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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

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Search results for , issue "Vol 5, No 4 (2016)" : 50 Documents clear

ANALISIS EFEKTIVITAS PROGRAM KEMITRAAN SEBAGAI WUJUD TANGGUNG JAWAB SOSIAL (CSR) PADA UMKM BINAAN PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 4 SEMARANG Trya Utari Kurniasih; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

PT. KAI (Persero) is a state that the obligation to conduct social responsibility (CSR) to the public one of which is to participate actively provide assistance to small businesses through the Partnership Program which provides additional capital loans. What is interesting is the implementation that is still less than the maximum management. The purpose of this study was to determine the effectiveness of the implementation of the Partnership and determine the impact on the effectiveness of SME Patronage. Descriptive qualitative research with case studies. Methods of data collection that structured interviews, observation and documentation. Determination of informants using purposive sampling technique. Informants in this study amounted to 11 people, one person in charge of the Partnership and 10 SMEs consisting of industry, trade and services. Discussion of the results shows the implementation of the partnership program has not been effective, determination SME Patronage most families KAI employees, not their coaching and monitoring shows that the partnership program has not led to the development of business resulting in less impact signifikasn to increase the effectiveness of SME Patronage. Yet most get the loan amount in accordance with the proposed, did not take long to get the disbursement of funds as well as most small businesses pay the installments on time. The partnership program has an impact on increasing the quantity of goods and service quality, satisfaction and motivation, revenue and profit, although not significant, and the improvement of equipment, machinery and raw materials. Advice writer is the establishment of the CSR division so that there is coaching, training and monitoring to MSMEs.

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT. MUSTIKA RATUBUANA INTERNASIONAL Tbk. Aries Tantya Finis; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The decision to purchase some products for beauty that made by women in generally is a reasonable thing to do. Similarly, purchasing decisions of products PT . Mustika Ratubuana International Tbk , which is done by the student Fisip Diponegoro University . Thus , this study will focus on the results that show about the product purchasing decisions PT . Mustika Ratubuana International Tbk that taken by the respondentThe purpose of this study was to determine the presence or absence of the influence of product quality, price and brand image on product purchasing decisions PT . Mustika Ratubuana International Tbk . The case study at the student of Fisip University Diponegoro . The type of this research is explanatory research . Mechanical sampling using non probability sampling which accidental sampling method and purposive sampling . The number of samples taken by 100 respondents . in this research used SPSS version 21.0.Based on the results of the descriptive analysis of 49% indicates that the variable quality of the products included in the category quite well . 44 % indicates that the variable price included in the category of price , 48 % showing that the brand image variables included in both categories. Based on the calculation of the correlation coefficient and the coefficient of determination shows that the purchasing decision can be explained by 82.7 % by the variable quality of product , price and brand image while the rest of 17,3 explained by other factors . Based on the calculation of F test shows that there is influence between product quality , price and brand image to the purchasing decision .The Suggestions in this research is to improve product quality in both the packaging and the benefits of the product . Moreover in terms of price , the price of conformity with quality products must also be upgraded and improved.

PT. Bank Tabungan Negara (Persero) Tbk Kantor Cabang Semarang) Bagus Jarot Kurniawan; Sri Suryoko; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

BTN is a State-Owned Enterprises, which has the function to distribute services from government mortgage subsidies. The development of the distribution of funds to the credit subsidy that are free competition. This type of research is explanatory research. In this study population size can not be determined by the researchers as limited to the level of confidentiality of company data for the samples taken by 100 respondents. Determination of the sample using accidental sampling technique. Data is collected by using a questionnaire. Data were analyzed using correlation analysis, simple regression, and multiple regression. This research concluded that: (a) the quality of service of Bank BTN Semarang Branch Office is well, the effect between service quality and credit decision-making was 0,58. (b) promotion of the Bank BTN is well, the effect between the promotion and decision making was 0.519. (c) the decision making customers of Bank BTN is high, the effect between service quality, promotion and decision making are strong 0.605. Quality service and promotion simultaneously effect on decisions making with a value Fcount 28.030. Suggestions can be submitted is corporate need to increase loan repayment care workers, and increase promotional activities in order to increase the maximum results.

Pengaruh Iklan,Atribut Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pembeli dan Pengguna OPPOSmartphone di Kota Semarang) Nasha Farahna Sungkar; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The increasingly fierce competition among the smartphone manufacturers are competingto launch products with a variety of advantages. One of the products discussed are crowdedsmartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO needto influence consumers to choose and buy products OPPO Smartphone. Many factors influenceconsumers in making a purchase, such as advertising, product attributes, and price.This study aims to determine the effect of advertising, product attributes, and prices onproduct purchasing decisions OPPO Smartphone partially or simultaneously. This type ofresearch is explanatory research. Primary data used questionnaires distributed to the publicSemarang central mobile phone sales Matahari Mall Semarang who have bought and used theproducts OPPO Smartphone as many as 100 people. In the analysis used validity and reliability,the correlation coefficient, the coefficient of determination, cross tabulations, simple and multipleregression analysis and significance test (t test and F) with SPSS 21.The results showed a variable adverstising positive influence on purchasing decisions by23.1%. Variable product attributes positive influence on purchasing decisions by 17.9%. Andvariable price positive influence on purchasing decisions by 23.6%. Through research also foundthat the three independent variables simultaneously significant positive effect on purchasingdecisions and are able to explain 46.9% of purchasing decisions.Based on the results of the study, the researchers suggested that OPPO Smartphonemanufacturers maximize advertising concept which will be displayed in order to load the excessproduct is clearly and understood by consumers. And to attract more consumers, manufacturersare expected to innovate on product design to make it look more attractive than other smartphonebrands. Manufacturers are also expected not to take profit too large, so that product prices moreaffordable by the consumers' income. Moreover, manufacturers are expected to improve thequality and specifications of the products to be robust, as the society of this era that requiressophisticated smartphones.

PENGARUH KUALITAS PRODUK, HARGA, DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN MAJALAH SWA MELALUI VARIABEL KEPUASAN PELANGGAN (Studi Kasus pada Pelanggan Majalah SWA di DKI Jakarta) Dwityas Adi Kusumo Wardoyo; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Customer loyalty is a goal that has to be achieved by a company. To be able to get loyal customers, SWA magazine needs to pay attention on the factors that influence customers’ loyalty. Moreover, business and economy themed magazines are mushrooming, leading to the opportunity for the readers to move from one magazine to another.This research aimed to ascertain the effect of product quality, price, and distribution channel on customer loyalty of SWA magazine in Jakarta through customer satisfaction variable both simultaneously and partially. The hypothesis was there was an effect of product quality, price, and distribution channel on customer loyalty of SWA magazine in Jakarta through customer satisfaction variable both simultaneously and partially. The type of this research was explanatory research with 97 respondents with multi stage sampling technique through questionnaire and interview. The data was analyzed using linear regression method with the assistance of SPSS 16.0.The result of this research showed that product quality, price and distribution channel variables had significant and positive effect partially on customer satisfaction. Product quality variable did not have partially significant effect on customer loyalty. Price and distribution channel variables had partially significant and positive effect on customer loyalty. Product quality and price variables had simultaneously positive and significant effect on customer satisfaction while distribution channel had simultaneously negative effect on customer satisfaction. Simultaneously, product quality, price, and distribution channel variables had positive effect and not significant effect on customer loyalty. Partially, customer satisfaction had positive and significant effect on customer loyalty.Based on the result of this research, a conclusion was drawn that customers’ perception on product quality, price, and distribution channel was good. Customers’ satisfaction and loyalty of SWA magazine were also good. The company was suggested to improving the product quality, adjusting the price and boosting the distribution channel of SWA magazine in accordance with customers’ needs and expectation, so that, customers can feel the satisfaction and decided to be loyal customers.

PENGARUH PERCEIVED QUALITY DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Hayfa Beauty Skin Care Semarang Cabang Tlogosari) Nisrina Kamilah; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research is motivated by the fluctuations of Hayfa BSC Tlogosari Semarang’s revenues. Hayfa BSC’s total revenue has not reached the target, despite demand increasing for beauty clinic. The purpose of this study was to determine the effect of perceived quality and customer satisfaction on repurchase intention through brand preference on Hayfa BSC Tlogosari Semarang. This type of research is explanatory research with data collection through questionnaires and interviews. Samples in this study are 100 respondents, who are the customers of Hayfa BSC Tlogosari Semarang. The sampling technique used purposive sampling technique. This study uses qualitative and quantitative analysis techniques. Quantitative analysis using validity test, reliability test, the coefficient of correlation test, simple and multiple regression analysis, coefficient of determination test, significance test (t test) in one direction, two-stage regression, and Sobel test using Preacher's Tool. The results showed a positive effect of perceived quality and customer satisfaction on brand preference partially, and brand preference has positive influence on repurchase intention. The two stages regression analysis showed that the perceived quality and consumer satisfaction influence the brand preference, each coefficient is 0,438 and 0,287. Brand preference affect the repurchase intention with the coeffiecient of 0.709. Based on Sobel test, brand preferences act as a partial mediating variable.

PENGARUH HEDONIC SHOPPING TERHADAP PEMBELIAN IMPULSIF PADA RITEL MODERN (Studi Kasus pada Pelanggan Swalayan Gelael, Candi Semarang) Ahmad Areadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The ability to know the characteristics of the customer is key in planning a marketing strategy of acompany retail business Gelael Supermarket. This type of research is explanatory research. Thepopulation of this research are all consumers / customers who shopped at Supermarket Gelael andthe sample of 99 people who are determined using the formula slovin. The sampling techniqueused purposive sampling non-probality means that sample with a certain considerations.Collecting data using the interview technique with the help of a questionnaire instrument with aLikert scale of measurement. Data were analyzed using correlation test, test the coefficient ofdetermination, and regression testing, as well as the significance test with the help of a computerprogram SPSS 20.0. Based on the research results, the variable hedonic shopping positive andsignificant effect on the variable impulse purchases with t count> t-table (5.504> 1.9847). Thecorrelation figure of 0,488 that is medium value. The advice can be given in this study is a modernretail company should further improve the quality and service that is able to create a sense of funfor consumers because it is a Gelael Supermarkets ability in reading factors - factors thatcontributed to the hedonic properties of the consumers themselves.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO J (STUDI KASUS PADA PT YAMAHA BAHANA TEGAL) Dimas Pratama; Apriatni EP
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Brand image and product quality is an element that can influence purchasing decisions. PT.Yamaha Bahana Tegal is a company engaged in the marketing of Yamaha brand motorcycles. Ifconsumers have a good impression or positively impact brand image and product quality of aproduct then it will affect a high purchasing decisions by consumers. Strengthening brand imageand good product quality is also used companies motorcycle to win the competition.This type of research uses explanatory research, with a population of 85 respondents whouse and buy Yamaha Mio motorcycle in 2014 PT. Yamaha Bahana Tegal by way of random.Data were collected through a questionnaire with Likert scale measurement. Methods of dataanalysis used correlation, simple regression, multiple regression using SPSS.This study concluded that the brand image and product quality influence on purchasingdecisions, either partially or stimultan. The variable quality of the products have a greaterinfluence than the variable brand image.Suggestions can be submitted to PT.Yamaha Bahana Tegal is preferably often remindingconsumers to serve when it entered the time, adding features in the latest such answer backsystem to facilitate the user when it is a public parking lot, adding cubical centimeters on enginecapacity in order machines do not heat quickly and the durability of the machine awake

PENGARUH GAYA HIDUP (LIFESTYLE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pelanggan Peacockoffie Semarang) Suci Dwi Pangestu; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The rapid growth of coffee shops within a few years makes the competition tighter. Consumer behavior in decision-making is influenced by several factors such as lifestyle and price. Peacockoffie is one coffee shop that is known in Semarang city. The problem in this research is the price increases that is carried out by Peacockoffie in 2014 resulting in a decrease amount of daily transactions amid growing coffee shop in the city of Semarang. The result shows that the lifestyle and the price have positive and significant impacts upon decision of purchasing. It can be seen from the outcome of simple linier regression of lifestyle towards decision of purchasing and t test. From those two variables (lifestyle and price) that had been partially and simultaneously analyzed, the coefficient of price is higher than lifestyle coefficient. In details, price has the biggest impact towards the decision of purchasing the products of Peacockoffie Semarang, reaching the number 0,288, compared with lifestyle that only get 0,057. The coefficient of determination (R2) of lifestyle and price is 19,6%. This means 19,6% of purchasing decision can be explained by those two variables, while the other 80,4% can be explained by another variable. The suggestions that can be given to increase the purchasing decision is that Peacockoffie should establishes standard operating procedure (SOP) in service and product presentation.

Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Iphone (Studi Kasus Mahasiswa Fisip Undip) Galih Widiatmoko; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The increase in Rupiah exchange rate against the Dollar during the last 5 years go up significantly, but sales of Apple's smartphone experience fluctuations in the beginning down from 2012 to 2013, but again took place from 2013 to 2015. The purpose of this research is to know the influences between the variable pricing and varaiabel brand image against a decision of purchase Iphone on student and political science undip Semarang. The type of research used was explanatory research and sample used amounted to 100 students who purchase the Iphone product. The sampling technique used was purposive sampling and accidental sampling. The result of the discussion note that price and brand image influences the purchasing decisions as evidenced by regression analysis calculation of 0.727. While the brand image variables affect the brand image of 0.500 against purchasing decisions. However the variable brand image is more dominated by the results of a multiple regression test with 0.524 while the variable rates only 0.184.

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OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA