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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 82 Documents
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Search results for , issue "Vol 12, No 3: Juli 2024" : 82 Documents clear
HUBUNGAN SIKAP DAN NORMA SUBJEKTIF TENTANG PROMOSI DIRI TERHADAP MINAT MELAKUKAN PROMOSI DIRI DALAM MENCARI PEKERJAAN DI MEDIA SOSIAL Putri Dwikurnia, Josephine; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The intense job competition in Indonesia has made it difficult for job seekers in Indonesia to find a job. Self-promotion could help people to find job easily. The study analyzed whether there was a relationship between the attitude about self-promotion and the subjective norm of self promotion toward the individual's intention in doing self-promoting on social media to find a job. The hypothesis is based on the Theory of Reasoned Action. The sampling of this study was done using non-probability samplings, specifically purposive samplers. The study took 300 respondents. The sample criteria for the study are individuals aged 15-24 years who are jobseeker. This consideration was due to the highest unemployment rate at the age range of 20-24 years, followed by the 15-19 year range. The hypothesis was tested using Kendall's W analysis with SPSS 29. Online questionnaire shared through Instagram, Tiktok, Facebook, Linkedin, and WhatsApp. The results of the research showed that the attitude and the subjective norms of have a relationship with the interest in doing self promotion on social media to find a job with a significance of 0,001<0,05 which means very significant. For the W value of 0,077 or 7,7% which means the relationship between the attitudes and the subjective norm towards the intention of doing self-promoting on social networks for finding a job is very weak. The findings of this study are in line with the theory used
HUBUNGAN KUALITAS INFORMASI DAN KREDIBILITAS SUMBER INFORMASI TERHADAP TINGKAT KEPERCAYAAN INFORMASI KESEHATAN PADA TIKTOK OLEH GENERASI Z Audrey Marsanda, Marchella; Noor Rakhmad, wiwid; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study explores the credibility and trustworthiness of health information provided by TikTok influencer Ayman Alatas (@aymanalts) amidst the proliferation of health-related hoax on social media. By applying Information Integration Theory, it examines the relationship between the quality of information, source credibility, and the level of trust among 122 Generation Z respondents from Jakarta who watched Ayman Alatas’s TikTok content. The findings reveal that respondents perceive Ayman Alatas's health information as highly credible and of substantial quality, demonstrating a strong positive correlation between these factors and the trust placed in the information. Despite the widespread presence of health hoaxes, Generation Z exhibits a commendable ability to critically evaluate the information they encounter, effectively mitigating the impact of misinformation. The study concludes that Ayman Alatas successfully fosters trust through his high-quality health education and recommends he leverage additional TikTok features to further enhance the dissemination of reliable health information.
PEMELIHARAAN HUBUNGAN ANTARA ANAK REMAJA DENGAN ORANG TUA YANG BERCERAI Azif, Zahra; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

A complete and harmonious family is everyone's dream, but in fact it is not uncommon for incompatibility and problems to lead to divorce. Divorced couples who have children are vulnerable to destabilizing the relationship between parents and children. Parents have an important role to maintain and maintain their relationship with their children so that it continues to run well. Therefore, the role of relationship maintenance is needed to establish the sustainability of a relationship. This study aims to describe how the maintenance of relationships between adolescent children and divorced parents using two main theories, namely Relationship Maintenance Theory and Self-Disclosure Theory. The method used in this research is a qualitative research method with a phenomenological approach to uncover and dig deeper into the unique experiences that children have with divorced parents. This research utilizes in-depth interview techniques as a means of data collection.
THE INFLUENCE OF PRICE PERCEPTION, ADVERTISING PERCEPTION, AUDIO QUALITY PERCEPTION, MUSIC DOWNLOAD PERCEPTION, AND UNLIMITED SKIP PERCEPTION ON THE DECISION TO USE SPOTIFY PREMIUM APPLICATION Azzahira Putri Zakaria, Grandhis; Pradekso, Tandiyo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to explain the influence of price perception, advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application. This research is quantitative research, with the theory used in this research are Theory of Planned Behavior and Marketing Mix Strategy Concept which uses a non-probability sampling technique with purposive sampling. The total number of respondents selected was 106 respondents, lived in Semarang city, aged 18 to 35 years, and used Spotify application. The result of testing the first hypothesis using simple regression linear analysis shows that there is an influence of price perception on the decision to use Spotify Premium application with a significance value of 0,000 means very significant. Meanwhile, the second hypothesis using multiple linear regression analysis shows that there is no influence of advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application with a significance value of 0,234 means not significant. However, if viewed partially, music download perception variable has an influence on the decision to use Spotify Premium application with a significance value of 0,048 means significant. The recommendation given to future researchers is that more comprehensive research is needed using other variables that can influence the decision to use Spotify Premium application.
Fenomena Second Account Oleh Mahasiswa Pada Media Sosial Instagram Salma M, Jihan; Noor Rakhmad, wiwid; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Instagram can be said to be a medium for displaying activities related to daily life such as uploading photos during holidays, when doing activities such as cooking and so on, or they can even upload things such as quoting words, songs and so on. The aim of this research is to find out the meaning of a second Instagram account for students. The data collection technique used in qualitative research is by using observation techniques, interviews. The results of this research are that users of the second account on the Instagram platform have the same goal, namely maintaining and connecting with friends or close friends from thereal world. They use second accounts in unique ways to maintain interpersonal relationships, especially by selecting the private feature to have control over who can become a follower. The friendship relationship in the second account is characterized by reciprocity and acceptance. Users use the second account as a comfort zone to share without worrying about judgment or hurt feelings from their followers. Second account users on the Instagram platform have the same goal, namely maintaining and connecting with friends or close friends from the real world. They use second accounts in unique ways to maintain interpersonal relationships, especially by selecting the private feature to have control over who can become a follower. The friendship relationship in the second account is characterized by reciprocity and acceptance. Users use the second account as a comfort zone to share without worrying about judgment or hurt feelings from their followers
Analisis Pemanfaatan Media Sosial Dalam Sports Branding Pada Instagram Klub PSIS Semarang Madani, Ndaru; Nur Suryanto Gono, Joyo; Lukmantoro, Triyono
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The new media era is characterized by the massive use of social media, especially Instagram. Instagram has become a must for society, both individuals, institutions, and football clubs. PSIS Semarang football club is one of the clubs that uses Instagram as a communication page with a wide audience and the use of branding. In this research, the sports branding carried out by the PSIS Semarang Club through Instagram social media will be studied. This research was conducted with a qualitative method and descriptive approach. The data taken in the research is primary data from the social media manager of the PSIS Semarang Club, PSIS Semarang supporters, and Instagram users in general. The data will be processed until a narrative is obtained from each point of view of sports branding carried out by PSIS Semarang. This research provides the following results: 1. Brand Awareness, PSIS Semarang has received good recognition in the community. 2. Brand Image. PSIS Semarang has built a good image on the Instagram platform. 3. Brand Engagement, PSIS Semarang has built good engagement with the audience on the Instagram platform. 4. Content Strategy. PSIS Semarang Instagram contains good content and implements a good strategy. 5. Fan Relationship Management, PSIS Semarang Instagram has built a good relationship with fans. 6. Brand Equity, PSIS Semarang Instagram has a distinctive and special value as a football club. 7. Competitive Advantage, PSIS Semarang through Instagram offers a speed advantage which is an added value to the content. 8. Consistency, PSIS Semarang consistently carries the characteristic object of Semarang City as a symbol in jersey and Instagram. 9. Storytelling, PSIS builds intimate relationships by presenting player life stories. 10. Innovation, PSIS Semarang always provides innovation in the content presented.
PENGARUH INTENSITAS MENGAKSES AKUN X @PRABOWO DAN CITRA POLITIK PRABOWO SUBIANTO PADA PEMILU 2024 Andrea Oktavia, Helga; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study explores the influence of accessing @prabowo's account on platform X and Prabowo Subianto's political image on voter intention in the 2024 elections. Using an explanatory quantitative approach with purposive sampling of 100 respondents aged 17-40 who use X and have accessed @prabowo's account, the findings indicate that both the intensity of accessing @prabowo's account (β = 0.200, p < 0.001) and Prabowo Subianto's political image (β = 0.656, p < 0.001) positively impact voter intention. These results align with the Media Dependency Theory and the Low Information Rationality theory, emphasizing the roles of social media and political image in shaping voter attitudes.
PENGELOLAAN HUBUNGAN INTERPERSONAL PASANGAN SUAMI-ISTRI MENIKAH USIA DINI Febriyanti, RT Annisa; Naryoso, Agus; Noor Rakhmad, Wiwid
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the communication problems arising from early marriage. Ideally, marriage involves nurturing relationships but contrary to this ideal, conflicts often arise due to low communication quality among early-married couples. This study aims to describe the process of managing interpersonal relationships in early-married couples. The theories used in this research are Conflict Management and Relationship Maintenance Theory. The research method employed is descriptive-qualitative, using data collection techniques through deep interviews. The research findings explain the decisions to marry early, which can be caused by factors such as Marriage By Accident, education, and arranged marriages. Relationship management involves providing affection, such as openness, attention, support, and love. Couples adjust their communication by processes of mutual understanding and openness with each other. Moreover, they adjust by setting aside their egos to prioritize family needs over personal ones. Relationship management is facilitated by openness; some early-married couples are open, while others have one open partner who is open and one who is closed, or both partners may be closed. Additionally, early-married couples may lack specific rules but often have agreements regarding task division Communication to address issues in early marriage often involves discussions and negotiations between the spouses. While increasing quality time together is often cited as the most effective form of relationship management, in reality, most couples spend more time with their friends. Early-married couples try to set boundaries with their families and others to prevent interference. Conflict communication involves conflict management strategies such as win-lose strategies, verbal aggressiveness strategies, active fighting strategies, force strategies, and talk strategies. In conclusion, managing relationships in early marriage requires intensive and open communication. Additionally, it requires expressions of affection, relationship boundaries, openness, discussion, quality time, and efforts to resolve conflicts.
HUBUNGAN ANTARA KONSEP DIRI DAN KEMAMPUAN KOMUNIKASI DENGAN KEMAMPUAN ADAPTASI PEGAWAI BARU DI PERUSAHAAN PERBANKAN Rahadianto, Anugrah; Noor Rakhmad, wiwid; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

New employees often face difficulties in adapting to their new work environment, leading to high turnover rates, especially in the banking sector. These difficulties are influenced by selfconcept and communication skills. This study examines the relationship between self-concept and communication skills with the adaptation ability of new employees in banking companies. The study uses a positivist paradigm and a quantitative approach, involving 100 respondents aged 21-45 years with a maximum working period of one year. A survey method with a questionnaire was used to measure the variables studied. The results of the correlation analysis showed a significant positive relationship between self-concept and adaptation ability, and between communication skills and adaptation ability. This relationship aligns with Henri Tajfel's social identity theory and Giles & Ogay's (2007) social accommodation theory. The results of the coefficient of determination test showed a significant positive relationship between self-concept and communication skills simultaneously with adaptation ability, consistent with what Schneiders stated in Ulfa et al. (2022). The results of this study indicate that new employees with a positive self-concept and good communication skills can adapt quickly and effectively in a strict and high-risk work environment. This shows that a good self-concept and communication skills greatly support the adaptation process of new employees in a new workplace.
PENGARUH TERPAAN IKLAN BAREKSA DI INSTAGRAM DAN KREDIBILITAS BRAND AMBASSADOR BOY WILLIAM TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN BAREKSA SEBAGAI PLATFORM INVESTASI ONLINE Farhan Haritz, Abdullah; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Investors in the capital market have experienced significant growth and are projected to continue increasing, with Generation Z dominating this growth. Bareksa, as a pioneering mutual fund investment application, has the potential to become the number one investment platform, especially for Generation Z. Bareksa has engaged in various marketing activities, such as advertising on Instagram and appointing Boy William as a brand ambassador. However, in reality, the majority of Generation Z is more interested in using Bibit rather than Bareksa. This study aims to determine the influence of advertisement exposure and brand ambassador credibility on the interest in using Bareksa. This research utilizes the strong advertisement theory and source credibility theory. The study uses non-probability and purposive sampling techniques with a total of 104 respondents, and data was collected using questionnaires. The data obtained were then tested using simple linear regression analysis. The hypothesis testing results indicate that Bareksa's advertisement exposure accounts for 15.5% with an influence magnitude of 0.063, and brand ambassador credibility accounts for 12.5% with an influence magnitude of 0.090 on the interest in using Bareksa. From the resul of the study, it can be concluded that the higher the advertisement exposure, the higher the interest in using Bareksa. Similarly, the higher the credibility of brand ambassador Boy William, the higher the interest in using Bareksa

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