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Rachma Indrarini
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ASEAN Journal of Halal Study
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 3109404X     DOI : https://doi.org/10.26740/ajhs.v2i2
Core Subject :
ASEAN Journal of Halal Study is a peer-reviewed journal published twice a year (June and December) with twelve articles per year by the Institute for Research and Community Service, Surabaya State University, East Java, Indonesia. This journal is intended to be a platform for disseminating articles that report the results of scientific research on halal studies. This journal covers issues such as Halal Food and Products, Halal Medicine, Halal Tourism, Halal Lifestyle, Halal Education, Halal Management, and Halal Industry.
Arjuna Subject : -
Articles 24 Documents
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Analysis of Sharia Digital Marketing Strategies in Increasing Sales Revenue of Tempe Chips Ipul Ngawi Zidan Fatari
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.35535

Abstract

This research aims to analyze the role of sharia digital marketing strategies in increasing the sales turnover of Ipul Ngawi tempeh chips. The implementation of digital marketing in accordance with Sharia principles, such as honesty and transparency, has become the main focus in enhancing the competitiveness of this business in an increasingly competitive market. The research method used is qualitative, with data collection techniques through in-depth interviews with business owners and secondary data analysis from the Central Bureau of Statistics (BPS) as well as other documentation. The research results show that the use of social media such as Google Maps, WhatsApp, and Instagram can expand product marketing reach, increase consumer trust, and positively impact sales revenue growth by up to 30%. However, the limited knowledge of business actors in utilizing advanced digital marketing features poses a challenge that requires further mentoring and training. Thus, the Sharia digital marketing strategy not only boosts sales but also helps strengthen the positive image of the business in the eyes of consumers. This research is expected to contribute to the development of sharia-based marketing strategies in the MSMEs sector, particularly in Ngawi Regency.
Halal Industry in the Creative Economy: Opportunities in the Entertainment and Media Sectors Mazaya Najmy Tsaqyfa; Nur Azzah Athirah Binti Sha’ari
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35549

Abstract

The halal industry has grown significantly across various sectors, including food, cosmetics, and fashion. However, the halal entertainment and media sector remains underexplored, despite increasing demand from Muslim consumers for content aligned with Islamic values. This study aims to analyze the opportunities and challenges of developing the halal entertainment and media industry within the creative economy framework. The research employs a literature review method, examining secondary sources such as industry reports, academic articles, and relevant publications. The data were analyzed qualitatively to assess the growth of the halal entertainment industry, the impact of digital technology, and the regulatory challenges related to halal content certification. Findings indicate that digital technology, such as streaming platforms, plays a crucial role in expanding global access to halal content. Additionally, Muslim consumers increasingly prefer entertainment that aligns with Islamic values. However, major challenges include the lack of clear regulations and certification standards for halal entertainment, along with the creative limitations in producing content that is both appealing and compliant with Islamic principles. In conclusion, the halal entertainment and media industry holds significant potential, particularly in Muslim-majority countries like Indonesia. Clearer regulations and content innovation are key drivers for future growth.
An Overview On The Growth Of Halal-Concept Hotel Chain’s Industry In Malaysia Ahmad amir; Tasnim Abdul Rahman
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.36438

Abstract

The paper attempts to survey the emergence of halal-concept hotel chain in Malaysia by reviewing current project and initiative to set up the blueprint and framework of halal-concept hotel based on the principle of halalan toyyiban (allowed and permissible for consumption). Against this backdrop, it looks into current perception and effort to develop shariah-based hotel network and to conceptualize the idea into dynamic embodiment of contemporary Islamic market that reflect a major breakthrough in the industry and marked an important achievement in the halal-business enterprise and current direction of Islamic tourism in Malaysia. The aim of this research is to highlight the significant growth of halal-concept hotel in Malaysia by outlining its origin, conceptual framework and practical orientation, standard practice and basic operation, principal guideline and ethical vision in managing the business, and significant achievement and future challenge and prospect. The study is based on qualitative (narrative) and quantitative (inventories) methods where data is collected from intensive library research and fieldwork. From the discussion, the finding shows that the industry has been targeting to become an alternative to conventional hotel and improving the conventional order and practice of hospitality in line with shariah-based principle, by invoking a Muslim-friendly environment and embark on projecting new innovation to advance Islamic alternative as Malaysia continue to lead this highly competitive market of global halal industry.
The Halal Perspective on AI Voice Over Usage in Marketing and Advertising: Ethical and Sustainable Insights Asep Koswara; lina herlina
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.36471

Abstract

This paper explores the ethical, cultural, and sustainability implications of using AI voiceovers in marketing from an Islamic perspective. AI voiceover technology, which utilizes complex algorithms and deep learning to replicate human voices, has gained popularity for applications in advertising, customer service, and entertainment. While AI voiceovers offer significant benefits such as cost-effectiveness, efficiency, and accessibility, their usage raises concerns regarding ethical standards, environmental impact, and cultural sensitivity. This study highlights how Islamic teachings on justice, respect, and sustainability can guide the responsible use of AI voiceovers. By examining key issues such as energy consumption in AI systems and the importance of cultural inclusivity, this paper emphasizes the need for businesses to adopt practices that align with both ethical and environmental principles. It also stresses the importance of avoiding cultural insensitivity and stereotypes when using AI voices across different regions. The paper concludes with practical recommendations for marketers and suggestions for future research on the long-term impacts of AI voiceovers, offering a balanced approach to integrating this technology in a way that benefits society while upholding Islamic values.
Designing an Inclusive and Sustainable Halal Tourism Industry Model Eva Zunia Khoiriyah; Firdaus Diaz
ASEAN Journal of Halal Study Vol. 2 No. 2 (2025): Jurnal AJHS: Desember 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i2.41040

Abstract

The halal tourism industry is growing rapidly along with the increasing number of global Muslim travelers and awareness of sharia-based consumption. Indonesia as a country with the largest Muslim population has great potential in this sector, but still faces challenges such as low halal literacy, inadequate infrastructure, and weak collaboration between stakeholders. This research aims to develop a conceptual model for the development of the halal tourism industry through a literature study of Scopus indexed scientific articles for the period 2020-2025. The method used is a descriptive qualitative study with a thematic analysis approach to 10 selected articles. The results showed that an effective halal tourism development strategy includes four main pillars: policy and regulation, human resource development, technological innovation and digital marketing, and preservation of cultural and environmental values. In conclusion, the conceptual model offered can be used as a basis for the formulation of national and local policies and strategies in building inclusive and sustainable halal tourism destinations.
The Role of Halal Certification in Enhancing Competitiveness and Social Trust: A Study on the Culinary Industry in Surabaya Della Rista Pratiwi; Zanuba Fristya; Auria Dwi Putri
ASEAN Journal of Halal Study Vol. 2 No. 1 (2025): Jurnal AJHS: Juni 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i01.42353

Abstract

This research aims to analyze the role of halal certification in enhancing competitiveness and social trust in the culinary industry of Surabaya. Halal certification is considered essential in addressing the needs of Muslim consumers, who increasingly prioritize the halal aspects of products. Using a mixed-methods approach, this study involves in-depth interviews with culinary entrepreneurs, consumers, and experts in halal certification. The findings reveal that halal certification not only serves as a guarantee of product halalness but also contributes to building a positive reputation and image for businesses. Furthermore, the presence of halal certification increases consumer trust, which in turn impacts loyalty and boosts sales. The research also identifies the challenges faced by entrepreneurs in obtaining halal certification, along with strategies that can be implemented to overcome these obstacles. These findings are expected to provide insights for culinary industry players and policymakers on leveraging halal certification as a tool to enhance competitiveness and build social trust in the market.
Implementation of Maqashid Syariah in the Development of the Halal Industry in Indonesia Andi Firmansyah; Mochamad Yulian Frizky
ASEAN Journal of Halal Study Vol. 2 No. 1 (2025): Jurnal AJHS: Juni 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i01.42392

Abstract

This article discusses the implementation of maqashid sharia in the halal industry in Indonesia. With the welfare of the people as the main goal, maqashid sharia creates a framework that supports sustainability and ethics in the halal industry. This study explores the principles of maqashid sharia which include protection of life, mind, descendants, property and religion, and their implications for halal industry policies and practices. Through the analysis that has been carried out, it is hoped that it can be used in developing an optimal strategy for sustainable halal industry growth, and in accordance with sharia values, which will provide wider social and economic benefits for Indonesian society. The method used is a literature review method through various sources of literature spread across the Internet. The results obtained that one of the biggest challenges in implementing maqashid sharia in the development of the halal industry is that there are several production actors who still often ignore social benefits, and prioritize individual or personal interests. So there needs to be optimization and emphasis on responsibility by producers so that they can participate in improving community welfare.
The Practice of Buying and Selling Manure in the View of Islam in Dadapan Village, Solokuro Subdistrict, Lamongan Regency A'ida Nur Ilmiyah
ASEAN Journal of Halal Study Vol. 2 No. 1 (2025): Jurnal AJHS: Juni 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i01.42581

Abstract

The practice of buying and selling in Dadapan Village is often carried out by the local community. This type of research is a field study (field research). The purpose of this research is to find out how the mechanism of buying and selling manure and to find out the legal analysis of buying and selling manure. The objects in this sale and purchase transaction are cow manure, chicken (manure) which are livestock waste which are only thrown away and over time are used as agricultural fertilizer. The practice of buying and selling animal manure that is currently taking place in Dadapan village has implemented good buying and selling practices. Payment for buying and selling transactions can be paid directly or when the goods have arrived. Cow dung is unclean, but the dung has turned into a dry form where in the Islamic view this has become permissible. The law of buying and selling animal dung from an Islamic point of view has been implemented, because in this case some people donate to their closest people or relatives. The practice in this village has not yet implemented the practice of buying and selling in terms of contracts.
Comparative Analysis of Islamic Commercial Bank Financial Performance Before and After the Emergence of Financial Technology Shafia Jihadie
ASEAN Journal of Halal Study Vol. 2 No. 1 (2025): Jurnal AJHS: Juni 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i01.42799

Abstract

Financial technology (fintech) has developed rapidly in recent years, especially in Indonesia. Fintech offers various product services, which greatly influence the performance of financial institutions, including sharia commercial bank finance. This research aims to find out how significant the differences are in the financial performance of Islamic commercial banks before and after the introduction of fintech. In this research, the author uses secondary data sourced from monthly Islamic commercial bank financial reports published by the Financial Services Authority (OJK) and uses a different test (paired sample t-test) for the analysis technique. The research results show that there was a significant difference between the risk indicators of Islamic Commercial Banks before and after the existence of fintech in Indonesia.
Development of the Halal Industry Towards the Growth of the Islamic Economy in Indonesia Dhefara Harsaning Djati; Danang Rosadi
ASEAN Journal of Halal Study Vol. 2 No. 1 (2025): Jurnal AJHS: Juni 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i01.43604

Abstract

As a country with the largest Muslim population in the world, Indonesia actually has great potential for the development of the halal and sharia industry. Unfortunately, this potential has not been matched by good achievements at the global level. The halalness of a product is a mandatory requirement for every consumer, especially Muslim consumers. Be it products in the form of food, medicine or other consumer goods. The halal product industry is currently experiencing development not only as a halal product but also as a halal lifestyle. This research is a normative legal research with the research method being library research. Based on the results of the study, it is known that with the birth of Law Number 33 of 2014 concerning Halal Product Guarantee, there is a guarantor and legal certainty regarding the guarantee of halal products. To become a major player in the world's halal industry, full support from the government is needed. The halal industry roadmap needs to be made as soon as possible so that the goals and development of the halal industry in Indonesia are more focused. The existence of the National Sharia Finance Committee (KNKS) is also expected to help the development of the halal industry in Indonesia.

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