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Senen Machmud
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INDONESIA
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : 24430633     EISSN : 24432121     DOI : https://doi.org/10.55208/jebe
Core Subject :
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Arjuna Subject : -
Articles 208 Documents
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Effect of Work Supervision and Discipline on Employee Performance: Study on A Manufacturing Company in Bandung City Kiki Andang P; Aan Hardiyana
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 15 No. 2 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/g51nrm18

Abstract

This study aimed to determine the effect of supervision and work discipline on employee performance. This research method uses a quantitative approach with multiple regression analysis. The source of this research uses primary data. This research data collection using a questionnaire. The sample of this research is 57 employees using the saturated sampling technique. The results of this study indicate that partially and simultaneously, there is a significant influence between the variables of supervision and work discipline on employee performance, where supervision and work discipline have a simultaneous effect of 58.8% on employee performance. At the same time, the remaining 41.2% were influenced by other factors not observed in this study. Recommendations for performance the supervision carried out can be hiring human resources following the qualifications. Furthermore, preferably implementing a reward and punishment system for those who have a good or inadequate level of work discipline, pay attention to the level of employee attendance, establish rules, and strict legal sanctions.
Creating Customer Satisfaction Through Sensory Marketing: Study on the Foods and Beverage Industries in Bandung Iston Dwija Utama
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/w1j6wm22

Abstract

This research aims to determine the influence of sensory marketing on customer satisfaction and the revisit intention of the food and beverage industries in Bandung, West Java, Indonesia. The study was conducted using quantitative methods through purposive sampling and the data will be processed using SMART-PLS tools. The study results showed an influence between sensory marketing on revisit intention that mediated customer satisfaction. Sensory marketing variables, the senses of sight, taste, and touch, were the most influential, while olfactory factors were insignificant in the study. The customer satisfaction variable that has the most influence is meeting customer needs and customer expectations. The managerial implication based on this research is that managers in the food and beverage industry should pay attention to the appearance of their products, maintain the taste of their products, and pay attention to the selection of materials in the store to meet the customer needs and customer expectations.
Entrepreneurship: Entrepreneurial Decision Making Factors During the Covid-19 Pandemic Andi Ismail Marasabessy
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/fedrmd29

Abstract

This research was conducted with the aim of knowing the factors that cause a person to make entrepreneurial decisions during the Covid-19 pandemic. The research method in this study uses a descriptive qualitative approach. The object of research in this study is the SME entrepreneurs in Batu Merah village. The results showed that covid-19 provided opportunities for people around Batu Merah village to carry out entrepreneurial activities. Although overall Covid-19 affects all sectors of life for the people of Ambon City. Another result found was that the presence of Indomaret and Alfamidi was a factor in the emergence of new MSMEs around the Batu Merah village of Ambon City. Many people take advantage of the presence of Indomaret and Alfamidi to start a business by utilizing the space in front of Indomaret and Alfamidi.
Energy Intensity Analysis of Coal and Electricity in The Manufacturing Industry Sector in Indonesia 2007–2015 Olive Alexander Ambardhy
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/wxbgaa54

Abstract

This study has two objectives, first to decompose and compare the energy intensity of coal and electricity in the manufacturing sector in Indonesia. The second is to analyze what factors influence the energy intensity of the manufacturing industry sectors. The methods used in achieving these objectives are decomposition analysis and panel data regression analysis. The results of the decomposition analysis show that the efficiency effect dominates changes in energy intensity than the activity effect. Furthermore, the results of panel data analysis show that the variables of energy prices, intensity of machine maintenance and repair, intensity of raw materials, and intensity of machines have a significant effect on changes in energy intensity in the manufacturing sector in Indonesia in the time span from 2007 to 2015.
Determining The Factors to Increase Buying Decisions Among Fashion Distro Consumers Luthfi Jauharin Abdillah; Rosana Eri Puspita
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/hgx02n59

Abstract

This study aims to determine the effect of product design, brand image, and religiosity on purchasing decisions. This study uses a quantitative method by processing primary data through a questionnaire (questionnaire) given to people who understand distro fashion with the brand name is Maternal Disaster. The sample of this study was 96 respondents with a purposive random sampling technique. The data obtained were then processed using the SPSS 20 analysis tool. The results showed that product design had no effect on purchase intention, brand image and religiosity had an effect on purchase intention. Product design, brand image influence purchasing decisions, while religiosity doesn't affect purchasing decisions. Brand image and religiosity have a significant effect on purchasing decisions through purchase intention, and product design has no significant effect on purchasing decisions through purchase intention.
The Effectiveness of Psychological Capital Training to Improve the Optimism Attitude in Mandiri Enterprises: Literature Review Tsafitri Rinti Taddaga; Abdul Muhid
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/dknmhw86

Abstract

A pandemic due to the coronavirus (covid-19) outbreak has caused many negative impacts, one of which is in the form of massive losses in the economic sector. Business actors are under pressure from a significant decline in income; as a result, many of them experience a decrease in optimism about the sustainability of their business. However, there are several ways to increase optimism, one of which is psychological capital training. This study aims to look at psycap training in increasing the optimism of business actors in dealing with the coronavirus pandemic. This study uses a literature review method with the data source in the form of research data that has been done previously. The results of the literature review show that psychological capital training can increase one's optimism so that it can use to increase the optimism of business actors.
The Influence of Brand Image, Price, And Product Review on Product Purchase Interest in Lazada: Case Study on Lazada Users in Indonesia Sonja Andarini; Akbar Tri Kurniawan
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/xcedra58

Abstract

This study aims to determine the effect of brand image, price, and product reviews on product repurchase intention in Lazada Indonesia. The population in this study are consumers who use Lazada Indonesia's e-commerce services who have made transaction purchases at least once. This study used a sample of 109 respondents. The sampling technique used was purposive sampling technique with the following criteria: (1) lazada Indonesian e-commerce service users are at least 17 years old, and (2) have made at least 1 purchase at dilazada.co.id. The data analysis technique uses the Multiple Linear Regression analysis method with IBM Statistic 22 software. The results of this study indicate that brand image has a positive and significant effect on repurchase intention, while the price variable has a positive and insignificant effect on repurchase intention. and product review variables have a negative and insignificant effect on repurchase intention.
Increasing The Sales Productivity Of 'Tette Chips' During the Time of The Covid-19 Pandemic, Through Digital Marketing: Case study of Blumbungan Village, Larangan Pamekasan District Akhmad Fawaid
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/s737h428

Abstract

The Covid-19 pandemic that hit the world and Indonesia, had an impact on the decline in the income of the “ceripik tette” sellers in Blumbungan Village, Larangan District, Pamekasan. Conventional marketing that is carried out by "ceripik tette" sellers by selling directly in traditional markets and peddling to residents' homes is not possible during the pandemic. The purpose of this research is to find a solution to the problem faced by the "crepik tette" seller by changing the sales pattern with digital marketing. The research method used in this research is descriptive qualitative method. The benefits of this research, namely to provide benefits and convenience in doing business digitally to the public, even though they were in the covid-19 pandemic period and increased understanding of sellers about the existence of the internet. The results of this study, namely the increasing selling power of "tette crepik" with digital marketing.
The Role of Defense Diplomacy for The Development of The Indonesian Defense Industry Fajar Agus Riyadi; Istin Marlena Dewi
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6nyv7113

Abstract

Indonesia's defense policy in the form of a Minimum Essential Force (MEF) can produce apolicy on developing Indonesia's defense posture until 2024. Efforts to meet the needs of Defense and Security Equipment Tools (Alpalhankam) implemented to date are still trying to fulfill MEF needs until now one hundred percent. The fulfillment of the needs Defense and Security Agency continues to pursue through procurement from the foreign and local defense industries. The establishment of the KKIP in 2010 and the issuance of Law Number 12 of 2012 have legitimized the government's support in efforts to develop the national defense industry. With the government's policy related to the defense industry, it will encourage the ability of the local defense industry to realize independence which carries out by defense diplomacy. The problem to be investigated is the government's role in defense diplomacy to support the development of the Indonesian defense industry. The research uses a qualitative descriptive method with data collection techniques through snowball sampling and literature study. The study results show that defense diplomacy carried out by the current government, especially the Minister of Defense Prabowo Subianto, can encourage defense cooperation that can support the development of the Indonesian defense industry while still prioritizing the principle of being accessible active, and non-alliance. Furthermore, the defense diplomacy strategy needs to be developed more broadly by offering a broader and more profitable defense industry cooperation scheme.
The Empowerment of National Defense in Realizing the Fulfillment of the Minimum Essence Force (MEF) By the Domestic Defense Industry Wachit Hasim
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/fagyk202

Abstract

In writing this paper, the author gives the title Empowerment of National Defense in Realizing the Fulfillment of the Minimum Essence Force (MEF) by the Domestic Defense Industry, which will briefly discuss the use of challenges and opportunities in efforts to empower the national defense industry to meet the MEF target of the TNI's leading defense equipment. In line with the need for military weapons. The writing of this paper aims to provide benefits in the form of contribution of thoughts to the leadership of the Navy from an educative, inspiring, and instructive aspect as well as consideration for the leadership of the Navy in an effort to build by encouraging, motivating, and raising awareness of its potential and trying to develop it, so that it can support the empowerment of national defense in realizing the fulfillment of the Minimum Essence Force (MEF) of the TNI's defense equipment, especially the Navy, by the domestic defense industry. In writing this group papper, we use a descriptive historical analysis method conducted comprehensively. The approach used in writing this paper uses a literature study approach, theoretical, juridical, and empirical assignment. In the discussion of writing this paper, to be able to find out the achievements of the Minimum Essence Forces (MEF) posture, to know the condition of the defense industry, and to know the challenges and solutions for the Indonesian Defense Industry to face these challenges is a strong commitment and systematic planning in strengthening the synergy between ministries and institutions. The conclusion in writing this paper is that the empowerment of the national defense industry in supporting the needs of national defense requires a long process, and its implementation requires continuity.

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