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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 37 Documents

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Search results for , issue "Vol 7, No 4 (2018)" : 37 Documents clear

KNOCKOFF BRAND SEBAGAI STRATEGI PEMASARAN KNALPOT “PALSU” PURBALINGGA Lutfitona Ridho Pambudi; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Exhaust system is one of part in motor vehicles that most widely changed from the standard model. One of the reason why vehicle owners change their standard exhaust system to a racing or aftermarket model is because of the looks of racing exhaust is more attractive and cooler. Another reason is the performance of the vehicle is increasingly changed with aftermarket exhaust system. Purbalingga regency is the biggest exhaust producer that widely known with their fake exhaust products. A sales data of 2016 shows that fake exhaust selling is higher than original lables with the quality that tends to be similar. This research is aimed to know the relations between brand image and product quality to consumer's decision in buying Purbalingga exhaust system. The type of research that is used is explanatory research and the sampling technique is nonprobability sampling technique with purposive sampling method. The data collection uses interview questionnaires and the samples are 100 respondents of Purbalingga exhaust system consumer. The result of this study shows that the relation of brand image and product quality variables have a strong and positive influence to consumer decisions, whether it is a original lable or fake lable exhaust system.

PENGARUH EXPERIENTIAL MARKETING DAN PERSEPSI NILAI TERHADAP PEMBELIAN ULANG MELALUI KEPUASAN (Studi Pada Penumpang Kereta Api Argo Bromo Angkrek) Vanny Fajryanti; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The problem faced by the Argo Bromo Anggrek train is the decline in the number of passengers of the Argo Bromo Anggrek train that occurs for three years continuously so that it affects the achievement of the target. The perceived factors that can influence consumer interest to buy again include experiential marketing and value perception.This research was conducted to explain the effect of experiental marketing and perception of value to the emergence of satisfaction. In this research use purposive random sampling sampling technique so that can be taken 100 passenger of Argo Bromo Anggrek Executive Train. The data analysis used is regression.The results showed that experiental marketing has a positive and significant influence on the interest of repurchasing (Y), the perception of value (X2) has a positive and significant effect on customer satisfaction (Y1). The results also show that there is a positive and significant influence between experiential marketing and value perception jointly to customer satisfaction. Customer satisfaction has a positive and significant influence on the interest of repurchasing.

DAMPAK PENGEMBANGAN PARIWISATA TERHADAP PERKEMBANGAN UMKM PADA KAWASAN WISATA DIENG Bagus Prasetyo; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This research based by developing tourism on Dieng tourist destination areas. The tourism was developing continuously to increase visitors in tourist attractions on Dieng. On the processes of developing tourism will give impact to many people for participate to provide tourism industry, that’s with Small, and Medium Enterprise (SMEs). Developing of tourism give motivation for many people to build Micro, Small, and Medium Enterprise, this is based on tourism opportunities. The purpose of this study was to knowing how impact of developing tourism to small and medium enterprise and to analysis how the processes of development tourism give impact for micro, small and medium enterprise from income sector and business growth. Analysis of the data used in this research is descriptive analysis method. Based on the results of descriptive and analysis, so obtained the conclusion that’s developing tourism in Dieng tourist destination areas could increase of micro, small, and medium enterprise income in tourist destination areas Dieng, and was creating opportunities for many people to make new business with thought that’s development of tourism will bring in many tourist and a lot of money was shopping in tourist destination areas. This is prove that’s tourism could increase people opportunities for the business and growth the business. Advice can be given is still need improvement on developing tourism which has been done in tourist destination areas Dieng to accommodation tourist needs so many tourist who visiting and improving economy level of people. And needs help from the government to give education for businessmen to developing their product and market their product extensively

PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MR. K CAFE CABANG JL. KI MANGUNSARKORO 15 SEMARANG) Dyah Eka Pratiwi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The company as an organization that has a goal to generate profits is inseparable from the role of marketing strategies in the company, including purchasing decisions. This research was conducted as a decline in sales at Mr. K Cafe in 2017, so we have to know what factors that influence the purchase decision. This study aims to determine consumer perceptions of price, product quality, location, and purchase decision of Mr. K Cafe, and then to determine the effect of price, product quality, and location against purchasing decision on Mr. K Cafe. The research data was collected from 100 Mr. K Cafe consumers who live in Semarang City. The type of research is explanatory research. The technique of sampling is non probability sampling based on purposive sampling method. The result of the research showed that the price influence the purchase decision at the amount 27,9%. Product quality influence the purchase decision at the amount 74,3%. Location influence the purchase decision at the amount 19,7%. Meanwhile, simultaneously price, product quality, and location influence the purchase decision at the amount 76,9% while the rest 23,1% influenced by the other factor beside price, product quality, and location. Based on the calculation of F Test shows that there is a positive influence between price, product quality, and location to purchasing decison. It is means the cheaper the price, the better the quality of product, and the more strategic the location, the higher purchasing decisions of food and drinks at Mr. K Cafe. In addition, product quality has the most dominant influence with regression coefficent value of 0,948. Suggestion in this research is to adjust the price of the product with the serving portion. In terms of product quality both taste and variety of products must be upgraded and improved. Moreover in terms of the location, it is need to improve access road to location.

PENGARUH BRAND IMAGE, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA (Studi Kasus (Penumpang KA Kaligung PT KAI DAOP IV Semarang) Utomo, Prabowo Budi; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.876 KB)

The purpose of this study is to determine the effect of brand image, promotion and service quality to the usage seriveice decicion . This type of research is explanatory research. Sampling technique using sampling purposive. The number of samples taken as many as 100 respondents, which are the passanger of KA Kaligung. In this study assisted by IBM SPSS 16.0 system. The results showed that brand Image influence the usage service decicion by contributing 49,7% while the rest is influenced by factors other than bran Image. Promotion influences the usage service decicion by contributing 48,4% while the rest is influenced by factors other than promotion. Service quality influences the usage service decicion by contributing 51,8% while the rest is influenced by factors other than service quality. Meanwhile, simultaneously brand Image,promotion and service quality influence to the usage service decicion by donating 74% while the rest influenced by factors other than brand Image, promotion and service quality. Based on the calculation of Test F shows that there is a significant influence between brand image, promotion and service quality to the usage service decicion. This means the higher the brand image, promotion and service quality, the higher the usage service decicion of passanger of KA Kaligung. Suggestions in this research is to increase the brand image, promotion and service quality of KA Kaligung, so it can improve the the usage service decicion.

PENGARUH GAYA HIDUP, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE Kezia Michelle Setiawan; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The need for communication is a very important thing for every community without exception. To support high human mobility at present, telecommunication facilities are needed that support the activities of working in daily life. This is supported by the desire of the community to have adequate and supportive telecommunications equipment in all lines. Strategies that can be carried out in the form of lifestyle, brand image, and word of mouth so as to encourage increased decision to purchase OPPO Smartphones. The type of research used is explanatory research. The sampling technique uses non-probability sampling method, the sample used in this study are students of the Faculty of Social and Political Sciences of Diponegoro University who use and have used OPPO Smartphone. Respondents in this study amounted to 100 respondents. The collection uses SPSS program assistance, which previously used validity test, reliability test, cross tabulation, correlation coefficient, determination coefficient, simple and multiple regression analysis, significance test (t test and F test). Measurement scale using Likert scale. The results showed that all variables in this study had a positive and significant influence on the dependent variable. This is indicated by the results of the multiple correlation coefficient test of 0.780. Significantly, lifestyle variables, brand image, and word of mouth have a positive effect indicated by the calculated F value greater than F table that is equal to 49.77> 2.70. The advice that can be given is that OPPO Smartphones should be able to continue to provide better quality or quality in the future, increasing the attractiveness of consumers in using OPPO Smartphones, and increasing the impression that OPPO Smartphones are suitable for use.

Pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus Pada RM Ayam Goreng Bu Bengat) Jihan Mirta Puasantika; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

RM Ayam Goreng Bu Bengat is one of the famous restaurants in the north coast area of Batang - Semarang, precisely located at Jl. Raya Kutosari-Gringsing, Batang Regency. The restaurant which has been established since 1952 is currently facing competition, so it needs to pay attention to and maintain the quality of service to provide satisfaction and create customer loyalty. In addition, currently it is threatened to be affected by the construction of the Batang – Semarang toll road. This study aims to determine the effect of service quality and price on customer loyalty through customer satisfaction of RM Ayam Goreng Bu Bengat. The type of research used is explanatory research. Data collection techniques used are using questionnaire tools, with samples used by 100 people using accidental techniques and purposive sampling. Data were analyzed through cross tabulation test, correlation test, determination test, simple linear regression test, multiple linear regression test, significance test (t test and F test), sobel test with the help of IBM SPSS (Statistical Product and Service Solution) version 16.0. The results showed that the variable customer satisfaction is a partial mediation variable that is able to mediate the effect of service quality and price on customer loyalty because the output of the single test is greater than t table. Based on the results of the study, researchers suggested that RM Ayam Goreng Bu Bengat need to realize the expectations of customers more, especially in terms of price and service quality to increase customer satisfaction and customer loyalty.

Pengaruh Lingkungan Kerja dan Kesempatan Pengembangan Karir Terhadap Kinerja Karyawan PT.BFI FINANCE Semarang Santhiko, Anggoro; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.716 KB)

The existence and success of an organization in achieving its goals, can not be separated from the human resources factor. human resources have an important role in various sectors, because human resources is a key factor driving all factors in the company. The importance of the role of human resources makes the organization should seek to maximize the existing human resources in the organization, and one way is to improve the performance of human resources in the organization optimally. The purpose of this study to determine the effect of work environment, and career development opportunities on employee performance. The type of research is explanatory research, data collection techniques are questionnaires and interviews. The sample in the study amounted to 72 respondents with sampling technique is the sampling census / population. Scale measurement using Likert Scale. Data analysis in this study, using quantitative analysis. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, significance test, (t test and F test) and path analysis that using SPSS tools. Based on the results of this study shows that the work environment (ð‘‹1) and career development opportunities (ð‘‹2) both simultaneously and partially affect employee performance (ð‘Œ ) Pursuant to result of path analysis, direct influence of work environment and career development opportunity have an effect on to employee performance. Based on these results, the authors suggest that the company can provide a conducive working environment and adequate equipment to accomplish tasks assigned by employees. In addition it also provides ongoing skills and talent training for employees to keep growing, and provide clear knowledge on employees about existing career development paths in the company.

PENGARUH KOMPENSASI DAN HUBUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN (STUDI PADA RUMAH MAKAN SOTO BANGKONG, JL. BRIGJEN KATAMSO 1, SEMARANG) Albela Mayarani Puspita; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The problem of this research is the increasing of customer complain on service shown by the employee and the result of observation indicate the decrease of work motivation. So that the research problem is how to increase work motivation at RM Soto Bangkong, Semarang. The work motivation at RM Soto Bangkong, Semarang is allegedly influenced by compensation and work relations. This research was conducted to find out the compensation and work relationships influence the work motivation of employees of RM Soto Bangkong, Semarang. In this study using census sampling techniques so that 53 employees of RM Soto Bangkong, Semarang can be taken. The data analysis used is regression. The results showed that compensation has a positive and significant effect on employee motivation RM Soto Bangkong, Semarang, working relationship has a positive and significant influence on employee work motivation RM Soto Bangkong, Semarang. The results also indicate that there is a positive and significant influence between compensation and working relationships together towards employee motivation RM Soto Bangkong, Semarang.

Pengaruh Orientasi Wirausaha dan Orientasi Pasar Keunggulan Bersaing Berkelanjutan pada UMKM Perdagangan Batik Pasar Klewer di Surakarta) Fitriyana Rahmawati Kusuma Putri; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Klewer market was a center market for Indonesian batik from all over the city across of Indonesia and also became one of Surakarta city’s icon. Klewer market get the predicate for being the largest textile manufacturing in Southeast Asia. Traders have been trading at the klewer market since years when the ability business doers that determine their business continue to grow. Entrepreneurial orientation traits that can combine any combination to produce the value-added benefits that bigger than before. Cannot have developed in the absence of overfishing by customers and competitors where the orientation of market is something important in every business. These products have other excellence than other competitors products in the market. The purpose of this research to know the orientation of entrepreneurs and orientation on excellence compete sustainable markets ' trading small and medium businesses Klewer’s Market. Type of this research is explanatory research, were selected from as many as 97 respondents who 21 years old minimum and minimum 5 years of business. The sampling method of collecting samples using purposive technique. Data was gathered through the questionnaire. Method of analysis of the data used exclusively on the spss 16 for windows. Based on the results of the analysis calculation spss 16 for windows can be explained that the results of the test the influence of directly between the entrepreneurial orientation and orientation on excellence compete sustainable research on the model this really shows you the results of the impact that positive and significant. Of the suggestions proposed to covering the ability to see market opportunities, and being pioneer. This is proven by the results of the count of f 22,802 greater than f 3,093 table indicating that high low orientation entrepreneurs and orientation of the market will affect sustainable competitive advantage in Surakarta Klewer markets trading businesses. The probes also strengthened by correlation analysis are classified as moderate by 0,572 alpha value and the results of the determination that of the variable 32,7 % sustainable competitive advantage can be explained by the orientation of entrepreneurs and orientation 32,7 % market. An increase in market to seek information, the art and appetites customers and to provide information education about the unique products to customers.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA