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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Volume 2, Nomor 2, Tahun 2013" : 15 Documents clear
ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT PRODUK KORAN SUARA MERDEKA Setyowati, Ratih Widi; Suryoko, Sri; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. Suara Merdeka Press Semarang creates the products, Suara Merdeka newspaper with all the attributes that is stick; so that it can attach for providing a choice to society for determine the attitude in selecting paper products that is suitable with people desire and their needs.   The purpose of this study is to determine how the attitude from consumer toward product attributes that is offered by the newspaper Suara Merdeka, in intrinsic attributes and extrinsic attributes.This study used descriptive research type survey method. The writer taken 100 respondents as a sample, the characteristics of respondents that are selected constitute the readers who do not subscribe read newspaper Suara Merdeka in Semarang area. The sampling method that is used is Accidental Sampling, and it use analysis method with method of attitudes Fishbein.   The result shows that overall scores of consumer attitudes discovered like toward intrinsic attributes in Suara Merdeka newspaper. If it is viewed from the intrinsic attributes of global dimensions, then the consumer attitude towards the content and the types of news, feature attributes, includes like category, whereas aesthetic attributes includes ordinary category. From the consumer attitudes discovered that consumer like with extrinsic attributes Suara Merdeka newspaper. If it is viewed from the global dimension of extrinsic attributes, then the attitudes of consumers towards service reliability is an ordinary attribute, attribute of value self-expression, attributes of easiness and attributes of cost, three of them includes in like category. The conclusion from this research is that the general, the consumer attitudes towards attributes intrinsic and extrinsic attributes Suara Merdeka newspaper including like category. However, Suara Merdeka still need conducting an improvements to the global dimension that is the dimension of the details has consumer attitudes which includes in the ordinary category.
ANALISIS TINGKAT KEPUASAN PASIEN RAWAT INAP RUMAH SAKIT ISLAM SULTAN AGUNG SEMARANG DILIHAT DARI DIMENSI KUALITAS PELAYANAN Utama, Puspa Yudha; Prihartini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Competition occurs among private hospitals make patient satisfaction a top priority, which will be fulfilled when the patient satisfaction of services provided in accordance with their expectations. Therefore, hospitals need to assess what are the factors that will affect patient satisfactions and patient satisfactions are met in order to maintain the patients. This study aimed to analyze the level of patient satisfaction at RSI Sultan Agung Semarang seen from the dimensions of service quality. The hypothesis, there are differences in quality service for hospitalized patients in each class. This type of research in this research is explanatory research with a number of respondents 120 respondents were taken using proportionate stratified sampling technique. The method of analysis used in this study is the Importance Performance Analysis (IPA) Based on the analysis of the IPA, found that for the VIP class, I class, II class, and III class have different attributes in Quadrant A, Quadrant B, Quadrant C, and Quadrant D. From the analysis of patient satisfaction showed that the overall level of patient satisfaction in VIP class and I class in the category of satisfied. While the level of satisfaction of hospitalized patients in class II and class III in the category of very satisfied. RSI Sultan Agung Semarang advised to maintain and improve service performance attributes in Quadrant A.
PENGARUH NILAI PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi kasus pada penumpang KA Kaligung Mas di Stasiun Poncol Semarang) Ikasari, Ajeng Utami; Suryoko, Sri; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

KA Kaligung Mas is a local train, route Semarang - Tegal Tegal –Semarang. departing from Semarang Poncol Station as first Station. In an effort to maintain relationships with customers, service quality is the key to retaining customers and providing high value through customer value. The problem in the center of competition in the transportasion industry is the decrease of the train passenger from 2010-2012, in 2011 decrease 36% and 2012 decrease 50% from the first year 2010. Customers will compare the quality of services provided by the facility what they are and what value they get from KA Kaligung Mas. This study aimed to determine the effect of Customer Value and Quality Service to Customer Satisfaction KA Kaligung Mas . The population in this study is the customers Kaligung Mas passenger trains.. The research sample was taken 100 first responders and sampling techniques accidental sampling is then conducted purposive sampling. Measurement scales using Likert scale. In the analysis of the data using simple linear regression and multiple regression test with the help of the program PASW 18.00. Testing the hypothesis the researchers used Customer Value and Quality Service has positive and significant impact on customer satisfaction, either partially or simultaneously. Views of Variable Quality of Service with the 5% significance obtained t value table is 1.6606, where the t value of (8.289)> t table (1.6606) so the hypothesis received the greatest impact on customer satisfaction in the amount of 41.2% and with a 5% significance obtained t value table is 1.6606, where the t value (5.933)> t table (1.6606) so the hypothesis is accepted. Variable influence on Customer Value Customer Satisfaction 26.4%. Simultaneously, variable Customer Value and Service Quality on Customer Satisfaction effect of 43.3%. This means better service quality and customer value is high, it may increase Customer Satisfaction. The suggestions for increase comfort, through improved facilities such as a lack of cold air, train departure time in order to improve over time, pay attention to the condition of facilities such as seating and cleanliness of the car, improving quality in serving the passengers to be more comfortable when it is in train and is expected to always maintain reputation of the company in order to increase customer confidence.  
Pengaruh Kepuasan Pelanggan dan Hambatan Berpindah TerhadapRetensi Pelanggan Kartu Prabayar SimPATI di Wilayah Semarang Novianti, Novianti; Suryoko, Sri; Nugroho, Hari Susanto
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research was conducted to determine the effect of customer satisfaction and switching barriers on customer retention SimPATI prepaid card in Semarang region. This study used an explanatory approach to research on 100 respondents. Sampling is done by accidental sampling technique. Data analysis techniques used are simple regression and multiple regression. Determination test result showed that 40,7% of customer retention variables can be explained by the variable customer satisfaction, 47,7% customer retention variables can be explained by the variable switching barriers. 58,9% customer retention variables can be explained by the customer satisfaction and switching barriers. The result of hypothesis testing (t test) that customer satisfaction has a positive and significant impact on customer retention. Switching barriers has a positive and significant impact on customer retention. Hypothesis test (F test) the customer ssatisfaction and switching barriers together – each has a positive influence and significant impact on customer retention. So that conclude the two variables, both individually and collectively – each has a positive and significant impact on the customer retention of SimPATI prepaid card in Semarang region.
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING ( Studi Kasus Pada Pelanggan Mertojoyo Cake Semarang ) Putri, Dea Irana; Hidayat, Wahyu; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed  to determine the effects of variable product quality, location and satisfaction through customer loyalty at Mertojoyo Cake Semarang. There were 100 respondents as the sample of this research, who were the customer of  Mertojoyo Cake Semarang. The sampling technique used was purposive sampling. Whereas, the method of analysis used in this research was path analysis. From the analysis of the data is known that from the product quality category, 9 per cent stated it was quite good, 57 percent stated good, and 34 percent stated very good. From location category, 42 percent stated it was not on a good location, 53 percent stated quite good, and 5 percent stated it was on a good location. From satisfaction category, 39 percent stated quite high, 56 percent stated high, and 5 percent stated very high. From customer loyalty category, 31 percent stated it was quite high, 60 percent stated high and 9 percent stated very high. Product quality variables affect the customer loyalty at 48.1 percent. Partially, location variable does not affect customer loyalty, but simultaneously, it does. The determination coefficient is 0.5 percent. Satisfaction variables affect the customer loyalty at 14.3 percent. Taken  together, product quality, location and satisfaction affect the customer loyalty at 56.1 percent. This means the better the product quality, location and satisfaction of customers, the better the customer loyalty.

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