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BORJUIS (JURNAL OF ECONOMY)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 3030931X     DOI : Zenodo
Core Subject :
BORJUIS: JURNAL OF ECONOMY adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi, bisnis, manajemen, akuntansi, perbankan dan bidang-bidang lainnya yang dianggap relevan dengan ruang lingkup dari bidang kajian tersebut.
Arjuna Subject : -
Articles 159 Documents
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PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN KONSUMEN DI CAFE SABA DESA HUTARIMBARU KECAMATAN PANYABUNGAN SELATAN KABUPATEN MANDAILING NATAL Muhammad Ali Hasan Lubis; Muhlisah Lubis, Muhammad Ardiansyah
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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Abstract

Muhammad Ali Hasan Lubis, 20090030. The Influence of Marketing Strategy on Consumer Satisfaction at Cafe Saba, Hutarimbaru Village, Panyabungan Selatan District, Mandailing Natal Regency, This research aims to determine the influence of marketing strategies on consumer satisfaction at Cafe Saba, Hutarimbaru Village, Panyabungan Selatan District, Mandailing Natal Regency. The sample used was 100 respondents using the Accidental Sampling method. By using a simple linear regression analysis method. The research results show that marketing strategy has a positive and significant effect on consumer satisfaction with a significance value of 0.000<0.05. The resulting coefficient of determination is 0.445, which means that 44.5% of changes in consumer satisfaction variables are explained by changes in marketing strategy variables, while the remaining 55.5% are explained by other variables not included in this research.
ANALISIS PERILAKU NASABAH DALAM BERINVESTASI EMAS DI PEGADAIAN SYARIAH UPS MANGGIS KEC. MANDIANGIN KOTO SELAYAN KOTA BUKITTINGGI Putri Rahma Yenti; Khadijah Nurani
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
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This research aims to provide a comprehensive description of customer attitudes in funding gold at Pegadaian Syariah UPS Manggis, Mandiangin Koto Selayan District, Bukittinggi City and help improve the quality of services provided. This research uses a qualitative method in the form of field research, which cites information directly from the research location. The information collection method used is primary information obtained from the results of questions and answers and monitoring, and inferior information obtained from documents related to the research subject. The results of the research prove that important aspects that influence customer attitudes in funding gold at Pegadaian Syariah UPS Manggis are trust in the institution, security of investment, and expected profits. Trust in Pegadaian Syariah as a reliable and comfortable institution is a very powerful aspect. Not only that, ease of access to services and transparent data also support customer decisions in funding gold. Customer attitudes in funding gold are influenced by demographic aspects such as age, education, and income. Older, more intelligent customers with higher incomes tend to be more active in investing in gold.
STRATEGI PENGEMBANGAN USAHA PENYEWAAN DAN PENJUALAN PERALATAN KEMAH PADA TOKO F-CAMP TANAH DATAR Beni Rawadi; Sandra Dewi
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
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Abstract

This research is motivated by the slow development of business in the business of renting and selling camping equipment. This is the aim of this research to analyze and determine an effective strategy for business development in the rental and sales of camping equipment run by the F-Camp shop. The method used in this research activity is a qualitative method. Based on the results of SWOT, IFE, EFE, and Weight Score analysis, it can be concluded that the strategy needed by the F-Camp store is to utilize the strengths of the company and minimize any threats that have the potential to disrupt business development at the Tanah Datar F-Camp store. . The strategies obtained based on the results of the analysis include providing a sense of comfort for consumers and increasing the ability to compete with competitors, offering products at affordable prices and expanding market reach, increasing the amount of product inventory and establishing clear sanctions for damage to rental products, Maximizing the use of media social media as promotional media and establish cooperation with nature activists
STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH JAMAAH PADA PT BONITA ANUGRAH PRATAMA BUKITTINGGI Resty Dila Aryanti; Sandra Dewi
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
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This study aims to examine the Promotion Strategy in Increasing the Number of Pilgrims at PT Bonita Anugrah Pratama Bukittinggi. The promotional strategy carried out to increase the number of pilgrims at Bonita Anugrah Pratama Bukittinggi by using SWOT analysis so as to increase the number of pilgrims and achieve company targets. The goal of the study is to use the SWOT matrix to identify opportunities, threats, vulnerabilities, and strengths in order to increase the number of pilgrims. The author of this work employed qualitative research as her research approach. This qualitative research method yields descriptive data in the form of observed behaviour and written or spoken language. gathering information by documentation, interviews, and observation. The study's findings, which came from an examination of marketing tactics aimed at boosting pilgrimage, were PT Bonita Anugrah Pratama are to use the S-T Strategy (Strength-Threath). It can be concluded that strengths and threats (ST) have the highest score of 2.94 compared to other strategies. So PT Bonita uses the S-T strategy, which is to optimize existing strengths in order to minimize external threats. From the strategies obtained, it shows that there are 3 promotional strategies to increase the number of pilgrims, namely by increasing advertising promotions through electronic media to build the image of Hajj and Umrah financing products, establishing partnerships to facilitate the process of demonstrating Umrah products and also better understanding the needs of prospective pilgrims both short and long term so as to increase the number of pilgrims
PENGARUH TENAGA KERJA DAN MODAL TERHADAP PENDAPATAN KELOMPOK WAITA TANI (STUDI KASUS USAHA DENDENG JANTUNG PISANG DI KORONG KP. TANGAH KENAGARIAN LURAH AMPALU KAB. PADANG PARIAMAN) Cici Kumala Sari; Septria Susanti
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
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The aim of this research is to analyze the influence of labor and capital on the income of a group of women farmers (case study of the banana blossom jerky business in Korong Kp. Tangah Kenagarian, Head of Ampalu District, Padang Pariaman District). This research is quantitative research, with data analysis techniques using statistical formulas, interview tools, observation and questionnaires. There were 30 respondents and data was collected through distributing questionnaires and documents obtained directly from the head of the women's farmer group. Using saturated samples taken from all members of the women farming group. This study's R-squared value of 59% indicates that capital and labour both influence income at the same time. In other words, 59% of the income-influencing factors are labour and capital. Furthermore, additional factors that were not included in this study account for 41% of the variation. The t test revealed that the women farmers' income was positively and significantly impacted by labour and capital. Government policymakers can utilize this information as a basis for choices about revenue growth, particularly in areas where regional development is a priority
ANALISIS EFEKTIVITAS PEMBIAYAAN MURABAHAH DALAM PERTUMBUHAN UMKM DI BMT AL-HIJRAH BUKITTINGGI Putri Daulay; Gusril Basir
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
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Abstract

Murabahah financing is a form of sharia-based financing carried out through a sale and purchase agreement with an agreed profit margin. This study uses a descriptive qualitative approach, with data collection through interviews, observations, and documentation. The results of the study indicate that murabahah financing at BMT Al-Hijrah Bukittinggi is effective in supporting the growth of MSMEs. This is reflected in the increase in income, expansion of business scale, and business stability of MSME members receiving financing. The implementation of this financing complies with sharia principles, with supervision and monitoring carried out periodically to ensure the use of funds according to purpose. This study concludes that murabahah financing not only plays a role in improving the economy of MSME actors, but also strengthens the contribution of BMT as a sharia financial institution in community- based economic development.
STRATEGI PEMASARAN PRODUK TABUNGAN EMAS di PT. PEGADAIAN UPC LUBUK SIKAPING Mona Liza; Gusril Basir
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
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Abstract

Marketing strategy will be very important because it is equally known that one of the goals of a business is to get many customers because it can increase the income of a business. The purpose of this study is to determine the marketing strategy of gold savings products of PT. Pegadaian UPC Lubuk Sikaping. In this writing, the research used is field research (field research) which is descriptive qualitative with data collection through observation, interviews and documentation. Researchers in this study tried to analyze the strategy used by PT. Pegadaian UPC Lubuk Sikaping in increasing the number of customers. The results of this study, PT. Pegadaian UPC Lubuk Sikaping in increasing the number of customers with the marketing strategy used, namely the Marketing Mix Strategy consisting of 7P, Product, Price, Place, Promotion, People, Process, and Physical Evidence.
UANG DALAM DUA DUNIA: PRAKTIK DAN PEMAKNAAN DALAM EKONOMI KONVENSIONAL DAN ISLAM Intan Aulia Denada; Nuraini, Zakky Al Hussainy, Suci Hayati
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
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Money is a fundamental element in the economic system that influences individual behavior, economic policy and social order. This article aims to compare the practice and meaning of money in conventional economics and Islamic economics. In conventional economics, money not only functions as a medium of exchange but also as a commodity that can be traded and speculated on, thus opening up space for usury practices and inequality in distribution. Meanwhile, Islamic economics views money as a medium of exchange that must be used productively and must not generate profits from the money itself. A descriptive qualitative approach is used through literature studies to examine the philosophical foundations and practical implications of the two systems. The results of the study show that Islamic economics emphasizes justice, balance and blessings in the use of money, in contrast to the materialistic approach in the conventional system
ANALISIS DAMPAK KEPUASAN PELANGGAN DALAM HUBUNGAN ANTARA ORIENTASI PELAYANAN DAN KUALITAS PELAYANAN TERHADAP LOYALITASPELANGGAN PT TIKI CABANG MIMIKA Ayu Febbriyanti; Wulandari; Siske Tontong
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
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This study aims to determine and analyse the impact of customer satisfaction in the relationship between service orientation and service quality on customer satisfaction. To achieve this objective, an associative method was used, which is a method used to describe the relationship between one variable and another. The results of this study indicate that service orientation and service quality have a positive and significant influence on customer satisfaction. Similarly, service orientation and service quality have a positive and significant influence on customer loyalty. However, customer satisfaction does not have a significant influence on customer loyalty. Additionally, service orientation and service quality do not have a significant influence on customer loyalty through the mediation of customer satisfaction.
ANALISIS PENILAIAN KINERJA KEUANGAN BANK UMUM SYARIAH (BUS) DENGAN PENDEKATAN ISLAMICITY PERFORMANCE INDEX PERIODE 2021-2023 Sri Anggraini; Hesi Eka Puteri
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
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This study aims to determine the financial performance of Islamic Commercial Banks with the islamicity performance index approach. The background of the author choosing this title is because the conventional approach that only focuses on financial ratios such as Return on Assets (ROA) and Return on Equity (ROE) is not sufficient to describe the overall performance of Islamic banks. A more comprehensive approach is needed, such as the Islamicity Performance Index, to assess other aspects of performance that are more in line with sharia principles. This research is a quantitative descriptive method. This study uses four indicators of islamicity performance index, namely profit sharing ratio, zakat performance ratio, islamic income vs non islamic income, and islamic investment vs non islamic investment. The population in this study was 13 Islamic commercial banks. Sampling using purposive sampling method at Islamic commercial banks registered with the Financial Services Authority (OJK) during the 2021-2023 period. Based on the results of data analysis and discussion, the research results show that the financial performance of Islamic Commercial Banks for the 2021- 2023 period using the islamicity performance index approach shows the overall result of obtaining a score of 4 with a satisfactory predicate. Profit sharing ratio shows a score of 4 with a satisfactory predicate. For the zakat performance ratio, all banks still have a score of 1 with an unsatisfactory predicate. Islamic income vs non Islamic income, and Islamic investment vs non Islamic investment obtained a very satisfactory predicate, except Bank Mega Syariah obtained a score of 3 with a fairly satisfactory predicate on Islamic income vs non Islamic income. With this research, it can contribute to Islamic Commercial Banks to evaluate their performance which is still in the unsatisfactory category and maintain good performance.

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