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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 13 Documents

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Search results for , issue "Vol 5, No 2 (2016)" : 13 Documents clear

THE INFLUENCE OF THE PRODUCT, THE PRICE AND PROMOTION OF THE DECISION OF THE PURCHASE OF TOYOTA AVANZA ON PT NASMOCO GOMBEL SEMARANG Evan Rathomy; Rodhiyah Rodhiyah; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Decision making consumers involves the intergration combining knowledge to evaluate two or more alternative behavior and choose the one of them. Many factors that must be considered in the decision to buy a product for consideration in decision making. Departing from consideration of for decision purchase, few customers choose car products other similar since goods was more offer design for affordable more dynamic and abreast of developments. This means that declining sales Avanza at PT. Toyota Gombel Semarang. Research purposes is to analyze the influence of products, price, and promotion of the decision to buy Toyota Avanza in PT. Nasmoco gombel semarang. The population research is customers toyota has bought avanza unit in nasmoco gombel semarang about 701 a person of years of 2011 until 2013. Sampling using slovin formula so that the number of samples used in this study as many as 100 people. Data were analyzed using test validity, reliability, simple linear regression analysis, multiple regression analysis, the coefficient of determination, t-test and F test calculation using the computer program SPSS version 23 for Windows. The results showed that the product t count variable ( 7,336 ) t table ( 1,984 ) so ho turned down and ha accepted that is a difference between variables the purchase of the decision, the price t count variable ( 5,766 ) t table ( 1,984 ) so ho turned down and ha accepted that is a difference between variables of the decision purchase price, the variable t count promotion ( 6,678 ) and t table ( 1,984 ) so ho turned down and ha accepted that is a difference between variables promotion of the decision purchase , the variable f count product , price , and promotion of 19,806 f table of 2,70 so ho turned down and ha accepted that means simultaneously, products, price, and promotion significant of the decision purchase. Conclusions research is variable products have leverage on variables decision purchase, variable prices have leverage on variables decision purchase, variable promotion have leverage on variables decision purchas , and variable product, price, and promotion have leverage of the decision purchase. Advice provided for products were PT. Toyota astra motor should remain evaluate and development periodically so in the eyes of consumer products will better. The price, PT. Nasmoco gombel should stay esteem worthy the consumers are based on incomes and the competition a family car. For the promotion of companies should keep the promotion and story products more accurate given the current competition a family car more stringent.

ANALISIS PERBEDAAN HARGA, VOLUME PERDAGANGAN, DAN RETURN SAHAM SEBELUM DAN SESUDAH INFORMASI AKUISISI PADA PT. XL AXIATA Tbk.. dan PT. AGUNG PODOMORO LAND Tbk. Tasa Ushuaia; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Economic development requires company to work better and be able to survive from an intense competition between companies. In modern era, telecommunication and property industries are the most developed industry. In maintaining the continuity of business, there are several strategies that can be undertaken by company, one of which is the incorporation of a business entity such as an acquisition. The purpose of this research is to find differentiation among stock price, stock trading volume and stock return before and after acquisition on the telecommunication and property industry, acquisition of PT. XL Axiata Tbk. with Axis Telekom Indonesia and acquisition between PT. Agung Podomoro Land Tbk. and PT. Graha Cipta Karisma. The results show a significant difference to stock price before and after acquisition information of PT. XL Axiata Tbk. and PT. Agung Podomoro Land Tbk., but no significant difference on trading volume and stock return (indicated by abnormal return to see information content from that event). Based on these results it can be concluded that investor opinion on the acquisition information is normal so the trading volume and stock return are not change significantly. The significant difference of stock price may be due to investors's views about the acquisition and its accordance with the theory saying that acquisition can improve companies performance.

THE INFLUENCE OFWORD OF MOUTH, BRAND IMAGE, AND PRODUCT ATTRIBUTES ON BLACKBERRY PRODUCT PURCHASING DECISIONS. Arni Saraswati; Sri Suryoko; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Research it is based on a decrease in the sale of blackberry in the last three years. Many factors that must be considered in the decision to buy a product for consideration in decision making. The purpose of this research is: to analyze the influence of word of mouth , brand image, and product attributes on Blackberry product purchasing decisions. This type of research is explanatory type . In this study will explain the influence between the variables to test the hypothesis . The population in this study were all students Fisip Undip . Sampling technique using purposive sampling , namely Fisip Undip student who uses a Blackberry mobile phones . The sampling technique using the formula lameshow, so the sample amounted to 96 respondents . The results showed that word of mouth , brand image and product attributes have a positive and significant influence on purchasing decisions Blackberry products . This is evidenced by test F statistics that indicate 119,559 F count > F table 2,70. The advice given is a Blackberry product companies must constantly innovate by adding features products that are more practical , effective , and expressive .

PENGARUH KOMUNIKASI, KARAKTERISTIK SUPLIER, DAN KUALITAS KERJASAMA TERHADAP KINERJA RANTAI SUPLAI (Studi Kasus pada Proses Produksi PT. Windika Utama, Semarang) Dwi Anggoro Ramadhan; Sudharto P Hadi; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

A very tight competition requires business managers to create new models in themanagement of the flow of products and information. Because of the presence of the smoothsupply of raw materials Windika Utama PT Semarang can maximize the production process sothat the volume of products sold can be increased. In practice, the supply chain is stronglyinfluenced by suppliers. With the existence of other companies that affect the production processhas become a liability Windika Utama PT Semarang to establish a qualified cooperation.Communication is seen as the most important element for the success of the relationship betweencompanies due to the proven fact that the relationship between the companies always involvescommunication. With the existence of different suppliers means companies need to makeadjustments in the field because every supplier certainly have different characteristics such as howto communicate, the ability of the supplier itself, and the quality of the raw materials areproduced. The quality of good cooperation between the company and suppliers will also have animpact on production processes in the company. This study was followed by analysis to know isthere any influence of communication, the characteristics of the company, and the quality ofcooperation on the performance of the supply chain. This research is a quantitative research with102 respondents in the sample supplier companies in West Java, Central Java and East Java.Data collecting conducted by questionnaire and interview methods. Using the coefficient ofdetermination analysis, multiple regression, and Sobel test performs data processing. Results ofthe study obtained is the relationship of communication variables to variable performance of thesupply chain through the variable quality of the partnership is a relationship of completemediation because that affects the variable performance of the supply chain only variable jobsatisfaction as mediating variables while the relationship between variable characteristicssupplier to variable performance of the supply chain through the variable quality cooperation ispartially mediated the relationship this is due to the occurrence of a significant relationshipbetween the variables of the supplier of the performance characteristics of the supply chain aswell as a significant correlation between the quality of cooperation on the performance of thesupply chain. Advice given to PT Windika Utama Semarang to improve supply chain performanceis to establish good communication with suppliers.

PENGARUH ELEMEN-ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOSIS SO NICE (Studi Kasus Pelanggan di Kota Semarang) Rikhi Dimas Al Habsyi; Rodhiyah Rodhiyah; sari listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2016.11293

One of the efforts to be made by the manufacturer to be able to attract customersand compete with other manufacturers is to build brand equity that consists of severalelements of brand awareness, perceived quality, brand association and brand loyalty.ThisStudy aims to determine the effect of brand equity on purchase decisions sausage so nice insemarang, either individually or simultan.Data used is primary data from 97 respondentswhere the number of respondents is determined by a formula Lemeshow and David.Respondents were taken by accidental sampling method.Data were analyzed using simplelinear regression and Multiple Linear regression.Result show that brand awareness, perceived quality, brand associations and brand loyaltypositive and significant influence on purchasing decisions, either individually orsimultaneously. Variables that have the most influence on purchasing decisions is brandassociations Suggested to the company to increase brand awareness, perceived quality,brand association and brand loyalty to increase sales.

ANALISIS HARGA, VOLUME PERDAGANGAN, DAN RETURN SAHAM SEBELUM DAN SESUDAH INFORMASI AKUISISI PADA PT. XL AXIATA Tbk. dan PT. AGUNG PODOMORO LAND Tbk. Tasa Ushuaia; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Economic developmentrequires company to work better and be able to survive from anintense competition between companies. In modern era, telecommunication and propertyindustries are the mostdeveloped industry. In maintaining the continuity of business, there areseveral strategies that can beundertakenby company, one of which is the incorporation of abusiness entity such as an acquisition.The purpose of this research is to find differentiation among stock price, stock tradingvolume and stock return before and after acquisition on the telecommunication and propertyindustry, acquisition of PT. XL Axiata Tbk. with Axis Telekom Indonesia and acquisition betweenPT. Agung Podomoro Land Tbk. and PT. Graha Cipta Karisma.The results show a significant difference to stock price before and after acquisitioninformation of PT. XL Axiata Tbk. and PT. Agung Podomoro Land Tbk., but no significantdifference on trading volume and stock return (indicated by abnormal return to see informationcontent from that event). Based on these results it can be concluded that investor opinion on theacquisition information is normal so the trading volume and stock return are not changesignificantly. The significant difference of stock price may be due to investors's views about theacquisition and its accordance with the theory saying that acquisition can improve companiesperformance.

Pengaruh Motivasi, Kepemimpinan dan Kompensasi Terhadap Kinerja Karyawan Produksi Tali PT. Sumbertex di Kabupaten Batang Viki Yuniarti; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

The company is trying to achieve the goals set by top management. The company’s goal include growth, profits, productivity, employee benefit, employee performance, and so on. The objective of this research is to investigate motivational influences, leaderships and compensations toward employee in rope producing performances PT.Sumbertex Batang either simultaneously and/or partially. This paper presents explanatory research seeking explanations and highlighting the relationship between the variables proposed in the research and explains the influence of the independent variables on the dependent variable. The research sample was taken from 76 people by using the formula solving with sampling technique Simple Random Sampling. The method of analysis of this research used validity, reliabilities, regression, t and F test. The result of multiple linear regression can be shown by the equation Y=7,286 +0,24X1+ 0,268 X2 + 0,212 X3. Partially magnitude of the effect of motivation on the performance of 46,6%, 45,5% leadership, and the compensation of 36,4%. Simultaneously the influence betwewn motivation, leadership and compensation to employee performance amounted to 47,2%. Suggestions presented in this study is to evaluate compensation systems for all the employees, both compensation that are financial or non-financial. Disseminate to employees the importance of adherence to the rules. In problems solving leaders should include employees, and conduct trainning job and evaluation at reguler intervals.

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAN, DAN PERSEPSI RISIKO TERHADAP MINAT MENGGUNAKAN LAYANAN UANG ELEKTRONIK (Studi Kasus pada Masyarakat di Kota Semarang) Singgih Priambodo; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

This study is a replication and development model of the Technology Acceptance Model (TAM) to determine the effect of perceived usefulness, perceived ease of use and the perception of risk toward users intention to use electronic money services on users of electronic money in Semarang. This type of research is using explanatory research. Data collection techniques through questionnaires using convenience sampling with sample of 100 respondents as data samples. The data were analyzed quantitative, consist of evaluation outer and inner models using software SmartPLS 2.0 M3. The results of this study conclude that the perception of usefulness has a positive and significant effect on the intention to use e-money services, perceived ease of use has a positive and significant impact on the intention to use e-money services, perceived of risk have a negative and significant impact on the intention to use e-money. The suggestions that can be given in this study to the issuer of electronic money is to increase intention to use of electronic money by increasing the benefits and ease of use electronic money through cooperation with various merchants. Electronic money issuers must improve the quality and security of electronic money in order to reduce the level of risk of the use of electronic money.

Pengaruh Store Image, Store Atmospherics, dan Store Theatrics Terhadap Keputusan Pembelian pada Kedai Amarta Semarang Leni Purnita Sari; Sri Suryoko; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

The development of more modern area make a change for trend or lifestyle in society. Modern society who came in to restaurant or cafe is not only for enjoying the food and drink, but also to enjoying the atmosphere who created by the cafe. this makes business people in culinary business should consider store environment at his cafe or restaurant.Creativity restaurant in creating attractive store environment would be added value. Store environment created by the restaurant to be one factor in encouraging of purchase decision. The store environment included store image, store atmospherics, and store theatrics. T This research was conducted as the sales at Kedai Amarta Semarang continued to fluctuate from 2010-2013, so we have to know store image, store atmospherics, and store theatrics influence the purchase decision.The purpose of this study is to find out the influence of store image, store atmospherics, and store theatrics to the purchasing decision at Kedai Amarta Semarang. The type of researh is explanatory research. Interviews with questionnaire were adopted for data collection in this study. Hundred people were employed as respondent by purposive sampling technique. The respondents were visitors Kedai Amarta Semarang who have made a purchase of at least two times.The research results showed that store image, store atmospherics, store theatrics influenced on purchase decisions, partially or simultaneously. The results obtained by analyzing the primary data with validity test, reliability test, crosstab analysis, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and a significance test (t and F) using SPSS for Windows version 15,0.Based on the results, the researcher suggests that Kedai Amarta management need to improve service, maintain the quality of food and drink , increase the variety of the menu, increase the variety of types of music played, increase the availability of the parking area, change the decor theme appropriate the present moment, and update the program promotion.

THE EFFECT OF LEADERSHIP, WORK MOTIVATION AND WORK ENVIRONMENT OF EMPLOYEE PERFORMANCE (Case study of PT. Aneka Ilmu Semarang Section Printing) Fani Yuli Elisiana; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Leadership is a very important factor for the company because of the absence of leadership a company would not be able to run well. Award motivation is also very important to always maintain and improve the company's performance. In addition to these two factors also have to be supported by the good working environment so that the convenience provided by the company can support the employee's performance.This research aims to know the effect of leadership, work motivation and work environment to employees performance at CV. Aneka Ilmu Semarang printing section. The proposed hypothesis that there is influence of the variables of leadership, motivation and work environment to employees performance at CV. Aneka Ilmu Semarang printing section. This type of research used in this research is explanatory research, the sampling technique used was simple random sampling technique that is included in the probability sampling technique with a sample of 53 respondents and the questionnaire as a research instrument. The analytical method used in this study using linear regression analysis with SPSS 17.0 for Windows.The result of this research showes that the variables of leadership has a significant effect (partially) on the performance of employees amounted to 47.4%. Work motivation has significant influence (partially) on the performance of employees amounted to 56.2%. Work environment variables have a significant effect (partial) to employee performance by 38.3%. Variable leadership, motivation and work environment have influence together (simultaneously) on the performance of employees amounted to 62.4%.Based on the research results, it is recommended that companies improve leadership, namely by improving the ability of leaders to get closer to employees. In addition, increase motivation to work can be done by improving communication with employees. The working environment can be improved by improving the existing infrastructure in the enterprise. Through this event the expected level of performance of employees at CV. Aneka Ilmu Semarang will be increased.

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Sari Listyorini

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA