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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 82 Documents
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Search results for , issue "Vol 12, No 3: Juli 2024" : 82 Documents clear
PENGARUH EKSPEKTASI KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PRODUK LUXCRIME BLUR & COVER TWO WAY CAKE DI SHOPEE Lusia Wibowo, Marvela; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The trend of using beauty products is increasing rapidly due to the emergence of awareness from the public to take care of beauty. This is also supported by the spread of e-commerce that carries the marketplace concept, including Shopee, Tokopedia, BliBli, and so on. One of the local cosmetic brands that uses e-commerce as its trading activity is Luxcrime. One of the Luxcrime sales categories that are in great demand by the public is Blur & Cover Two Way Cake. The problem that occurs is the number of complaints that arise from consumers regarding the quality of products and services on the Luxcrime Mall platform at Shopee. This study aims to determine the effect of product quality expectations and service quality on customer satisfaction with Luxcrime Blur & Cover Two Way Cake products. This study uses the explanaotri method with non probability sampling technique involving 100 respondents. The theory used is Expectancy Disconfirmation Theory as a foundation for understanding the effect of product quality expectations and service quality on customer satisfaction on Luxcrime Blur & Cover Two Way Cake products. The results of the research obtained through multiple linear regression hypothesis testing are that product quality expectations and service quality expectations have a simultaneous influence on customer satisfaction with a significance value obtained of 0.000. This means that every time there is an increase in the value of X1 and X2, there is also an increase in the value of Y so that the hypothesis can be accepted.
IMPLEMENTASI JURNALISME PERSPEKTIF GENDER PADA PEMBERITAAN BURUH MIGRAN PEREMPUAN DI MEDIA ONLINE Khairunnisa, Almira; Hasfi, Nurul; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Women are the gender group that dominates the number of migrant workers in Indonesia. The significant increase in the number of women among migrant workers is directly proportional to the increase in the number of cases experienced by migrant workers. Online media as a provider of public space to monitor the power and representation of minorities should be able to provide news with a positive climate for women through the implementation of gender perspective journalism. The results of the research show that online media in Indonesia has implemented most of the gender perspective journalism indicators through the proportion of sensational diction in news titles, the proportion of news bodies that meet the journalistic code of ethics adopted from articles 4, 5 and 8, the proportion of diction used in body of news, and the proportion of female and male sources in the news. Of the 63 news stories analyzed, 39 news stories (61.9%) had titles that contained some sensationalist diction, 33 news stories (52.4%) had implemented a journalistic code of ethics that was relevant to gender perspective rules, and 30 news stories (47.6%) had used diction that gender perspective. In the resource element, the research results showed that 60.5% of the resource persons were male, while 39.5% of the resource persons were female. However, the number of categories implementing some indicators and implementing all indicators is not significantly different in the category of using stereotypical diction in news titles and body of news. Thus, online media has a record of creating a more balanced proportion of reporting in terms of diction selection.
PENGARUH TERPAAN SALES PROMOTION DARI SALES CALL DAN KUALITAS KOMUNIKASI FRONT OFFICE TERHADAP LOYALITAS KONSUMEN ARTOTEL GAJAHMADA-SEMARANG Marshanda Putri, Tyara; Naryoso, agus; Pradekso, Tandiyo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to investigate the influence of sales promotion exposure from sales calls and front office communication quality on consumer loyalty at ARTOTEL Gajahmada-Semarang. The study employs an explanatory quantitative method with purposive sampling involving 100 respondents. Simple linear regression analysis is used for data analysis. The research findings indicate that sales promotion exposure from sales calls significantly influences consumer loyalty at ARTOTEL Gajahmada-Semarang, with a significance level of 0.036 < 0.05, although the R Square value suggests a weak influence (0.044). Similarly, front office communication quality significantly affects consumer loyalty at ARTOTEL GajahmadaSemarang, with a significance level of 0.028 < 0.05, but the R Square value indicates a weak influence (0.048). The weak influence may be attributed to inadequate human resources, as the staff at ARTOTEL Gajahmada-Semarang may not be sufficient to handle all staying guests effectively.
ISU SEKSISME DAN RELASI GENDER DALAM KEPEMIMPINAN PEREMPUAN DI ORGANISASI MAHASISWA UNIVERSITAS DIPONEGORO Shafa Amanda, Karina; Rahardjo, Turnomo; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The existence of women in society is still strongly entrenched as women are seen as weak individuals and are not trusted to do work outside of the domestic sphere. Among student organization structures, men are considered more appropriate to make decisions because leadership is often associated with masculine values, such as being competitive and aggressive in public life. Women should be considered as rational beings with the same abilities and rights as men, and can position themselves as leaders based on their ability to lead. This study aims to determine the issue of sexism and gender relations in women's leadership in Diponegoro University student organizations. The theories used are Feminist Viewpoint Theory, Gender Role Theory, and Leadership Theory. This research uses an interpretive paradigm with a phenomenological approach, as well as in-depth interview data collection techniques conducted on five individuals
INTERAKTIVITAS KOMENTAR VICTIM BLAMING DALAM KASUS NCII REBECCA KLOPPER DI MEDIA SOSIAL X Armaulida, Annisa; Lukmantoro, Triyono; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the interactivity and the classification of victim blaming comments by X netizens towards NCII Rebecca Klopper case on @sosmedkeras post. This research uses a qualitative method with a netnography framework that focuses on X comments. Data collection techniques were carried out using archival data types and documented as screenshots or copy and paste of comments from @sosmedkeras post. This research used New media theory and interactivity theory to analyze the interactivity and classify victim-blaming comments against Rebecca Klopper. The results of this study show that the victim blaming comments on Rebecca Klopper occurs in two-way communication that dominantly carried out by anonymous accounts on X and elicited various pro and con responses. Pro responses are shown in the form of interactivity such as likes, reposts and comments demeaning the victim. Meanwhile, the con response is shown in the form of interactivity such as rebuttal comments and personal attacks agains the sender of the victim blaming comments. The study further identifies four categories of victim-blaming comments: 1) Blaming the act of recording sexual activities; 2) Sexual harassment; 3) Refusing to recognize Rebecca Klopper's status as a victim; and 4) Refusing to support or sympathize with the victim. Upon further examination, the deeply ingrained patriarchal culture in society and misunderstandings about NCII (Non-Consensual Dissemination of Intimate Images) case are the primary reasons for victim blaming phenomenon against Rebecca Klopper. To mitigate victim-blaming behavior in NCII cases, it is important to enhance education and raise public awareness about NCII, sexual behavior, and the concept of consent. This will contribute to creating a safer digital environment.
THE INFLUENCE OF PERSONAL SELLING AND E-WOM PERCEPTIONS OF BOPITASARI INSTAGRAM ACCOUNT TOWARDS SHOPEE PURCHASE INTENTION Octavia Meiza Putri, Karina; Qurrota Ayyun, Primada; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Shopee Affiliate Program is one of Shopee's digital marketing strategies that involves multiple parties. To retain the audience and compete with other competitors, affiliates need to create innovative marketing strategies that attract and drive the audience to act. Therefore, this study aims to analyze the influence of Personal Selling and E-WOM Perception towards Shopee Purchase Intention on Instagram. Although the streamer's persuasion strategy is relatively the same, the result is different. This studyaims to explain the effect of personal selling and E-WOM perceptions of affiliate marketer towards Shopee purchase intention using a quantitative approach trough an experimental method. The theory use in this study is the theory of reasoned action, with a purposive sampling technique involving 100 respondents. The results of hypotheses testing with multiple linear regression show that there is a significant influence between personal selling and E-WOM perceptions towards purchase intention.
CANCEL CULTURE SEBAGAI RESPONS MASYARAKAT TERHADAP PELAKU KASUS PERSELINGKUHAN : KAJIAN PADA AKUN INSTAGRAM @ARAWINDAK Jehovani Ratna Mourina, Stella; Lukmantoro, Triyono; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The cancel culture phenomenon emerges as a form of public rejection of public figures who behave deviantly. The research aims to understand the cancel culture phenomenon and various related actions by examining the cancel culture phenomenon that occurred to an actress involved in an affair, Arawinda Kirana. Arawinda Kirana is a newcomer actress whose name began to be recognized by the public through the movie Yuni (2021). In the film Arawinda Kirana plays the role of Yuni, through which Arawinda Kirana received awards, one of which was the winner of the 2021 Citra Cup in the category of Most Favorite Female Lead Actress, she is also known for creating the hashtag #BerkainBersama, a movement that invites young people to preserve and use kebaya, and she is familiarly known to the public as "Kartini Modern" From the data, it was found that Arawinda Kirana experienced a change in response from the public. Before cancel culture Arawinda was known as a talented young actress and was also known as a modern kartini' who received a lot of public support, praise both for her and her work. Changes in audience response after Arawinda Kirana experienced cancel culture are observed in the findings which are divided into the following categories: The increase in account performance and followers in the early days of cancel culture, comments that indicate stopping providing support to the target, comments that lead to calling out actions in comments containing suggestions and criticisms in comments which are divided into three types of calling out forms, namely the legal literacy group, defending justice for victims of infidelity and the group that criticizes moral and religious demands, no comments were found that vocally stated that they stopped supporting products or brands that were bound to collaborate with the target but in collaboration uploads, audience attention to the brand would be covered by the crowd of negative public comments directed at the target. Comments in the category of work rejection contain criticism of films that are not objective, insults to films, and invitations not to watch films, comments leading to virtual bullying contain swearing or sentences containing harsh words that are undirected and do not have clear definitions, insults that degrade the target's physique, forms of labeling comments to Arawinda Kirana such as "pelakor" "perek" "flirtatious" "home wrecker" "jablai" "gatal", and comments that degrade the target's physique
PENGARUH TERPAAN GREEN PROMOTION DAN PERSEPSI MANFAAT TERHADAP CAMPAIGN WASTE DOWN BEAUTY UP SOCIOLLA Ardelia Fitriani, Neysa; Pradekso, Tandiyo; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Sociolla, one of the most famous cosmetic stores in Indonesia, has launched an environmentally friendly campaign called Waste Down Beauty Up. In 2022, there will be 6.8 million tons of cosmetic waste, 70% of which is not processed properly. This motivated Sociolla to launch an environmentally friendly campaign by offering various benefits so as to motivate people to participate in the campaign. This research aims to find out whether the influence of green promotion exposure and perceived benefits on participation intention campaign Waste Down Beauty Up. This research is a type of explanatory research using non-probability sampling techniques. The number of respondents was 103 people with the characteristics of women, at least 17 years old, Sociolla consumers, had never participated in the Waste Down Beauty Up campaign, and had ever seen the Waste Down Beauty Up campaign promotion. The theories used are Cognitive Response Theory, Participatory Culture Theory, and Concept 3A (Awareness, Attitude, Action). The research results show that green promotion exposure can influence participation intention the Waste Down Beauty Up campaign and perceived benefits can participation the Waste Down Beauty Up campaign. The researcher's recommendation for Sociolla is to increase the frequency of promotions on social media, such as Instagram and TikTok. Not only that, Sociolla also needs to emphasize environmental problems caused by the accumulation of cosmetic packaging container waste through promotional activities on Sociolla's social media.
ANALISIS RESEPSI PENGALAMAN PENGGUNA NON- PREMIUM MENDENGARKAN IKLAN DENGAN FEAR APPEALS SPOTIFY Rezky Utami, Nofiyanti; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesian people are known for their high interest in consuming horror content through various media platforms, including films, true stories, horror literature, and podcasts. According to a 2023 Jakpat survey, interest in horror content among Indonesians stands at 50%. Spotify has leveraged this interest in its communication strategy by employing a fear appeal in advertisements with a unique approach. However, these ads do not consistently translate into purchases and have generated negative feedback on social media. This study investigates how users perceive these horror podcast advertisements. In-depth interviews were conducted with five Spotify users who had listened to horror podcast ads within the past three months. The study aims to identify social, individual, and situational factors influencing the reception offear appeal ads. Findingsreveal a diverse range of userresponses shaped by these factors. Comparative analysis with preferred readings of podcast ads highlights users' reception positions, with many occupying the Negotiated-Oppositional position. This study underscores users' ability to articulate varied responses influenced by social, individual, and situational dynamics, thus illustrating the limited efficacy of Spotify's fear appeal strategy. Recommendations include personalizing ads according to user preferences to enhance effectiveness.
How the Experience of Living Overseas Sharpened Indonesian Student’s Intercultural Communication Competence Through Student Exchange Program at the University of Pécs Kanaya Faza, Kayla; Lukmantoro, Triyono; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study delves into the intercultural communication competence of Indonesian students participating in the Exchange Student Program at the University of Pécs. It examines how they navigate the substantial cultural differences between Hungary and Indonesia, employing Byram's (1997) five elements of intercultural communication competence—attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness/political education—and intergroup contact theory to explore potential prejudice. The findings reveal that despite facing significant cultural challenges, the students demonstrate and substantially enhance their intercultural communication competence. Utilizing a phenomenological approach, the intellectual perspectives of each student in navigating cultural differences enrich the study, contributing to a deeper understanding of their intercultural experiences and offering insights into broader cultural adaptation in educational exchange programs. All Indonesian students in this study exhibit their intercultural communication competence.

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