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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 73 Documents
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Search results for , issue "Vol 12, No 4: Oktober 2024" : 73 Documents clear
STRATEGIKOMUNIKASIBIJAKMEMILIHDALAM MEMBENTUKPEMAHAMANPEMILIHPEMULATERKAIT PEMILIHANPRESIDENDANPEMILIHANUMUMTAHUN2024 Dewi Sekartaji, Audi; Lukmantoro, Triyono; Sunarto, Sunarto
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

As the majority of voters, the younger generation has not yet demonstrated readiness in voting due to a lack of knowledge about the contesting candidates and a general disinterest in politics. "Bijak Memilih" (Wise Voting) as a political education movement has formed a communication strategy to help first-time voters obtain good information during the campaign period of the 2024 presidential and general elections. By using Karl E. Weick's Organizing Process Theory and the Communication Strategy Model, this study seeks to examine the communication strategy of an organization operating within a political context. The research uses a case study design with pattern-matching techniques to analyze the data. The results show that communication strategy of Bijak Memilih includes planning, implementation, and evaluation stages for program sustainability. In the planning phase, the focus on information environment issues can be better understood through interviews and surveys conducted with various parties. The research also shows that a shared perception among members and collaborators is crucial during the implementation of the communication strategy. Bijak Memilih also introduces new models for presenting content that appeals to young people, such as delivering comprehensive information through a simple website design, using analogies in narratives, and presenting material in everyday language to make political discussions feel less rigid and intimidating. For program sustainability, evaluations are conducted by monitoring feedback from comments on social media accounts, emails, and direct messages (DMs).
ESENSI PENGALAMAN COSPLAYER PEREMPUAN MENGHADAPI PELECEHAN SEKSUAL DI MEDIA SOSIAL INSTAGRAM Zulfalia Az Zahra, Annisa; Sunarto, Sunarto; Hasfi, Nurul
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Cosplaying involves individuals imitating characters from comics, anime, and games. To this day, the comic, anime, and gaming communities are known to be male-dominated, which often subjects female cosplayers to various threats, including the threat of sexual harassment. These threats are experienced by female cosplayers everywhere, including on social media platforms like Instagram. This study aims to explore the essence of female cosplayers' experiences in dealing with sexual harassment on Instagram. The primary theories and concepts used in this study are the muted group theory, radical feminism, and mass communication. This is a descriptive study employing a critical phenomenology design and a critical paradigm. The research subjects are five active female cosplayers who use Instagram as a platform to publicize their cosplay activities. The results of this study highlight only a subset of female cosplayers is courageous enough to resist, with the decision to resist largely influenced by their past experiences and social interactions. Increased experience and interaction with fellow female cosplayers appear to correlate with greater confidence in resisting harassment. Conversely, limited interaction tends to leave individuals more susceptible to the influence of threats and the silencing they often endure. Female cosplayers' responses to sexual harassment are categorized into three types: direct resistance, indirect resistance, and non-resistance. The majority of participants tend to adopt indirect or non-resistant approaches, indicating that silencing is indeed prevalent, with many respondents impacted by this phenomenon. The silencing they experience encompasses not only sexual harassment but also stereotyping and emotional manipulation. Furthermore, the study underscores the significant role social media plays in perpetuating sexual harassment, as anonymity emboldens perpetrators and complicates the process of identifying them
Persuasive Elements within Indonesian Affiliate Marketing Content on Tiktok Aditya Ihatra, Dzikri; Hasfi, Nurul; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research investigates Indonesian affiliate marketing strategies on TikTok. Using content analysis, 25 successful affiliate videos were analysed through the lens of Jamieson's Electronic Eloquence Model. The findings confirm the model's effectiveness in identifying persuasive elements, with self-disclosure building rapport, conversational style enhancing authenticity, synoptics summarizing key information, and visual dramatization engaging viewers. Successful affiliates combine these elements, focusing on storytelling and visuals to drive persuasiveness. This study provides actionable insights for TikTok affiliates, emphasizing the importance of relatable content and strategic visual aesthetics.
AUDIENCE RECEPTION ON YOUTUBE VIDEO ABOUT CHILDFREE Kevina Ukraina, Vadhillah; Hasfi, Nurul; Lukmantoro, Triyono
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The childfree phenomenon in Indonesia, although still considered taboo, is increasingly being discussed, especially on social media. Data from the Central Statistics Agency shows a 2.1% decline in the marriage rate, which was 1.74 million marriages, to 1.7 million in 2022. In addition, the birth rate has also experienced a significant decline of 30.64% in the last three decades. This decline is thought to be due to various social, economic, and cultural factors, including changes in views on the family and the role of women. The childfree phenomenon has sparked heated debate over traditional values that place children as an essential part of the family and women's identity. This study examines how audiences respond to the childfree narrative in the YouTube video "Semua Hal Itu Egois" on the Menjadi Manusia channel using the Netnography and Critical Discourse Analysis (CDA) approaches. The results of the study show a strong division of opinion. The pro-childfree group supports this choice as an expression of personal freedom and a form of rejection of traditional gender roles. Meanwhile, 1 the opposing group emphasizes patriarchal and religious values that consider the role of mother as a natural obligation for women. This debate illustrates a complex social dynamic, in which the childfree choice reflects the tension between individual freedom and strong cultural pressures to have a family in Indonesia. These differing interpretations highlight how deeply rooted traditional values are in Indonesian society.
RUNNING EVENT “TRACKPRESSO: 5K COLOR RUN 2024 DI KOTA SEMARANG, JAWA TENGAH” SEBAGAI PROGRAM MANAGER, PRODUCTION, PIC EVENT, SERTA LIAISON OFFICER DI DALAM RANGKAIAN ACARA Gracella Rosaline, Maria; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This field project discusses the entire preparation and execution of the Trackpresso: 5K Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team, motivated by the desire to create an event that has been trending in recent months, using the 'riding the wave' strategy as the basis for conducting this project. This report utilizes Integrated Marketing Communication as the conceptual framework, applying eight tools, and event management principles as outlined in Joe Goldblatt's book "Special Events" which explains the execution of events through five stages, from research to evaluation. The Trackpresso: 5K Color Run targeted an audience of 150 participants and was held on August 24th in Semarang. The results of this report show that the event was successfully executed according to the initial target, with 150 participants joining the Trackpresso: 5K Color Run. As the Program Manager, the main person responsible for the project, I successfully managed the project and the entire team, effectively utilizing resources to ensure the smooth execution of the event. Additionally, in the roles of Production Lead, Event PIC, and Liaison Officer, I achieved the predetermined targets: overseeing procurement, designing and organizing an e-sports competition, and negotiating with event performers and other collaborators. Therefore, this report recommends that the Trackpresso: 5K Color Run project can provide academic contributions to the preparation of similar events in the future.
PENGARUH PERSEPSI TERHADAP ‘SPOTIFY WRAPPED’ DAN PERSEPSI KEUNTUNGAN PREMIUM TERHADAP MINAT BERLANGGANAN SPOTIFY PREMIUM Ramadhinda, Azzahra; Manalu, S. Rouli; Pradekso, Tandiyo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Various efforts have been made by Spotify to attract people to subscribe to Spotify Premium, such as offering different types of premium service packages with various benefits and informational services like Spotify Wrapped. However, the presence of Spotify Wrapped and the benefits of Spotify Premium have led to both positive and negative perceptions among the public. This research will analyze whether the perceptions of Spotify Wrapped and the premium benefits influence the interest in subscribing to Spotify Premium. The theory used in this research is the Technology Acceptance Model (TAM). The sampling technique used in this research is non probability sampling, with a sample of 100 respondents residing in DKI Jakarta. This research conducts hypothesis testing using multiple linear regression equations. The results show that the variables of perception towards 'Spotify Wrapped' and the premium benefits variables simultaneously influence the interest in subscribing to Spotify Premium with a significance value of 0.002 < 0.05. Additionally, the value of the coefficient of determination (R Square) shows a value of 0.116, which means that the perception values towards 'Spotify Wrapped' and the perception of premium benefits towards the interest in subscribing to Spotify Premium are 11.6%. The hypotheses proposed in this study are accepted, and the research findings are in line with the theory used in this study, where the two independent variables in this research can provide benefits to the public and increase the interest in subscribing.
PENGEMBANGANKARAKTERTOKOHUTAMAPELAKUBULLYING TERHADAPTOKOHINDIVIDUTULIDALAMANIMEKOENO KATACHI(聲の形) Fauzi, Aldi; Rahardjo, Turnomo; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

he anime Koe no Katachi is a character development movie themed, where the protagonist, Ishida Shouya, changes into a better personality after he bullies the deaf individual character, Nishimiya Shouko. This research aims to see how Ishida Shouya's character development process is depicted in the Koe no Katachi anime and find out the movie strategy/logic used in developing the protagonist's character. This type of research is descriptive qualitative with a narrative analysis method using the concept of The Positive Change Arc from K.M. Weiland to see the stages of Ishida Shouya's character development. Petrie & Boggs Character Identification Theory is used to analyze the character through the viewpoint of conflict and characterization. The results show that the movie uses three main strategies in developing its protagonist's character: (1) Bringing down the protagonist from a stable position, (2) Bringing up the character's redemption efforts after experiencing the fall, and (3) Bringing up the character's acceptance of reality. Researchers found some shortcomings: (1) Simplification of Karma in the Narrative, (2) Ignoring the Potential for Collective Recovery, and (3) Risk of Glorifying the Redemption of the Main Character. Nevertheless, overall, the Koe no Katachi anime successfully depicts an individual's journey of redemption through a complex and in-depth narrative.
MEMAHAMIMANAJEMENPRIVASIKOMUNIKASIINDIVIDUSAAT MELAKUKANLIVESTREAMINGDIMEDIASOSIALTIKTOK Mumtaz, Tsaniyatul; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research examines how individuals manage privacy while live streaming on TikTok using a qualitative approach through Interpretative Phenomenological Analysis (IPA). By conducting in-depth interviews with individuals actively engaged in TikTok live streaming, the study reveals various perspectives on privacy, where personal information and family issues are considered highly sensitive, while topics such as complaints, work-related problems, education, and romantic relationships are easier to share. The participants employ various strategies for privacy management, such as utilizing TikTok's privacy features and setting boundaries during the broadcast. Supporting Communication Privacy Management (CPM) theory, the findings highlight the dynamic nature of privacy management, influenced by factors such as gender, motivation, and audience interaction, providing valuable insights into the complexities of digital privacy in the context of social media
MEMAHAMI PENGALAMAN PEREMPUAN DALAM PENGGUNAAN AUGMENTED REALITY BEAUTY FILTER PADA PLATFORM INSTAGRAM Geralda Mewengkang, Rafaela; Dwiningtyas Sulistyani, Hapsari; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The use of AR Beauty Filter is included in a new phenomenon that has emerged in postmodern society culture. Women as dominant social media users are also the largest users of AR Beauty Filter. With the advancement of technology, humans as creators of AR Beauty Filter have the freedom to create any filter they want. Therefore, the use of AR Beauty Filter can give women the freedom to show what kind of face I will be an expression of their beauty on social media. This study is a qualitative study with the interpretative phenomenological analysis or IPA method, which aims to understand women's experiences in using AR Beauty Filter on Instagram social media and how the meaning of the definition of beauty that arises from this experience, and whether women interpret beauty as a form of empowerment in self expression or as a way to meet conventional beauty standards. This study was conducted through in-depth interviews with six Indonesian female informants who actively use the Instagram application and the AR Beauty Filter feature. The results of this study indicate that women's experiences in using AR Beauty Filters have a significant role in underpinning the meaning of beauty that they consider ideal, and have become an essential need in sharing photo and video content on social media. The culture of life in the digital world that has become part of everyday human life, as well as the high intensity of AR Beauty Filter use, creates two self-images that are seen alternately continuously. These self-images are self-images in the real world (actual self) and self-images with AR Beauty Filters in the digital world (augmented/ideal self). The existence of these two self-images indirectly blurs the view of the real and the unreal (virtual/unreal) in women, especially regarding the reality of beauty. This is related to the concept of hyperreality put forward by Jean Baudrillard. It was found that the types and forms of AR Beauty Filters chosen and widely used by women still encode conventional beauty characteristics, which are not enough to empower women's beauty expressions on social media, and limit these expressions to only one particular standard.
MEMAHAMI PENGALAMAN PENGAMBILAN KEPUTUSAN REMAJA BERMAIN JUDI ONLINE “SLOT” Raghabendra, Octova; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Deviant behavior among adolescents in the form of gambling practices has become a compelling area of research, driven by the influence of technological advancements, particularly the internet, which serves as a medium for gambling practices and leads to the phenomenon of online gambling. Negative phenomena such as online gambling, especially slot gambling, are increasingly prevalent among teenagers. This study aims to understand the decision-making experiences of adolescents in engaging in online slot gambling. Using a qualitative approach and Moustakas' analysis method, the research seeks to explore how adolescents experience making decisions to participate in online slot gambling and give meaning to the phenomenon. This study was conducted with four informants, consisting of two males and two females, who are teenagers and active online slot gamblers. The findings indicate that all four informants have decision-making experiences influenced by their psychological conditions, which are enticed by the rewards of slot gambling, as well as by their social environment. This aligns with the aspects of communication that encourage individuals to make decisions, specifically the social and psychological aspects of communication.

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