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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 57 Documents

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Search results for , issue "Vol 6, No 3 (2017)" : 57 Documents clear

Pengaruh Harga dan Citra Perusahaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Giant Kota Semarang) Nimas Kartika Dewastuti; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The development of Indonesian people's lifestyle changes every year. Business sector is one of them, a business that grows rapidly and significantly causes the mindset of the people of Indonesia mengingnkan everything practical, including in the fulfillment of life needs. People are beginning to shift from traditional retail to cleaner and more comfortable modern retailers. One of the existing retail companies in Indonesia is Giant that offers a wide range of daily necessities products.This type of research is explanatory research, with a population of 100 respondents who have visited and made a purchase at Giant Semarang City. Sampling in this study using non-probability sampling. The sampling technique uses accidental sampling. Data were collected through questionnaires. The data analysis method used using Generalized Structured Component Analysis (GeSCA).Based on the results of GeSCA calculation analysis can be explained that the results of direct impact test on this research model showed the results of positive and significant influence. The result of indirect effect test on the model also shows the result of positive and significant influence. The effect of customer satisfaction as a mediator variable in the model is partial and perfect mediation.Based on that, the researcher suggested that Giant Semarang City to increase Price and Corporate Image by reviewing the standard of the mean value of each variable is still below the average value.

ANALISIS PERBEDAAN TINGKAT KEPUASAN TERHADAP KUALITAS PELAYANAN BENGKEL AHASS DAN BENGKEL YAMAHA. (Studi Kasus pada Bengkel AHASS Naga Sakti Ngesrep dan Yamaha Mataram Sakti Setiabudi Adrian Dwinanda; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Motorcycle is one of the most used vehicles by Indonesian people, many companies in the automotive field has grown. Honda and Yamaha are motor products with the most sales in Indonesia. Both companies give the best innovation to fulfill the needs of its customers. Customers have there own choices in choosing which products to use, but customer’s consideration not only on motorcycle products, but after sales services provided. Both companies also try to provide the best service in providing maintenance services and motorcycle repair on the workshop. The service strategies provided by both companies in their official workshop are given in order to give satisfaction to their customers.The research aims to determine the level of satisfaction of the official service shop from AHASS Naga Sakti and Yamaha Mataram Sakti. Type of this research is descriptive analysis, with population of 100 respondents on AHASS Naga Sakti workshop customers and 100 respondents on Yamaha Mataram Sakti customers in Semarang. Sampling in this research using purposive sampling technique. Data were collected through questionnaires. Data analysis method used by Importance performance analysis and Independent sample t-test by using SPSS application.The results of this study indicate that customer satisfaction level of Yamaha Mataram has a higher score higher with 89.35% than AHASS Naga Sakti customer satisfaction level with score 83.11%.we suggest for both companies have to improve the quality of service on several dimensions of existing services. AHASS Naga Sakti has to improve the quality of the service of tangible dimension , while on Yamaha Mataram Sakti has to improve the quality of service on the dimension of Reliability. This aims to increase customer satisfaction in both companies to keep customers using the services of both companies

Pengaruh Kompensasi, Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Telkom Corporate University PT Telkom Indonesia Ariesta Anindra Putra; Ari Pradhanawati; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Every company needs the resources that have important influence to achieve success. Success in achieving the organization's goals came from the behavior of its own employees therefore the employees that make up the structure of the organization and take advantage of technology. Performance of the employee is influenced by several factors such as compensation, motivation and Working discipline. Poor performance of the employee caused by low compensation, lack of motivation and a poor working discipline at Telkom Corporate University.This study aims to identify and explain the influence of compensation, motivation and Working discipline on the performance of the employee of Telkom Corporate University. This research uses explanatory type approach, against 69 respondents with sampling purposive technique. Data collection techniques in this study using the technique of collecting data through questionnaires and interviews. The analysis technique used is quantitative. Quantitative analysis using validity test, reliability test, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) with the help of SPSS version 16.0 for Windows.The results of statistical analysis known partial influence between compensation on performance of the employee by 27.4%. Then motivation to performance of the employee by 17.8%. while for the working discipline on the performance of the employee by 35%. Simultaneous influence of the influence of compensation, motivation and Working discipline on the performance of the employee is 34.2%, while 65.8% are influenced by other factors.Recommendations for improving the performance of employees to the company to increase its attention to the work compensation, motivation and Working discipline which in turn will ultimately increase performance of the employee.

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO GETUK ECO MAGELANG Hallein Ridho Panggayuh; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

rapidly is the food industry currently the culinary business in indonesia has rapidly increased. Inaddition, indonesia has a variety of food and traditional cuisine that must be developed and preserved.Getuk Eco as one of the food gifts manufacturer in Magelang City, is a trusted brand, but more numbersof food gifts producers in the City of Magelang causing Getuk Eco decreased their sales in 2014.The purpose of this research is to determine the effect of product quality, brand image andword of mouth towards purchasing decisions on Getuk Eco store Magelang. The type of research isexplanatory research. The population in this research is the consument of a Getuk Eco store with thenumber of samples taken was 100 respondents. Sampling using non probability sampling technique.Measurement scale using Likert scale. The analytical method used is the correlation test, determination,simple linear regression, multiple linear regression, t-test and F-test using SPSS program version 18.Based on the results of the research, revealed that the partially, product quality, brand imageand word of mouth has positive effect on the purchasing decision which is indicated by result of thevalue of t test bigger than t table. Significantly, variable product quality, brand image and word ofmouth has positive effect towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is product quality improvement, especially on packaging ofGetuk Eco’s product and aesthetics improvements. Besides, Getuk Eco also need to improve thecompany’s image as the best food gifts producer in Magelang City to support the consumer confidence.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN CARICA MERK GEMILANG DI WONOSOBO Elsa Amelia Putri; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

This research is conducted by fast development in business world, that giving impact to the strategy of business competition among companies, one of the fastest growing industries is the typical souvenir industry in Wonosobo. Carica Gemilang as one of the industries engaged in the utilization of Carica fruit always provides the best in order to create customer satisfaction. However, Carica Gemilang has fluctuating sales, ups and downs each year especially on bottled carica products.The purpose of the research is to the determine the effect of price and product quality to consumer loyalty through consumer satisfaction at consumers Carica brand Gemilang in Wonosobo. The samples in this research were 100 respondents with accidental sampling technique. Data analysis method that been used is validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (T test and F test) using SPSS version 16.0 and Sobel Test with Preacher Tool.This research indicated that price and quality of products have a positive and significant influence to consumer satisfaction variables and consumer loyalty variables. Price variables that affect consumer loyalty through consumer satisfaction occurs full mediation, and product quality variables affecting consumer loyalty through consumer satisfaction occurs partial mediation (partial mediation).Based on the research, we can suggest that Carica Gemilang should providing discounts on purchases of certain amounts, improving product quality both in terms of taste and ability of product to last longer, paying more attention to customer satisfaction after making a purchase, and more innovative than its competitor’s product.

PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP MOTIVASI KERJA KARYAWAN PUBLIC DEPARTEMENT BIRO PERJALANAN AN TOUR & TRAVEL Wahyu Dwi Wicaksono; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Companies engaged in the field of services is the company that every operational activities within the company depends on the human resources of the company. The management of human resources service companies are vital by reason of it can affect the performance of the company as a whole. AN Tour & Travel is one of the service company in the field of tour operator. However, due to a less good leadership and compensation that can not meet the needs of employees, employees motivation level of AN Tour & Travel are decline. The purpose of this research is to determine the influence of leadership and compensation towards employee motivation of Public Department travel agencies AN Tour & Travel employees. This research type is explanatory research. The population in this study i.e., all employees of the Public Department of 44 employees. Sampling using the saturated samples which means the number of samples are every members of the population. The measurement scale using the scale Likert. Methods of analysis used is correlation test, determination of linear regression, simple, multiple linear regression, t-test and F-test with SPSS program version 23. Based on the results of the research it is known that partially, leadership and compensation has positive effect towards the employees motivation which is indicated with the value t calculate more than t table. Significantly, variable leadership and compensation has positive effect towards employee motivation indicated by the value of F test greater than F table. Advice that can be given, namely an increase in the ability of the leadership in providing instruction and leadership capabilities in providing the working motivation for employees. In addition the diversity of types of compensation and the amount of the compensation provided to employees needs to be supplemented in order to meet all the needs of the employees.

PENGARUH THREAT EMOTION DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PASTA GIGI PEPSODENT (STUDI KASUS PADA KONSUMEN DI WILAYAH KECAMATAN JAMBU) Maylesa Dea Marantika; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

This research is motivated because of the negative pressure that arise in the human being called Threat Emotions or feel threatened. While Trust (Brand Trust) awakened because of the expectation that the other party will act in accordance with the needs and desires of consumers. For that, Pepsodent toothpaste trusted by consumers will be able to overcome the problems of dental health experienced by consumers in the District of Jambu.The purpose of this study was to determine the effect of Threat Emotion and Brand Trust on Purchase Decision of Pepsodent Toothpaste (Case Study on Consumers in Jambu District). This type of research is explanatory, with data collection techniques through kuesione, interview and literature study. The technique of taking respondents using multistage sample technique. Respondents numbered 100 people who are consumers of toothpaste consumers of Pepsodent in the District of Jambu. The analysis technique used is quantitative. Quantitative analysis uses validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test).The results of this study indicate that Threat Emotion and Brand Trust have a positive influence on Purchase Decision of Pepsodent Toothpaste (Case Study on Consumers in Jambu District). Variable Brand Trust has the greatest influence that is 0.750 while variable Threat Emotion has the effect of 0.427. Simultaneously (together) the variables of Threat Emotion and Brand Trust have contributed 57.7 percent to the Purchase Decision of Pepsodent Toothpaste.Suggestion that can be given, for pepsodent toothpaste manufactures, should be more aggressive to conduct product introduction progams to consumers about what is given or the benefits of pepsodent thoothpaste more fully for consumers who use it. So that will feel the effect or deeper threath emotion that will increase brand trust that makes purchasing decisions increase.

Pengaruh Kualitas Pelayanan Dalam Pengambilan Keputusan Penggunaan Jasa Layanan Taksi Kosti Melalui Kepuasan Konsumen Sebagai Variabel Intervening (Studi Pada Konsumen Taksi Kosti Semarang) Artha Julianty Manik; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The main problem is decreased decision making in using Kosti taxi service. The driving factors predicted are consumer satisfaction and service quality.The purpose of this study is to identify the effect of service quality in decision making on using kosti taxi services based on consumer satisfaction through intervening variable. Type of research is explanatory research. Samples used is 100 respondents who are taxi customers Kosti Semarang.The sampling technique used is accidental sampling and purposive sampling. Data collection techniques are interviews, questionnaire and literature study . The technique of data analysis is validity test, reliability test, crosstab analysis, correlation coefficient, determination coefficient, simple regression test, multiple regression test, significance test (t-test) and simultaneous test (f-test) using IMB SPSS (Statistical Product and Service Solutions) 16.0 version.Based on the analysis shows that consumer satisfaction and service quality have an effect on decision making of using services. Service quality’s variable has bigger effect than consumer satisfaction on decision making on using services in the amount 61,6% than 45,4% Recommendations for taxi service company Kosti Semarang is to increase consumer satisfaction especially in terms of passenger safety and better service quality.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA PENGGUNA JASA PENGIRIMAN BARANG KANTOR POS SEMARANG) Yuni Rosa Indah; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The success of a company depends on several components that areinterconnected and mutually supportive of one another. These components are thequality of service and customer satisfaction. There are five dimensions ofcharacteristics that can be used to measure and assess the extent to which thecompany is able to provide quality services related to customer satisfaction, namely:reliability, responsiveness, assurance, empathy and tangible.This study aims to identify and analyze how much influence the quality ofservice to the level of satisfaction experienced by customers who use the services ofPost Office Semarang.The study method used in this study is the method of interviews,questionnaires, and literature study using a Likert scale and the sampling methodused was accidental sampling of 100 samples. The analytical method used wassimple and multiple method regression analysis.Based on the result analysis, variable the reliability, responsiveness,assurance, empathy and tangible, have a positive influence of the customersatisfaction. Variable empathy have the most influence is as much as 39,8%.Variable tangible have influence of 39%, Variable reliability have influence of 32,9%,Variable responsiveness have influence of 24,4% and variable assurance haveinfluence of 35,9%. Simultaneously a variable the reliability, responsiveness,assurance, empathy and tangible, having contributions amounting to 72,2% of thecustomer satisfaction.

ANALISIS PENGARUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK NATURAL INDIGO DYED (Studi Kasus Pada Konsumen Produk Batik Merek The Bluesville) Taufiq Shaleh; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Batik is one of the product of fashion industry originated from Indonesia which has already been recognized by the world. It is one of the form of Indonesia’s indigenous culture with big potential to contribute in increasing national economy on creative industry sector. One of the innovation of batik is natural indigo dyed batik, which uses the fermentation of Indigofera tinctoria plant in the coloring process, and The Bluesville is one of the local brand that’s producing this kind of batik. In the last three years, the sales of The Bluesville continue to increase, eventhough it has not reached the company’s sales target. This matter is caused by the lack of awareness from the consumer about the excellence of the natural indigo dyed batik fabrication. Higher competition require the company to set a strategy to keep innovating and improving the product quality that they produce.The type of this study is an explanatory research, with population of 100 respondents that use natural indigo dyed batik from The Bluesville. The sampling used in this study is a non-probability sampling, and the sampling technique is purposive sampling. The data is collected with a questionnaire. Data analysis method used in this study are correlation, simple regression, multiple regression, and classic assumption test all using SPSS.This study concludes that the quality of a product as well as brand awareness effect on the consumer’s purchasing decision, both partial and simultants. Brand awareness variable has a higher effect than product quality variable.Based on those results, we suggest The Bluesville to improve the brand awareness level, so that the consumer will be more aware of the product and eventually increasing the purchasing decision of the natural indigo dyed batik from their company.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA