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Humaniora Scientia
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : 23555742     DOI : -
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The journal aims to provide a setting for scholars and researchers around the world to share their experiences and interact in an academic platform. It publishes reports of original empirical studies, theoretical articles, methodological articles, case studies, and book reviews in the view of Literature, Linguistics, Translation and ELT.
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Articles 7 Documents
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Search results for , issue "vol. 9 no. 1 (2023)" : 7 Documents clear
Humaniora Scientia Humaniora Scientia
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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Humaniora Scientia
SPEECH ACTS IN INDONESIAN AUTOMOTIVE ADVERTISEMENTS AND ITS FUNCTIONS IN PERSUADING THE CONSUMERS Gracia Cyntia Febe Yolanda; Yuli Widiana
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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This qualitative descriptive research analyzes the speech acts in automotive advertisements aired on Indonesian television from 2021 to 2022 and explores their functions. The study focuses on the types of speech acts prevalent in automotive advertisements and their roles in persuading consumers and achieving sales goals. Data were collected from automotive advertisements on television programs in Indonesia and classified into assertive, directive, expressive, and commissive speech acts. The functions of these speech act in Indonesian automotive advertisements were identified as demonstrating products with a positive image, persuading consumers to make purchases, developing emotional and entertaining appeals, and building trust among potential consumers. By employing appropriate speech acts, advertisers can effectively convey the benefits and attractiveness of their products to consumers, potentially increasing sales and achieving marketing success. The research findings reveal that commissive speech acts were the most frequently used in motorcycle advertisements, aiming to motivate immediate purchases by promising benefits or additional advantages. On the contrary,assertive speech acts were the least utilized in automotive advertisements on television because this type of  speech acts focuses more on conveying information or facts so it is less on persuading or influencing the behavior of the audience.This study sheds light on the dominance of commissive speech acts in Indonesian automotive advertisements and their significant role in influencing consumers by emphasizing the advantages and benefits of the promoted automotive products. Understanding and employing appropriate speech acts can greatly enhance marketing efforts in the automotive industry.
AN ANALYSIS OF REQUEST SPEECH ACT IN THE MAN FROM TORONTO MOVIE Agustinus Deni; Christina Maya Iriana Sari
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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This study aims to analyze the strategies and functions of request speech acts used in the movie entitled The Man From Toronto. A request speech act is a directive speech act whose purpose is to instruct the listener to do something. This study used a descriptive qualitative method. All data in this study were taken from conversations between characters that contained speech acts in the form of requests and transcribed into text form. Then, the collected data is classified based on the request strategy  and functions. Based on the results of the study, there were seven out of eight request strategies in this study. The performative request strategy was not found in this study. The seven strategies found in this research are hints (26 data), abilities/willingness/permissions (6 data), suggestory formulae (5 data), wishes (4 data), desires/needs (6 data), obligation statements (4 data), and imperatives (25 data). The most dominant strategy of request is hints strategy. Hints are needed because there are differences in social status including power and distance among the characters in the movie. The lack of use of the wishes strategy and statement of obligation is caused by the requester who prefers to use the imperative strategy where it is considered very easy and the request will be more easily understood by the listener. The four functions of request found in this research are request for information, request for action, request for goods, and request for permissions. The most dominant function is the request for action that is conducted by the characters whose social status is higher than the addressee.  Keywords: Speech act, Request, Request Strategies, Request Functions, Movie
THE TRANSLATION TECHNIQUES OF CULTURAL WORDS IN JK ROWLING’S HARRY POTTER AND THE HALF-BLOOD PRINCE otniel gerry prizanto; Dwi Aji Prajoko
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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The aim of this research was to describe cultural words in JK Rowling's novel entitled Harry Potter and The Half-Blood Prince and to analyze their translation techniques of them. The form of the data was language units, namely words, and phrases containing cultural words in the novel. The data were collected with document analysis. The findings were that all types of cultural words were found in Harry Potter and The Half-Blood Prince, namely material culture, habits, organization, ecology, and social culture. The translation techniques that were used are established equivalent, pure borrowing, literal translation, adaptation, generalization, particularization, explicitation, paraphrase, addition, and modulation. The dominant translation techniques are established equivalent and pure borrowing. Keywords: Cultural words, translation technique, Harry Potter and The Half-Blood Prince
EXPRESSIVE SPEECH ACTS IN BLACKPINK INTERVIEWS ON AMERICAN TALK SHOWS Eunike Kyudasai Louis Bramajaya; Yuli Widiana
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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Comprehending the speech acts theory is crucial in communication. The aim of this research is to identify the types and to describe the function of expressive speech act in Blackpink interviews on American talk shows. This research is classified as qualitative descriptive research. The data of this research were words, phrases, and clauses that contain expressive speech acts found in the videos of Blackpink and the hosts in American talk shows that were published from 2019 to 2022. The technique of collecting data was conducted by transcribing the English subtitle of Blackpink interviews on American talk shows, classifying the type of expressive speech acts, and the last is coding the data. The result revealed that there were five types of expressive speech acts used by the hosts and Blackpink, such as apologizing, congratulating, praising, attitude, and thanking. Apologizing functions as a form of self-acceptance for a mistake that has been made. Furthermore, congratulating functions as a form of appreciation for someone's achievement while praising functions to make the person being praised feel comfortable and happy. Attitude functions to make the interlocutor understand what the speakers feel. Thanking functions to show gratitude and respond to statements made by the speaker. In general, expressive speech acts are used on the talk show to involve viewers’ emotions as a part of entertainment. Keywords: Pragmatics, Expressive Speech Acts, Talk Show, Expressive function
MEANING AND FUNCTION OF WORD FORMATION IN THE NFL.COM NEW Kristina Dewi; Rr. Arielia Yustisiana
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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Because of the interest and fans of American football in Indonesia, there is a need for information and understanding about the word formation in American football. Understanding the word formation process is very important in everyday life to communicate and understand each other. The research aimed to analyze the word formation, type, meaning, and function of various languages of American football on the official NFL.com news website. The research is classified as a qualitative descriptive one. The research data are in the form of words, phrases, and clauses containing word formation found in NFL.com news published in November – December 2022. The findings were that there were four-word formations which were found: compounding, borrowing, acronym, and derivation. The results showed that the highest data frequency related to word formation is compounding. Moreover, there were 6 types, that is, injury, players, rules of time, game techniques, scores, and teams. The type of team appeared most often. Each datum has a different meaning, and function depending on the context of the sentence.
AMPLIFICATION AND REDUCTION IN THE MOVIE SUBTITLE ENTITLED 500 DAYS OF SUMMER Enesia Estrella Sismanto; Dwi Aji Prajoko
Humaniora Scientia Vol. 9 No. 1 (2023)
Publisher : Universitas Katolik Widya Mandala Surabaya

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In subtitling, both reduction and amplification techniques are used even though, theoretically, reduction techniques are preferable because of space efficiency. This research aimed to analyze (1) the amplification techniques and (2) the reduction techniques movie subtitle in the movie entitled 500 Days of Summer. The data collection technique was document analysis. The documents analyzed were the ones containing theories on translation techniques, the English subtitle of 500 Days of Summer and the Indonesian subtitle of 500 Days of Summer. The result was that there were amplification techniques consisting of addition, explicitation, and paraphrase, in which the most dominant technique was explicitation. There were also reduction techniques consisting of implicitation, deletion, and concision, in which the most dominant technique was concision. The number of reduction techniques was more than the number of amplification techniques. Keywords: Translation, Translation technique, Reduction, Amplification.

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