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Litna Nurjannah Ginting
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INDONESIA
Jurnal Agrisep
Published by Universitas Syiah Kuala
ISSN : 14113848     EISSN : 25796372     DOI : https://doi.org/10.17969/agrisep
Core Subject :
Aim Jurnal Agrisep targets on scientific communities from business world practitioners, universities, academic and research institution in association with agricultural economics, agribusiness, and agriculture and rural development. Focus and Scope Manuscripts in Jurnal Agrisep focus in the study of agricultural economics, agribusiness, and rural sociology. The study of agricultural economics encompasses discourse on agricultural analysis from the perspective of macroeconomics, microeconomics and international trade. The study of agribusiness encompasses marketing, commerce, human resources, finance, entrepreneurship and business strategy. The study of rural sociology encompasses rural and agricultural development.
Arjuna Subject : -
Articles 13 Documents
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Strategi Pengembangan Usahatani Bawang Merah di Kecamatan Simpang Simpang Tiga Kabupaten Pidie Edy Marsudi; Cut Nadara Elakadana; Fajri
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.223

Abstract

Shallots represent a vital agricultural commodity for households and the food industry, supported by strong domestic and export demand. Simpang Tiga Subdistrict in Pidie Regency, Aceh, serves as a key production center with considerable potential for shallot farming development. Nevertheless, farmers continue to face structural and environmental challenges, including the absence of proper storage facilities and recurring pest and disease outbreaks. This study aims to identify internal and external factors influencing shallot farming, determine the strategic position using SWOT analysis, formulate development strategies, and prioritize them through the Quantitative Strategic Planning Matrix (QSPM). Data were collected through observation and in-depth interviews with purposively selected farmers, agricultural extension officers, and officials from the Department of Agriculture. The analysis utilized the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, SWOT matrix, and QSPM. The findings reveal that the primary strength is farmers' experience (score = 0.562), while the most significant weakness is the seasonal nature of planting (score = 0.209). The main opportunity is the subdistrict's status as a shallot production hub (score = 0.436), and the greatest threat is pest and disease infestations (score = 0.276). The strategic position falls within Quadrant I, suggesting the adoption of an aggressive growth strategy. Based on the QSPM, the highest-priority strategy is optimizing government support and technology to enhance cost efficiency and productivity, with a Total Attractiveness Score (TAS) of 6.696. These findings underscore the need for integrated, sustainable strategies to enhance the competitiveness and resilience of shallot farming in Simpang Tiga.
Faktor-Faktor yang Mempengaruhi Produksi Kakao di Kecamatan Semadam Kabupaten Aceh Tenggara Jannus Roberto; Rika Fitri Ilvira
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.241

Abstract

This study aims to analyze the factors that influence cocoa production in Semadam District, Southeast Aceh Regency. Cocoa is one of the mainstays of the plantation sector that plays an important role in the economy, especially in Southeast Aceh Regency which is the largest cocoa producing area in Aceh Province. However, there is a fluctuation in production from year to year which indicates the need for a study of production factors. Data were obtained from 38 cocoa farmer respondents selected by purposive sampling. The analysis method used is the Cobb-Douglas production function, with independent variables including land area, labor, seeds, fertilizers, and pesticides, and the dependent variable is cocoa production. The results of the study showed that simultaneously all variables had a significant effect on cocoa production. Partially, the variables of land area, seeds, and fertilizers had a positive and significant effect, while labor and pesticides did not have a significant effect. The coefficient of determination (R²) of 0.948 indicates that 94.8% of the variation in cocoa production can be explained by the five variables. This study recommends increasing the efficiency of the use of production inputs to optimize cocoa yields.
Strategi Perencanaan Dan Pengembangan Industri Pariwisata di Kecamatan Panai Hilir, Kabupaten Labuhanbatu Ajuan Ritonga; Wahyu Haryati Maser; Dian Habibie; Sri Wahyuni
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.345

Abstract

This study aimed to formulate planning and development strategies for the tourism industry in Panai Hilir District, Labuhanbatu Regency, North Sumatra, using SWOT and QSPM methods. The region holds significant natural and cultural tourism potential, but it has not been optimally developed due to limitations in infrastructure, promotion, and community involvement. This research employed a descriptive approach through the collection of primary and secondary data, which were then analyzed using IFAS, EFAS, SWOT, and QSPM matrices. The SWOT analysis resulted indicate strengths such as natural and cultural richness and community support, and weaknesses including limited facilities and infrastructure. Opportunities included government policies and community support, while threats involve competition from other regions and economic-political conditions. The QSPM analysis produced four main strategies, with the highest priority being the improvement of living standards and community welfare through the tourism sector, followed by infrastructure development, management system enhancement, and capacity building of human resources. These findings are expected to serve as a strategic policy foundation for sustainable tourism development in Panai Hilir and contribute to local economic growth and cultural preservation.
Analisis Kinerja Rantai Pasok Bayam Hidroponik di Kota Medan Agiel Prio Anggoro; Sri Ariani Safitri
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.358

Abstract

Hydroponic vegetables are a horticultural commodity that is increasingly in demand, with spinach as one of the vegetables with high economic value. This study aims to describe and analyze the hydroponic spinach supply chain at Sufi Agrifarm. Respondents were determined using a purposive sampling method. Data analysis was conducted using the Food Supply Chain Network (FSCN) and Supply Chain Operation Reference (SCOR). The results show that Sufi Agrifarm's supply chain includes the flow of products from producers to modern and traditional markets to consumers, with information flow related to market conditions, product stock availability, product delivery and price agreements. The main difference is in the payment system, namely cash for traditional markets and bank transfers for modern markets. The overall supply chain performance is very good. Both distribution channels are categorized as superior in terms of delivery, standard compliance, order fulfillment, lead time, fulfillment cycle, and flexibility. The Cash to Cash Cycle Time of the traditional market is more efficient (2 days) than the modern market (31 days), indicating faster cash flow.
CoFlame Sebagai Inovasi Energi Terbarukan: Kajian Sistematis Dan Analisis Kelayakan Bisnis Pemanfaatan Limbah Kopi Ammar Faqih Zulkarnain; Suci Purnama; Bella Nafisa Muherli; Putri Afridayanti; Alfi Rahmatillah; Irfan Zikri
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.456

Abstract

The growing energy demand in Indonesia, driven by population growth and industrial expansion, necessitates the development of sustainable alternative energy sources. One promising opportunity lies in transforming coffee waste into bio-briquettes through the CoFlame innovation. This study aims to examine the technical, environmental, socio-economic, and business feasibility aspects of utilizing spent coffee grounds as renewable energy. A Systematic Literature Review (SLR) was conducted following the PRISMA guidelines, involving a search of 50 peer-reviewed articles from Garuda Ristekbrin, SINTA, and Google Scholar databases. After screening and selection, nine core studies were identified and analyzed thematically. The findings indicate that coffee grounds exhibit competitive physical and chemical characteristics, low moisture and ash content, and high combustion stability. Environmentally, the utilization of coffee waste reduces organic waste accumulation, carbon emissions, and pollution while promoting circular economy practices and community empowerment. Financially, the CoFlame model demonstrates strong profitability and confirming its economic feasibility. This study concludes that CoFlame represents a sustainable, inclusive, and profitable renewable energy innovation, contributing to the achievement of SDGs 7, 8, 9, 12, and 13. Academically, the research enriches literature on biomass-based renewable energy and circular economy, while practically, it offers insights for developing inclusive green business models based on agricultural waste in Indonesia.
Analisis Pendapatan dan Faktor- Faktor yang Mempengaruhi Produksi Usahatani Padi Sawah Varietas Mustajab di Kecamatan Indrapuri Kabupaten Aceh Besar Nadia; Sri Fitri; Diah Eka Puspita
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.492

Abstract

Rice isn’t just a staple food in Indonesia it’s a big player in the country’s economy. The Mustajab variety stands out as a top choice, developed from local Jember rice using plant breeding technology from BATAN. Farmers like it because it helps them earn more. This study set out to look at two things: how much income farmers actually get from growing Mustajab rice, and how factors like land size, seed use, labor, fertilizers, and pesticides shape its production in Indrapuri Regency. Researchers used a survey, picking 22 Mustajab rice farmers at random, which made up about 30% of the area’s growers. For income, they used a simple formula: profit equals total revenue minus total costs. To figure out what affects production, they ran a multiple linear regression based on the Cobb-Douglas Production Function, tweaking it with natural logarithms. On average, farmers earned IDR 13,790,534 from growing Mustajab rice. That’s a solid number it shows the crop pays off and makes sense to keep cultivating. When looking at the stats, the F-test showed that land area, fertilizers seeds, labor, and pesticides all make a real difference to how much Mustajab rice gets produced. In other words, these factors matter, and the numbers back it up. The study also ran a partial test, but that part got cut off here.
Faktor - Faktor yang Mempengaruhi Produksi Usahatani Tembakau di Gampong IE Alang Lamghui Kecamatan Kuta Cot Glie, Kabupaten Aceh Besar Ruhsan Firdaus; Sri Fitri; Khumaira
Jurnal Agrisep Vol. 26 No. 2 (2026): Volume 26 Nomor 2 Desember 2025
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i2.493

Abstract

Tobacco is a vital agricultural commodity in the country's economy and is a plantation commodity with significant potential. Its significance as a raw material for businesses that produce foreign currencies through exports, as a source of governmental revenue through taxes and excise, and as a source of employment and income for farmers are all clear indications of its function. One of the biggest tobacco-producing regions is Ie Alang Lamghui Village in Kuta Cot Glie District. The purpose of this study is to examine the variables affecting tobacco production. A quantitative approach using the Cobb-Douglas production function was used. Data were collected through observation and questionnaire-based interviews with 28 tobacco farmers. Data were analyzed using partial t-tests and natural logarithms using multiple linear regression. The research findings indicate that the variables tobacco seeds (X₁), land area (X₃), manure (X₄), and ZA fertilizer (X₆) have a positive and significant effect on tobacco production. Meanwhile, the variables of labor (X₂) and pesticides (X₅) did not have a significant effect. The highest coefficient value was obtained in the variables of ZA fertilizer and manure, which shows the importance of nutrients and soil fertility in increasing production results.
Pengaruh Brand Image Terhadap Keputusan Pembelian Buah Pisang Merek Sunpride Di Toko Buah Kecamatan Ciputat Timur Rahmalia Zachra; Dessy Iriani Putri
Jurnal Agrisep Vol. 27 No. 1 (2026): Volume 27 Nomor 1 Juni 2026
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v27i1.1550

Abstract

This study aims to analyze the effect of brand image, which consists of attribute image, benefit image, and attitude image, on purchasing decisions of Sunpride brand bananas at fruit shops in Ciputat Timur District. The research employs a quantitative method with a causal approach. Data were collected through a structured questionnaire distributed to 42 respondents who had previously purchased Sunpride bananas. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that benefit image and attitude image have a positive and significant effect on purchasing decisions, while attribute image does not have a significant effect. These findings suggest that consumers tend to place greater emphasis on perceived benefits as well as emotional attitudes and evaluations toward the brand rather than solely on the physical characteristics of the product. This study provides practical implications for fruit business practitioners and marketers, particularly Sunpride, to focus more on marketing strategies that strengthen product benefits and foster positive consumer attitudes in order to enhance purchasing decisions
Analisis Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Produk Kopi PT. Tiara Global Coffee Di Aceh Tengah Nailul Fitri Annisa; Khumaira, S.P, M.Si; Sri Fitri, S.P, M.Si
Jurnal Agrisep Vol. 27 No. 1 (2026): Volume 27 Nomor 1 Juni 2026
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v27i1.1558

Abstract

Coffee is a plantation commodity that plays a significant role in the Indonesian economy. Coffee is a crop cultivated by the people of Aceh, particularly in Central Aceh. PT Tiara Global Coffee produces various types of Arabica and Robusta coffee, from harvesting to production, from upstream to downstream, and into packaged products. This study aims to analyze the influence of the marketing mix (product, price, place, and promotion) on purchasing decisions for PT. Tiara Global Coffee's coffee products in Central Aceh. PT. Tiara Global Coffee implements a marketing strategy based on the 4Ps concept. The method used was descriptive quantitative, and the sampling technique used was random sampling with 37 respondents. The analytical model used in this study was a Likert scale and multiple linear regression. Based on the likert scale analysis of the two research variables, it can be concluded that in the marketing mix variables, product contributed 83.78%, price 74.05%, production 81.44%, and place/distribution 81.44%. The product indicator achieved the highest percentage, thus concluding that consumers perceive the products offered as meeting basic needs. The analysis then yielded a multiple linear regression equation. This equation means that if all independent variables were zero, the purchasing decision would be at 9.352. Positive coefficients for all variables indicate that an increase in each aspect of the marketing mix would lead to an increase in purchasing decisions. Product had the largest coefficient (1.341) and was significant, making it a top priority in PT Tiara Global Coffee's marketing strategy. Therefore, it can be concluded that the product indicator in the marketing mix aspect has a very high influence on purchasing decisions. Keywords: Marketing mix, Purchasing decisions, Coffee, PT. Tiara Global Coffee
Analisis Kelayakan Usaha Kelapa Muda Jelly Pada PT.Taya Mandiri Indonesia Muhira Muhira; Sri Fitri; Ainal Mardhiah; Sarini Sri Utari
Jurnal Agrisep Vol. 27 No. 1 (2026): Volume 27 Nomor 1 Juni 2026
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v27i1.1570

Abstract

Young coconut is a commodity with high economic value and considerable potential for processing into various value-added products,one of which is coconut jelly. This innovation provides added value while expanding market opportunities for processed coconut products. Based on the results of a preliminary obsevation, PT. Taya Mandiri Indonesia was selected as the research location because it is one of the producers that has been actively producing young cococnut jelly in Banda Aceh city. This study aims to analyze the business feasibility of the Coconut Jelly enterprise at PT. Taya Mandiri Indonesia. This study employed a case study approach. The sample was selected using a purposive sampling technique, with PT. Taya Mandiri Indonesia serving as the research subject. The data used consisted of primary data obtained through interviews and direct observation, as well as secondary data collected from relevant institutions. The feasibility analysis was conducted by calculating production costs, revenue, income, and the Revenue Cost Ratio (R/C Ratio). The results showed that the total production cost of the Coconut Jelly business was IDR 2.68.337 per day, with total revenue of IDR 3.200.000 per day. The net income earned was IDR 519.663 per day, and the R/C Ratio value was 1,19. This value indicates that every IDR 1 spent generates IDR 1,19 in revenue. Based on the feasibility criteria (R/C Ratio > 1), the business is considered feasible to operate and further develop. The conclusion of this study is that the Coconut Jelly business has good potential for further development, especially through expanding marketing networks, utilizing digital-based supply chain technology, and managing raw material supplies sustainably to ensure production continuity.

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