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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 34 Documents
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Search results for , issue "Volume 2, Nomor 3, Tahun 2013" : 34 Documents clear
ANALISIS PENGARUH LEVERAGE, EFEKTIVITAS ASET DAN SALES TERHADAP PROFITABILITAS SERTA DAMPAKNYA TERHADAP NILAI PERUSAHAAN (Studi pada Perusahaan di Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2007-2011) Yuliana Dewi Putri Sari, Novia Maharani; Chabachib, Mochammad
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Value of the firm became very important to the firm because investors always consider it before make investment decision. According to investor’s perception, value of the firm affected by firm financial performance because a good financial performance will give a great return to the investor and increase value of the firm. The previous research showed that there is a gap research, such as research by Nasehah (2012) and Hardiyanti (2012) have different result for observing the effect of Debt to Equity Ratio (DER) to Price to Book Value (PBV). Based on the data, it is known that there is a gap phenomenon. Therefore, further research is still needed. This study aims to analyze the effects of Debt to Equity Ratio (DER), Total Asset Turnover (TATO) and sales towards Return on Asset (ROA) and the impact to Price to Book Value (PBV).This study uses firms in consumer goods industry listed in Indonesian Stock Exchange (IDX) from 2007 until 2011 as the population which consist of 38 firms. There are 31 firms selected as samples using purposive sampling method. This study uses secondary data obtained from published financial report in Indonesian Stock Exchange (IDX). Data analysis tool used was Path Analysis with the help of Structural Equation Modeling (SEM) with 19.0 AMOS program.The result of this research showed the following resulst; Debt to Equity Ratio (DER) has negative and significant effect on Return on Asset (ROA), Total Asset Turnover (TATO) has positive and significant effect on Return on Asset (ROA), Sales has positive and significant effect on Return on Asset (ROA), Debt to Equity Ratio (DER) has positive and significant effect on Price to Book Value (PBV), Sales has positive and significant effect on Price to Book Value (PBV), and Return on Asset (ROA) has positive and significant effect on Price to Book Value (PBV). The result of Path Analysis showed that Sales indirectly influence Price to Book Value (PBV) through Return on Asset (ROA).
ANALISIS PENGGUNAAN UANG ELEKTRONIK (Studi Kasus Pada Mahasiswa Pengguna Produk Flazz BCA di Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Candraditya, Habsari; Idris, Idris
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the interest of students to use the Flazz BCA card not only as identity card but also as a means of payment for economic transactions. Flazz BCA card at this time has been developed to become multifunctional card, card that is not only can serve as a means of electronic payments but also can be used as an identity card. The functions began to be implemented in the Faculty of Economics and Business, University of Diponegoro since mid-2012.The purpose of this study is to examine the effects of independent variable such as product knowledge, perceived of usefulness, and suitability price against to intention to use as dependent variable.This study was conducted at the The Faculty of Economics and Business University of Diponegoro students with a total sample of 125 respondents drawn using purposive sampling technique. Data processing is done by using analysis data includes the validity test, reliability test, normality test, multicolinearity test, heteroscedasticity test, linear regression analysis, F-test, t-test, and coefficient of determination test.The results of this study indicate that all variables have a positive coefficient values, but not all independent variables have a significant effect on the dependent variable. Suitability price has the greatest influence on intention to use because it has the largest regression coefficient 0.368. Perceived of usefulness has the second greatest influence on intention to use since it has regression coefficient 0.262. Meanwhile product knowledge has the smallest impact because it has the smallest value of the regression coefficient 0.105. Results showed that the coefficient of determination (adjusted R square) of the independent variables in this study were able to explain 31.6% of intention to use multifunction card Flazz BCA as a means of payment that has been used as identity cards among students of The Faculty of Economics and Business University of Diponegoro. While the remaining 68.4% is explained by other variables which is not included in this study.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK YAMAHA (Studi Kasus Pada Mahasiswa Universitas Diponegoro) Mustofa, Bisri; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing competition that occurs in the motorcycle industry. Today, Yamaha Motorcycles showed a decrease in the number of sales, especially in 2011 and 2012. Specifically, in this study review Yamaha efforts to maintain its position as one of the market leader by creating and improving brand equity, because the strong brand equity can encourage consumers to make purchasing decisions even to re-purchase the product. This study specifically to examine the brand equity elements, consists of brand awareness, perceived quality, brand associations, and brand loyalty on consumer purchasing decisions on Yamaha motorcycles.The research was conducted through a literature review and hypothesis formulation. Primary data collection through questionnaire method using purposive sampling technique on 100 respondents who had used or had a Yamaha motorcycle. The analysis had in this study are validity test,realiability and multiple regression withs F-test, T-test, and Coeffisient of determination (R2).Hypothesis testing using t-tests showed that brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4) have positivf and significan effect on buying decision.Then using the F test is known that a well-deserved four independent variables to test the dependent variable. Figures Adjusted R Square of 0,738indicates that 73,8 percent of purchase decisions variation can be explained by the four independent variables in the regression equation. 
ANTECEDENT KEPUTUSAN PEMBELIAN ONLINE Rahmawati, Siti Annisa; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The user internet in Indonesia have been increasing constantly each year. One of the internet user is for online purchasing. This online purchasing is not only caused by attractive user of its website but also affected by the special offer of products from this website. This study is to seek for antecedents of this online purchase decison.The data was collected by disseminating questionnaires via internet and face to face method. The respondents were internet users. The sampling method was purposive sampling. The model developed was two stage namely 1) attitude towards use is a function of trust and professionalism, and 2) online decision is a function of trust, professionalism and attitude towards use.The results show that all regression coefficients were significant. The independent variable that has the most influence toward the dependent ones is trust (X1) professionalism (X2) and attitude toward use (Y1) respecively. The t-test result show the entire of independent variables (trust, professionalism, and attitude toward use) have positive influence and significant toward the dependent variable that is the purchasing decision (Y2). The model showed a very good fit.it implies that all variables played impact includes in online purchasing.
ANALISIS PENGARUH NPM, ROA, UKURAN PERUSAHAAN DAN FINANCIAL LEVERAGE TERHADAP PRAKTIK PERATAAN LABA (Studi Kasus pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2008-2011) Dyah Astuti, Sahening; Tri Widyarti, Endang
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Income smoothing is used by management of manufacture companies to make companiesincome stable and not fluctuate over several periode. The aim of this study is to examine theinfluence of NPM, ROA, size of the company, and, financial leverage toward practice of incomesmoothing among manufacture companies listed on the Indonesian Stock Exchange. This studyuses eckel index to classify companies that do or do not practice income smoothing.The sample used in this study is 74 manufacturing companies listed on the IndonesianStock Exchange within a period of four years beginning in 2008 until 2011 with the selectionmethod of purposive sampling. Statistical analysis used in this study uses descriptive statistics, andlogistic regression models through multivariate testing.The results of eckel index showed practice of income smoothing by manufacturingcompanies listed on the Indonesian Stock Exchange. Based on the result of logistic regression forthe four independent variables, only financial leverage that have a significant effect on the practiceof income smoothing while the NPM, ROA and size of the company does not significantly influencethe practice of income smoothing.
ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI ABNORMAL RETURN SAHAM PADA KINERJA JANGKA PANJANG PENAWARAN UMUM PERDANA (IPO) (Studi Kasus pada Perusahaan Non Finansial yang Go Public di Bursa Efek Indonesia Tahun 2006-2009) Abid, Muhammad Talkhisul; Muharam, Harjum
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The average stocks return of the initial public offering (IPO) in the U.S. stockmarket was -29.13% at the end of the third year after the IPO (Ritter, 1991). Theconclusion is that the Underperformed phenomenon is influenced by the volume of tradeand only occurs in the non-financial sector (Ritter, 1991). Underperformed is a stockreturn of initial public offerings that have lower performance compared to the marketreturn. Bessler and Thies (2007) stated that the year of going public is the time period ofthe initial public offering (IPO). There is a time variation in the pattern of benefits, itraises a question of whether companies can maximize the value and amount of fundsacquired. In investing, investors consider the return and risk, the expected results of theinvestment will be realized after a certain period of time and during this period there is arisk of the investments made. The aim of this study is to analyze the factors that affectAbnormal Return on long-term stock performance after 36 months of the IPO. Theindependent variables in this study consist of Benchmark, Money Raised, Market Value,and Magnitude of Underpricing. The dependent variable is the abnormal return on longtermstock performance after 36 months of the IPO.The samples used in this study were the nonfinancial companies on 2006-2009period as many as 54 non-financial companies using purposive sampling method. Theanalysis technique used was multiple linear regression analysis and performed classicalassumption test which include normality test, multicollinearity test, autocorrelation test,and heteroskesdasticity test.The results showed that partially the Benchmark affect significantly and negativelytoward Abnormal Return; Money Raised and Market Value does not affect significantlyand positively towards Abnormal Return; Magnitude of Underpricing affect significantlyand positively towards Abnormal Return. The ability of the four independent variables toexplain the variation on the dependent variables amounted to 45.8%, while the rest equalto 54.2% explained by other factors that are not described in the model.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Warung Makan “Bebek Gendut” Semarang) Faradiba Faradiba; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine how much influence the quality of product, price, location, and quality of service to repurchase intention. The problem that facing by Bebek Gendut Semarang  is income  which decreasing, caused many new restaurans. And this research also aims to analyze the most dominant factors that influence on repurchase intention of Bebek Gendut Semarang.The population in this study are customers of Bebek Gendut Semarang. Samples were taken of 100 respondents using a purposive sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, multiple regression analysis, classic assumption test, hypothesis testing through the t test and F test, and coefficient of determination analysis (R²). From the analysis result, the indicators in this study are valid and reliables. The most dominant factor that influence on repurchase intention is quality product  follow by the location, then quality service and price. Then  the F Test can be seen that the independent variables feasible to test the dependent variable. The result of Adjusted R Square is 0,498 it means that independent variable can explain about 49,8% of dependent variable.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC DI RAHARJO MOTOR, JEPARA Kurniawan, Tomi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was based a decrease in sales of Suzuki Matic motorcycles in the period 2011-2012 in Raharjo Motor. Raharjo Motor has been doing marketing efforts to attract consumers. This study aimed to determine the effect of three variables, they are product quality, service quality and location to purchasing decision at Raharjo Motor.The research was conducted at Raharjo Motor. In this research, the data was collected by tools such as questionnaires given to 100 respondents, in order to determine respondent’s responses to each variable. The analysis used in this research includes validity test, reliability test, classic assumption test (normality test, multicolinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). From the results of regression analysis can be known that variables of product quality, service quality, and location have positive effect on purchasing decisions when buying at Raharjo Motor in which product quality is the most influential variable on purchasing decisions, followed by service quality and, location.
EXTREME TRADING VOLUME AND EXPECTED RETURN (Study to Companies Listed in Indonesia Stock Exchange 2008-2012 Period) Indah Nugraheni, Novita; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Trading volume has been known as a reliable measurement for stock liquidity. Nevertheless, there are different opinions regarding trading volume and expected return in stocks investment. Wang and Cheng (2004) found that there are differences in expected return between stocks which experience extreme trading volume in where extreme high volume stocks associated with lower expected return than extreme low volume stocks. In contrary, Gervais et. al (2001) found that extreme high volume stocks associated with higher expected return than extreme low volume stocks. This research aims to determine the difference in expected returns between various portfolios sorted based on extreme trading volume. This research conducted on 80 stocks listed in Indonesia Stock Exchange 2008 to 2012 period. This research is conducted following previous researches such as Amihud and Mendelson (1986), Brennan et. al. (1998), Datar et. al. (1998), Gervais et. al. (2001), Wang and Cheng (2004), and Baker and Stein (2004). This research also interacted the extreme trading volume with security characteristics such as past performance, firm size, and Book-to-Market or BM value. The portfolio formation method in this research is referring to return portfolio approach by Gervais et. al. (2001). Using this method, portfolios formed and determined its average expected returns. After that T-test will be performed to determine the difference in expected returns between each contradicting portfolios like extreme high and extreme low volume, extreme high-winner stocks and extreme low-loser stocks, extreme high-large stocks and extreme low-small stocks, and extreme high-glamour stocks and extreme low-value stocks.The results shows that even though the results of all hypotheses testing mathematically support the hypotheses, but the statistically, as calculated by T-Test, there’s no notable different impact of extreme trading volume and security characteristics in Indonesia Stock Exchange. It means that this portfolio strategy does not have significant effect in Indonesia Stock Exchange. This research also found a unique phenomenon in extreme trading volume and expected return study in Indonesia Stock Exchange. Despite the sorting methods, all portfolios showed the same behavior; the average returns chart showed appreciation during 0 week to 1 week of evaluation period but dropped later over the period of 3 weeks before reversal occurred. The phenomena indicated that the market players realized that there are speculations in trading activity which affect the trading volume.
ANALISIS STRATEGI PEMASARAN PADA USAHA KECIL MENENGAH (UKM) MAKANAN RINGAN ( Studi Penelitian UKM Snack Barokah di Solo ) Oky Zulkarnaen, Halim; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Small and medium enterprises (SMES) have a great role in national economic growth.To maintain the continuity of the activities of SMES in the middle of an existing business competition needed a proper marketing strategy management to achieve company goals. Factors that may affect the marketing strategy stems from internal factors and external factors. The object of this research is the company's Snack business form that is Snack barokah that have yet to implement a proper marketing strategy management to expand its business. This study aims to identify the factors that may affect and become elements of the marketing strategy as well as develop and recommend an appropriate marketing strategy to be applied            This research use analyses QSPM (Quantitave Planing Strategy Matrix) to devise strategies that will be taken. The sample of this research taken from Parties within the company. Determination of samples as respondents using purposive sampling with a respondent's consideration that is has the ability and authority in formulating marketing strategies company.            This research resulted in SME strategic alternatives and the priority order of Snack Barokah  as follows: increase product quality by using a packaging machine, producing their own snacks, increasing quality of products to face competition, seeking additional capital to take advantage of a Government loan program, maintain price levels and improve the quality of flavour, vigorous business  products  promotion  by utilizing electronic media facilities, increase promotion directly approach the way to expand the market whole salers consumer voice, delivers, and maintains good relations with suppliers

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