cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 5, No 1: Januari 2017" : 12 Documents clear
Management and Development Website www.rumahkartini.com Hendra Prayoga, Mardhani; Widagdo, S.Sos, M.I.Kom, M. Bayu
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.465 KB)

Abstract

Kartini Community House create a website www.rumahkartini.com to provide information about the history Jepara and Kartini via online. This website began to be managed and developed to be used by the public seeking information about the history Kartini and Jepara. Destination management and development website www.rumahkartini.com is to present a variety of information about the history and culture that exists around Jepara through www.rumahkartini.com with basic journalism website is true and can be accessed by the audience. And to increase the number of visitors to the website. Total amount of news that managed is 31 news (the target of 30 articles) within one month. Capable of filling the entire content provided, with the highest number of posts about the Old Days section are 13 article, Discovery 8 article, article 6 about Event Program and Culinary 4 articles. In the process of implementation of site management www.rumahkartini.com, based on the results of the calculation of the number of visitors and success to fill in all sections are provided, the total accumulative, visitors on May 17, 2016 until June 16, 2016 reached 4,391 from the minimum target of 1,500 visitors. Average visitors per day are 141, from the minimum target of 50 visitors. There are some significant obstacles in the process of management and development website www.rumahkartini.com. There are several types of news posting schedule shift. It also jobdesc group that did not go according to the original plan.
Pengaruh Promosi Online dan Celebrity Endorser terhadap Minat Beli Konsumen Tas Online Shop Fani House Riska Ladya Meitharani Budi Astuti; Dr. Hedi Pudjo Santoso, M.Si
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.097 KB)

Abstract

Perkembangan teknologi informasi dan komunikasi membuat akses internet menjadi mudah dan cepat sehingga memunculkan pergeseran teknologi pemasaran. Hal ini juga mempengaruhi dunia online yang mengalami perubahan secara sangat cepat, terutama pada cara penjualan barang dan jasa. Fani House merupakan sebuah toko yang cukup unik, karena selain melakukan penjualan secara offline pada tokonya di Tembalang, Fani House juga menjual produknya dengan sistem e-marketing melalui online shopnya. Fani House merupakan salah satu online shop yang menjual barang produk fashion terutama tas, pakaian dan aksesoris wanita. Penelitian ini bertujuan menganalisis pengaruh promosi online dan celebrity endorser terhadap minat beli konsumen terhadap produk tas toko online “Fani House”. Penelitian ini merupakan tipe penelitian eksplanatori dengan sampel 85 orang konsumen online shop Fani House yang diambil menggunakan teknik purposive sampling. Sedangkan, analisis data dilakukan dengan uji regresi berganda. Hasil uji hipotesis menunjukkan hipotesis pertama yang berbunyi “promosi online (X1) berpengaruh positif terhadap minat beli (Y)” diterima, hipotesis kedua yang berbunyi “celebrity endorser (X2) berpengaruh positif terhadap minat beli (Y)” diterima dan hipotesis ketiga yang berbunyi “promosi online (X1), dan celebrity endorser (X2) berpengaruh positif terhadap minat beli (Y)”, diterima. Jadi, dapat diartikan bahwa semakin pelanggan sadar akan merk Online shop Fani House dan, semakin baik celebrity endorser Online shop Fani House maka semakin ingin pelanggan melakukan pembelian di Online shop Fani House
Intimate Relationship pada Keluarga Narapidana di Lapas Sukamiskin Bandung Fasiyah Noor; Nuriyatul Lailiyah, S.Sos, M.I.Kom
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.207 KB)

Abstract

Tuduhan pelanggaran hukum pidana yang tertuju pada anggota keluarga datang secara tiba-tiba. Hal ini membuat prasangka-prasangka buruk keluarga muncul terhadap anggota keluarga tertuduh. Saat putusan sidang membuktikan bahwa anggota keluarga menjadi terdakwa dan harus menjalani proses hukum selama beberapa tahun, perasaan terkejut, kaget, kecewa dan sedih kerap muncul pada anggota keluarga lainnya. Saat terdakwa menjalani proses hukuman, stigma bahwa terdakwa bersalah dan rasa kecewa muncul menjadi penyebab rusaknya hubungan keakraban dalam keluarga. Penelitian ini bertujuan untuk mendeskripsikan dan mengkaji pengalaman komunikasi keluarga narapidana dalam mempertahankan intimate relationship. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan pendekatan fenomenologi. Adapun teori yang digunakan meliputi intimate relationship, relational maintenance, dan influence on perception. Hasil penelitian ini memberikan fakta komunikasi jeruji besi pada keluarga narapidana berupa : 1) Terdakwa terapkan komunikasi terbuka dengan keluarga. 2)Terdakwa merasa menjadi lebih kuat, berani dan tenang karena dukungan istri. 3)Keluarga menerima terdakwa apa adanya. 4) Keluarga shock (sementara waktu) saat putusan terdakwa. 5) Perilaku anak bisa berubah pasca putusan dakwaan. Kemudian usia anak dalam lingkaran keluarga terdakwa menjadi pertimbangan orangtua dalam mengkomunikasikan kasus pidana ayahnya. Persepsi anak sangat dipengaruhi oleh pembentukan persepsi dari orang tua dan juga lingkungan lapas yang nyaman dan kondusif. Lalu saat terdakwa menjalani proses hukuman di lapas, dengan maintenance behavior berupa ekspresi ceria, optimis yang ditampakkan dan saling menyemangati, rasa cinta yang dibuktikan dengan bahasa verbal dan nonverbal (sentuhan, pelukan, kebersamaan, kesetiaan, hadiah, kejutan, dan candaan), pembagian peran dan tugas pada suami istri secara adil, intensitas kunjungan keluarga ke lapas tinggi, dan sering melakukan kegiatan bersama di lapas seperti bermain games, mengerjakan PR anak, dan sharing dalam teori relational maintenance akan membuat kedekatan keluarga terpelihara dan bisa dipertahankan dengan baik.
The Correlation of Watching “Anak Jalanan” Drama Series and Perceived Reality with Children’s Violent Behavior Miranti Januarizky; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.231 KB)

Abstract

Lots of violent cases which been done by kids towards other kids because they are imitating those violent scenes from television. One of those television programs that contains quite amount of violent is “Anak Jalanan”. The high intensity of watching television enable them to imitate those violent scenes instantly. Besides, children could not entirely differ reality, so they will perceive those scenes as reality which is happens in our daily life. This research’s objective is to reveal the correlation between watching “Anak Jalanan” drama series on television and perceived reality with children’s violent behavior. Social learning and perceived reality theories are used to support the research. This is an explanatory kind of research, using 100 children (age 7-12) in Semarang as research sample which are collected using non probability sampling technique. While data analysis has been done using Kendall Tau-b correlation test. Hypotheses test results show there is a relation between watching “Anak Jalanan” drama series on television with children’s violent behavior, with significancy number as much as 0,033 and correlation coefficient as much as 0,151. Those results showing a weak relation with positive relation. As of, if the intensity of watching “Anak Jalanan” drama series is high, then the violent behavior will be high as well. Otherwise, if if the intensity of watching “Anak Jalanan” drama series is low, then the violent behavior will be low as well. Furthermore, hypotheses test result showing significancy number of “perceived reality” variable is as much as 0,104 and correlation coefficient number is as much as -0,114. Those mean, there is no significant relation between perceived reality with children’s violent behavior. Parents are suggested to make efforts in restricting children’s tv watching consumptions and practicing an active mediation kind of supervision, so that parents should have media consumption effect awareness in order to minimized negative effect caused by television, especially violent behavior effect.
The Correlation of Sponsorship Attractiveness and Achilles Television Advertising Exposure with Brand Image of Achilles Muhammad Faizuddin; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.92 KB)

Abstract

Competition in the automotive industry in Indonesia is getting tight. Various attempts were made by the company to be able to compete and win the competition. Marketing has a very important role in a tight competition between companies. No exception Achilles doing one marketing strategy that is in partnership with an official sponsor of Manchester United are aiming to increasing its brand image. In partnership, Achilles held several events sponsorship and advertising relating to that partnership. The purpose of this study was to determine the relationship between sponsorship attraction and Achilles advertising exposure on television with Achilles brand image. This study uses the Integration of Information Theory and Cognitive Response Theory. Samples technique using Non-Probability Sampling with purposive sampling. Respondents in this study is a fan of Manchester United, who have a car and they are exposed information of Achilles sponsorship program to Manchester United as well as Achilles television advertising in Semarang. To test the hypothesis, this study used Kendall correlation test. Results from the study showed that the attractiveness of sponsorship with the Achilles brand image does not have a relationship, where the significance value is 0,363. Furthermore, for Achilles television advertising exposure was also not associated with the brand image of Achilles, where the significance value is 0.244. Thus, these results do not accordance with the initial hypothesis which states that there is a relationship between the sponsorship attraction and Achilles advertising exposure on television with Achilles brand image. The advice given from this research for the company is to change the marketing strategy by a partnership with who have close relation with the Achilles product and create an ad that is packaged more attractively such as using use the Manchester United player who more famous as commercials and not only made in one version by using the right medium, so that marketing activities can provide benefits to the maximum for the company.
PENGARUH TERPAAN IKLAN TOKOPEDIA DI TELEVISI DAN BRAND EQUITY TOKOPEDIA TERHADAP MINAT KONSUMEN UNTUK MENGGUNAKAN TOKOPEDIA SEBAGAI SARANA JUAL-BELI ONLINE Anisa Wikantyas P; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.244 KB)

Abstract

Laju perkembangan E-commerce saat ini sudah semakin cepat. Salah satu bentuk e-commerce yang ada di Indonesia adalah Tokopedia. Untuk menarik perhatian konsumen, Tokopedia menggunakan iklan sebagai alat pemasaran mereka. Bahkan, Tokopedia merupakan e-commerce dengan belanja iklan televisi tertinggi di Indonesia pada tahun 2015 hingga 2016. Namun, Tokopedia belum berhasil meraih posisi teratas sebagai situa jual-beli online yang dipilih oleh masyarakat. Hal tersebut merupakan latar belakang serta permasalahan dari penelitian ini yang bertujuan untuk mengetahui pengaruh Terpaan Iklan Tokopedia di Televisi dan Brand Equity Tokopedia Terhadap Minat Konsumen Untuk Menggunakan Tokopedia Sebagai Sarana Jual-Beli Online. Teori utama yang digunakan dalam penelitian ini adalah Elaboration Likelihood Theory sedangkan teori pendukung lainnya adalah Advertising Exposure Process, Brand Resonance Model, dan Teori Efek Media Massa. Penelitian eksplanatori ini menggunakan sebanyak 60 sampel yang ditentukan berdasarkan teknik purposive sampling dan kuesioner sebagai instrumen pengumpulan data. Data tersebut kemudian diolah dan dianalisi dengan menggunakan metode regresi linier sederhana. Hasil dari penelitian ini menunjukkan bahwa Terpaan Iklan Tokopedia di Televisi dan Brand Equity Tokopedia berpengaruh positif terhadap Minat Konsumen Untuk Menggunakan Tokopedia Sebagai Sarana Jual-Beli Online.
Construction of Female Sexuality in Sexting Activity Victorius Paskah; Dr. Hapsari Dwiningtyas, S.Sos, MA
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.37 KB)

Abstract

Development of ways of communicating direct the community about what is being communicated. The ease of communication that can now be done quickly and not only sending the text has been made public, especially young people to communicate different messages such as sexting activity. Where in the activities that typically occur sexually suggestive pictures of exchange between men and women. This study aims to determine the construction of female sexuality in sexting activity. Through a phenomenological approach, this study refers to the interpretive paradigm. This study uses the theory foundation of Self-Objectification and Social Exchange Theory. The results of this study indicate that the activity of sexting is usually done by a partner in a dating relationship. Men in sexting activity known to always be the initiator of doing sexting. Usually men ask sexually suggestive images of women to masturbate because it was unable to meet with their partner. But it did not happen in women, women in the study known to never ask sexually suggestive images to masturbate. Sexting behavior is often accompanied by behavioral spreading the sexually suggestive pictures, men in this study are known to be the only party that did the spread of it. While women have always delete the sexually suggestive pictures she has received for fear if the image was known by others, and then consider them as a woman who behaves badly. The study also revealed that praise in sexting activity plays an important role. Men known to always praise sexually suggestive images being sent by a woman. Women on the other hand feel happy if the pictures they send praise, it also encourages them to send the picture again. Women in a patriarchal culture has internalized the value of the subject itself or in other words, has made itself the object which therefore requires an appreciation (praise). The study also revealed that there are differences regarding sexually suggestive pictures sent in by a woman and sent by men. When asked to send a sexually suggestive images it sends an image that shows the entire body, but when men send pictures it sends images showing genitals only. In this study, women never send a picture before his partner (male) asked him to do so. Although women were aware of the risk of the spread of the images, they still gave it because they feel responsible to satisfy the desires of their partner (male).
RELIGION COMMODITIZATION IN ADVERTISEMENT : SEMIOTIC ANALYSIS OF ZOYA VEIL ADVERTISEMENT IN INSTAGRAM Istiqomah, Nurul; Noor Rakhmad, M.I.Kom, Drs. Wiwid
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.192 KB)

Abstract

This research starts from phenomenon of Zoya, the company uploaded advertising about halal certified veil in their official Instagram account on February 2016. The purpose of this study is to reveal the myth of halal symbols in the Zoya veil ads which certified halal. This study used a qualitative approach with a version of Roland Barthes semiotic analysis through the analysis stage denotation and connotation. Through these stages at the level of denotation, sign was analyzed both verbally and non-verbally, then at the level of connotative, sign was classified in the linguistic message, which was encoded iconic message, and the message was not encoded iconic. The results of this study indicate that the halal symbol in this ad contains a mythical value of goodness and blessing that consumers will get more than the usual veil or headscarf from other brands who did not use the halal label. Halal symbol in this ad can be said contain commoditization, assuming the manufacturer has changed used value into exchange economic value. The purpose of manufacturers uses halal symbol on its products leads to consumerism, the manufacturer wants to earn the trust of Muslim consumers that are attached to the halal symbol, and ends on the consumer's decision to purchase the product Zoya.
The Relation of Curanmor News Online Exposure and the Frequency of Curanmor Word of Mouth with the Alertness Level of Students Motorcyclists In Tembalang Rico Ananda Putra, Yohanes; Pradekso, M.Sc, Drs. Tandiyo
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.834 KB)

Abstract

Curanmor cases that occurred in Tembalang turns out to be phenomenon that also highlighted by college students. There are various curanmor word of mouth broadcast message about students lose motorcycles in various places in Tembalang plus another curanmor news on online mass media very easily accessible. On the other side the increase in the number of cases curanmor occurring in Tembalang shows that in the last few years the alertness level of students motorcyclists on Tembalang decline, where most of the victim are a students. The purpose of this research is to knowing the relation of curanmor news online exposure and the frequency of curanmor word of mouth with the alertness level of students motorcyclists In Tembalang. Theory used in this research is the Cognitive Dissonance Theory by Festinger. The type of this research is explanatory research. This research using non-random dan accidental sample collecting method, with total 30 sample of respondent. Testing instrument used for testing the hypothesis is corelation statistic test. Correlation analysis used in this research is the Pearson correlation analysis. The hypothesis test showed the significant value of Curanmor News Online Exposure variable by 0,880, and 0,499 for the significant value of Frequency of Curanmor Word of Mouth variable. All the significant values are lower than α(0,05), so the both variable are not connected to the Alertness Level of Students Motorcyclists In Tembalang. The conclusion of this research is for college students to aware about persuasive message about curanmor alertness from banner either from the police department or university.
Political Marketing of Kusdinar Untung Yuni Sukowati- Dedy Endriyatno Campaign Team at Sragen Election 2015 Faris Nuruddin, Muhammad; Yuliyanto, S.Sos, M.Si, Much.
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.637 KB)

Abstract

Kusdinar Untung Yuni Sukowati and Dedy Endriyatno are a candidates who managed to come out as the winner in the general election or election of regional heads Sragen 2015. The victory became an interesting study because they was able to defeat the incumbent with a considerable margin, was able to defeat candidateswho carried by the big party, the only pairs who are women candidates, and has a controversial political background. Therefore, this study aims to determine how the application of political marketing which carried campaign team of Kusdinar Untung Yuni Sukowati and Dedy Endriyatno in simultaneous election Sragen on December 9, 2015.This research is a qualitative descriptive study with case study approach. In this case the researchers are trying to collect data, information and finding meaning with the speaker on how to implement political marketing.The research subjects is Yuni-Dedy campaign team who know and undergo the process of political marketing during the campaign period. The results showed that Yuni-Dedy campaign team able to maximize the application of the marketing mix (4Ps) into political marketing activity.On the aspect of products, the campaign team noticed how packed platform, track record, and the personal characteristics of the couple Yuni-Dedy.On the aspect of promotion, the campaign team to do some strategic communications activities, such as advertising, personal selling, public relations (PR), direct marketing, and sales promotion. The activities are then used as a series of activities in the campaign Yuni-Dedy, both campaigns at district, sub-district, and village. The campaign team is assisted by each party cadres and volunteers.On the aspect of price, there is no imposition of price when voters choose Yuni-Dedy, but there is a belief and a trust that was sacrificed by voters. On the other hand, the campaign team was able to optimize the image attached to the pair Yuni-Dedy as something that is offered to voters.On the aspect of place, the campaign team was able to distribute political messages to different places and do the mapping to analyze the competitive landscape of politics.

Page 1 of 2 | Total Record : 12

 1   2 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol 12, No 4: Oktober 2024 Vol 12, No 3: Juli 2024 Vol 12, No 2: April 2024 Vol 12, No 1: Januari 2024 Vol 11, No 4: Oktober 2023 Vol 11, No 3: Juli 2023 Vol 11, No 2: April 2023 Vol 11, No 1: Januari 2023 Vol 10, No 4: Oktober 2022 Vol 10, No 3: Juli 2022 Vol 10, No 2: April 2022 Vol 10, No 1: Januari 2022 Vol 9, No 4: Oktober 2021 Vol 9, No 3: Juli 2021 Vol 9, No 2: April 2021 Vol 9, No 1: Januari 2021 Vol 8, No 4: Oktober 2020 Vol 8, No 3: Juli 2020 Vol 8, No 2: April 2020 Vol 8, No 1: Januari 2020 Vol 7, No 4: Oktober 2019 Vol 7, No 3: Agustus 2019 Vol 7, No 2: April 2019 Vol 7, No 1: Januari 2019 Vol 6, No 4: Oktober 2018 Vol 6, No 3: Juli 2018 Vol 6, No 2: April 2018 Vol 6, No 1: Januari 2018 Vol 5, No 4: Oktober 2017 Vol 5, No 3: Agustus 2017 Vol 5, No 2: April 2017 Vol 5, No 1: Januari 2017 Vol 4, No 4: Oktober 2016 Vol 4, No 3: Agustus 2016 Vol 4, No 2: April 2016 Vol 4, No 1: Januari 2016 Vol 3, No 4: Oktober 2015 Vol 3, No 3: Agustus 2015 Vol 3, No 2: April 2015 Vol 3, No 1: Januari 2015 Vol 2, No 4: Oktober 2014 Vol 2, No 3: Agustus 2014 Vol 2, No 2: April 2014 Vol 2, No 1: Januari 2014 Vol 2, No 2: April 2013 Vol 1, No 4: Oktober 2013 Vol 1, No 3: Agustus 2013 Vol 1, No 1: Januari 2013 More Issue