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Abdurrahman Abdurrahman
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Jl. Gunung Tambora No. 1, Dasan Agung Baru, Kecamatan Selaparang, Kota Mataram, Nusa Tenggara Barat.
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Journal of Accounting, Management, and Economic Development (JAMED)
Published by CV. Abhinaya Indo Group
ISSN : -     EISSN : 31095070     DOI : -
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About the Journal Journal of Accounting, Management, and Economic Development (JAMED), ISSN: 3109-5070, is a journal of CV. Abhinaya Indo Group in collaboration with the Universitas Mataram. This journal is published 2 months in years, March and September, through a double blind review process from at least two reviewers. The scope of Journal of Accounting, Management, and Economic Development are accounting, management, banking and finance, monetary economics, international trade, public economics, environmental economics, and energy economics,. All accepted articles will be published on an open access basis and will be freely available to all readers with worldwide visibility and coverage. All papers submitted to the journal should be written in good English. Authors for whom English is not their native language are encouraged to have their paper checked before submission for grammar and clarity. English language and copyediting services can be provided by International Science Editing and Asia Science Editing. The work should not have been published or submitted for publication elsewhere. The official language of the manuscript to be published in Journal of Accounting, Management, and Economic Development.
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Articles 12 Documents
 1   2 
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Biskuit Khong Guan di Toko Niaga Kota Mataram Nonik Dwi Aulia Rasuma; Weni Retnowati
Journal of Accounting, Management, and Economic Development Vol. 2 No. 2 (2026): September, 2026
Publisher : CV. Abhinaya Indo Group

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Abstract

Penelitian mengenai keputusan pembelian produk biskuit telah banyak dilakukan, namun kajian yang secara khusus menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian biskuit Khong Guan pada konteks ritel lokal di Kota Mataram masih terbatas. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian biskuit Khong Guan di Toko Niaga Kota Mataram. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi seluruh konsumen yang pernah membeli biskuit Khong Guan di Toko Niaga Kota Mataram. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linier berganda dengan aplikasi Statistical Package for the Social Sciences (SPSS) versi 23. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 2,869; sig. = 0,005), sedangkan promosi juga berpengaruh positif dan signifikan (t = 10,580; sig. = 0,000). Sebaliknya, harga tidak berpengaruh signifikan terhadap keputusan pembelian (t = 0,409; sig. = 0,683). Temuan ini mengindikasikan bahwa keputusan pembelian konsumen lebih dipengaruhi oleh persepsi terhadap kualitas produk dan efektivitas promosi dibandingkan faktor harga. Implikasi penelitian ini adalah perusahaan perlu mempertahankan kualitas produk serta mengoptimalkan strategi promosi untuk meningkatkan keputusan pembelian konsumen, sementara strategi penetapan harga perlu disesuaikan dengan persepsi nilai yang diterima konsumen.
The Effect of Compensation and Work Environment on Job Satisfaction at an Information Technology Company, CV. Abhinaya Indo Group, In Mataram City Wahyu Wahyu Karisma; Serip Sarifudin
Journal of Accounting, Management, and Economic Development Vol. 2 No. 2 (2026): September, 2026
Publisher : CV. Abhinaya Indo Group

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Abstract

This study examines the effect of compensation and work environment on employee job satisfaction at CV. Abhinaya Indo Group, a technology-based service company in Mataram City. The originality of the study lies in examining these two factors simultaneously in a technology information service context, where prior studies identified different results across organizational settings. The study employed a quantitative associative design. The population consisted of 63 employees across Abhinaya Techno, Abhinaya Publisher, and Abhinaya Creative, and all employees were included through a census technique. Primary data were collected using questionnaires and supported by semi-structured interviews and documentation. The data were analyzed using multiple linear regression with IBM SPSS Statistics 26. The results show that the regression model is feasible (F = 25.717; p < 0.001). Compensation has a positive and significant effect on job satisfaction (t = 4.142; p < 0.001), while work environment also has a positive and significant effect (t = 4.083; p < 0.001). The coefficient of determination is 0.662, indicating that the two predictors explain 66.2% of the variance in job satisfaction. The findings imply that management should maintain fair compensation and a supportive work environment, while continuously evaluating benefits and work facilities.

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