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Rachma Indrarini
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ASEAN Journal of Halal Study
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 3109404X     DOI : https://doi.org/10.26740/ajhs.v2i2
Core Subject :
ASEAN Journal of Halal Study is a peer-reviewed journal published twice a year (June and December) with twelve articles per year by the Institute for Research and Community Service, Surabaya State University, East Java, Indonesia. This journal is intended to be a platform for disseminating articles that report the results of scientific research on halal studies. This journal covers issues such as Halal Food and Products, Halal Medicine, Halal Tourism, Halal Lifestyle, Halal Education, Halal Management, and Halal Industry.
Arjuna Subject : -
Articles 24 Documents
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The Influence of Halal Awareness and Online Customer Review on the Use of Imported Skincare with Purchase Intention as a Moderating Variable Nabillah Rahmah Widyati; Muhammad Rafi Hartono; Alif Luthfi Muhammad Rasendrio; Herliana Rusmalinda Zainia
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.45617

Abstract

The rapid growth of the skincare industry in Indonesia is influenced by increasing self-care awareness, global beauty trends, and digital media. Moreover, the majority of consumers, who are Muslim, pay attention to halal aspects when making purchasing decisions. This study examines the influence of halal awareness and online customer reviews on the use of imported skincare products, with purchase intention as a mediating factor. Using a quantitative method with 102 respondents in Surabaya, data was collected through an online questionnaire and analyzed with Structural Equation Modeling and Partial Least Squares (SEM-PLS). The results show that halal awareness has a significant effect on the use of imported skincare products, but not on purchase intention. Conversely, online customer reviews have a strong influence on both purchase intention and usage. Purchase intention mediates the relationship between online reviews and usage. These findings highlight the relationship between religious values and digital information in shaping consumer choices, and suggest that skincare product marketers should combine halal transparency with strategic digital engagement to strengthen consumer trust and competitiveness in Indonesia's beauty market.
Implementation of Halal Certification Assistance by LP3H Institut Agama Islam Sahid Bogor for MSMEs in Bogor Regency (2023-2025) Ermi Suryani; Rully Trihantana; Rifqy Thanthawi
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.45770

Abstract

Self-declared halal certification is a government-regulated scheme limited to MSMEs products that do not pose a significant risk. There are 1400 products that have been independently certified under the guidance of the LP3H Islamic Institute. The quality and marketing of 90% of certified products require assistance from the Halal Product Guarantee Agency (BPJPH). In launching the government program to assist MSMEs, the Halal Product Certification Service Agency (LP3H) of the Sahid Islamic Institute collaborates with businesses whose products are already halal-certified to enhance the quality and marketing of their products to a broader consumer base. The implementation method of this Community Program begins with, first, collecting data on MSMEs at the Sahid Islamic Institute LP3H. Second, categorizing the types of businesses owned by MSMEs under the LP3H INAIS umbrella. Third, selecting MSMEs based on the suitability of their businesses/products to improve their quality. Fourth, collaborating with MSMEs as partners of the Sahid Islamic Institute LP3H. The objective of the Community Service Program  is to evaluate the quality of MSMEs products and enhance marketing after obtaining free halal certification declared by the Indonesian government. The benefits include improving community welfare and the quality of halal food in Indonesia. The outcomes of this community service are that all MSMEs activities supported are properly documented on an ongoing basis, second is product quality.
Building Bonds Through Certification: Collaborative Governance and Social-Economic Outcomes in Indonesia's Halal Ecosystem Mansur; Abu Yasid; Rijalul Faqih
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.50310

Abstract

The rapid growth of Indonesia's halal industry requires effective collaboration between regulatory, religious, and business actors. This qualitative study employed in-depth interviews with 42 stakeholders from BPJPH, MUI, and UMKM, supplemented by document analysis and focus group discussions. The tripartite collaboration builds institutional trust and creates shared values (social bonding), while certified UMKM report 15-25% price premiums and expanded market access (economic bonding). However, power asymmetries and regional disparities persist. Collaborative governance in halal certification strengthens the ecosystem's social and economic fabric, but requires more inclusive institutional designs. The study contributes to Islamic business literature by conceptualizing "social-economic bonding" as a key outcome of multi-stakeholder regulation.
The Influence of Halal Labels, Income, Product Ingredients, and Lifestyle on Consumer Purchase Interest in Imported Korean Cosmetic Products in Generation Z Norma Rosyidah; Nizma Zaqlulsya
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.50527

Abstract

Teenagers prefer the current trend of Korean style, so many Indonesian companies are rushing to create products that meet the community's needs and compete with foreign companies. In addition, companies are more focused on their preferences, forgetting the fact that Indonesians also need halal product labels. However, the lack of halal awareness (consumer knowledge about halal products) makes Indonesians forget the importance of halal-labeled products. This study aims to investigate the impact of halal labels, income, product ingredients, and lifestyle on the purchasing interest of Gen Z consumers in imported Korean cosmetics. This study uses a quantitative research method. This study demonstrates validity in several tests. It also provides additional information, references, and insights for readers regarding the influence of halal labels, product ingredients, and lifestyle on the interest of Gen Z consumers in purchasing imported Korean cosmetics. It can also help companies understand the extent to which halal labels influence consumers, including their product preferences and lifestyle, as well as their interest in purchasing cosmetics imported from Korea.

Page 3 of 3 | Total Record : 24

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