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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
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Articles 440 Documents
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THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES Silvia Ekasari; Loso Judijanto; Arnes Yuli Vandika
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Digital marketing has undergone rapid evolution in recent years. The development of machine learning and artificial intelligence (AI) is one of the major shifts affecting the marketing environment (ML). This technology has completely changed how businesses engage with their clientele and maximize their advertising budgets. Artificial intelligence refers to the ability of a computer or system to imitate human intelligence. In the context of digital marketing, AI can be used to quickly and efficiently analyze data, identify patterns and provide valuable insights. With artificial intelligence, companies can make smarter decisions and optimize their marketing campaigns based on deeply analyzed data. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses the definition of AI and ML, the transformation of the marketing sector by digital platforms and data analytics, the exploration of precision marketing and its increasing relevance in the digital era, the role of AI and ML in data mining for precision targeting, the contribution of AI in creating more granular customer segments, and the study of ML in predictive analytics to anticipate customer behavior.
NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro- marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro- marketing with consumer behavior analysis
ANALISIS CRYPTOCURRENCY BERDASARKAN PRESPEKTIF EKONOMI SYARI’AH Iiz Izmuddin; Elvi Nasriandani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The impact of using cryptocurrency when viewed from the perspective of Indonesian law can trigger various crimes that cause losses in several areas, one of which is in the economic sector. The problems that arise are that prices fluctuate, there are triggers for money laundering, and several problems from the opinions of ulama such as gharar, non-fulfillment of sil'ah and so on. The type of research used in this research is Library Research or library research. Carried out using library literature and documents from previous research. According to the type of data and analysis, qualitative research is carried out which emphasizes research and description in analyzing meaning. The aim of this research is a deep and broad understanding of the matter being studied. The source of information for this research comes from social media and journals. The results of this research are that crypto has a higher risk of loss and volatility, and is susceptible to money laundering. Then According to Nobel prize winning Economist and Columbia University professor Joseph Stiglitz cryptocurrency can be involved in money laundering. According to NU, cryptocurrency is obliged to pay zakat with the assets stored on the card. According to Muhammadiyah, the law on cryptocurrency depends on whether it is used for good or evil, but tends to prohibit it because cryptocurrency has not been recognized by the state as a medium of exchange, scale or commodity. Not to mention, cryptocurrency fluctuation numbers can change drastically in a short time. Meanwhile, the Fatwa of the Indonesian Ulema Council is of the opinion that crypto is prohibited unless the sil'ah requirements are met because it contains gharar, dharar, qimar and does not fulfill the sil'ah requirements, namely that it has a physical form, has value, the exact amount is known, has ownership rights and can be handed over to the buyer.
MURABAHAH (Pengertian dan Pembiayaan Murabahah Menurut Fatwa Dewan Syariah Nasional) Setya Surya Wardhana; Farikhatul Lailiyah, Hidayatus Syarifah, Moh. Syaiful Rahman
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Muamalah is the basis and part of the overall teachings of Islam. Muamalah, worship, and morals have a relationship with each other, the three components are very important if we want to practice the teachings of Islam as a whole and not halfway. If the three components have not been carried out, it means that they have not carried out the teachings of Islam perfectly as recommended by the Qur'an and Hadith. According to Bank Muamalat, murabahah is a sale and purchase process between the bank and the customer, where the bank will provide goods by buying goods according to the buyer's criteria, then the bank will sell to the buyer with a high bid that makes a source of profit for the bank. The murabahah agreement is the basis on which goods are traded in installments and increases the bank's profit margin. Murabahah can be implemented in two ways, purchasing with orders and without orders. Islamic banks are Islamic banking institutions that have an intermediary function, namely Islamic banks collect public money in the form of deposits and channel it through the financial system. One way to channel money to Islamic banks is through murabahah financial products.
ANALISIS RASIO RENTABILITAS (STUDI KASUS LAPORAN KEUANGAN PADA PT. BANK MEGA TAHUN 2017-2022) Cinta Billytona; Moh Rizal, Bayu Aji Laksono, Renny Oktafia
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Banking plays an important role as a tool to support the growth of a country's economy, including in Indonesia. Bank Mega, one of the national private banks, has a strategic role in the Indonesian banking sector. This study analyzes Bank Mega's financial reports from 2017 to 2022, focusing on profitability ratios: Return on Assets (ROA), Return on Equity (ROE), and Net Interest Margin (NIM). This analysis aims to understand bank financial performance before and during the COVID-19 pandemic. The results show an increase in ROA and ROE from year to year, indicating efficiency in the use of assets and the bank's ability to generate profits from its capital. Meanwhile, NIM remained stable, showing the bank's success in maintaining the efficiency of interest operations. This study provides important insights regarding banks' financial responses and performance in facing complex economic challenges.
ANALISIS FAKTOR-FAKTOR PENENTU LOYALITAS PELANGGAN PADA KORAN PT TIMIKA GRAFIKA EXPRESS Ira Safitri; Muh Sabir
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to determine the determining factors of customer loyalty in the PT Timika Graphics Express newspaper. The research method used in this research is descriptive. The data collection techniques in this research are observation techniques and distributing questionnaires to Timika Express newspaper subscribers. The analytical tool in this research uses factor analysis. Based on the results of the analysis, it shows that product quality factors, promotion factors and price factors are the determining factors for PT customer loyalty. Timika Express.
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN KERUPUK PEYEK UNIANG PADANG LUAR Eli Febriani; Ulva Della Rosa; Rayzul Hawari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This research is motivated by the lack of marketing strategies, namely in terms of workforce or human resources, promotion, and place to market it. This is the aim of this research to analyze and implement effective and efficient sharia marketing strategies to increase sales of Uniang Padang Luar peyek crackers. From the results of research conducted on the Uniang Padang Luar peyek cracker business, it can be stated that the sharia marketing strategy in increasing sales is to increase effective ways to create products with halal ingredients in order to increase consumer interest, improve the taste of peyek crackers by using ingredients new and halal raw materials in accordance with sharia business principles, maintaining low prices and not excessively taking profits in accordance with sharia selling price principles, maintaining consumer loyalty by using new and halal raw materials in accordance with sharia so that consumers are not disappointed, maintaining promotions by honest way in accordance with sharia business principles so as not to harm other parties, maintaining price discounts for customers who buy in large quantities in accordance with sharia business principles, improving product quality and good service to maintain customer loyalty in accordance with sharia business principles, maintaining Characteristics of crackers so that they are in great demand by consumers, especially Muslims, maintain good relations with customers and maintain the location where crackers are sold so that they can be reached by many people in accordance with sharia business principles, and maintain and improve service and maintain good relations with consumers in accordance with sharia business principles.
ANALISIS EFEKTIVITAS PEMBUKAAN REKENING ONLINE VIA MUAMALAT DIN Lidya Agustin; Novera Martilova
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research was motivated by fluctuations in the percentage increase in the number of customers opening online accounts through Muamalat Din at PT Bank Muamalat Indonesia KC Payakumbuh, because this is new and not many people know about it. This research aims to determine and analyze the procedure for opening an online account via Muamalat Din and the effectiveness of opening an online account via Muamalat Din at Bank Muamalat Indonesia KC Payakumbuh. The research that the author conducted was a qualitative approach method, the data sources that the author took were primary data and secondary data. And data collection techniques using interviews and documentation. Meanwhile, the data analysis techniques obtained use data analysis, namely data reduction, data presentation, drawing conclusions and verification. Based on the results of the research and analysis carried out by the author, it can be concluded that opening an online account via Muamalat DIN can be said to be effective. This is because opening this account can make it easier for people who want to have an account at Bank Muamalat Indonesia KC Payakumbuh. Then it also makes it easier for people to carry out transactions anytime and anywhere comfortably. The level of effectiveness of opening an account can be seen from the indicators of accuracy of program targets, program outreach, achievement of program objectives, and program monitoring.
ANALISIS PENERAPAN METODE PROJECT BASED LEARNING DALAM MENINGKATKAN KOMPETENSI PERENCANAAN BISNIS KONSTRUKSI DAN PROPERTI DI SEKOLAH MENENGAH KEJURUAN   Ananda Surya Lesmana
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This article intends to analyze the application of a project-based learning method that has an influence on vocational education with construction business planning subjects and property using literature review methods from various sources discussing project-based learning strategies against vocational subjects. Project- based learning methods are learning approaches that enable students to learn through hands-on experience in completing real projects or project simulations. In this model, students are given responsibility to plan, implement, and evaluate projects relevant to the subject matter learned, namely business planning and property in schools prevent vocational. With a focus on the context of vocational education, the research identifies the basic concepts of PJBL and evaluates its relevance in construction and property business planning subjects. Through critical analysis of relevant literature, the study also takes into account effective teaching strategies, challenges that may be faced, as well as added and negative values that arise from the application of PJBL to the improvement of student competence. The results of this study are shown so that it can provide deep insight into the potential of PJBL with the aim of improving vocational learning in SMK, as well as contributing to vocational education literature.
ANALISIS PENERAPAN MODEL PROJECT BASE LEARNING DALAM MENINGKATKAN HASIL BELAJAR PADA MATA PELAJARAN ESTIMASI BIAYA KONSTRUKSI Raymond Christ Opel Samosir
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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The Project Based Learning (PjBL) learning model is an approach that focuses on Higher Level Thinking Skills (HOTS) where students are actively involved in solving problems both individually and in groups. This model involves a series of structured stages and produces a product that must be presented. Construction Cost Estimation (EBK) is one of the subjects in the Design Modeling and Building Information (DPIB) program at Vocational Schools which requires an understanding of bestek drawings, calculating work volumes, unit price analysis of work, implementation schedules, and S curves. This analysis aims to assess the impact of using the HOTS-based PjBL model on student learning outcomes in EBK subjects.

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