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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 9, No 2 (2020)" : 22 Documents clear

PENGARUH DIVIDEND PAYOUT RATIO, FIRM SIZE, DAN LEVERAGE TERHADAP VOLATILITAS HARGA SAHAM (Studi pada Perusahaan Indeks LQ-45 yang Terdaftar di Bursa Efek Indonesia Periode 2016-2018) Oktavianti, Rika; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.935 KB)

The study is aimed at analyzing the influence of Dividend Payout Ratio, Firm Size and, Leverage on Stock Price Volatility. The population in this study are companies listed in the LQ-45 Index on the Indonesia Stock Exchange for the period of 2016-2018. The data used are secondary data from Bloomberg and the Indonesia Stock Exchange Financial Reports that are published. Total companies that meet the criteria are 22 companies. The analysis technique used is linear regression analysis with the SPSS application program. The results showed that partially Leverage had a significant negative effect on Stock Price Volatility. Other variables, namely Dividend Payout Ratio and Firm Size do not significantly influence the Stock Price Volatility. Stimulously, Dividend Payout Ratio, Firm Size and Leverage have a significant effect on Stock Price Volatility. And based on the results of multiple analyzes, leverage is a variable that has a dominant influence on stock price volatility as indicated by the value of the beta coefficient (Î²) that is -0.040.

PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP BRAND LOYALTY (STUDI PADA PEMILIK MEMBERSHIP CARD ORYZA GYM SEMARANG) Cintya Agatha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Exercise is important for everyone to ensure the fitness and healthiness of one's body. Recently, exercise can easily be done even indoors, utilizing technology-based fitness equipment. This condition encourages certain businessmen to set up fitness centers. One of the fitness centers located in Semarang City is Oryza Gym. The purpose of this research is to acknowledge the effect of brand image and brand love on brand loyalty for Oryza Gym’s membership card owners. Data acquisition is carried out using questionnaires handed out to 100 respondents, patrons of Oryza Gym Semarang with membership card. The result of the study shows the variables of brand image and brand love on brand loyalty of Oryza Gym Semarang. Correlation coefficient variables of brand image and brand love on brand loyalty show a very strong correlation, and if the brand image and brand love variables increase or decrease, it significantly affects the brand loyalty variable. Thus, based on the results then this study recommends Oryza Gym Semarang to improve both the quality and quantity of fitness equipment, improve the hospitality of the staff, and maximize the role of trainers.

Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Konsumen Sepatu Converse melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi pada Mahasiswa Universitas Diponegoro) Rianto, Cezzare Reinaldho; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.138 KB)

The rapid development of globalization has become unavoidable. This development makes business competition tougher, one of which is a fashion business. The competition for footwear products is one that has a high level of competition in the Indonesian fashion world. Converse is one product that has a large market share in Indonesia. Converse itself is a company originating from America. Converse offers a variety of casual shoe designs to consumers such as All Stars and others. This type of research is explanatory research, using a questionnaire as a method of data collection. The purpose of this study was to determine the direct effect between Brand Image and Brand Trust variables on Consumer Loyalty, and the indirect effect of Brand Image and Brand Trust on Consumer Loyalty through Consumer Satisfaction on Converse consumers who are students at Diponegoro University. The research method used is the Non-Probability Sampling technique with the Snowball Sampling method. Samples collected as many as 100 respondents were divided equally according to the faculty using Stratified Random Sampling and selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated by the WarpPLS 6.0 program. Based on the analysis of data processing by WarpPLS, it is explained that the results of the test have a direct effect on the research model showing positive and significant results. Indirect effect test on the research model also shows positive and significant results. Researchers provide advice to the Converse based on the recapitulation value that is below the average given by respondents in the assessment indicators, namely providing more outlets in various regions of Indonesia, adding product variants such as product models and colors, improving the cashier system and salespeople by providing small change. as well as providing more information related to Converse products, offering member cards that provide special discounts and providing the latest information related to products, leveling out outlets that can exchange non-conforming products, and improving product experience to suit their expectations.

PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK TOYOTA (STUDI PADA KONSUMEN PT NASMOCO MAJAPAHIT, SEMARANG) Prativi Putri Wulandari; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

The automotive industry develops in line with the population growth. Tighter competition in the automotive world, especially cars, requires companies to make new innovations in order to continue to attract the attention of consumers so that they make purchase decisions. Toyota is a well-known car company that always holds the top position of car sales throughout Indonesia, including Semarang City. However, in 2015 - 2018 PT Nasmoco Majapahit, as one of the authorized Toyota dealers in Semarang City, could not meet the specified sales target. The result of the pre-survey about the considerations before buying Toyota at PT Nasmoco Majapahit shows that the most considered factor is promotion and service quality . This study aims to determine how the influence of promotion and service quality on purchasing decisions of Toyota car brand at PT Nasmoco Majapahit. The type of research used is explanatory research with the number of samples are 97 respondents. The sampling technique used is nonprobability sampling with a purposive sampling method and accidental sampling. Data collection using a questionnaire with a Likert measurement scale. Data were analyzed using IBM SPSS Statistics for Windows version 24. Based on the result of data analysis, there is a positive and significant influence between promotion and purchasing decisions. Service quality also has a positive and significant influence on purchasing decisions. The analysis also shows that the promotion and service quality simultaneously have a positive and significant effect on purchasing decisions. The author provides suggestions to PT Nasmoco Majapahit to increase promotions carried out in order to attract more buyers, maintain and continue to improve the quality of service both from the physical office and sales force so that buyers feel more comfortable and confident to purchase Toyota brand cars at PT Nasmoco Majapahit.

Pengaruh Experiential Marketing Dan Sales Promotion Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pelanggan Go-Ride Semarang Wiranti M.S Hutabarat; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Ride hailing is a transportation that utilizes an online platform by connecting passengers and drivers. In Indonesia hailing is growing rapidly marked by the presence of similar services. PT Gojek Indonesia is a pioneer hailing ride with Go-Ride services. The Gojek application was launched in January 2015 with the Go-Ride feature. Now Gojek has grown to 14 services with millions of downloads accompanied by 2 million driver partners spread across 203 cities. This study aims to determine the effect of experiential marketing and sales promotion on customer loyalty through Go-Ride customer satisfaction. This is explanatory research, sampling using nonprobability sampling techniques, purposive sampling method. Data collection using the google form online questionnaire. The sample used was 100 Go-Ride Semarang respondents. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, t test, F test, and sobel test. The Sobel test results state that customer satisfaction is able to partially mediate between experiential marketing and sales promotion on customer loyalty. The correlation coefficient of experiential marketing and sales promotion variables to customer satisfaction has a strong relationship. The coefficient of determination of customer loyalty can be explained as much as 53.4% by customer satisfaction. The coefficient of determination of customer satisfaction can be explained worth 60.7% by experiential marketing and sales promotion.

PENGARUH E-WEBSITE QUALITY DAN E-SERVICE QUALITY TERHADAP E-REPURCHASE INTENTION MELALUI E-WORD OF MOUTH (E-WOM) SEBAGAI VARIABEL INTERVENING Noor Septi Lestari; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

This study aims to explain the effect of website quality and e-service quality on e-repurchase intention through e-word of mouth as an intervening variable. The sample in this study was 100 Muslim women who had bought Hijab Alila products at least 2 times online.The results of this study indicate that the variable website quality and e-service quality affect e-word of mouth. Variable e-website quality and e-service quality affect e-repurchase intention. The e-word of mouth variable influences e-repurchase intention. While e-website quality, e-service quality, and e-word of mouth variables simultaneously have no significant effect on e-repurchase intention. So researchers provide advice on Hijab Alila in order to set a schedule for the latest product information on a regular basis so that the latest products can be seen one-on-one by customers and provide training to employees on how to resolve customer complaints.

PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AGYA DI NASMOCO KALIGAWE SEMARANG Aditya Cahya Nugraha; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Nasmoco Kaligawe Semarang is one of Toyota's official dealers in Indonesia with a marketing area in the city of Semarang, which until now has been competing with other car dealers. Toyota Agya is one of the products with the type of LCGC (Low Cost Green Car) motorized vehicle marketed by Nasmoco Kaligawe in the city of Semarang which is in demand by many groups. But there are problems in the sale of Toyota Agya at Nasmoco Kaligawe Semarang in the period of 2017 to 2018, sales declined. This is due to the price and sales promotion of the company which is still less than the maximum compared to competitors. This study aims to determine how the influence of price and sales promotion on Toyota Agya car purchasing decisions at Nasmoco Kaligawe Semarang. The type of research used is explanatory research, where data collection techniques used are using questionnaire and sample as many as 100 people by using purposive sampling technique. Selected respondents were consumers who made a purchase decision for a Toyota Agya car at Nasmoco Kaligawe Semarang. The methodology used to analyze primary data in this study is the validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and significance tests (t and f test) with SPSS version 22. The results showed that there was a significant effect between price on purchasing decisions of 19.2%. Sales promotion has a significant effect on purchasing decisions by 20.7%. Meanwhile, simultaneous price and sales promotion significantly influence purchasing decisions by 25.3% while the rest is influenced by other factors besides price and sales promotion. This means that the better the price and sales promotion, the higher the purchase decision of a Toyota Agya car in Nasmoco Kaligawe Semarang. In addition, sales promotions have an influence with the greatest regression coefficient value, 0.411. Based on the results of the study, researchers can provide suggestions for companies to increase sales promotions to increase public interest in products and provide prices in accordance with the value of the products offered by the company

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN (STUDI PADA PELANGGAN PT KERETA API INDONESIA DAOP IV SEMARANG) Akhmad Fauzi Fachreza; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

People nowadays increasingly require transportation services that can deliver to relatively distant places but take less time. One of the alternative is the train. Menoreh Train is an economy class train in DAOP IV Semarang which has been rejuvenated and is known as the Economy New Image. Menoreh Train is expected to provide comfort that will later increase customer satisfaction and loyalty. But there are still problems that customer loyalty has not been created. This type of research is explanatory research, using a questionnaire as a method of data collection. The research method used is the Non Probability Sampling technique with Purposive Sampling and Accidental Sampling methods. Samples collected by 100 respondents of Menoreh Train is selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis by WarpPLS explain that the test results of the direct influence on the research model are the effect of prices on customer loyalty shows positive and significant results, the effect of prices on satisfaction shows positive and significant results, the effect of service quality on satisfaction shows positive and significant results, the influence of service quality on customer loyalty shows positive and significant results, the effect of satisfaction on customer loyalty shows positive and significant results. Test the indirect effect of the research model that is the effect of prices on customer loyalty through satisfaction shows positive and significant results, the effect of service quality on customer loyalty through satisfaction shows positive and significant results. There is advice to PT. KAI DAOP IV Semarang based on the lowest recapitulation value given by respondents to the assessment indicators, namely increase ticket price competitiveness, add training programs, certifications, and more mature briefings to provide excellent service starting from the dispatch to the destination, continues to educate customers about quality product and services, optimize product and service quality, and evaluating performance in order to retain customers.

PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING (Studi Pada Sentra IKM Tenun Ikat Troso Kabupaten Jepara) Mia Eka Arianti; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

This study purposed to determine the effect of entrepreneurial orientation and market orientation on competitive advantage. The research used explanatory research. The data was collected by questionnaire that used purposive sampling technic. 88 respondents were sample in this research who had been selected by specified criteria. Data analysis used validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, significance of the t test, and F test precessed by IBM SPSS version 21.0 program. The results showed that partially there was a positive effect on entrepreneurial orientation at competitive advantage and the positive effect on market orientation at competitive advantage; while simultaneously the positive effect on entrepreneurial orientation and market orientation at competitive advantage. The effect of entrepreneurial orientation on competitive advantage was greater than the effect of market orientation on competitive advantage. Suggestions in this research were crafters must increase courage in making decisions, take advantage of existing market opportunities with new innovations, increase references and create different motives from competitors so that products have their own characteristics and are not easily imitated by competitors so can increase competitive advantage in Medium Small Industry Tenun Ikat Troso.

PENGARUH EMPLOYEE ENGAGEMENT DAN WORK VALUE TERHADAP JOB HOPPING KARYAWAN GENERASI MILLENNIAL PADA GOLDEN TULIP JINENG RESORT BALI Sianturi, Nathania Reandra; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.986 KB)

The phenomenon of job moving for a short period, known as job hopping, has become a common practice among millennials with a variety of reasons. Golden Tulip Jineng Resort Bali is one of the tourism industries which has been experiencing the job hopping phenomenon. This study aims to determine the effect of employee engagement and work value to job hopping phenomenon on millennial employees at Golden Tulip Jineng Resort Bali. This is an explanatory research and the sampling uses nonprobability sampling techniques, that is purposive sampling method. Data collection used are physical questionnaires directly sent to the employees . The sample was 40 respondents who are considered as millennial employees working in food&beverage and front office division. This study uses quantitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression. The results of multiple linear regression analysis show that there was a positive effect of employee engagement and work value to job hopping which indicate an increasing independent variables would impact an increasing dependent variable. The variable correlation coefficient of both independent variables to dependent variable has a strong relationship. The determination coefficient of employee engagement worths 49,8% and the determination coefficient of work value employee worths 36,4% indicate both independent variable are capable of describing and predicting dependent variableâ€™s variation. By the output obtained through SPSS, the company is advised to conduct more bonding activities in order to strengthen relationship between the co-workers itself also with the boss. The company could also attempts to fullfil the values which are considered important by the employees.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

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Abstract

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA