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Rachma Indrarini
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INDONESIA
ASEAN Journal of Halal Study
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 3109404X     DOI : https://doi.org/10.26740/ajhs.v2i2
Core Subject :
ASEAN Journal of Halal Study is a peer-reviewed journal published twice a year (June and December) with twelve articles per year by the Institute for Research and Community Service, Surabaya State University, East Java, Indonesia. This journal is intended to be a platform for disseminating articles that report the results of scientific research on halal studies. This journal covers issues such as Halal Food and Products, Halal Medicine, Halal Tourism, Halal Lifestyle, Halal Education, Halal Management, and Halal Industry.
Arjuna Subject : -
Articles 30 Documents
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The Influence of Halal Awareness and Online Customer Review on the Use of Imported Skincare with Purchase Intention as a Moderating Variable Nabillah Rahmah Widyati; Muhammad Rafi Hartono; Alif Luthfi Muhammad Rasendrio; Herliana Rusmalinda Zainia
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.45617

Abstract

The rapid growth of the skincare industry in Indonesia is influenced by increasing self-care awareness, global beauty trends, and digital media. Moreover, the majority of consumers, who are Muslim, pay attention to halal aspects when making purchasing decisions. This study examines the influence of halal awareness and online customer reviews on the use of imported skincare products, with purchase intention as a mediating factor. Using a quantitative method with 102 respondents in Surabaya, data was collected through an online questionnaire and analyzed with Structural Equation Modeling and Partial Least Squares (SEM-PLS). The results show that halal awareness has a significant effect on the use of imported skincare products, but not on purchase intention. Conversely, online customer reviews have a strong influence on both purchase intention and usage. Purchase intention mediates the relationship between online reviews and usage. These findings highlight the relationship between religious values and digital information in shaping consumer choices, and suggest that skincare product marketers should combine halal transparency with strategic digital engagement to strengthen consumer trust and competitiveness in Indonesia's beauty market.
Implementation of Halal Certification Assistance by LP3H Institut Agama Islam Sahid Bogor for MSMEs in Bogor Regency (2023-2025) Ermi Suryani; Rully Trihantana; Rifqy Thanthawi
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.45770

Abstract

Self-declared halal certification is a government-regulated scheme limited to MSMEs products that do not pose a significant risk. There are 1400 products that have been independently certified under the guidance of the LP3H Islamic Institute. The quality and marketing of 90% of certified products require assistance from the Halal Product Guarantee Agency (BPJPH). In launching the government program to assist MSMEs, the Halal Product Certification Service Agency (LP3H) of the Sahid Islamic Institute collaborates with businesses whose products are already halal-certified to enhance the quality and marketing of their products to a broader consumer base. The implementation method of this Community Program begins with, first, collecting data on MSMEs at the Sahid Islamic Institute LP3H. Second, categorizing the types of businesses owned by MSMEs under the LP3H INAIS umbrella. Third, selecting MSMEs based on the suitability of their businesses/products to improve their quality. Fourth, collaborating with MSMEs as partners of the Sahid Islamic Institute LP3H. The objective of the Community Service Program  is to evaluate the quality of MSMEs products and enhance marketing after obtaining free halal certification declared by the Indonesian government. The benefits include improving community welfare and the quality of halal food in Indonesia. The outcomes of this community service are that all MSMEs activities supported are properly documented on an ongoing basis, second is product quality.
Building Bonds Through Certification: Collaborative Governance and Social-Economic Outcomes in Indonesia's Halal Ecosystem Mansur; Abu Yasid; Rijalul Faqih
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.50310

Abstract

The rapid growth of Indonesia's halal industry requires effective collaboration between regulatory, religious, and business actors. This qualitative study employed in-depth interviews with 42 stakeholders from BPJPH, MUI, and UMKM, supplemented by document analysis and focus group discussions. The tripartite collaboration builds institutional trust and creates shared values (social bonding), while certified UMKM report 15-25% price premiums and expanded market access (economic bonding). However, power asymmetries and regional disparities persist. Collaborative governance in halal certification strengthens the ecosystem's social and economic fabric, but requires more inclusive institutional designs. The study contributes to Islamic business literature by conceptualizing "social-economic bonding" as a key outcome of multi-stakeholder regulation.
The Influence of Halal Labels, Income, Product Ingredients, and Lifestyle on Consumer Purchase Interest in Imported Korean Cosmetic Products in Generation Z Norma Rosyidah; Nizma Zaqlulsya
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.50527

Abstract

Teenagers prefer the current trend of Korean style, so many Indonesian companies are rushing to create products that meet the community's needs and compete with foreign companies. In addition, companies are more focused on their preferences, forgetting the fact that Indonesians also need halal product labels. However, the lack of halal awareness (consumer knowledge about halal products) makes Indonesians forget the importance of halal-labeled products. This study aims to investigate the impact of halal labels, income, product ingredients, and lifestyle on the purchasing interest of Gen Z consumers in imported Korean cosmetics. This study uses a quantitative research method. This study demonstrates validity in several tests. It also provides additional information, references, and insights for readers regarding the influence of halal labels, product ingredients, and lifestyle on the interest of Gen Z consumers in purchasing imported Korean cosmetics. It can also help companies understand the extent to which halal labels influence consumers, including their product preferences and lifestyle, as well as their interest in purchasing cosmetics imported from Korea.
Halal Industry Development in the Fashion Goods Sector in Indonesia Ika Choilia Indrianti Cholifah
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.49312

Abstract

The halal industry has shown consistent growth over the past decade and has become a key pillar of the global economy, extending beyond the food sector to consumer goods such as fashion. This study examines the development of the halal fashion industry and Indonesia’s strategic role in advancing this sector. Using a literature review approach, the research synthesizes academic studies, industry reports, and recent publications on halal fashion. The findings indicate that Indonesia has strong potential to develop its halal fashion industry and position itself as a global reference, as reflected in its leading ranking in the State of the Global Islamic Economy Report (2024) through the Indonesia Global Halal Fashion (IGHF) initiative. The development of this industry is supported by the integration of conducive industrial policies, effective halal branding, sharia-based innovation, and improved consumer literacy and behavior. Strengthening these elements is essential for building a competitive and sustainable halal fashion industry ecosystem. Overall, the study underscores that the integration of religious values, creativity, and modern economic practices is fundamental to the long-term global competitiveness of Indonesia’s halal fashion industry.
Halal Tourism in Historic Areas: Analysis of the Availability of Worship Facilities in Surabaya's Old Town Mas'ulatur Rohmah Maulida; Hilma Yuniar Islahdiyah; Siti Khoirun Nuzulah
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.53336

Abstract

Based on data from the Indonesian Ministry of Religious Affairs, the Muslim population in Indonesia has reached 229.62 million people, which is the basis for the development of Muslim-friendly tourist destinations. One of the areas currently undergoing development is the old town of Surabaya, a historic area that has long been known as a center of trade and services. This study aims to analyze the adequacy of worship facilities in the Old Town of Surabaya based on DSN-MUI Fatwa No. 108/2016 and the Global Muslim Travel Index (GMTI), particularly in terms of accessibility, capacity, and fulfillment of the basic worship needs of Muslims. The research method used a mixed methods approach, combining field observations, literature studies, and questionnaires distributed to visitors. Based on the results of observations and questionnaires, worship facilities such as prayer rooms and places for wudu (ablution) are available and easily accessible to most visitors. However, there are still shortcomings in terms of accessibility for people with disabilities, the availability of worship equipment, and other supporting facilities. Respondents' assessments ranged from 3 to 4 on a scale of 5, which means that they are quite good but still need improvement.
Optimizing the Halal Food Industry Cluster as a Pillar of the Indonesian Economy Lutfiyah Rahma Novelika; Annisaa Nurul Ramadhani Novelika
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.42265

Abstract

Indonesia has substantial potential to become a global hub for the halal food industry due to its large Muslim population and increasing demand for halal products in both domestic and international markets. However, the potential of halal food industry clusters, particularly among micro, small, and medium enterprises (MSMEs), has not yet been fully optimized. This study aims to examine strategies for optimizing halal food industry clusters as a pillar of the Indonesian economy. A qualitative approach was employed using primary and secondary data collected through literature reviews and relevant online sources. The data were analyzed descriptively to identify key factors supporting halal industry development. The findings indicate that strengthening halal certification systems, expanding halal industrial zones, increasing halal literacy among MSMEs, enhancing government policy coordination, promoting domestic halal products, and developing international business networks are essential strategies for improving the competitiveness of halal food clusters. Community participation and collaboration among government institutions, industry actors, and consumers also play a crucial role in supporting sustainable halal industry development. The study concludes that an integrated cluster-based approach can strengthen MSME competitiveness, expand market access, and support Indonesia’s ambition to become a leading global halal industry hub while promoting long-term economic sustainability.
Mie Gacoan Consumer Loyalty: The Influence Halal Certification, Quality Product, Taste Quality and Location Nita Puspita; Norma Rosyidah
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.51466

Abstract

The rapid growth of Indonesia's culinary industry has intensified competition among spicy noodle brands, with halal certification, product quality, taste satisfaction, and location emerging as factors that may shape consumer loyalty among student consumers. This study examines the influence of these four factors on consumer loyalty to Mie Gacoan among students in Sidoarjo. A quantitative approach was used, with data collected through questionnaires distributed to 100 students who had purchased Mie Gacoan products, selected via purposive sampling, and analysed using validity, reliability, t-tests, and F-tests with SPSS version 27. The results show that taste satisfaction and location have a positive and significant influence on consumer loyalty, while halal certification has a significant but negative influence, and product quality has a negative and non-significant influence. All four variables together significantly affect consumer loyalty, explaining 55.3% of its variance. These findings suggest that loyalty among student consumers is shaped primarily by taste satisfaction and accessibility of location, with the role of halal certification requiring further investigation given its unexpected direction. Mie Gacoan is encouraged to maintain taste consistency and location accessibility while reassessing how halal certification is communicated to consumers.
Mapping the Future of Halal Tourism Research: Bibliometric Analysis Using VOSviewer Marwah Qodarsyah Ramadhan Ramadhan; Kamilatus Salsabila; Rahmayati Koto
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.54619

Abstract

Halal tourism has emerged as one of the fastest-growing segments of the global tourism industry, driven by expanding Muslim populations and increasing demand for Shariah-compliant travel services. Despite significant scholarly attention, the field lacks a systematic mapping of its intellectual landscape across major academic databases. This study employs a bibliometric analysis of 189 documents from Scopus and 956 documents from Google Scholar, retrieved using the keyword "halal tourism". Keyword co-occurrence analysis was performed using VOSviewer with title and abstract fields, binary counting, a minimum occurrence threshold of 10, and 85 terms meeting the threshold. Publication output grew substantially from 2016, peaking between 2020 and 2024. Four major research clusters were identified: (1) tourist behavioral intention and psychology, (2) halal destination and food attributes, (3) halal tourism policy and industry opportunities, and (4) regional and religious tourism studies. The Journal of Islamic Marketing and Tourism Management Perspectives dominated the outlet landscape, with Mohamed Battour as the most prolific authorHalal tourism research is maturing, with an evolving focus from conceptual frameworks toward behavioral and experience-based inquiries. Future research should address non-Muslim tourist perspectives, post-pandemic recovery, and digital halal tourism ecosystems.
Exploring Halal Lifestyle in the Consumption Behavior of Muslim Generation Z in Indonesia Sofi Qurniawati; Prayogi Restia Saputra
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.54976

Abstract

This study aims to explore the implementation of halal lifestyle in the consumption behavior of Muslim Generation Z in Indonesia. The study employs a qualitative approach using a library research method by analyzing various relevant scientific sources, including journals, books, research reports, and official publications related to halal lifestyle, halal awareness, religiosity, digital media, and Muslim consumer behavior. Data were collected through documentation techniques and analyzed using content analysis and thematic analysis. The findings indicate that halal lifestyle has developed beyond a religious obligation and has become part of the social identity and modern lifestyle of Muslim Generation Z. The study reveals that halal awareness, religiosity, and digital media play significant roles in shaping halal consumption behavior. Digital platforms facilitate access to halal-related information and contribute to the dissemination of halal lifestyle trends among young Muslims. However, challenges such as misinformation, halal washing practices, and increasing consumerism in the digital era may hinder the optimal implementation of halal lifestyle. This study contributes to the development of halal consumer behavior literature by providing a comprehensive understanding of the factors shaping halal lifestyle among Muslim Generation Z in Indonesia.

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