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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 17 Documents

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Search results for , issue "Vol 8, No 2 (2019)" : 17 Documents clear

PENGARUH PROMOSI PENJUALAN DAN E-SERVICE QUALITY TERHADAP MINAT BELI ULANG (STUDI PADA PEMBELI DI MARKETPLACE SHOPEE) Nadya Andika Luthfiana; Sudharto Prawata Hadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

The digitalization evolution have caused the rapid growth of the marketplaces. One of them is Shopee, which was the leading marketplace in Southeast Asia and Taiwan. However, Shopee have failed to retain its competitiveness against other marketplaces such as Tokopedia and Lazada with a decrease on its visitor amount who are looking information at Shopee. It indicates that the consumer’s interest rate are fairly low which will affect repurchase intention. Therefore, Shopee need to pay attention for the possible affecting conditions related to consumers purchasing intentions.This study aims to determine the effect of sales promotion and also e-service quality on Shopee consumers purchasing intentions. This type of research is explanatory research. Samples are taken from 100 respondents who had made purchases on Shopee. The sampling techniques are accidental sampling and purposive sampling. Data were collected by a questioner, and literature studies. The analysis methods used are validity test, reliability test, correlation test, simple linear regression test, multiple linear regression test, determination coefficient (R2), and significance t test and f test with the help of IBM SPSS program version 25.0.Based on the results of the analysis, it can be concluded that the sales promotion and e-service quality have an effect on purchasing intentionss proven through the simple regression test with the result in regression values of 0,690 and 0,785.The given advice to the company are to fix the promotion issues and improving the amount of the selling promotion that have been carried and also re-evaluate the e-service quality strategy.

PENGARUH PERPUTARAN MODAL KERJA, PERPUTARAN PIUTANG DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS (Studi pada Perusahaan Sub Sektor Food and Beverage di BEI periode 2013-2017) Ariefa Pranadhani; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

This study aimed to analyzed the effects of working capital turnover, account receivable turnover, and firm size on profitability. This study uses secondary data from the annual report by Indonesia stock exchange, the population in this study include 16 sub sector of food and beverage enterprises listed in Indonesia Stock Exchange period of 2013-2017. Sample of this study consist of 12 food and beverage enterprises that meet all the criteria. The analysis used is linear regression analysis with SPSS 23 version application program. Regression analysis showed that, in partial, working capital turnover, account receivable turnover, and firm size has a positive and significant effect on profitability. In simultan, working capital turnover, account receivable turnover, and firm size has a significant effect on profitability. Next, based on the results of multiple analysis, working capital turnover is a variable that has a dominant influence on proftiability. As analysis showed that value of beta coefficient (β) is 0.359, account receivable turnover 0.278, and firm size 0,213.

ANALISIS STRATEGI PENGEMBANGAN USAHA PADA UKM KAMIR DI KAMPUNG ARAB, KABUPATEN PEMALANG Avi Puspita Desifrida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Problem occurs in this research is because the stagnancy development of UKM Kamir in Arab Resident of Pemalang Regency. Because of less-trained profesionality and enterprenurship inside global competition, the Kamir entrepreneur need training about assets, human resource, technology and marketing. This research is made to explain: 1) asset’s view of development, 2) human resource’s view of development, 3) technology’s view of development and 4) marketing’s view of development. Using qualitative approaching with sentralized case study to Kamir entrepreneur in Arab Resident, using 6 (six) resource person by purposive sampling method. Researcher inner is coming in to deep questions and answers section with resource person to expound and explain about business development strategy of Kamir. The result is showing the average of assets development is on 11,67 (good). The average score of human resource is on 9,25 (average). Development from the technology used is sbout 11,00 (average). Kamir’s business development from marketing view is showed in 10,00 (average).

Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee. (Studi pada Mahasiswa Aktif FISIP Undip) Ardianti, Asri Nugrahani; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.986 KB)

The lifestyle changes of people nowadays can we feel along with this modern era. One of that lifestyle changes is about Shopping activities. Along with the development of technology makes people easier to get what they need. Now people can enjoy e-commerce facilities to get what they need. One of the e-commerce that developed in Indonesia is Shopee. Until 2018, Shopee has not been ranked first as an e-commerce site that is frequently visited. This is due to the many negative reviews on Shopee products that make people reluctant to buy through Shopee. This study aims to determine the effect of service quality and price on purchasing decisions. The type of research was explanatory research and sampling using the nonprobability technique purposive method, collecting data using the google docs questionnaire. The number of samples used was 100 respondents from Active Student of FISIP Undip. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, significance of t test, and F test by IBM SPSS program (Statistical Product and Service Solutions) version 23 The results showed that online consumer reviews and online customer rating have a positive influence on purchase decision through Shopee. Online Customer Reviews and Online Customer Rating showed 0.452 the relationship between the two variables with purchasing decisions has a sufficient relationship. The coefficient of determination shows that the online customer review on the purchase decision variable is 0.161, or 16,1%, so it can be interpreted that the contribution of online customer review on purchasing decisions is 16,1% while the other 83,9% is influenced by another factors than online customer review. While the online customer rating variable determination coefficient on the purchase decision variable is 0.069 or percentage of 6,9% so that it can be interpreted that the contribution of online customer rating influence on purchasing decisions is 6,9% while the other 93,1% is influenced by factors other than online customer rating.

PENGARUH KUALITAS PELAYANAN, KESADARAN WAJIB PAJAK, DAN PENGETAHUAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK (STUDI PADA UMKM YANG TERDAFTAR DI KPP PRATAMA SEMARANG SELATAN) Riadita, Farah Alifa; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.2 KB)

The current government continues to increase efforts to explore domestic revenues from the tax sector because the tax sector is a very potential revenue to be explored, where the results of domestic tax revenues are a source of government funding to improve welfare and prosperity and to overcome social problems. Seeing this requires a substantial tax receipt for funding in carrying out state responsibilities. The greater the tax revenue received, the greater the income earned by a country. The purpose of this study is to determine the effect of service quality, taxpayer consciousness, and tax knowledge on taxpayer compliance. The hypothesis in this research is the existence influence between the variable of service quality, taxpayer consciousness, and tax knowledge on taxpayer compliance. The results showed that the variable of service quality has a positive and significant effect on taxpayer compliance,Â theÂ variableÂ of taxpayerÂ consciousnessÂ hasÂ aÂ positiveÂ andÂ significantÂ effectÂ onÂ taxpayer compliance, the variable of tax knowledge has a positive and significant effect on taxpayer compliance. Service quality, taxpayer consciousness, and tax knowledge have positive and significant effect on taxpayer compliance. Taxpayer compliance still needs to be improved so that in this research suggest to socialize the importance of the tax. This research is also expected as an input for the next researcher.

PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN COCA-COLA MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN MINUMAN RINGAN BERSODA MEREK COCA-COLA DI KOTA SEMARANG) Widya Putri Anjani; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

The soft drink industry is one of the potential industries for the country's economy. Tons of soft drinks types that are circulating in the market trigger the existence of competitive competition. This research aims to determine whether the model of this research is acceptable or not. The model of this research is testing the influence of product quality and advertising to purchase decision Coca-Cola’s brand soft drinks through brand image as an intervening variabel. The population in this study were consumers of Coca-Cola soft drinks in the city of Semarang. The research sample of 100 respondens was taken and the sampling technique used was purposive sampling technique, which means that sampling techniques fit certain criteria. Measurement scale using a Likert scale. Data analysis used regression test, correlation test, determination test, significance test, sobel test and mediation test with SPSS version 21 application. Based on the results of this research indicate that product quality has a significant effect on brand image, advertising has a significant effect on brand image, product quality and advertising have a significant effect on brand image, product quality has a significant effect on purchasing decisions, advertising has a significant influence on purchasing decisions, brand image has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions through mediating partial brand image, advertising has a significant effect on purchasing decisions through full mediation of brand image. All hypotheses have a significant p < 0.05. This means, the better of the quality product and the created advertisements, it will form the brand image of the product so the consumers are convinced to decide on purchase.

ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN PENGGUNA LAYANAN GO-RIDE (STUDI PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO) Puspitasari, Septi; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.681 KB)

This research aims to determine factor which the biggest contribution to satisfaction GoRide service users. Satisfaction was measured by five initial factors, service quality, price, perceived ease, perceived usefulness and online servicescape. This type research is explanatory research. The sampling technique non probability sampling with purposive sampling and accidental sampling. Samples taken 100 respondents using GoRide services in Undip FISIP. The results showed form five variables with 65 indicators only 24 indicators met the value KMO MSA and can be factor analysis, total variance explaned and rotated component matrix forms three components, hereinafter referred service quality, perceived ease and perceived usefulness, regression test stages shows service quality, perceived ease, perceived usefulness partially and simultaneously have positive and significant influence user satisfaction, perceived usefulness was dominant influence user satisfaction. Researcher suggestions to improve service quality, especially responsiveness service, implementation the most effective route selection according user's wishes, implementation reference coupon strategy.

PENGARUH KUALITAS PELAYANAN, HARGA, DAN KERAGAMAN PRODUK TERHADAP KEPUASAN PELANGGAN CAFE STOVE SYNDICATE SEMARANG Vivian Avianty; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Nowadays, cafe has become one of the most promising business run by businessman and could attract people’s interest alongside with the modern lifestyle, especially for adolescents and adults to enjoy their products or even just hanging out with friends. Generally, cafe gives nice atmosphere on its room, unique concept, and modern which basically different compare by restaurants. Social media also has big contribution through market their products and cafe’s room pictures or gain endorsement to interest people easily. One of cafe in Semarang that still exist until now is Cafe Stove Syndicate. This research has its aim to determine and measure the effect of service quality, price, and product diversity to customer satisfaction. This research is an explanatory research and the technique of collecting data used is non probability sampling with the approach of purposive sampling and incidental sampling, and collecting data by using questionnaire as its instrument. The amount of samples that had taken is 100 respondents. This research apply quantitative analysis, with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression test, significance of t test, and significance of F test using SPSS for Windows 21 Version The result of this research shows that service quality, price, and product diversity have significant and positive impact to customer satisfaction. According to the analysis, service quality has the amount of 18,4% impact contribution. Price has the amount of 22,8% impact contribution, and product diversity has the amount of 19,4%. Simultaneously, service quality, price, and product diversity have the amount of 35,1% impact contribution to customer satisfaction.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Achmad Fauzan Wahyudianto; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Honda as one of the top car producer in the country needs to maintain customer loyalty to continue to survive in the midst of intense competition. Brand image has meaning to a consumer's mind images of a product. Everyone will have thir own standar of Product Quality that determines its value in the eyes of the community about the product. Customer loyalty is a form of customer loyalty to continue using products derived from the same company. Honda as one of the featured cars in the country needs to maintain customer loyalty to continue to survive in the midst of intense competition. This study aimed to determine the effect of brand image (X1) and Product Quality (X2) to Loyalty (Y) through the Customer Satisfaction (Z) user Honda Brio in the city of Semarang. This type of research uses explanatory research with data collection through interviews and data collection tools using a questionnaire. Sources of data in this study are primary data and secondary data. The sampling technique in this study using purposive sampling and non-probability sampling. The sample in this study amounted to 100 respondents in Semarang. Technical analysis using simple linear regression, multiple linear regression, t test and F test with SPSS. From the results of the study indicate that Brand Image (X1) has a significant effect on loyalty (Y), and Product Quality (X2) have a significant effect on loyalty (Y), The results also show that there is significant influence between brand image and product quality together to Loyalty (Y). Customer Satisfaction (Z) also have a significant effect on loyalty (Y). Based on the results of the study, the researchers suggested that the Honda is listening to the voice of the resilience of its product users in this study where the users often complain about dynamo radiator fan is often problematic. It is also expected Honda Being able to change some of the components that looks cheap to be an advantage over its competitors.

PENGARUH COUNTRY IMAGE TERHADAP KEPUTUSAN PEBELIAN ETUDE HOUSE DI SEMARANG MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING Aliya Larassati Indraputri; Dina Lestari
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

This study aims to examined the effects of country image (general country attitudes and general product attitudes) to purchase intention through brand image. The population of this research is consumers of Etude House in Semarang, while the sample is 100 consumers of Etude House with some certain prerequirements. The data was analyzed using multiple linear regression analysis with SPSS 21.0 for windows and sobel test used to test the influence of mediation from intervening variable. The result of this study is showing that country image (general country attitudes and general product attitudes) has positive impact toward brand image, the biggest impact is own by general product attitudes. The test results of the influence of mediation, brand image can madiate the effect of general country attitudes (gca) on purchase intention significantly and can be mentioned as a partial mediation variable, and also brand image can madiate the effect of general product attitudes (gpa) on purchase intention significantly and can be mentioned as a partial mediation variable.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA