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ANDI FAUZIAH ASTRID ABIDIN
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Jurnal Washiyah
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : 27232743     EISSN : 27232735     DOI : 10.24252/washiyah
Core Subject :
The journal of Washiyah focuses on Dakwah and Communication of Islam study either traditional or modern. This journal provides any perspectives for the student in our faculty who want to make some writings about the related focus. As for studies, that are part of our study, namely Political Communication, Islamic communication,Islamic Broadcasting Communication Communication between Religion and Culture ,Journalism, Dakwah Management, Social welfare Islamic community development, Islamic counselling guidance and others concerning communication and dakwah.
Arjuna Subject : -
Articles 254 Documents
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STRATEGI KOMUNIKASI PEMASARAN PT BARUGA ASRINUSA DEVELOPMENT DALAM MENINGKATKAN KONSUMEN DI KOTA MAKASSAR
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 5 No 4 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

This study aims to find out the strategy of PT. Baruga Asrinusa Development in increasing consumers in Makassar City. To find out the techniques for using communication media in reaching the target consumers of PT. Baruga Asrinusa Development. This research uses a type of qualitative research with a communication science approach, especially related to marketing communication. This approach is carried out by the researcher to analyze the work process or strategic steps that have been planned to achieve the goals by the members of PT. Baruga Asrinusa Development in increasing the number of consumers. Data was collected through observation, interviews, and documentation. Data analysis is carried out by data reduction, data presentation, and conclusions drawn. The results of the study show that PT. Baruga Asrinusa Development Makassar implements a marketing communication strategy by: 1) bringing together multiple integrated communication channels; 2) leveraging analytics data to tailor messaging; and 3) integrating marketing and sales teams. This strategy ensures consistency of messaging across platforms and tailoring promotions according to consumer preferences, as well as improving team coordination. 4) Periodic evaluations are also carried out to maintain the effectiveness and adaptation of promotions to market changes. Then the use of communication media by PT. Baruga Asrinusa's reach out to consumers involves 1) targeting the right audience 2) choosing the right media platform. The use of effective channels such as Instagram, which allows for aesthetically pleasing product presentations, as well as collaboration with influencers. Facebook is used for segmented ads and analytics that help with promotional customization, while TikTok attracts the younger generation with entertaining short videos. and the use of honest and transparent media to build trust. This has succeeded in creating a strong connection with consumers, expanding marketing reach, and driving positive purchase decisions.
METODE PENYULUH AGAMA ISLAM DALAM MEMBINA PENGGUNA NARKOBA DI LEMBAGA PEMASYARAKATAN KELAS I MAKASSAR
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 5 No 4 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

The main problem of this research is how the Method of Islamic Religious Counselors in Guiding Drug Users in Makassar Class I Penitentiary with two sub-problems, namely: 1) How are the efforts of Islamic religious counselors in guiding drug users in Makassar Class I Penitentiary? 2) What are the results of Islamic religious counselors in guiding drug users in Makassar Class I Penitentiary? This type of research is qualitative descriptive and located in Makassar Class I Penitentiary. The research approach used is the guidance and counseling approach. The primary data sources in this study are 3 Islamic Religious Counselors as key informants, KASI BIMKEMAS, and 4 drug teachers at Makassar Class I Penitentiary. Furthermore, the data collection methods used are observation, interviews, and documentation. After the data is collected, the researcher processes and analyzes the data through several stages, namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that the method of Islamic religious instructors in guiding drug users in Makassar Class I Penitentiary is through personality training and guidance groups, which include religious lectures, consultation methods, and worship habits. The implication of this study is that Islamic religious instructors should provide more training so that employees do not repeat bad habits when they leave Makassar Class I Penitentiary. Inmates experienced a decrease in the desire to use drugs after undergoing the training program. Islamic religious instructors should have a method for providing counseling so that pardoners do not get bored with their counseling methods.
STRATEGI PEMASARAN TOUR AND TRAVEL HAJI DAN UMRAH PADA PT. SAUDI PATRIA WISATA DALAM MENARIK MINAT CALON JAMAAH UMRAH
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

Abstrak Jurnal yang dibuat bertujuan untuk mendeskripsikan tentang bagaimana strategi pemasaran tour and travel haji dan umrah pada PT. Saudi Patria Wisata dalam menarik minat calon jamaah umrah? Dengan dua sub masalah, yaitu: 1) Bagaimana langkah-langkah pemasaran tour and travel haji dan umrah pada PT. Saudi Patria Wisata dalam menarik minat calon jamaah umrah?, 2) Apa saja kendala yang dihadapi dalam menjalankan strategi pemasaran tour and travel haji dan umrah pada PT. Saudi Patria Wisata dalam menarik minat calon jamaah umrah? Jenis penelitian ini adalah kualitatif yang mengambil lokasi di Jl. RSI Faisal Raya Ruko Ambasador No.1, Banta-bantaeng, Kec. Rappocini, Kota Makassar, Sulawesi Selatan. Sumber data dalam penelitian ini adalah direktur, Staf dan calon jamaah. Metode pengumpulan data yang digunakan adalah metode observasi, wawancara, dan dokumentasi. Adapun instrumen penelitian ini adalah peneliti sendiri, pedoman observasi dan pedoman wawancara, dengan analisis data yang meliputi reduksi data, penyajian data, penarikan kesimpulan, dan verifikasi. Keabsahan data yang digunakan yaitu triangulasi data. Hasil penelitian ini menyimpulkan bahwa upaya Upaya strategi pemasaran yang dilakukan oleh PT. Saudi Patria Wisata, yaitu mengutamakan pelayanan yang baik terhadap calon jamaah, dan dalam melakukan strategi pemasaran menggunakan marketing mix , 1) melalui produk (product), menawarkan berbagai produk layanan umrah, 2) Harga (price) menetapkan harga sesuai dengan paket yang ditawarkan ke calon jamaah dengan harga standar sesuai dengan kebutuhan dan juga tidak terlalu jauh beda dengan pesaing-pesaing. 3) Tempat (Location) Yaitu dimana distribusi memilih lolasi yang strategis, dan mempunyai agen yang sudah tersebar di Nusantara. 4) Promosi (promotion) yang dilakukan yaitu dengan pemasaran langsung dan melalui iklan. Faktor penghambat dan kendala yang dihadapi PT. Saudi Patria Wisata dalam menarik minat calon jamaah umrah yaitu persaingan yang ketat dan calon jamaah yang tidak terlalu paham dengan teknologi. Implikasi penelitian ini yaitu Kepada pihak travel PT. Saudi Patria Wisata disarankan agar menggunakan hasil penelitian ini dalam melakukan inovasi strategi pemasaran seperti strategi produk dan strategi promosi yang lebih baik dan dapat diterima semua pihak sehingga dapat meningkatkan penjualan. Penelitian ini diharapkan dapat digunakan sebagai sumber informasi oleh masyarakat atau calon jamaah umrah mengenai strategi pemasaran PT. Saudi Patria Wisata. Kata Kunci: Strategi Pemasaran,Menarik Minat Calon Jamaah Umrah
PERSEPSI PENDENGAR TERHADAP PROGRAM SIARAN INTERAKTIF “SORE CERIA” PADA STASIUN RRI PRO 2 FM MAKASSAR
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 5 No 4 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

This study aims to analyze the factors that influence listeners' perceptions of interactive broadcast programs and to find out what efforts are made by the RRI Pro 2 Makassar radio station to improve the quality of its programs. The type of research used in this study is a descriptive qualitative research type. Qualitative descriptive is focused on answering research questions related to the questions of who, what, where, and how an event or experience occurs until finally it is studied in depth to find patterns that emerge in the event. In short, it can be explained that qualitative descriptive is a research method that moves on a simple qualitative approach with an inductive flow. The results of this study indicate that the 'Sore Ceria' program on RRI Pro 2 Makassar has succeeded in becoming a popular radio program among young listeners thanks to its relevant content, energetic and informative announcers, and high interactivity with listeners. Despite facing challenges from digital platforms, RRI Pro 2 is committed to improving program quality through content updates, human resource development, and utilization of digital technology. This program also actively involves young people through 'Gen Masuk Siaran', which allows them to display their creativity, thereby increasing relevance and listener engagement. Going forward, the biggest challenge is to continue to innovate and adapt to changes in the media landscape, with a focus on content quality, interactivity, and the use of appropriate technology to maintain its popularity.
PERAN KOMUNIKASI INTRAPERSONAL DALAM MENGATASI TINDAKAN SELF-HARM PADA MAHASISWA DI KOTA MAKASSAR
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

This study has two objectives, namely: First, to find out the factors that cause self-harm in students in the city of Makassar. Second, the role of intrapersonal communication in overcoming self-harm actions committed by students in Makassar City. The informant is the perpetrator of self-harm, which was obtained using the snowball sampling technique so that the researcher obtained four people. The type of research used is qualitative research with a phenomenological approach, using two data sources, namely primary data and secondary data. The data collection technique was carried out through three methods, namely observation, interview, and documentation. The data processing and analysis techniques are carried out by data reduction techniques, data presentation and conclusion drawn. The results of this study show that: first, self-harm actions carried out by students in Makassar City are caused by various factors such as tension in the family, divorce, academic pressure, parental expectations, competition with friends, and conflicts in romantic relationships, all of which worsen the emotional state. Second, students in Makassar City overcome self-harm with intrapersonal communication such as talking to themselves, introspection, social support, writing, and activities outside the home without involving the closest people to manage negative emotions.
PERAN PEMERINTAH DAN MASYARAKAT TERHADAP PENANGANAN KENAKALAN REMAJA DI KELURAHAN KAPASA KECAMATAN TAMALANREA KOTA MAKASSAR
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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Penelitian ini bertujuan untuk mendeskripsikan: 1)peran yang dilakukan pemerintah dan masyarakat dalam menangani kenakalan remaja di KelurahanKapasa Kecamatan Tamalanrea Kota Makassar, 2)faktor pendukung, penghambat pemerintah dan masyarakat dalam menangani kenakalan remaja di Kelurahan Kapasa Kecamatan Tamalanrea Kota Makassar. Jenis penelitian ini adalah penelitian kualitatif-deskriptif dengan menggunakan metode pendekatan sosiologi. Sumber data dalam peneltian ini adalah Pemerintah, Masyarakat dan Remaja. Mereka dapat memberikan informasi tentang kenakalan remaja. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi, dengan menggunakan analisis data berupa reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa: 1) peran yangdilakukan pemerintah dan masyarakat terhadap penanganan kenakalan remaja di Kelurahan KapasaKecamatan Tamalanrea Kota Makassar yaitu: a) Menanamkan karakter sejak kecil, b) Perhatian yang Lebih dari Orang Tua Remaja. Kemudian dengan cara menghimbau kepada masyarakat agar saling menjaga dan memperingati kepada remaja. Lalu dengan upaya masyarakat yaitu dengan cara preventif (pencegahan) yaitu menanamkan karakter sejak kecil pada anak, perhatian yang lebih dari orangtua, mengajak anak untuk mengikuti kegiatan kemasyarakatan. Cara represif yaitu memberikan nasehat dan peringatan dan dengan cara kuratif (penyembuhan) yaitu mendidik dan menindak. 2) faktor pendukung, penghambat pemerintah dan masyarakat terhadap penanganan kenakalan remaja di Kelurahan Kapasa Kecamatan Tamalanrea Kota Makassar: a) Faktor pendukung: (a) Peran keluarga, (b) Lingkungan sosial yang positif, (c) Pendidikan moral. b) Faktor penghambat: (a) Kurangnya pengawasan, (b) Pendidikan yang kurang, (c)Pengaruh pergaulan anak. Implikasi penelitian ini adalah dengan mengetahui peran pemerintah dan masyarakat terhadap penanganan kenakalan remaja. Diharapkan remaja dapat mengontrol prilakunya dalam keseharian baik dilingkungan keluarga maupun dilingkungan masyarakat agar berprilaku yang menyimpang yang berpotensi melakukan kenakalan remaja, serta adanya peran pemerintah dan masyarakat dalam penanggulangan kenakalan remaja sehingga remaja lebih baik dari sebelumnya. Diharapkan pemerintah, masyarakat dan orangtua dapat membina, membimbing dan mengembangkan dengan tetap mengawasi remaja agar tudak salah pergaulan yang mampu membuat remaja melakukan kenakalan remaja.
PERAN MEDIA ONLINE ALANBANTIK.COM SEBAGAI WADAH POTENSI KEJURNALISTIKAN MAHASISWA JURNALISTIK UIN ALAUDDIN MAKASSAR
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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Media online adalah salah satu sumber informasi bagi setiap insan manusia di muka bumi tak terkecuali mahasiswa Jurnalistik UIN Alauddin Makassar. Penelitian ini adalah penelitian kualitatif deskriptif dengan metode pendekatan komunikasi. Dalam pendekatan komunikasi digunakan teori komunikasi massa, terutama yang berkaitan dengan informasi. Berdasarkan hasil penelitian ini menunjukkan bahwa keberadaan media online alanbantik.com sangat berperan penting bagi mahasiswa jurnalistik Universitas Islam Negeri Alauddin Makassar dalam mengembangkan pengetahuannya, serta kreatifitasnya dan dapat disajikan sebagai bahan referensi pembelajaran dan penyebaran informasinya yang bersifat up to date dan real time. Khalayak sebagai konsumen media online alanbantik.com terkhusus di kalangan mahasiswa jurnalistik UIN Alauddin Makassar hendaknya lebih memanfaatkan media online ini sebagai sumber informasi dalam mengembangkan pengetahuan dan kreatifitasnya.
STRATEGI DINAS SOSIAL TERHADAP PEMBERDAYAAN PENYANDANG DISABILITAS DI KABUPATEN SINJAI
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 2 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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This study aims to find out: (1) Social Service Strategies for the empowerment of persons with disabilities in Sinjai Regency (2) Supporting and inhibiting factors for the empowerment of persons with disabilities in Sinjai Regency. The type of research used is a type of descriptive qualitative research. The data source of this study was obtained from the Head of the Social Service of Sinjai Regency, the Head of Rehabilitation and Social Empowerment. The data collection methods used are observation, interviews, and documentation. Data analysis used for data collection, data reduction, data presentation and conclusion drawn. The results of the study show that: The Social Service Strategy for the empowerment of persons with disabilities in Sinjai Regency by using 4 Strategies, namely: assessment and outreach, distribution of social assistance which includes: business capital assistance, livestock business assistance, assistance with assistive tools, cash assistance, provision of special facilities for persons with disabilities, and holding social guidance, including skills training and productive economic business guidance (UEP). The inhibiting factors are the lack of human resources so that it is still very limited in implementing empowerment strategies, lack of involvement of people with disabilities, and budget limitations. The implications of this research show the importance of enthusiasm for people with disabilities in the empowerment process so that they can coexist with the community, as well as the importance of coordination between the social service and stakeholders in terms of increasing the budget so that they can maximize assistance and play a more active role in implementing strategies by paying special attention to people with disabilities equally. The same has implications for future researchers.
PENGARUH ANTRIAN HAJI TERHADAP MINAT MELAKSANAKAN IBADAH HAJI DI KABUPATEN MAJENE SULAWESI BARAT
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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The Hajj queue is a consequence of the high number of registrants compared to the available quota, resulting in a long waiting period, even reaching several decades. This phenomenon has psychological and social impacts that may influence the community’s interest in performing Hajj. Therefore, this study aims to analyze the influence of the Hajj queue on the interest of the community in Majene Regency, West Sulawesi, in performing Hajj. This study employs a quantitative method with a causal-comparative (ex post facto) approach. The research population consists of prospective Hajj pilgrims in Majene Regency registered in 2024, totaling 4,440 individuals. A sample of 98 respondents was selected using simple random sampling. Data were collected through a questionnaire and analyzed using simple linear regression. The results indicate that the Hajj queue does not significantly affect the community’s interest in performing Hajj in Majene Regency. Statistical analysis shows that the t-value is smaller than the t-table value (0.163 < 1.985), leading to the acceptance of H₀ and the rejection of Hₐ. These findings suggest that other factors, such as economic conditions and religiosity, may play a more dominant role in determining the interest in performing Hajj.  
PERAN ORANG TUA DALAM MENGATASI KENAKALAN REMAJA DI DESA SEPPANG KECAMATAN UJUNG LOE KABUPATEN BULUKUMBA
Jurnal Washiyah: Jurnal Kajian Dakwah dah Komunikasi Vol 6 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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The main problem in this study is "How is the Role of Parents in Overcoming Juvenile Delinquency in Seppang Village, Ujung Loe District, Bulukumba Regency" with the formulation of the problem: 1. What are the impacts experienced by teenagers who fall into juvenile delinquency of alcoholic beverages in Seppang Village, Ujung Loe District, Bulukumba Regency? 2. What are the efforts of parents in overcoming juvenile delinquency of alcoholic beverages in Seppang Village, Ujung Loe District, Bulukumba Regency? This type of research is included in qualitative research using the approach method, namely: guidance approach and psychology approach. Furthermore, the data sources are primary data and secondary data. Then the data collection methods used are observation, interviews, and documentation. Then the data processing and analysis techniques are carried out through four stages, namely: Data reduction, data presentation, comparative analysis, and drawing conclusions. The results of this study indicate that the impacts experienced by adolescents who fall into juvenile delinquency of alcoholic beverages are two impacts, namely: 1. The impact of psychological and physical mental health of adolescents which causes adolescents to experience behavioral disorders, headaches and dependency, and 2. The impact on academic achievement of adolescents which causes adolescents to often sleep in class and decreased attendance. Efforts made by parents in overcoming juvenile delinquency of alcoholic beverages are two, namely: 1. Individual guidance by providing good examples/role models, and giving reprimands and punishments, 2. Group guidance by motivating adolescents to fill their free time with positive things, and village government programs in helping parents overcome adolescent promiscuity. The implications of this study are: 1. For adolescents to learn more and understand the impacts of juvenile delinquency due to alcohol, 2. For parents in Seppang Village as the people closest to their children, they should realize that their role is very large and can determine the direction of their children's future. Juvenile delinquency is a very serious problem, so parents must be able to overcome this problem by carrying out their roles well, 3. For the government to improve the facilities and infrastructure needed by adolescents to channel their talents and interests so that adolescents do not fall into juvenile delinquency due to alcohol, 4. The Seppang Village government and community leaders are expected to cooperate with parents of children in overcoming the problem of juvenile delinquency. Juvenile delinquency can be overcome if all parties are involved in this effort. Keywords: Role, Parent, Juvenile Delinquency, Liquor

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