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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 91 Documents
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Search results for , issue "Volume 6, Nomor 4, Tahun 2017" : 91 Documents clear
PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada Karyawan Hotel Megaland Solo) Citraningtyas, Nuridha; Djastuti, Indi
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Employee’s performance is one of the important factors for a company to reach their goals. Aside of being the factor to reach the company’s goals, employee’s performance also included as a way to measure the quality of the human resources in a company. Some of the factors which might caused an impact to employee’s performance are training, work environment and work satisfaction. The purpose of this research is to get to know if there is any impacts from training and work environment to employee’s performance with work satisfaction as the intervening.This research was done in Hotel Megaland Solo with total sample of 68 respondents who are actually the employees of the hotel. The method of data analysis which used in this research was the double regression method.The result of this research showed that training, work environment and work satisfaction variables have positive and significant impacts on employee’s performance,
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS MEREK PADA PRODUK HANDPHONE MEREK IPHONE DENGAN KEPUASAN PELANGGAN DAN KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGGUNA IPHONE DI KOTA SEMARANG) Sitanggang, Suci A Y; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study animed to analyze factors that effect brand loyalty on iphone with the customer satisfaction and quality of products as intervening variables on the user’s phone brand the iphone yn the city of Semarang. The variables used in this study are service quality as independent variables, then the customer’s satisfaction and quality of product as intervening variables and brand loyalty as the dependent variable.Sample in this study are 158 respondents of iphone customer’s in Semarang. The method used is Accedental Sampling by distributting questionnaires to the respondents. The study developed a theoretical model with purposeto of examine four hyphotheses to be tested using analysis tools Structural Equation Modelling (SEM) which is operated through a program AMOS 22.0Based in research of data processing SEM full mdel has met the criteria of goodness of fit as follows: the value of chi-square, CMIN/DF, CFI, TLI, GFI, AGFI, probability, RMSEA.  Within the result, it can be said that this model is feasible to be used. The result show that the brand loyalty can be improved by increasing quality of product affect the customer’s satisfaction as a determinant of success increase brand loyalty.
PENGARUH PERSEPSI MEDIA SOSIAL DAN SPONSORSHIP MARKETING TERHADAP POSITIVE WORD OF MOUTH SERTA DAMPAKNYA PADA EKUITAS MEREK (Studi Pada Konsumen Wardah Kosmetik di Media Sosial di Semarang) Griyana Dewi, Ayu Indira; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In this fast growing era, internet is no strange to everyone. Whether it’s for individual, corporate, educational, even business interests. Marketing or selling a product throught the internet has become commonplace. Marketing with internet-based strategies,especially social media, can pressing the price of marketing or promotion, but it can reach a large income. Through social media, customers can find information about what they want more easily and freely. One of the biggest brand of cosmetics industry that utilize this strategy is Wardah Cosmetics. As a brand with more than 30 years experience, Wardah should be superior in competition, by building strong brand equity. This study aimed to analyze the variabels of social media perception, sponsorship marketing to positive word of mouth and its impact on brand equity. This study is conducted on Wardah cosmetic’s customer in social media in Semarang.Convenience sampling method is used for this research, samples were collected from 100 respondents (consumer who have instagram account, follow Wardah’s account (@wbhsemarang) and use Wardah products). Multiple regression analysis is used fo this study.This results showed that social media perception and sponsorship marketing has positive and significant effect on positive word of mouth, and positive word of mouth has positive and significant effect on brand equity.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pos Ketan Legenda 1967 Kota Semarang) Khoiruddin, Muhammad Afif; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of product quality, price perceptions and attitude toward purchase decision. The object of this research is Pos Ketan Legenda 1967 Semarang City. Variables used in this study are product quality, price perceptions and attitudes as independent variables and purchasing decisions as the dependent variable. The sample used in this study as many as 151 respondents are the consumers who have bought the Pos Ketan Legenda 1967 Semarang City.The method used is Purposive Sampling by distributing questionnaires to the respondents who are specifically addressed to Pos Ketan Legenda 1967 of Semarang City. Collected datas were analysed with IBM SPSS 22 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The results showed that product quality positively influence to purchase decision, price perception have positive effect to purchasing decision and attitude have positive effect to purchasing decision.
ANALISIS PENGARUH CAPITAL ADEQUACY RATIO, LOAN TO DEPOSIT RATIO, BOPO, DAN NET INTEREST MARGIN TERHADAP KINERJA KEUANGAN BANK. ( Studi pada Bank Umum Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2010-2014 ) Ardiansyah, Rizki; Mawardi, Wisnu
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The banking industry in Indonesia facing a difficulty after the crisis and showing its performance.. This study aims to obtain empirical evidence about the effect of Capital Adequacy Ratio (CAR), Loan Deposit Ratio (LDR), Operating Expenses to Operating Income (BOPO) and Net Interest Margin (NIM) to the Return On Assets (ROA) and determine the variabel that give the dominant influence on the annual report of conventional banks in Indonesia.The object of research is 41 conventional banks in Indonesia in assets listed on the Bursa Efek Indonesia (BEI) for the period 2010-2014 and the sample used in this research is secondary data from Return On Assets (ROA). This study used the purposive sampling method. The data analyses employed the use of multiple linear regression. The result from this study indicates that CAR and NIM has not significant influences on ROA. And then, LDR and BOPO has significant influence on ROA.
ANALISIS PENGARUH DUKUNGAN ORGANISASI DAN PENGEMBANGAN KARIR TERHADAP ORGANIZATIONAL CITIZENSIP BEHAVIOR DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL INTERVENING (Studi pada Karyawan PDAM TIRTA MOEDAL KOTA SEMARANG) Wulandari, Ambar Dwi; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the service industry, employee who performs direct contact with consumers is representatives of  organization service quality. PDAM Tirta Moedal as one of organization which prioritize the quality of service, that became the center of water services for the entire community of Semarang City requires employees who provide more performance / extra job-role or so-called OCB behavior in order to be able to serve the people of Semarang city optimally. This research was conducted by indication that OCB level of PDAM Tirta Moedal was still low that reflected by employee attendance, employees attendace is used as indicator that measures on of OCB dimensions which is conscientiousness dimension.The purpose of this study was to examine the effect of perception of organizational support and career development on organizational citizenship behavior with employee engagement role as intervening variable. This research was conducted at PDAM Tirta Moedal Semarang. The sample size was 74 respondents with sampling technique using proportionate stratified random sampling. The analysis used included multiple linear regression analysis, path analysis (Path Analysis) and test of sobel to test mediation effect.The results show a positive and significant relationship between (a) organizational support with employee engagement, (b) career development with employee engagement, (c) organizational support with OCB, (d) career development with OCB, (e) employee engagement with OCB . The results of this study also show that employee engagement proved to be a mediating variable between organizational support and career development towards OCB.
DAMPAK DIMENSI EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN, TIMBULNYA WORD OF MOUTH DAN MINAT BELI ULANG (Studi Kasus Jasa Pencucian Kendaraan Maxx Carwash & Detailing Semarang) Naufaldy, Iqbal; Sukresna, I Made
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Maxx Carwash & Detailing is one of the premium carwash in Semarang. In the last two years, Maxx Carwash & Detailing began to experience symptoms of decline. Customer dissatisfaction of services and facilities is the reasons why people stop using a company’s service. Thus, the company needs to be able to implement strategies in order to keep or increase consumer interest in using services offered by Maxx Carwash & Detailing.Maxx Carwash & Detailing has a problem on the number of services that dropped significantly on two treatments offered. For car wash service during the period 2015 to 2016 there was a decrease in the number of services by 11.52%. As for the service doorsmeer decreased the amount of service amounted to 48.79%. In addition, in the pre-survey conducted, researchers also found some complaints from consumers, namely the most are a long service time and waiting room that is less comfortable..This study aims to analyze the effects arising from sense experience, feel experience, think experience, act experience towards customer satisfaction and word of mouth in increasing customers’ intentions to repurchase Maxx Carwash & Detailing’s services. The method used in collecting data is insidental sampling. This study has 165 samples that were collected through questionnaires. Questionnaires were distributed to the respondents who have ever tried using Maxx Carwash & Detailing’s services in Semarang. The data   collected were processed using Structural Equation Modeling (SEM) through AMOS ver. 23.0 by testing seven hypotheses.Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 279,286; probability = 0,222; RMSEA = 0,020;  CMIN/DF = 1,066; TLI = 0,986; CFI = 0.988, and two marginal criteria which are GFI = 0,886 and AGFI = 0,859. With the result, it can be said that this model is feasible to be used. The result showed that sense experience through customer satisfaction and word of mouth has the most significant impact on repurchase intention. Thus, in order to increase repurchase intention, Maxx Carwash & Detailing needs to increase sense experience and customer satisfaction.
ANALISIS PERBEDAAN PERSEPSI KONSUMEN TERHADAP MEREK APLIKASI PESAN INSTAN WHATSAPP DAN LINE BERDASARKAN CITRA MEREK, FITUR, DESAIN DAN KELOMPOK ACUAN Limbong, Abdi Eliakim Donlezi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze to find out if there is a difference in the perception of costumer from instant messaging application WHATSAPP and LINE. From this analysis can be known whether  there  is  a  difference  by  age  have  different  perceptions  or  have  same  perception  of application instant messaging WHATSAPP and LINE, also aims to analyze most dominant variable against consumerperception and most distinguishes variable between WHATSAPP and  LINE.The population taken in this research are consumers who ever use instan messaging WHATSAPP and LINE. Samples used in this research some 400 respondents used by non- probability   sampling   technique   with   approach   quota   sampling   (   the   sample   based   on predetermined amount). A method of analysisis used is quantitative ananlysis that is using Mann- Whitney U.The variable brand image is a factor that most distinguishes between instant mesagging aplication WHATSAPP and LINE with Z-value -2,857 then followed by feature of -2,221, design  of -2,118  and  group  referrence  of  -1,084.  Hypothesis  testing  is  done  using  Z  test  showed  that consumers perception of the difference from instant messaging application WHATSAPP and LINE occurred against the variable viewed from   brand image , feature and design. But consumer perception of differences did not happen to the variable viewed from group reference variable. While the most dominant perception based on WHATSAPP respondent are reference group while LINE respondents are brand  image  Costumer  age above 25  years old  have  more  preferable perception on WHATSAPP compared to who is aged 17-25 years old. Costumer aged 17-25 years old have more prefereable perception on LINE compared to who is aged above 25 years old.
ANALISIS PENGARUH KUALITAS INFORMASI DAN KUALITAS PELAYANAN WEBSITE DALAM MENINGKATKAN MINAT BELI ULANG MAHASISWA UNIVERSITAS DIPONEGORO PADA SITUS ELEVENIA.CO.ID DENGAN MENGGUNAKAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Ramadhan, Gear; Soesanto, Harry
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Indonesia is a very potential market for developing e-commerce business. Elevenia.co.id is one of the newcomer e-commerce sites in Indonesia, but based on a survey conducted by similarweb.com shows in the last six months the number of visitors elevenia.co.id site continues to experience a drastic decline, this indicates the low interest in buying to the site elevenia.co.id. This study aimed to analyze the effect of quality information and quality of service on the website to customer satisfaction in the increasing repurchase intention on Elevenia.co.id site. Variables used in this research is the quality of information and service quality as an independent variable, customer satisfaction as mediating variables and repurchase intention as the dependent variable.The sample used in this study were 147 students at the University of Diponegoro who did purchased transaction on Elevenia.co.id. Data collection method used is to questionnaires distributed by non-probability sampling technique with the kind of purposive sampling. The analytical method used is Structural Equation Modeling (SEM) were analyzed using analysis tools with AMOS 20.0 Maximum Likelihood technique.The results of SEM analysis carried out, indicate that the quality of information has a positive and significant impact on customer satisfaction and repurchase intention, meanwhile quality of service has a positive and significant impact on consumer satisfaction but has no direct influence on repurchase intention and consumer satisfaction have a positive influence and significantly to repurchase intention. Thus, to increase repurchase intention in Elevenia.co.id sites, companies must improve consumers satisfaction by providing quality information and quality of service as possible on the website
PENGARUH KUALITAS KEPEMIMPINAN, KONFLIK PEKERJAAN KELUARGA, DAN DUKUNGAN SOSIAL TERHADAP PRESENTEEISM DENGAN BURNOUT SEBAGAI VARIABEL INTERVERNING (Studi Pada Dinas Kependudukan dan Pencatatan Sipil Kota Semarang) Handoko, Priyo Adhi; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to examine the effect of leadership quality, work family conflict, and social support to presenteeism with burnout as intervening variable. This research was conducted at Agency of Population and Civil Registration Semarang City, with sample size was 80 employees who have married status with sampling technique using total sampling. The analysis used included multiple linear regression analysis, path analysis and test of sobel to test mediation effect.The results show a positive and significant relationship between: a) leadership quality with presenteeism, b) work family conflict with presenteeism, c) social support with presenteeism, d) leadership quality with burnout, e) work family conflict with burnout, f) social support with burnout, g) burnout with presenteeism. The results of this study also show that burnout proved to be a mediating variable between leadership qualities, work family conflict, and social support for presenteeism.

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