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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : -
Articles 440 Documents
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JUMLAH KONSUMEN YANG MENGKONSUMSI KOPI ABC BERDASARKAN DATA KUSIONER DAN DIKELOMPOKAN BERDASARKAN UMUR TAHUN 2024 Deden Hisbuloh; Bagus Hamdi Nandita, Shendy Dwi Setiaji, Teguh Wibowo, Devi Kharisma
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

In this research, we investigate the number of consumers who consume ABC type coffee based on data collected through questionnaires. ABC type coffee was chosen because of its wide popularity among coffee consumers. The research was conducted using a questionnaire survey method as a means of collecting data from a representative sample of the target population. Our questionnaire was specifically designed to explore various aspects related to ABC coffee consumption, including frequency of consumption, preference for certain varieties and brands, location of purchase, as well as the main reasons for choosing the product. The collected data is then analyzed statistically to identify dominant consumption patterns and factors that influence consumer choices. In- depth analysis of the questionnaire results provides a comprehensive picture of ABC coffee consumer profiles, such as their demographics, taste preferences and brand preferences. The results of this research provide valuable insights for coffee producers and retailers to understand market trends and consumer behavior that underlie their purchasing decisions. The implications of these findings can assist in the development of more targeted and effective marketing strategies, as well as increasing brand awareness and satisfaction consumers towards ABC coffee products. In addition, this research can also be a basis for further research that explores the dynamics of the coffee market and the psychological factors behind consumer preferences for certain types of coffee. Thus, this study not only describes the number of consumers who consume ABC coffee, but also provides an understanding deeper into consumer behavior and coffee market dynamics that are relevant to the industry and its research.
PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK Adinda Aisyah; Devina Amelia Putri, Devi Purnilasari, Jeklyn Syafa Illiyin, Maya Afriyanti, Dian Sudiantini
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to determine the influence of promotions, product quality and price on purchasing decisions on the TikTok application. The research method used to analyze this influence uses qualitative research, A descriptive qualitative approach allows researchers to describe in detail the phenomenon under investigation, including an understanding of key concepts, historical developments, and current trends in risk management. With social media, Tiktok can help advance promotional media or platforms as business fields or promotional media. This research concludes that the quality of the Tiktok application media as a means of distribution and application has good adaptation results if it is significantly related to media materials for trading. So this Tiktok application is very influential among the public and even influencers.
ANALISIS PENGARUH KUALITAS PELAYANAN ONLINE FOOD DELIVERY PADA APLIKASI GOJEK TERHADAP KEPUASAN KONSUMEN (Studi Pada Mahasiswa Universitas Bhayangkara Jakarta Raya)   Annisa Rachma Tsaniyah; Aprilia Prahanita, Dita Listiyana, Nesya Rahmawati, Tria Fajriana, Dian Sudiantini
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The purpose of this study to analyze the eflect of online food delivery service quality in the Gojek application on customer satisfaction, this research was conducted at the Faculty of Economics and Business, Bhayangkara Jakarta Raya University. The random sampling technique was used to determine the sample in this study, where the respondents were students. The number of samples used was 50 people. The results of this study provide recommendations for improvements to Gojek based on an analysis of the eflect of service quality on customer satisfaction. The findings show that ease of use of the application, accuracy of order delivery, and transparency in communication regarding delays are important factors that aflect customer satisfaction. In addition, trust in GoFood services is also a key factor in maintaining customer satisfaction.
SOSIALISASI PERAN AKUNTANSI DALAM PERSPEKTIF PETANI DI DESA NGAMPRAH KABUPATEN BANDUNG BARAT Fatimah Nurjannati Iskandar
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The success of the agribusiness sector in improving the Indonesian economy is because the operational activities of the agribusiness sector have a smaller level of risk. The Indonesian government continues to strive to increase people's income through developing the agribusiness sector by continuing to encourage increased production and downstream national agriculture. However, efforts to improve the agribusiness sector do not escape the capital and marketing problems that farmers continue to face. Capital for every business is the foundation for the establishment of a business. The problem with capital in farming is that it is difficult for farmers to understand accounting in agriculture and many farmers, especially village farmers, often ignore the importance of financial records in the running of their farming business. Based on this, the majority of human resources in West Bandung Regency are farmers who are superior in the field of agriculture, but there are weaknesses in achieving an understanding of financial recording in the business world because it appears that farmers are more focused on cultivating rice fields to produce good production and ignoring proper recording. with the applicable provisions in accounting. This program aims to improve the competency and skills of farmers in West Bandung regarding financial records in accordance with applicable regulations. This activity was prepared from answers to problems that occurred related to recording farmers' finances. The stages used in this service are Preparation, Implementation and Evaluation. The expected final result is an increase in bookkeeping knowledge and an increase in the income of farmers in West Bandung Regency.
DETERMINAN EKSPOR TEH INDONESIA I Made Oka Wirajaya; Anak Agung Bagus Putu Widanta
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The volume of exports generated in Indonesia by the non-oil and gas sector is higher than the value of exports generated by the oil and gas sector. The plantation sector is one of the important sectors in the Indonesian economy. This is supported by the vast territory and tropical climate of Indonesia. One of the leading products in the plantation sector in Indonesia in export activities and the domestic market is the tea commodity. This study aims to analyze the effect of production variables, USD exchange rate, land area, and domestic market simultaneously and partially on the volume of Indonesian tea exports in 2009- 2021. The analysis technique used is multiple linear regression analysis. The results of data analysis show that: 1) production, USD exchange rate, land area, and domestic market simultaneously have a significant effect on the volume of Indonesian tea exports in 2009-2021. 2) production partially has a positive and significant effect on the volume of Indonesian tea exports. 3) the USD exchange rate partially has no positive and insignificant effect on the volume of Indonesian tea exports. 4) land area partially has a positive and significant effect on the volume of Indonesian tea exports. 5) domestic market partially has no positive and significant effect on the volume of Indonesian tea exports. Given the importance of exports for a country's economy, the export of tea commodities, which is one of Indonesia's leading export commodities, must be increased, taking into account factors that can affect the value of exports.
PERAN MANAJEMEN KREATIVITAS DAN INOVASI TERHADAP KEUNGGULAN KOMPETITIF ORGANISASI (STUDI LITERATURE BERBASIS PENGETAHUAN) Ananda Kristopel Siregar1; Iqbal Wahyu Ardian, M. Yasir Mekotonda, Tri Yulaeli
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Research analyzing creativity and innovation management based on human resource knowledge is a scientific literature article in the scope of Creative and Innovation Business. The aim of this literature research is to build hypotheses regarding the influence between variables which can later be used for further research within the scope of Creative Business and Innovation. The approach used in this research is descriptive qualitative. The data collection technique is using literature study. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as Scopus Elsevier Journal, Emerald, WoS, Sinta Journal, DOAJ, EBSCO, GARUDA, Google Scholar and digital reference books. The results of this literature article include: 1) Creativity Management plays a role in Organizational Competitive Advantage; and 2) Innovation plays a role in the Organization's Competitive Advantage.
ANALYSIS OF COMPANY VALUE AT PT BANK RAKYAT INDONESIA (PERSERO) Tbk PERIOD 2018-2022 Rismawati; Anwar, Andi Mustika Amin, Romansyah Sahabuddin, M Ikhwan Maulana Haeruddin
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Based on the results of research that researchers have conducted, it can be concluded that the shares of PT. Bank Rakyat Indonesia (Persero)., Tbk, which is one of the largest government-owned banks in Indonesia and the oldest in Indonesia. Over the years, with various banking facilities, PT. Bank Rakyat Indonesia (Persero) is trusted and reliable for the Indonesian people, making it one of the leaders in the banking world in providing financial services to underprivileged segments of society, including through microfinance programs and small business financing with programs designed to help the community. in overcoming current economic problems.
KESADARAN, ASOSIASI, PERSEPSI KUALITAS, LOYALITAS MEREK DAN KEPUTUSAN PEMBELIAN KOPI TUBRUK GADJAH Febrian Syah Saputra; Rohmat Riyadi, Muhammad Ilyas Al-Fazri, Handy Yustianto, Jeanica Irianti Sibarani, Riza Fahlapi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research aims to investigate the impact of brand awareness, brand association, quality perception, and brand loyalty on consumer purchasing decisions, with a special focus on Kopi Tubruk Gadjah. The study aims to contribute to marketing theory and practice, providing insights for marketers and enriching general marketing knowledge. This document covers theoretical foundations of branding, brand equity, and brand strategies, as well as research methodology, data collection and analysis techniques, company profiles, and characteristics of respondents involved in the study.
ANALISIS HEDONIC SHOPPING MOTIVATION MASYARAKAT MENGGUNAKAN DOMPET DIIGITAL SHOPEE PAYLATER DALAM PERSPEKTIF SYARIAH Niken Rika Saputri; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This thesis was written by Niken Rika Saputri, Nim 3320034 Student of the Sharia Banking Bachelor's Study Program, Faculty of Economics and Islamic Business, Bukittinggi State Islamic University. With the title "Analysis of Hedonic Shopping Motivation of People Using the Shopee PayLater Digital Wallet in a Sharia Perspective". The background of this research is to determine the hedonic shopping motivation of Shopee Paylater from a sharia perspective in the Sidodadi Limau Putu District community. West Pasaman, hedonic shopping motivation is the urge to shop based on desire, pleasure and pleasant experiences. This research aims to identify the hedonic shopping motivation of people who use Shopee Paylater from a sharia perspective.This research uses descriptive qualitative research methods and the research approach used is field research. The data collection techniques used were observation, questionnaires and interviews. Meanwhile, the data analysis techniques used are data reduction, data presentation, and drawing conclusions. The research results show that Shopee PayLater on the Shopee marketplace has a very bad impact on finances. Apart from having a bad impact on finances, Shopee PayLater also makes it easy for them to get used to debt and make purchases which can make them get used to debt and make purchases which can make them engage in consumptive habits. so it can cause them to buy impulsively because of Shopee PayLater with 'Buy now, Pay later'. Allah SWT forbids usury, where usury is an addition or increase that is prohibited in financial transactions according to Islamic sharia. Shopee PayLater gives interest to those who borrow, therefore using Shopee PayLater is Haram, because there are additional fees or excess of the amount lent in percent and monthly.
ANALISIS PERANAN CUSTOMER SERVICE DALAM MANAJEMEN KOMPLAIN CARD ATM (STUDI KASUS BSI KC PADANG IMAM BONJOL) Wulanda Putri Widy; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Latar belakang penelitinan ini adalah melihat peranan Customer service dalam manajemen komplain card ATM supaya dapat mempertahankan nasabah lama dan nasabah baru untuk tetap bertransaksi di bank bsi kc padang imam bonjol. Tujuan penelitian ini yaitu untuk menggambarkan peranan Customer Service dalam manajemen Komplain Card ATM

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