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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 7, No 1 (2018)" : 22 Documents clear

PENGARUH BRAND EQUITY DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS (Studi pada Konsumen PT. New Ratna Motor di Kota Semarang) Febri Mindi Nurani; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

PT. New Ratna Motor sebagai ATPM mobil Toyota di daerah Jawa Tengah dan DIY juga masuk ke segmen hatchback. Toyota meluncurkan merek Yaris untuk merambah pasar mobil hatchback. Hasilnya Toyota Yaris berhasil menjadi salah satu merek yang mendominasi mobil segmen hatchback di Indonesia setelah Honda Jazz. Selama 3 tahun berturut-turut dari tahun 2013-2015 penjualan Toyota Yaris mengalami pergerakan yang fluktuatif. Penjualan Toyota Yaris pada tahun 2014 mengalami penurunan hingga 17,57%. Penelitian ini dilakukan untuk mengetahui pengaruh brand equity (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) mobil Toyota Yaris di PT. New Ratna Motor Semarang. Tipe penelitian ini adalah explanatory research, dengan responden sebanyak 87 responden yang membeli dan menggunakan mobil Toyota Yaris. Pemilihan sampel pada penelitian ini menggunakan nonprobability sampling. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui wawancara dan kuesioner. Metode analisis data yang digunakan menggunakan uji validitas, uji realibilitas, tabulasi silang, korelasi, koefisien determinasi, regresi sederhana, regresi berganda, uji t dan uji F dengan menggunakan aplikasi SPSS. Hasil penelitian menunjukan bahwa variabel brand equity memiliki pengaruh yang signifikan terhadap keputusan pembelian mobil Toyota Yaris sebesar 47,8%. Variabel kualitas produk juga memiliki pengaruh signifikan terhadap keputusan pembelian mobil Toyota Yaris sebesar 39,6%. Variabel brand equity dan kualitas produk memiliki pengaruh secara bersama-sama terhadap keputusan pembelian sebesar 54,1%. Berdasarkan hasil penelitian dapat disimpulkan bahwa persepsi konsumen tentang brand equity dan kualitas produk dalam kategori kuat dan baik serta keputusan pembelian yang tergolong cukup tinggi. Maka perusahaan disarankan untuk memperkuat brand equity dengan cara meningkatkan strategi pemasaran terutama pada peningkatan kualitas produk mobil Toyota Yaris.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY SERIES J (Studi Kasus Pada Konsumen Samsung Galaxy Series J Di Kota Semarang) Dungo Aryaty Lumban Gaol; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Product Quality and Brand Image are some factors which can influence of Purchasing Decisionon consumers. So the company is able to offer high quality product and brand image from the consumers needed, it aims to raise a high purchase decision, Samsung Galaxy Series J needs to pay attention to things that affect the Purchase Decision. Problems for market share data Samsung's smartphone in Indonesia continues to decline from 2013-2016 and Samsung's sales in Semarang fluctuate from 2014 to 2016. Every company would expect maximum results from products offered to consumers, namely the amount of production to the product which continues to increase and the sales are also increasing. This type of research is explanatory. Data collection through a questionnaire and interview. The sampling technique using accidental sampling, purposive sampling and area sampling. The sample of this research as many as 100 respondents in Citraland Semarang calculated to analyze data using validity,reability, the coefficient of correlation, simple and multiple regression analysis, the coefficient of determinationand, significance test (t test and F test) with the help of SPSS software version 16.0. The result of research concluded that product quality has a positive and significant influence on partial purchasing decision of 32.7%. Brand imagehas a positive and significant influence on purchasing decision of 36.2%. Through this research indicatesthat product quality and brand image simultaneously have a positive and significant influence on purchasing decision of 41,0, the rest is influenced by another factors. This means thatthe higher product quality and brand image will lead to the higher purchase decisionon Smartphone Samsung Galaxy Series J. Based on the results concludedthat comsumerpreceptions of product quality and brand image is good. Meanwhile, the purchase decisionon Smartphone Samsung Galaxy Series J is high.Suggested to the company to improve product quality andqulity of atteries to fit what consumers need. The company must be able to strengthen the brand image to keep the company’s reputation in a better reputation.

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS DAN SEPATU CHARLES & KEITH (Studi Kasus Konsumen Charles & Keith Paragon Semarang) Asih Fatmawati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Fashion world is an interesting and important world for most women. Fashion itself is used with various purposes such as, to show identity of the wearer. Charles & Keith is one of the supporting Fashion in the world and it also operates in Semarang. In the last three years Charles and Keith in Semarang has decreased sales in 2014-2016. The Purpose of this research was to know the influence of brand image, product quality, and price on the purchasing decisions of Charles & Keith consumers in Paragon Semarang. The type of this research is Explanatory research. The sampling technique used Accidental Sampling method. The number of samples were taken as many as 100 respondents. The data were analyzed through validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test with SPSS program. Based on the analysis, shows that the brand image of Charles & Keith is in the "good" category. The brand image had a positive effect on purchasing decision and had contribution of 17,6%. Product quality is in the "good" category, Product quality had a positive effect on the purchasing decision and had contribution 23,4% on purchasing devision. The Price is in the “expensive” category , The price had a positive effect on the purchasing decision and had contribution 21,4% on purchasing decision. The Suggestions in this study is first, the company is expected able to maintain and improve the image better by strengthening of quality which have good, so still consumer feel proud to the wearer. Second, discount programs can be applied in pricing regulation to improve purchasing decisions.

PENGARUH SHARING ECONOMY, SISTEM BAGI HASIL, DAN FLEXTIME TERHADAP INTENSI PENGEMUDI GO-JEK JAKARTA PUSAT DENGAN EFEKTIVITAS SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengemudi Go-jek Jakarta Pusat) Andiani Ken Astri Amanda; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Nowadays, motorcycle taxi transformed into a professional motorcycle taxi with technological sophistication by the existence of Go-JekAlthough it is known that Go-Jek's technology app has had a positive impact, it has problems. First, the presence of Go-jek denied by the motorcycle taxi.Secondly, the operates regulation of Go-jek. The criticisms that go to Go-jek are the problem of motorcycle taxi (motorcycle). The purpose of this study is to determine the effect of sharing economy, profit sharing system, and flextime to intention drivers gojek area of central jakarta with effectiveness as intervening variable. This type of research is explorative research. The sampling technique used purposive sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, t test, F test, and sobel test with the help of SPSS program. Based on the results of descriptive analysis, showing the results of the study economy economy is in good category of 37.5 percent. Variable profit sharing system is in good category, amounting to 37.8 percent. Flexible variable is in good category, 38,6%, effectiveness variable is in high category, equal to 39,7% and intention variable in high category equal to 39,1%. Suggestions in this study is about other ojek online should uses the concept of business sharing economy in order to facilitate the registration requirements for public intention to become higher.

PENGARUH RETURN ON EQUITY DAN EARNING PER SHARE TERHADAP HARGA SAHAM PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BEI Riza Maulana Agassi; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

This research is motivated by the increasingly tight business development in the field of capital market will certainly create a competitive competition, to compete - the race the company attracts investors. One source of the company's funds comes from the share capital invested by the investors, the stock price of a company reflects the value of the company in the eyes of investors, if the stock price of a company is high, therefore stock price is important for the company with the expectation of stock price always Has increased so that the interest in buying stocks is high. In investing an investor needs information about which companies can provide benefits in the future.The purpose of this study is to analyze and know what influence of Earning per share and Return on Equity to the stock arga. In this study using objects as many as 10 automotive companies listed on the stock exchange Indonesia 4 years, so the total sample 40. The analysis technique used is quantitative. Quantitative analysis used normality test, multicollinearity test, autocorrelation test, heteroskesidity test, simple and multiple regression analysis, and significance test (t test and F test). Analyzer using SPSS 16.The results of this research is the highest Return On Equity PT Astra International with the ability to return their own capital far above average - while the highest Earning Per Share at PT. Goodyear Indonesia as well as the Stock Price. In this study Return On Equity does not affect the stock price while the Earning Per Share have a positive effect on the stock price with the value of significance far below the recommended standard of recommendation, so the higher the Earning Per Share of a company then followed the increase in the Share Price of the companyConclusion Independent variables, namely Return On Equity (X1) and Earning Per Share (X2), together (simultaneously) affect the dependent variable of Stock Price (Y). Suggestion to improve condition Return On Equity (ROE). High Return On Equity (ROE) shows that the company has a good level of profitability, because Return On Equity (ROE) describes the ability of companies in generating profits with own capital

PENGARUH PERIKLANAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Pengguna E-commerce Elevenia Di Kota Semarang) Shri Isyanahapsari; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

In Indonesia there are many online marketplace that is place where sellers can create an account and peddling wares. Research results on the website Elevenia shows that a positive and influential advertising significantly to purchasing decision. The influence of advertising and the quality of service to the most influential buying decision is positive and significant. The conclusions of the study of advertising and the quality of service a positive effect against purchasing decisions.

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN INOVASI TERHADAP KINERJA PEMASARAN (STUDI KASUS PADA UMKM KERAJINAN LOGAM DI KABUPATEN TEGAL) Amrulloh, Fajrin; Hidayat, Wahyu
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.641 KB)

In business competition, Small and Medium Enterprises (SMEs) are required to have dynamic capabilities and strategies that capture opportunities and renew markets and improve marketing performance through the creation of marketable and profitable products on an ongoing basis. Strategies that can be done in the form of market orientation, and entrepreneurial orientation so as to encourage the creation of innovation. This research is conducted to determine the influence of market orientation, entreprenual orientation and innovation toward marketing performance in Metal Craft SMEs of Tegal Regency. This type of research is explanatory research. The sampling technique used total sampling that is overall Metal Craft SMEs owner of Tegal Regency. The respondents in this research totaled 40 respondents. Collecting data used questioner by using Likert measurement scale. This research also using Path analysis tecniques supported by SPSS (Statistical Package for Social Science) software version 22.0. the validity test, reliability test, chross tab, coefficient of correlation, coefficient of determination test, linier and multiple regression, significance test ( t and F test) and Sobel method before hand. The result showed tha all independent variables in this study had a positif influence and significant on the dependent variable, either partially or simultaneous, innovation acts as a partial mediating variable, that indicates an indirect effect of market orientation and entrepreneurial on marketing performance.

Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Hypermart Paragon Semarang (Studi Kasus pada Konsumen Hypermart Paragon Semarang) Ganang Wahyu Septianto; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Rapid economic growth in Semarang creates intense business competition, including retail business. This makes businessman have to work hard to compete in increasing their sales. One way to increase sales on a reatail is to pay attention to the price and quality of service which offered. Hypermart Paragon is one of the retailers that Semarang people choose, but in 2015-2016 the number of sales decreased. If it is not repaired and resolved, it might likely cause problems for Hypermart Paragon. The purpose of this study is to determine the influence of price and quality of service to purchase decisions on consumers Paragon Hypermart Semarang. This type of research is explanatory research. The sampling technique used accidental sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test with the help of IBM SPSS program version 16.0. Based on the analysis results can be concluded there is a positive and significant influence between the price and quality of service to the purchase decision partially or simultaneously. This has been proven through a simple linear regression test with the value of the regression price affecting the purchase decision of 0.422 and the quality of service affect the purchase decision of 0.199. The suggestion for Hypermart Paragon is to pay attention to the price of some items that are more expensive than competitors and to train employees and increase the service support facilities to improve the quality of service in Hypermart Paragon.

PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DISTRO HOUSE OF SMITH SEMARANG (Studi Kasus Pada Konsumen Distro House of Smith Semarang) Hanafitrah, Akbar; widiartanto, widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.443 KB)

Nowadays,the development of fashion trends are always updated, many of the production companies engaged in the field of fashion always arise the initiative to always follow the latest trends for products sold in the market. Quality products and follow the latest trends can attract consumer appeal to buy. Considering the increasing competition of retail business, every retail business needs to increase the strength that exist within the company by raising the difference or uniqueness of the company compared with the competitors to be able to attract consumer buying. The purpose of this study is to determine the effect of product quality, store atmosphere, and discounts on the purchase decision of case studies at consumers of the House of Smith area Semarang. This research type is explanatory research. Sampling technique using Incidental sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, t test and F test with SPSS program aid. Based on the results of descriptive analysis, showing the results of research purchasing decisions are in good category of 4.02 percent. Product quality variable is in good category, equal to 3,79 percent. Store atmosphere variables are in good category, amounting to 3.83 percent, variable discount is in the high category, amounting to 3.52 percent. Suggestion in this research is company need to improve product quality especially about characteristic of product assessed by consumer not yet owned by House of Smith. In addition, companies should be more varied in designing its products to attract consumers and consumer purchasing decisions will increase.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK STORE HARDWARE PARAGON MALL SEMARANG Alfiana Septarini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Current economic developments encourage of competition in the various business sectors mainly on the same type of business, namely, fashion outlets. The tight of competition makes business bersing each other in boosting sales to obtain the expected pofitabilitas.Therefore, the required efforts to enhance the purchasing decisions ofconsumers. The level of Hardware Store sales experienced a fluctuation in the level of sales. The purpose of this research is to know the extent influence of the price and quality service on the decision purchase at Hardware Store Paragon Mall Semarang. This research type is explanation research with 100 respondent is drawn using the purposeve technique of sampling. Data collection techniques using questionnaires and interviews. Methods of analysis used in this study was the use of regression analysis help software SPSS (Statistical Program for Social Science) version 16. Based on the results of the analysis can be concluded there is a positive and significant influence between the price and quality of service of purchase decisions partially or simultaneously. This has been proven through a simple linear regression test with the value of the regression price affecting the purchase decision of 0.430 and service quality affects the purchasing decisions of 0.507. As for advice to pay attention to the price of Hardware is the Paragon a few items are more expensive than competitors and did training to employees against precision as well as hospitality services to enhance quality of service in Hardware Paragon.

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA