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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 1, Tahun 2023" : 22 Documents clear
Pengaruh Spiritualitas di Tempat Kerja Pada Kinerja Karyawan Yang Dimediasi Perilaku Kewargaan Organisasi, Dan Kecerdasan Emosional Sebagai Variabel Moderasi (Studi di RSJD Dr. RM. Soedjarwadi) Bagus Ananta Pratidina; Ismi Darmastuti; Aulia Vidya Almadana
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyse the effect of spirituality in the workplace, with a mediating role by organisational citizenship behaviour, and a moderating role by emotional intelligence in improving employee (nurse) performance. In addition, the inconsistency of previous research is the reason this research was conducted. The population used in this study were all active nurses at RSJD Dr. RM. Soedjarwadi, Klaten. The number of samples used in this study were 74 respondents. The data collection method was carried out through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis technique with SMART PLS 3 analysis tool. The results of this study indicate that by including spirituality in the workplace positively and significantly affects employee performance, and emotional intelligence strengthens the influence of spirituality in the workplace on employee performance. Meanwhile, the role of organisational citizenship behaviour has no effect on employee performance. It can be concluded that hypotheses one and two have a positive and significant effect, and hypothesis four strengthens the influence between spirituality in the workplace on employee performance. While hypothesis three has no effect on improving employee performance
ANALISIS PENGARUH KREDIBILITAS INFLUENCER DAN DISCLOSURE OF SPONSORSHIP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Generasi Z di Instagram) Ariq Naufa Prasetio; Farida Indriani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study examines the impact of influencer credibility and sponsorship disclosure in influencer marketing activities to establish consumer attitudes (brand attitudes) and their impact on purchasing decisions. The population used in this study are consumers of the z generation who are active users of Instagram social media. The number of respondents in this study amounted to 100, with the data collection method done through a questionnaire. The analysis in this study was carried out using the SPSS analysis tool. The results of this study indicate that including influencer credibility and sponsorship disclosure in influencer marketing activities carried out on Instagram can positively affect brand attitude. After that, the brand attitude that is built also has a positive effect on consumer purchasing decisions.
ANALISIS STRATEGI PEMASARAN PRODUK UNGGULAN DENGAN PENDEKATAN MARKETING DAN BUSINESS INTELLIGENCE DI KABUPATEN WONOSOBO Almeira Renata; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Marketing and business intelligence approaches in this study were used to obtain information and develop the potential of leading sectors in Wonosobo Regency. The object of research used in this study is 15 sub-districts. This study aims to determine the potential of the leading sector. The research method used in this study is the Analytical Hierarchy Process (AHP). The AHP method is used in this study because it is considered capable of producing decisions in order to achieve goals based on the criteria set in the AHP model. Moreover, the strategy and policy used in developing the potential of the leading sector are to collect information from the market or the community as a supporter of the marketing and business intelligence approach, in accordance with the potential of the leading sector owned by each sub-district. Based on the research, the result shows that 15 sub-districts in Wonosobo Regency with details as follows are 7 sub-districts consisting of Garung, Kalikajar, Kaliwiro, Leksono, Selomerto, Sukoharjo, and Watumalang which have the potential of leading agricultural sectors. Then there are 5 sub-districts that have processing potential consisting of Kepil, Kertek, Mojotengah, Sapuran, and Wonosobo. Meanwhile, the subdistricts that have excellent potential in the tourism sector are Kalibawang, Kejajar, and Wadaslintang sub-districts.
THE IMPACT OF BRAND IMAGE AND PERCEIVED QUALITY ON CONSUMER PURCHASE DECISION OF SOMETHINC WITH KOREAN BRAND AMBASSADOR (NCT DREAM) AS MODERATING VARIABLE
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to explain: to determine the percentage of NCT Dream as a brand ambassador, whether it can influence the relationship between brand image and Perceived Quality on Purchasing decisions for the Somethinc brand. Research was conducted on Somethinc consumers who know that NCT Dream is an Somethinc brand ambassador. By distributing questionnaires to 140 respondents as a sample. The type of research used is quantitative research. sampling technique using purposive sampling. The analysis technique used is multiple regression analysis with the F test and T test. The results of the multiple regression analysis show that each variable, namely brand image and perceived quality, together has a significant effect on purchasing decisions. while the Korean Brand Ambassador Variable as a moderating variable succeeded in strengthening the relationship between Brand image to Consumer purchase Decisions and Perceived Quality to Consumer Purchase Decisions.
STRATEGY TO ATTRACT NEW CUSTOMERS: A CASE OF PROFESSIONAL PRODUCT HOMEMADE Andrea Desmita Liusvia; Mahfudz Mahfudz; Afina Hasya
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The present study endeavors to ascertain the branding strategies of Homemade, a fledgling enterprise that were established in the year 2021, in the wake of the COVID-19 pandemicinduced isolation. With the closure of several socializing avenues, people have been grappling with feelings of seclusion and detachment. Homemade, with its focus on food, aims to bridge this gap and foster a sense of community among people. As a nascent startup, Homemade is confronted with several challenges, including a lack of brand recognition and the identification of an optimal marketing plan. These issues are compounded by the company's limited workforce and a dearth of online and offline marketing initiatives. Therefore, this research project is designed to furnish Homemade with recommendations to surmount these challenges and identify the root cause of the problem. One of the proposed marketing strategies for Homemade is to leverage the influence of local social media personalities to promote its culinary offerings. This can be achieved through a collaborative effort whereby Homemade sends free food samples to influencers for review and promotion. Such an approach can potentially enhance the company's visibility and augment its customer base
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN: DENGAN VARIABEL MEDIASI KEPUASAN PELANGGAN Adika Daniswara; Susilo Toto Rahardjo
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the influence of product quality and brand image on customer loyalty with the role of customer satisfaction as a mediating variable on the millennial generation object that uses Nike sports shoes in Semarang. The number of samples used in this study were 130 respondents who were customers aged between 19-29, used Nike shoes for 1 year, or had purchased Nike sports shoes more than once. This study uses the Structural Equation Model (SEM) analysis method with Partial Least Square (PLS) as a data processing tool. The results of this study indicate that product quality and brand image and customer satisfaction have a positive and significant impact on customer loyalty.
PENGARUH WORK FROM HOMETERHADAP WORK LIFE BALANCE DENGAN WORK ENGAGEMENT SEBAGAI VARIABEL INTERVENING PADA LAKI-LAKI YANG SUDAH MENIKAH DAN MEMILIKI ANAK Ibnu Hamdan; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to examine the effect of Work From Home on Work-Life Balance with Work Engagement as an Intervening Variable in men who are married and have children. This study uses the Non Probability Sampling method by means of Purposive Sampling. While the sample used is 67 employees. The data analysis technique in this study uses Partial Least Square with SmartPLS software to determine the path coefficient and the effect of the independent variable on the dependent variable. The results showed that Work From Home had a negative and significant effect on Work -Life Balance. Work From Home has a positive and significant effect on Work Engagement. Work Engagement has a positive and significant effect on Work-Life Balance. This study shows that Work Engagement can mediate a significant positive indirect effect between Work From Home on Work-Life Balance.
PENGARUH FITUR PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA INDUSTRI CEPAT SAJI DENGAN KEPERCAYAAN PADA MEREK SEBAGAI MEDIATOR Aulia Kusuma Febriyani; Farida Indriani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In analyzing the factors of consumer purchasing decisions through social media marketing, companies need to pay attention to the features that exist in social media marketing that influence consumer purchasing decisions. This study aims to analyze the influence of features of interactivity, entertainment, perceived relevance, informativeness, and habit in social media marketing on consumer purchasing decisions in the fast food industry through brand trust as an intervening variable. The required data was collected from visitors to fast food brands McDonalds, KFC and Burger King in Indonesia through a quantitative questionnaire. After getting the desired number of respondents, the data obtained was analyzed with SPSS software. The results show that the features of interactivity, perceived relevance, informativeness, and habits in social media marketing have a direct effect on purchasing decisions, while entertainment features do not have a direct effect on purchasing decisions. The results also show that brand trust is only able to mediate the relationship between informative features and purchase decisions. Theoretically, this paper advances the current literature by exploring the mediating effects of brand trust among the five features of social media marketing and purchasing decisions with new empirical insights from Indonesia, taking into account that previous research like this in the Indonesian region is scarce.
PENGARUH RETURN ON ASSET, RISIKO SISTEMATIK, VOLUME PERDAGANGAN SAHAM, BID-ASK SPREAD, DAN VOLATILITAS SAHAM TERHADAP RETURN SAHAM (Studi Kasus Pada Perusahaan Jakarta Islamic Index Tahun 2015-2020) Cindy Oginia Bertischa Putri; Muhamad Syaichu
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT One of the instruments in the capital market that until now is most in demand by investors is the stock instrument. Stocks provide attractive benefits for investors in the form of capital gains. One of the motivating factors for an investor to make an investment is the stock return value obtained. This study aims to determine the effect of return on assets (ROA), systematic risk, stock trading volume, bid-ask spread, and stock volatility on stock returns. In this study, a purposive sampling technique was used to take samples of companies with criteria including companies listed on the Jakarta Islamic Index (JII) in the 2015-2020 period, there were data from financial reports from the variables in this study, namely return data. on assets (ROA), systematic risk, stock trading volume, bid-ask spread, stock volatility, and stock returns during the research observation period. Based on the results of the analysis that has been done, it can be concluded that partially systematic risk variables, stock trading volume, bid-ask spread have a positive and significant effect on stock returns. While the research results are different from the variable return on assets (ROA) which has a positive and insignificant effect on stock returns, while the results of stock volatility have a negative and insignificant effect on stock returns. Simultaneously return on assets (ROA), systematic risk, stock trading volume, bid-ask spread, and stock volatility have a significant influence on stock returns with a significance value of 0.000. The magnitude of the ability to explain the dependent variable given by the five independent variables is 44.8%
PENGARUH PERISTIWA PANDEMI COVID-19 TERHADAP IMBAL HASIL ABNORMAL (Studi Peristiwa pada Sembilan Sektor Emiten di Bursa Efek Indonesia) James Andrew Hadiprajitno; Irene Rini Demi Pangestuti
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study examines the effect of the announcement first COVID-19 case in Indonesia on the abnormal returns of nine issuers' stock indices and examines government policies in preventing the spread of COVID-19 on the abnormal returns of nine issuers' stock indices. The sample used in this study consisted of nine issuer stock indexes, namely, agriculture sector, mining sector, basic industry and chemical sector, miscellaneous industry sector, consumer goods industry sector, property, real estate and building construction sector, infrastructure, utilities and transportation sector, financial sector, trade, services and investment sector in the period March 2, 2020 and March 31, 2022. The research analysis technique used is the t-test with related samples. The results stated that the announcement first COVID-19 case in Indonesia had a positive effect on the abnormal returns of nine issuers' stock indices. Meanwhile, the announcement first PSBB in Indonesia has a negative effect on the abnormal returns of 9 stock index issuers.

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