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Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30897165     DOI : Zenodo
Core Subject :
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis, keuangan dan akuntansi.
Arjuna Subject : -
Articles 15 Documents
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THE EFFECT OF TATO, COMPANY SIZE, AND LIQUIDITY ON PROFITABILITY OF AUTOMOTIVE COMPANIES LISTED ON IDX IN 2019-2024 PERIOD Adriel Baringin Lombardi Montana Siahaan; Ni Putu Sri Harta Mimba
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984589

Abstract

The Indonesian automotive industry during 2019–2024 experienced significant dynamics due to COVID-19 and the government’s push for transformation toward electric vehicles. In this context, Profitability serves as a key indicator reflecting operational efficiency and corporate competitiveness. This study aims to analyze the effect of TATO measured using Total Asset Turnover ratio, firm size using natural logarithm of total assets, and liquidity using Current Ratio on probability measured by ROA. This research employs a quantitative associative causal approach with multiple linear regression analysis. The group studied includes 15 automotive companies chosen through purposive sampling, with a total of 64 data after elimination by outliers. The results shows that TATO provide a positive and significant impact on profitability, but firm size and liquidity do not provide significant impact. This study provides theoretical and practical implications for strategic decision-making by companies and for investor considerations in the automotive sector.
PENGARUH PERSEPSI, PENGETAHUAN AKUNTANSI DAN PENGHARGAAN FINANSIAL TERHADAP MINAT MAHASISWA UNTUK BERKARIR DI BIDANG AKUNTAN PUBLIK Giovany Raeng Sugi Saba Tambing; I Gusti Ayu Nyoman Budiasih
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984622

Abstract

This study aims to analyze the influence of perception, accounting knowledge, and financial rewards on accounting students’ interest in pursuing a career as public accountants. The research was conducted among students of the Accounting Study Program, Faculty of Economics and Business, Udayana University, using a quantitative research design. The study population consisted of 2022 cohort students who had completed the Auditing 1 and Auditing 2 courses. Through purposive sampling, a total of 180 respondents were obtained in accordance with the established criteria. Data were collected using a questionnaire employing a 1– 5 Likert scale designed to measure students’ perceptions, levels of accounting knowledge, perceived financial rewards, and interest in becoming public accountants. The collected data were analyzed using multiple linear regression with the assistance of SPSS 26 to determine the effect of each independent variable on the dependent variable. The results indicate that perception, accounting knowledge, and financial rewards all have a positive influence on students’ interest in choosing a career as public accountants. These findings suggest that more favorable perceptions, stronger accounting knowledge, and higher expected financial rewards lead to greater student interest in the public accounting profession. This study contributes to the existing accounting literature and provides valuable insights for students in considering their future career decisions.
ANALISIS STRATEGI MANAJEMEN KINERJA DALAM MENILAI DAN MENINGKATKAN PRODUKTIVITAS KARYAWAN: KAJIAN PUSTAKA TENTANG PENDEKATAN EVALUATIF, MOTIVASI, DAN PENGEMBANGAN KOMPETENSI DI LINGKUNGAN ORGANISASI MODERN Ignatius Septo Pramesworo; Tehedi Tehedi
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984638

Abstract

This study aims to analyse performance management strategies in assessing and improving employee productivity. In a dynamic and competitive modern organisational environment, performance management not only functions as an administrative control tool but has evolved into a strategic system oriented towards optimising human resource potential. Through a literature review method, this study examines various academic literature and relevant empirical research results to identify the relationship between performance evaluation systems, work motivation, and competency development on productivity improvement. The results of the study indicate that an evaluative approach that is objective, evidence-based, and accompanied by continuous feedback can strengthen employee responsibility and engagement. Furthermore, motivation and competency development strategies have been proven to have a significant effect in creating positive work behaviour, improving skills, and forming an adaptive organisational culture. The integration of these three approaches forms a comprehensive, effective, and sustainable strategic performance management framework, which ultimately supports increased productivity and organisational competitive advantage in the era of digital transformation.
PERAN ANALISIS PASAR, SEGMENTASI, DAN PENETAPAN POSISI MEREK DALAM MERANCANG STRATEGI PEMASARAN YANG EFEKTIF UNTUK MEMENUHI KEBUTUHAN DAN PREFERENSI KONSUMEN DI ERA PERSAINGAN GLOBAL Al-Amin; Taufik Udango
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984666

Abstract

This study examines the integral role of market analysis, market segmentation, and brand positioning in designing effective marketing strategies to meet consumer needs and preferences in an era of global competition characterised by digital disruption and cultural heterogeneity. Through a literature review method, the study found that market analysis—using the PESTEL, Porter's Five Forces, and big data AI-based SWOT frameworks—serves as a predictive foundation for identifying opportunities in emerging Southeast Asian markets such as Indonesia, with an e-commerce CAGR of 25%. while the integration of demographic-geographic-psychographic-behavioural segmentation with brand positioning, such as Unilever sachets or Patagonia eco-activists, increases campaign relevance by up to 50%, brand loyalty, and ROI through glocalisation and hyper-personalisation. The conclusion emphasises that the synergy of these three elements is essential for local companies to compete globally by 2025, with recommendations for implementing NVivo for thematic analysis and an adaptive STP framework to adapt to AR-social commerce trends.
STRATEGI SEGMENTASI PASAR, PENENTUAN TARGET KONSUMEN, DAN POSISI MEREK DALAM MENINGKATKAN EFEKTIVITAS PEMASARAN: KAJIAN PUSTAKA Tehedi Tehedi; Wagiyo Wagiyo
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 2 No. 1 (2025): JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17984682

Abstract

This study analyses the strategic role of market segmentation, consumer targeting, and brand positioning within the STP framework to enhance marketing effectiveness amid Indonesia's competitive and rapidly digitalising market dynamics, where segmentation enables the division of a heterogeneous market into homogeneous segments based on geographic, demographic, psychographic, and behavioural criteria, targeting selects viable segments through measurability, accessibility, substantiality, and actionability with an undifferentiated to micromarketing approach, while positioning creates a unique perception through value proposition attributes, benefits, users, competitors, or quality-price based, so that the synergy of the three results in a 20-40% increase in marketing ROI, cost efficiency, consumer loyalty, and competitive advantage for MSMEs and large companies. The research method used is a literature review, adopting reputable national and international books and journals. The main findings confirm STP as a fundamental enhancer of holistic marketing effectiveness, with theoretical implications that enrich strategic marketing literature and provide practical, actionable guidance for practitioners, as well as recommendations for future empirical testing using mixed methods and AI integration for ASEAN generalisation.

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