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INDONESIA
BORJUIS (JURNAL OF ECONOMY)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 3030931X     DOI : Zenodo
Core Subject :
BORJUIS: JURNAL OF ECONOMY adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi, bisnis, manajemen, akuntansi, perbankan dan bidang-bidang lainnya yang dianggap relevan dengan ruang lingkup dari bidang kajian tersebut.
Arjuna Subject : -
Articles 168 Documents
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EKONOMI DIGITAL, UMKM, DAN TRANSFORMASI PASAR KERJA: STUDI KONTEKSTUAL DI INDONESIA Martha Octavia Dwi Sisianty
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288140

Abstract

This study aims to analyze the role of the digital economy in the growth of Micro, Small, and Medium Enterprises (MSMEs) and the transformation of labor market structures in Indonesia. The rapid development of digital technology has significantly changed economic activities, business models, and employment patterns in modern society. MSMEs, as the backbone of the Indonesian economy, are increasingly integrated into the digital ecosystem through e-commerce, fintech, digital marketing, and online platforms. However, the acceleration of digital transformation also creates challenges related to digital inequality, workforce adaptation, and skills mismatch in the labor market. This research employs a qualitative approach using the library research method, examining scientific literature, Scopus-indexed journals, books, policy documents, and relevant reports on the digital economy, MSMEs, and employment transformation. The findings indicate that the digital economy positively contributes to MSME productivity, market expansion, business innovation, and economic competitiveness. Furthermore, digital transformation encourages the emergence of new technology-based occupations and more flexible work patterns. Nevertheless, the study also reveals that limited digital literacy, unequal technological infrastructure, and low workforce readiness remain major obstacles in maximizing the benefits of the digital economy. Therefore, inclusive policies that focus on improving digital literacy, developing workforce skills, expanding infrastructure, and enabling sustainable MSME digitalization are essential to ensure equitable and sustainable economic growth in Indonesia.
PENGARUH KETIDAKAMANAN KERJA DAN STRES KERJA TERHADAP INTENSI KELUAR KARYAWAN PT. PADASA ENAM UTAMA MEDAN Wawan Setiawan; Amirudin; Mella Yunita
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288159

Abstract

This study aims to examine the influence of job insecurity and job stress on employee turnover intentions at PT. Padasa Enam Utama Medan. This is a quantitative study with a descriptive approach. The population in this study was all employees working at PT. Padasa Enam Utama Medan. The sampling technique used the purposive sampling method. The sample in this study consisted of 85 respondents. The data used in this study were primary data collected through a direct questionnaire survey. The results of the study, using multiple linear regression analysis, indicate that job insecurity and job stress have a positive and significant effect on turnover intentions. Based on the SPSS output, the RS-square value is 0.708 or R2 x 100% of 70.8%. This means that the independent variables in this study contribute significantly to explaining employee turnover intentions at PT. Padasa Enam Utama Medan, with the remaining 29.2% influenced by factors outside this study. In other words, there are still other independent variables that influence turnover intentions.
THE IMPACT OF THE DIGITAL ECONOMY ON THE GROWTH OF SMES AND THE LABOUR MARKET STRUCTURE IN INDONESIA Tehedi; Ahmad Rizani
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288194

Abstract

The digital economy has become a key transformative force in the Indonesian economy, with growth reaching 8.6% and a contribution of 8.4% to GDP in 2024. This study aims to analyse the impact of the digital economy on the growth of SMEs and the labour market structure in Indonesia using a literature review method with a descriptive qualitative approach. The results indicate that the digital economy has a significant positive impact on SME growth, with 70% of SME operators experiencing an increase in revenue of up to 30% after joining the digital ecosystem, and SME growth reaching 83% by 2024. Digitalisation opens up broader market access, improves operational efficiency by reducing marketing costs by up to 42.68%, and provides access to alternative financing through P2P lending fintech platforms, which have channelled Rp37.9 trillion to SMEs. However, the digital transformation of SMEs still faces challenges, including low technology adoption (only 24–26%), low digital literacy (only 18% possess basic digital skills), and limited internet infrastructure (76.8% penetration). In terms of the labour market structure, the digital economy created 4.2 million direct jobs and 15.7 million indirect jobs in 2023, projected to rise to 6.5 million and 22 million by 2025, although 83 million jobs are predicted to be lost due to automation by 2025. The gig economy offers flexibility to 86.6 million workers (59.40% of the total workforce), yet it also creates economic uncertainty, with 28.4% of gig workers labouring 13–14 hours a day without adequate social protection. The digital skills gap remains a major obstacle, with only 1% of the workforce possessing advanced-level skills against a target of 50%. The study recommends strengthening vocational education curricula, implementing mass reskilling and upskilling programmes for 5 million digital talents by 2026–2030, developing equitable digital infrastructure, strengthening regulations to protect gig workers, and providing incentives for SMEs to undergo digital transformation.
PERSEPSI PENGGUNA TERHADAP PEMANFAATAN ARTIFICIAL INTELLIGENCE DALAM PENGAMBILAN KEPUTUSAN BISNIS PADA UMKM DI KOTA SAMARINDA Sindi Aulia; Wira Bharata
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288223

Abstract

The development of digital technology, particularly Artificial Intelligence (AI), has driven transformation in the micro, small, and medium enterprise (MSME) sector, particularly in supporting more effective, data-driven business decision-making. This study aims to analyze user perceptions of the use of AI in business decision-making among MSMEs in Samarinda City. The method used was a qualitative approach, with data collection through in-depth interviews with three MSME informants selected using purposive sampling. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that MSMEs' perceptions of AI tend to be positive, although levels of understanding vary. AI is considered beneficial in increasing efficiency, marketing effectiveness, and decision- making accuracy. However, several barriers exist, such as limited digital literacy, cost, and lack of technical understanding, requiring support to optimize its utilization.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE, DAN BRANDTRUST TERHADAP REPURCHASE INTENTION (Studi pada Pelanggan Brotzeit Bali Bakery) Ni Made Diah Putri Maharani; I Gde Ketut Warmika
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288257

Abstract

The increasing competition in the bakery industry requires companies to develop effective social media marketing, establish a strong brand image, and enhance brand trust to encourage customers’ repurchase intention. The decline in sales experienced by Brotzeit Bali Bakery indicates problems related to factors influencing customers’ repurchase intention, thereby highlighting the need for further research.This study aims to analyze the influence of social media marketing, brand image, and brand trust on repurchase intention among Brotzeit Bali Bakery customers. This research employed a quantitative approach involving 160 respondents who were customers of Brotzeit Bali Bakery. The sampling technique used purposive sampling. Data were collected through questionnaires measured using a Likert scale to capture respondents’ perceptions of the research variables. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination.The results indicate that social media marketing, brand image, and brand trust have a positive and significant effect on repurchase intention among Brotzeit Bali Bakery customers, both partially and simultaneously. Therefore, these three variables are important factors in increasing customers’ repurchase intention at Brotzeit Bali Bakery.The implications of this study suggest that Brotzeit Bali Bakery should optimize creative and interactive social media marketing, maintain consistent product quality to strengthen brand image, and improve service and brand credibility to build brand trust. These integrated strategies are expected to enhance customers’ repurchase intention at Brotzeit Bali Bakery and support the sustainability of the company’s sales performance.
ANALISIS EFEKTIVITAS SISTEM RECEIVING DAN STOREKEEPING DALAM MENDUKUNG PENGENDALIAN INTERNAL PERSEDIAAN PADA HOTEL MERCURE Boby Gunarso; Fatkhul Sani Rohana
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288281

Abstract

This study aims to analyze the effectiveness of receiving and storekeeping systems in supporting internal inventory control at Mercure Hotel. The method used is a descriptive qualitative approach with data collection techniques through observation and documentation. The results show that both systems have been operating very effectively, with an effectiveness level above 90%. The receiving system demonstrates good performance through the conformity of goods with purchase orders, completeness of documents, and high recording accuracy. The verification process carried out carefully is able to minimize errors and potential fraud from the initial stage of receiving goods.Meanwhile, the storekeeping system also shows high effectiveness, indicated by stock accuracy and minimal discrepancies between system data and physical conditions. The implementation of the FIFO method, proper warehouse layout management, and strict supervision are the main supporting factors. The integration between receiving and storekeeping systems creates a systematic, transparent, and accountable inventory management flow. In addition, information technology support further enhances efficiency and data reliability. Overall, these two systems contribute significantly to operational efficiency and internal inventory control of the hotel.
PENGEMBANGAN EKONOMI WILAYAH PERBATASAN INDONESIA–MALAYSIA MELALUI PERDAGANGAN LINTAS BATAS DAN KAWASAN EKONOMI KHUSUS Nandi Supriyanto; Ela Fatmawati
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288297

Abstract

This study examines the economic development of the Indonesia–Malaysia border region through cross-border trade and the development of Special Economic Zones. Border areas are no longer viewed merely as administrative and security boundaries, but as strategic economic spaces with strong potential to support regional connectivity, local economic growth, investment, logistics, and ASEAN economic integration. This research uses a library-based research method, reviewing academic literature, policy documents, institutional reports, and previous studies on border trade, border governance, regional economic cooperation, and Special Economic Zones. The findings show that cross-border trade plays an important role in supporting the livelihoods of border communities, facilitating the movement of goods, strengthening local markets, and improving community welfare. However, its development still faces several challenges, including limited infrastructure, regulatory differences, weak institutional coordination, informal trade practices, and limited capacity of local economic actors. The study also finds that Special Economic Zones can function as strategic instruments to transform border areas into centers of investment, industrial processing, logistics, exports, and value-added production. Therefore, cross-border trade and Special Economic Zones should not be treated as separate policies, but as complementary instruments for border economic development. This study highlights the need for policy harmonization, infrastructure improvement, SME empowerment, digital trade facilitation, and stronger bilateral cooperation between Indonesia and Malaysia. The study concludes that an integrated, collaborative development model is essential to transforming the Indonesia–Malaysia border region into an inclusive, competitive, and sustainable economic growth area.
TRANSFORMASI WILAYAH PERBATASAN INDONESIA–MALAYSIA MELALUI STRATEGI BRANDING DESTINASI EKONOMI DAN PARIWISATA Achmad Chomsun Roziqin; Ahmad Munir
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288313

Abstract

This study aims to examine the transformation of the Indonesia–Malaysia border region through destination branding strategies based on economic and cross-border tourism potential. Border areas are no longer viewed merely as administrative and security zones, but also as strategic spaces for trade, tourism, cultural interaction, and regional economic growth. This study uses a library research method with a qualitative descriptive approach by analyzing scientific literature, policy documents, and previous studies related to place branding, destination branding, cross-border tourism, borderland development, and regional economic transformation. The findings show that the Indonesia–Malaysia border region has strong potential to be developed as a competitive economic and tourism destination through the utilization of Border Crossing Posts, local superior products, cultural heritage, natural attractions, and cross-border community mobility. However, this potential has not been fully integrated into a coherent destination branding strategy. Therefore, branding must be understood not merely as a promotional tool, but as a regional transformation instrument that connects local identity, economic activities, tourism experiences, digital promotion, and collaborative governance. The study concludes that an integrated branding strategy can strengthen the image of border areas as productive, safe, inclusive, and attractive destinations for tourists, investors, and business actors. This research contributes conceptually to the development of border destination branding studies and practically to policy formulation for sustainable economic and tourism development in the Indonesia–Malaysia border region.

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