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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 23 Documents
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Search results for , issue "Vol 9, No 4: Oktober 2021" : 23 Documents clear
Akomodasi Komunikasi dalam Komunikasi Antarbudaya antara Stranger dengan Host Culture (Etnis Jawa dengan Etnis Kutai) Fitria Mahdiyyani, Anisah; Rahardjo, Turnomo; Sunarto, Sunarto
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

When Javanese ethnic (stranger) enters a new area with their original culture and dealing with a Kutai ethnic (host culture) who has a different culture, intercultural communication is established. However, these differences in cultural values and norms can trigger various problems and trigger ineffective communication due to lack of knowledge and lack of cultural understanding of each other. The purpose of this study is to know the description of the experience of inter-ethnic interaction and communication accommodation strategies carried out by Javanese and Kutai ethnic groups. The theories used are Communication Accommodation and Interaction Adaptation Theory. This research is a descriptive study with a case study approach to look at the case deeply and examine the experience of informants related to a phenomenon experienced with accommodation communication as a main focus. In this study, in-depth interview was used to three native Javanese (strangers) and three native Kutai ethnic (host culture) The study’s findings reveal that there is communication accommodation process between Javanese and Kutai ethnicities that does not always go without obstacles. The obstacles encountered in this study can be seen in terms of language, speech style, and habits. Afterwards, the majority of informants use a convergence strategy as a form of effort for the social interest, bridging cultural differences, and the desire to blend in with each other by negating their original cultural identity. Each individual also has stages of interacting and efforts to minimize misunderstandings when adapting in various ways.
Hubungan Intensitas Mengakses Instagram Ajaib dan Daya Tarik Brand Ambassador Ajaib dengan Minat Menggunakan Ajaib sebagai Aplikasi Investasi Online Krisanti Cahyaningtyas, Yulia; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research aims to determine The Correlation between The Intensity of Accessing Ajaib's Instagram and The Attractiveness of Ajaib's Brand Ambassador with The Intention in Using Ajaib as Online Investment App. The results showed that the intensity of accessing Ajaib's Instagram with the intention in using Ajaib as online investment app has a significant value of 0.000 and a correlation coefficient value of 0.281, very significant, the strength of the relationship between variables is moderate, and positive level of correlation. The attractiveness of Ajaib’s brand ambassadors with the intention in using Ajaib as online investment app has a significant value of 0.038 and a correlation coefficient value of 0.154, significant, the strength of the relationship between variables is very weak, and positive level of correlation. The Theory of Reasoned Action and Source Attractiveness Model applies in research. The results of this study indicate the importance of social media in consumer buying and purchasing behavior, so it is necessary to pay attention to the quality of the content delivered. This research also helps to measure the success of brand ambassador appeal with interest in using the application.
Hubungan Terpaan Iklan Tokopedia dan Intensitas Word of Mouth pada Tokopedia Waktu Indonesia Belanja dengan Keputusan Pembelian Melalui Tokopedia Renata Alma Ratu Nabila; Adi Nugroho; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tokopedia launched a marketing promotion strategy in the form of the #SelaluAdaSelalubisa campaign which has been running since 2020. In this campaign, Tokopedia held a monthly promo, namely Waktu Indonesia Belanja. Two forms of marketing promotion strategies used by Tokopedia are advertising and also using word of mouth. However, in reality, Tokopedia's ranking has actually declined and according to several surveys, Tokopedia is not the preferred e-commerce for most consumers. This study uses the theory of Advertising Exposure and Elaboration Likelihood with the sampling technique of non-probability sampling. The sample is 60 people with female or male characteristics, aged 18-34 years who have been exposed to Tokopedia advertisements and have received information about Tokopedia Waktu Indonesia Belanja in the last three months. Tests in this study using the Kendall Tau_b correlation test. The results of the study show that the correlation among Tokopedia advertising exposure and the purchasing decisions has a significance value of 0.323, which means that it is not significant. Furthermore, the intensity of word of mouth with the purchasing decisions has a significance value of 0.06 which can be interpreted as significant with a correlation value of 0.302 which means it has a weak closeness and has a positive correlation direction.
Siasat Komunikasi Pemandu Lagu Terhadap Pelanggannya di Karaoke Widari Elsa Septiana Pertiwi; Wiwid Noor Rakhmad
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Karaoke guide is one of the jobs that is currently occupied by a number of parties, this profession is related to services and music, especially in the world of singing. Because it is considered that having a job as a song guide is not difficult, has sound capital, and an attractive appearance. They are only required to have an attractive appearance, in accordance with the wishes of the general customer, which is beautiful and sexy because most of the customers are men. This profession, not only accompanies guests singing, but is also responsible for customer satisfaction. The more guests are satisfied with the service, the greater the tip that will be received by the song guide. Social construction and society's view of karaoke workers. The aim of this research is to find out the communication strategy of the song guides to their customers at karoke widari. The research uses a phenomenological method that explains the individual's experience when experiencing phenomena in real life or everyday life. The research was conducted in Karoke Widari, Semarang City by using purposive sampling as many as 5 informants. The results of the study revealed that the informant who got a job as a karaoke guide got an offer from his friend. An artist, especially a karaoke song guide, of course must have a warm, friendly nature to guests because that is the initial capital of a song guide who certainly wants what is displayed to get appreciation from song guide service users. Working as a song guide is not easy, especially for those who already have families and some are still in college, of course, they have a double role. The song guides in this study were able to play three different roles in their life processes, such as from the way they look, the way they talk, the way they interact, their activities and routines are carried out in two different roles, and are able to carry out these roles simultaneously, this is proven. with the roles they play, namely the front stage and the back stage, where there is diversity that emerges
Pengaruh Terpaan Promosi Penjualan dan Terpaan E-Word of Mouth #ShopeeHaul di TikTok terhadap Perilaku Impulse Buying Gabby Aurelia; Djoko Setyabudi; S. Rouli Manalu
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to see the effect of exposure to sales promotions (X1) and exposure to e-Word of Mouth #ShopeeHaul on TikTok (X2) on impulsive buying behavior (Y). With the emergence of the Covid-19 pandemic, 61% claimed to have experienced a decrease in income, but on the other hand, online shopping and e-commerce sales increased by 91%, the majority is dominated by Shopee. The success of e-commerce in the Indonesian online store requires a strategy, one of which is to spread product information on social media in the form of sales promotion and electronic word of mouth, one of which is TikTok. However, it turns out that these two things can affect consumer behavior in shopping and even trigger impulsive buying behavior. This study uses previous research as the basis for deriving hypotheses and uses simple linear regression analysis with non-probability sampling technique with the convenience sampling method. The sample is 100 people with the characteristics of social media users aged 18-40 years in Indonesia. The hypothesis test results of sales promotion exposure (X1) on impulsive buying behavior (Y) show a significance value of 0.007 which means there is a significant effect, and the hypothesis is accepted. The significance value of the e-WOM #ShopeeHaul TikTok exposure test (X2) on impulsive buying behavior (Y) is 0.031, which means there is a significant effect, and the hypothesis is accepted. This study hopes that related parties, especially Shopee consumers and sellers, can better understand impulse buying due to sales promotions exposure and e-WOM #ShopeeHaul exposure which has a negative impact. Therefore, consumers must be more careful in using their money, so they are not used to living extravagantly, especially during this pandemic. However, impulse buying behavior can benefit the seller and Shopee, so this research is also expected to create new ideas for Shopee sellers to increase their sales
Terpaan Promosi Cashback dan Intensitas Komunikasi Peer Group Terhadap Minat Menggunakan OVO Inayah Setia Azzahra; Djoko Setyabudi; Hedi Pudjo Santosa
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing development of online transactions has led to various digital wallet service applications currently aiming to provide convenience for users in conducting various payment transactions. This study was conducted with the aim of knowing how much influence OVO cashback promotion and peer group communication intensity had on the interest in using OVO. Competition that occurs between e-wallets at this time makes various companies engaged in digital wallets vying to provide the best innovations for their users. In this case, OVO as one of the most widely known as a digital wallet by society also strives to provide attractive services, features, and promotional offers to encourage people to use their service. The theory used in this study is Cognitive Response and Reference Group with a sampling technique in the form of non-probability sampling, with a total sample of 50 people, male and female, aged 18-35 years, and has been exposed with OVO cashback promotions in the last three months. The results of hypothesis, tested by using a simple linear regression technique show that there is an influence between OVO cashback promotion and the intensity of peer group communication to having an interest in using OVO, with a significance value of 0.000 for both hypothesis, which means it is very significant.
Hubungan Persepsi Kecantikan Tradisional, Persepsi Kecantikan Ideal dan Citra Merek Kosmetik Sariayu dengan Minat Beli Produk Kosmetik Sariayu Aike Ingget Pratiwi; Tandiyo Pradekso; Djoko Setyabudi
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Although Sariayu cosmetic products have been established for a long time, in 2016 until 2020, Sariayu’s cosmetic products have a lower Top Brand Index (TBI) than its 2 competitors, Wardah and Viva. Furthermore in the last 2 years, some of the products are not included in the Top Brand. This result is not in accordance with the previous and current efforts done by Sariayu to promote its produtcs and values. Starts with being main sponsor at Miss Indonesia, Miss Earth Indonesia, launched some innovations, and created web-series. Researcher presumes that Top Brand Index (TBI) drop is not solely caused by the communication strategy made by Sariayu but the shifting meaning of beauty and value carried by Sariayu with what beauty mean in today's society. This research aims to explain the linkages between traditional beauty perceptions, ideal beauty perceptions, and Sariayu cosmetics brand image with Sariayu cosmetics purchase intention. This research uses quantitative research with explanatory research type. The population in this study is women who lives in Semarang City, aged 17-35 years, and know Sariayu’s cosmetic products. This study uses non-probabililty sampling techniques with 100 respondents. Chi Square is used as statistical test. The theories used as references are the Self Congruity Theory by Sirgy and The Consumer Decision-Making Theory by George E. Belch and Michael A. Belch. The result showed that there is no linkages between traditional beauty perception with Sariayu cosmetics purchase intention (significance value 0.098 > 0.05), there is linkages between the ideal beauty perceptions with Sariayu cosmetics purchase intention (significant value 0.000 < 0.05), as well as there is no linkages between Sariayu cosmetic brand image with Sariayu cosmetics purchase intention (significance value 0.077 > 0.05.).
Pengaruh Terpaan Iklan Media Luar Ruang dan Frekuensi Diskusi Antar Tetangga Terhadap Perilaku Disiplin Protokol Kesehatan (Studi Deskriptif Kuantitatif Pada Masyarakat Kecamatan Pedurungan Kota Semarang) Ayu Emilia Kurniawati; Adi Nugroho; Agus Naryoso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

One of the regions in Indonesia that recorded the highest positive cases of COVID-19 from January to March 2021 is Semarang City, especially in Pedurungan District. The government has made efforts to suppress the increase in COVID-19 cases by formulating health protocol behavioral policies such as washing hands, wearing masks, maintaining distance, staying away from crowds, and limiting mobility. Various forms of policy socialization have been carried out to provide knowledge to the public about the urgency of this disciplined behavior, such as by disseminating information through outdoor media advertisements and cooperation between neighbors in the form of discussions about COVID-19. However, the Covid-19 case is still not sloping due to the fact that there are still violations of health protocols carried out by the community. Therefore, this study was conducted with the aim of analyzing how the influence of exposure to outdoor media advertising and the frequency of discussions between neighbors on the disciplinary behavior of health protocols. This type of research is quantitative explanatory with sampling technique in the form of non-probability sampling technique. The number of samples in this study were 68 respondents with all gender criteria, domiciled in Pedurungan District, aged 20-54 years, had been exposed to outdoor media advertisements about covid-19 in the last 8 months (August 2020-March 2021), and have had discussions between neighbors regarding covid-19 in the last 8 months. The theory used is Elaboration Likelihood Theory and Theory of Reasoned Action. Meanwhile, data analysis was performed using a simple linear regression test. The results in this study indicate that there is no significant effect between exposure to outdoor media advertising on the disciplinary behavior of health protocols because the hypothesis significance value of 0.501 is greater than 0.05. Meanwhile, the frequency of discussions between neighbors can have a significant effect on the disciplinary behavior of health protocols with a significance value of 0.015 which is smaller than 0.05.
Hubungan Terpaan Informasi Rokok Elektrik Lebih Aman 95% dari Rokok Konvensional dan Tingkat Pengetahuan Tentang Rokok Elektrik dengan Minat Menggunakan Rokok Elektrik Abilangga .; Hedi Pudjo Santosa; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the use of e-cigarettes in Indonesia. E-cigarettes contain substances that are harmful to the body, but recently there has been information about e-cigarettes being 95% safer than conventional cigarettes and the lack of public knowledge about e-cigarettes. This study aims to determine the relationship between exposure to information that e-cigarettes are 95% safer than conventional cigarettes and the level of knowledge about e-cigarettes and interest in using e-cigarettes. The theory used in this research is the theory of Diffusion of Innovation and the theory of Cognitive Response. The sample in this study found 100 people with an age range of 18 – 39 years who had been exposed to information that e-cigarettes were safer than conventional cigarettes and knew that e-cigarettes were. This sample uses non-probability sampling with a random sampling technique. The results showed that exposure to information on electric cigarettes was 95% safer than conventional cigarettes with an interest in using e-cigarettes had a significance value of 0.004 which exceeded the significance value of 0.01 which means that there is a very significant relationship, the correlation coefficient of 0.234 means that it has a weak and weak relationship strength. So that if the exposure to information about e-cigarettes is 95% safer, then the interest in using e-cigarettes is also high. The results of the research on the level of knowledge about e-cigarettes with interest in using e-cigarettes have a significant value of 0.026 which means a significant relationship, a correlation coefficient of 0.169 means that the strength of the relationship is very weak and positive. So if the level of knowledge about e-cigarettes is high, the interest in using e-cigarettes is also high. Therefore, researchers suggest to multiply clear information about e-cigarettes so that people do not experience confusion and marketers are more aggressive in promoting e-cigarettes so that people are more aware of the presence of e-cigarettes.
Hubungan Antara Intensitas Menonton Tayangan Sinetron Kekerasan di Televisi dan Pola Komunikasi Keluarga dengan Tingkat Agresivitas oleh Anak Pungkas Dwitanto; Tandiyo Pradekso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the relationship between the intensity of watching violent soap operas on television and family communication patterns with the level of aggressiveness by children. This research uses explanatory quantitative method. The data collection technique used is non-probability sampling with a sample of 50 respondents. The theory used in this research is social learning and relationship schemes in the family. Hypothesis testing using Kendall's Tau_b analysis and Chi-Square Tests. The results of the hypothesis test show that the significance value for the variable intensity of watching violent soap operas on television is 0.278, which means that there is a relationship between the intensity of watching violent soap operas on television (X1) and the level of aggressiveness by children (Y). Meanwhile, the results of the hypothesis test for the family communication pattern variable show that the significance value is 0.000, which means that there is a relationship between the parent's communication pattern (X2) and the child's level of aggressiveness (Y).

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