders in carrying out daily trading activities, such as in determining the weight, content, and price of gold. However, there is no systematic business planning, regular record keeping, and structured supervision have the potential to cause an imbalance of information between traders and buyers. This situation prompts the necessity for a study to evaluate the degree to which gold trading practices in Nilau Tapan adhere to the fundamentals of sharia business management. The purpose of this inquiry is to examine the application of sharia business management within gold transaction activities in Nilau Tapan, South Coastal Regency. The methodology applied is field investigation with a qualitative descriptive perspective. Information was gathered via direct monitoring at the study site, dialogues with gold merchants and customers, along with records associated with gold trading operations at Nilau Tapan Market. The data analysis mechanism is performed through the phases of data gathering, data condensation, data display, and conclusion formulation. The study findings indicate that the execution of business management in gold trading practices in Nilau Tapan remains elementary and conventional. Management functions such as planning, organizing, implementation, and supervision have not been formally and in writing, but are carried out based on the experience and habits of the trader. However, viewed from the perspective of sharia business management, the practice of buying and selling gold in Nilau Tapan has reflected sharia values such as honesty (shiddiq), trust, justice, responsibility, and transparency in determining the weight, content, and price of gold. Thus, even though business management has not been structured in a modern way, the practice of buying and selling gold in Nilau Tapan is basically in accordance with the principles of sharia business management.
MEKANISME PSIKOLOGIS DAN SOSIAL DALAM PEMBENTUKAN PERILAKU KONSUMEN BERKELANJUTAN(Sebuah Studi Literatur) Komang Junita Widhipratiwi; Gangsar Parikesit; Luhde Hendryani Pratiwi; Benny Fernando Panjaitan; Putu Yudi Setiawan; Ni Nyoman Kerti Yasa
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373712

Abstract

Sustainable consumer behaviour has become a key issue in the study of marketing and sustainability, in line with growing public awareness of the environmental impact of consumption. Various studies indicate that consumer behaviour is influenced by psychological and social factors that interact with one another in the decision-making process. This study aims to develop a conceptual model explaining the role of psychological and social factors in shaping sustainable consumer behaviour through a literature review approach. The method employed is an exploratory literature study utilising narrative synthesis and conceptual mapping techniques. The primary sources consist of four academic articles discussing motivation, consumer engagement, social norms, emotions and attitudes in the context of sustainable consumption behaviour. The results of the synthesis indicate that consumer motivation and engagement act as psychological factors driving sustainable consumption behaviour, whilst social norms act as social factors influencing behaviour both directly and through emotions and attitudes. Based on the integration of these findings, this study produces a conceptual model proposing eight theoretical propositions regarding the relationships between variables. The contribution of this research lies in the integration of psychological and social factors within a single, more comprehensive framework to explain sustainable consumer behaviour. The resulting model is expected to serve as a foundation for further empirical research and to provide insights for companies and policymakers in promoting more responsible and sustainable consumption.
PERAN CUSTOMER ENGAGEMENT MEMEDIASI PENGARUH ATRIBUT PLATFORM DIGITAL DAN GAYA HIDUP DIGITAL TERHADAP REPURCHASE INTENTION Anak Agung Gede Cahaya Trisna; Georgius Anders Mahadana Sridana; Made Arya Wijaya; Putu Bayu Surya Dharma Putra; Putu Yudi Setiawan; Ni Nyoman Kerti Yasa
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373742

Abstract

The rapid development of digital technology has fundamentally transformed consumer behaviour patterns in Indonesia, particularly in the use of super-app platforms. This study aims to develop a conceptual model of the relationship between the variables of digital platform attributes, lifestyle and repurchase intention, with customer engagement acting as a mediating variable. This conceptual study employs the Stimulus-Organism-Response (S-O-R) paradigm as its theoretical framework, positioning digital platform attributes and lifestyle as the stimulus (S), customer engagement as the organism (O), and repurchase intention as the response (R). The conceptual model developed is complemented by propositions covering both direct and indirect pathways via mediation. Based on a review of previous research, digital platform attributes—including ease of use, speed of access, transaction security, quality of information, and service integration—are projected to have a positive influence on customer engagement. Similarly, alignment with a digital lifestyle is projected to enhance customer engagement and ultimately drive repurchase intention. Customer engagement is positioned as a key mediating mechanism that bridges external stimuli with repurchase behaviour. This study contributes to the development of an integrated conceptual model whilst providing a foundation for future quantitative research.
PENGARUH PRICE PERCEPTION TERHADAP REPURCHASE INTENTIONDIMEDIASI OLEH PERCEIVED VALUE(Studi Pada Pelanggan Luxcrime di E-Commerce) Indry Olivia Br Barus; I Wayan Santika
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373764

Abstract

The purpose of this study is to examine and explain the effect of price perception on repurchase intention by incorporating perceived value as a mediating variable among Luxcrime customers on e-commerce platforms. The population of this study consists of Luxcrime customers residing in Denpasar City who have purchased Luxcrime products through e-commerce platforms. A total of 120 respondents were selected using a purposive sampling technique, and the data were collected through questionnaires. This study employed descriptive and inferential statistical analyses using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results indicate that price perception has a positive and significant effect on repurchase intention, price perception has a positive and significant effect on perceived value, and perceived value has a positive and significant effect on repurchase intention. In addition, perceived value significantly mediates (partial mediation) the relationship between price perception and repurchase intention. The theoretical implication of this study is that it reinforces the Stimulus-Organism-Response (S-O-R) Theory in explaining repurchase intention, while the practical implication highlights the importance of maintaining a positive price perception and enhancing customers' perceived value in order to increase repurchase intention toward Luxcrime products on e-commerce platforms.

Page 18 of 18 | Total Record : 176

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