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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 30 Documents
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Search results for , issue "Volume 6, Nomor 1, Tahun 2017" : 30 Documents clear
ANALISIS TENTANG PERSEPSI SOCIAL MEDIA MARKETING, KAMPANYE VIRAL MARKETING, DAN DINAMIKA VIRTUAL BRAND COMMUNITY PADA FITUR SPONSOR INSTAGRAM TERHADAP PEMBENTUKAN BRAND AWARENESS ADIDAS Prakoso, Doni; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Digitalization era of social media is now used as a tool for advertising. Where Instagram had established sponsors feature like Facebook ads. Starting from declining issues from adidas which created a research question: “How does instagram sponsors feature shaped brand awareness of Adidas?”. This study uses four variables: social media marketing perception, viral marketing campaign, and dinamics of virtual brand community to affected brand awareness. This research hypothesis testing using the data of 130 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS). The result of this study indicate social media marketing perception, viral marketing campaign, and dinamics of virtual brand community are positively affect to brand awareness.
ANALISIS PENGARUH RETURN ON EQUITY, DEBT TO EQUITY RATIO, CURRENT RATIO, DAN PRICE TO BOOK VALUE TERHADAP RETURN SAHAM SYARIAH (Studi Kasus pada Perusahaan Yang Terdaftar Dalam Jakarta Islamic Index Periode 2011-2015 ) Anugrah, Agung; Syaichu, Muhamad
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to determine the influence of variables consisting of Return On Equity, Debt to Equity Ratio, Current Ratio, and privce to Book Value of the stock return of sharia in the companies belonging to the Jakarta Islamic Index (JII) in the year 2007-2011. Sharia stocks are stocks in Jakarta Islamic Index (JII) are corporations stocks while are in operation not contradiction with Islamic Sharia, either on the product or its management. The grouping of Sharia stocks are in Jakarta Islamic Index (JII) in the Jakarta Stock Exchange. This research uses secondary data obtained from the financial statements of companies belonging to the Jakarta Islamic Index (JII). Sampling was done by purposive sampling method, the number of samples used by 14 companies. The analytical method used in this research is multiple linear regression method. The results of this study indicate that the Return On Equity, Debt to Equity Ratio, Current Ratio and Price to Book Value simultaneously significant effect on stock returns. The results of the analysis of partial Return On Equity significant negative effect, while the Debt to Equity Ratio and Price to Book Value significant positive effect, the Current Ratio is not significant positive effect on stock returns. The results showed that 42.7% of variation variable stock returns can be explained by the variable Return On Equity, Debt to Equity Ratio, Current Ratio and Price to Book Value. While 57.3% stock return variable variation explained by other factors.
MEMPERKUAT KEPUTUSAN PEMBELIAN JASA URBANCUT BARBERSHOP MELALUI MEDIASI CITRA TOKO Alala, Legazea Syifa; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to strengthen purchase decision Urbancut barbershop services. Starting from sales decline problem of Urbancut services and created a research question: "How to strengthen the purchasing decisions Urbancut services?". Literature review conducted produce a research model to strengthen the purchase decision through the mediation of store image with independent variable social media marketing and haircut quality.            This research using purposive sampling method with sample of 75 respondents which are customers and followers of Urbancut social media accounts. Using SPSS 23 analyzes performed included: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing through t and F test, as well as the coefficient of determination (R2).            The results showed 63% purchase decision variable is explained by the store image as the mediation of social media marketing and haircut quality affects 44.6%. As well as the direct influence haircut quality of 38%. Overall variables used in this research have positive impacts to strengthen Urbancut services purchasing decisions.
ANALISIS PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN PENGEMBANGAN KARYAWAN SEBAGAI VARIABEL INTERVENING (Studi pada PT Perkebunan Nusantara IX Divisi Tanaman Tahunan) Miswari, Haikal; Mas’ud, Fuad
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at PT Perkebunan Nusantara IX Divisi Tanaman Tahunan by existence of decrease in employee performance, and supported research gaps that showed different results. So, the purpose of this research is to determine the influence of organizational culture on employee performane through employee development. Data was collected through questionnares to 53 employees with sensus method. The techniques of data analysis in this research includes the test of validity, reliability, classical assumptions, multiple regression, and sobel test to examine the mediation effect. The results analysis and discussion indicates that organizational culture culture have positive and significant effect on employee performance, employee development have positive and significant effect on employee performance. Furthermore, employee development is provenn as mediator relathionship between organizational culture on employee performance.
Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada Sepatu Nike Running di Semarang melalui Kepuasan Pelanggan sebagai Variabel Intervening Ramadhan, Afif Ghaffar; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this study is to analyse the effects of the product quality, the service quality, and the brand image towards consumers’ repurchase intention of Nike running shoes by using customer’s satisfaction as this study’s mediator variable (intervening) of Nike running consumers in Semarang. The quality of Nike running shoes is what attracts the consumers to repurchase another Nike shoes as well as what satisfies them. The strategy used by Nike to maintain its brand image is to do innovations by developing design and material to create an excellent running shoes product. A company which is able to maintain its service quality is of course able to maintain its consumers by constantly making them satisfied by its products. The sample of this study is taken using non probability sampling, which are the people who have previously bought Nike running shoes in Semarang. Data are collected of 150 Nike running shoes consumers with questionnaire technique. This study uses maximum likelihood as an analysis method by using Amos program version 22.0. The analysis results show that the product quality, the service quality, and the brand image have positive and significant impacts on consumers’ satisfaction. The product quality and the service quality have negative and insignificant impacts on consumers’ repurchase intention. The brand image has positive and significant impacts on consumers’ repurchase intention. While the brand image has negative and insignificant impacts on consumers’ repurchase intention.
ANALISIS VALUE STOCK DAN GROWTH STOCK DI BURSA EFEK INDONESIA SETELAH KRISIS GLOBAL 2008 Studi Kasus pada Perusahaan di Bursa Efek Indonesia periode 2002-2015 Rabbani, Muhammad Fadhil; Muharam, Harjum
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted to determine whether there are differences between the stock return of value stocks and growth stock in Indonesia before and after the world financial crisis that occurred in 2008. To investigate the difference, the stocks formed into a portfolio that is based on the 2002 calculated in 2002 and 2009 when the world financial crisis has ended.            The formation of the portfolio based on stocks that have gone public before 2000 and have the complete data during the study period. For the determination of the categories of stocks used Price-to-Earnings ratio, price-to-book ratio and price-to-cash flow ratio. Shares of stock that has a very high ratio will be eliminate to avoid bias that may occur if the stocks are still included. Similarly, the stocks of which are negative because they do not meet the criteria as a value stock. Then ANOVA test conducted to determine differences in returns and Sharpe ratio on the portfolio which was formed in 2002 and in 2009.            Results from this studies are not found differences in returns and Sharpe ratio on both the portfolio. This indicates that the formation of the portfolio by value stocks and growth stock can not be used as a guide to get a high return.
Analisis Faktor-Faktor yang Mempengaruhi Kepercayaan Konsumen Serta Implikasinya Terhadap Keputusan Pembelian (Studi kasus pada Go-Ride di Kota Bandung) Hakim, Reza Haikal; Idris, Idris
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is aim to analyze the influence of service quality and perceived usefulness against purchase decision through consumer trust in Go-Ride services especially in Bandung. Service quality and perceived usefulness become distinctive reason for consumer in using Go-Ride as an effective means of transportation. The population used in this research is Go-Ride service user in Bandung. This research method is using a non-probability sampling technique by purposive sampling method which the samples used were 151 respondents. Data obtained from the questionnaire which are processed and analyzed using SEM (Structural Equation Modeling) through AMOS program. The results showed that Service Quality and Perceived Usefulness have positive and significant impact on Consumer Trust. Subsequently the Consumer Trust has positive and significant impact on the Purchase Decision. In addition, both of independent variables also have a positive and significant impact on the Purchase Decision Go-Ride services in Bandung.
IMPLEMENTASI GOOD GOVERNANCE PADA LEMBAGA SWADAYA MASYARAKAT (Studi Kasus Pada Aksi Cepat Tanggap Cabang Semarang) Sektiono, Dwi; Nugraheni, Rini
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to identify, study and understand the organizational management in the non-profit organization Aksi Cepat Tangap Semarang branch with the paradigm of good governance. Using a qualitative case study method with a phenomenon know in depth the various resources required.Aksi  Cepat  Tanggap  committed  to  become a  professional  non-profit  organization  that  makes growing rapidly to gained trust society. The results of this study show that the Aksi Cepat Tanggap had been applied the principles of good governance. Conclusion this study found that when a non- profit  organization to  apply the principles  of  good governance,  non-profit  organizations  may develop rapidly, lasting and gain public confidence.
ANALISIS PENGARUH DISIPLIN KERJA, MOTIVASI DAN PEMBERIAN INSENTIF TERHADAP KINERJA PERAWAT RAWAT INAP (Studi pada Perawat Rawat Inap Rumah Sakit Jiwa Daerah Dr. Amino Gondhohutomo Kota Semarang) Manasikana, Arina; Djastuti, Indi
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this research was to recognize the influence of work discipline, motivation  and incentives to the nurses performance background of the phenomena that occur in the nurses performance of Rumah Sakit Jiwa Daerah Dr. Amino Gondhohutomo Kota Semarang.This research use work discipline, motivation and incentives as the independen  variable, while nurses performance as the dependen variable. This research was conducted at Rumah Sakit Jiwa Daerah Dr. Amino Gondhohutomo Kota Semarang, the data collection method was use quistionnaire technique that distributed into 125 nurses of Rumah Sakit Jiwa Daerah Dr. Amino Gondhohutomo Kota Semarang.Based on the multiple linear regression test, the result of this research showed that work discipline has positive and significant influence with the nurses performance. Motivation has positive and significant correlation with the nurses performance. Incentives has positive and significant influence with the nurses performance.
PENGARUH GAJI, TUNJANGAN, DAN PROMOSI JABATAN TERHADAP KINERJA PEGAWAI (Studi pada Badan Kepegawaian Daerah Provinsi Jawa Tengah) Vahdist, Riski; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Good performance of employee in organization is important thing in running an organization. The better performance of employee could make a greater opportunity to achieve organization goal. To improve the performance of employee, organization should arrange some strategies which is effective and efficient in order to achieve the better result. This study aims to analyze the effect of salary, allowance, and job promotion to employee performance in Badan Kepegawaian Daerah, Center of Java Province, this study involve 103 respondents as the sample.  The selection of sample was conducted through sensus method. The variable used in this study were salary, allowance, job promotion, and employee performance. Statistic analysis method was conducted by multiple regresive linear technique with SPSS version 23.The result of this study shows that there is signficant effect of salary, allowance, and job promotion to employee performance simultaneously. Whereas partially salary, allowance, and job promotion have positive and significant effectt to employee performance. Employee performance is affected 42.6% by those three variables.

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