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Agus Supriyanto
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The Sharia Business Management Study Program, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Kudus Jl. Conge Ngembalrejo PO BOX. 51, Bae, Kudus, Jawa Tengah, Indonesia.
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INDONESIA
BISNIS : Jurnal Bisnis dan Manajemen Islam
Published by Universitas Islam Negeri Sunan Kudus
ISSN : 24423718     EISSN : 24775533     DOI : http://dx.doi.org/10.21043/bisnis.v13i2
Core Subject :
Focus Jurnal Bisnis UIN Sunan Kudus focuses on the publication of scholarly articles in the field of Sharia-based business, integrating Islamic values with contemporary business practices. Scope of Journal The journal covers studies in Islamic management and business, including Islamic marketing, human resource management, financial management, entrepreneurship, business ethics, and digital business from a Sharia perspective.
Arjuna Subject : -
Articles 222 Documents
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Green Sukuk And Green Banking: Strategic Collaboration For Islamic Sustainable Finance In Indonesia Nadhifah, Tuti; Wahyuni, Desi; Risnawati, Heni; Thoha, Muhammad
BISNIS Vol 14, No 1 (2026): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v14i1.38211

Abstract

The global climate crisis necessitates a transformation of the financial sector toward environmentally sustainable practices. However, in Indonesia, the development of sharia-based green finance faces significant challenges, including unspecific regulations, low ESG literacy, and limited incentives for investors and market participants. This study discusses the potential and integration strategy of Green Sukuk and Green Banking as Islamic financial instruments that support sustainable financing. Green Sukuk acts as a source of financing for green projects in accordance with maqasid sharia principles, while Islamic banks implement Environmental, Social, and Governance (ESG) principles through green financing products and environmental literacy programs. This study highlights the importance of collaboration between regulators (OJK, DSN-MUI, KNEKS), Islamic banks, and capital markets to establish a regulatory framework that supports the development of Islamic green finance, including an Islamic green taxonomy and sharia-based ESG scoring. Despite obstacles such as unspecific regulations, low ESG literacy, and lack of fiscal incentives, the Sharia Green Investment Consortium collaboration model is proposed as an innovative solution to strengthen the Islamic green finance ecosystem. This research underscores the importance of policy synergy, human resource capacity building, and transparency in fund management to achieve sustainable development goals and increase the attractiveness of sharia-based green investments.
Equity Theory: The Impact of Perceived Value, Perceived Price, and Environmental Friendliness on Customer Loyalty in The E-Commerce Company Shopee Indonesia Harris, Allan; Komariah, Rizka
BISNIS Vol 14, No 1 (2026): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v14i1.38988

Abstract

This study aims to determine the influence of perceived value, perceived price, and environmental friendliness on customer loyalty at the e-commerce company Shopee Indonesia, using Equity Theory as the theoretical framework for drawing conclusions. Equity Theory focuses on assessing the fairness perceived by stakeholders and customers; it emphasizes the benefits and effects resulting from product usage and the development of brand loyalty. A quantitative research method was employed, utilizing a sample of 76 respondents gathered via Google Forms. Multiple linear regression analysis was used as the analytical technique. The results indicate that perceived value has a positive and significant effect on customer loyalty at Shopee Indonesia; the higher the perceived value, the more loyal the customer becomes. Perceived price has a negative effect on customer loyalty; the lower the price of goods sold by the company, the more loyal customers are in shopping there. Environmental friendliness was found to have no effect on customer loyalty in this study. The Equity Theory approach suggests that customers tend to compare different e-commerce platforms, seeking fairness specifically, the assurance that they have an equal opportunity to receive benefits from the e-commerce service compared to other customers.

Page 23 of 23 | Total Record : 222

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