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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 14 Documents
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Search results for , issue "Volume 7, Nomor 3, Tahun 2018" : 14 Documents clear
Analisis Pengaruh electronic Word of Mouth di Media Sosial Youtube Terhadap Minat Beli Produk Kosmetik Sariayu Husna, Rahmatul; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nowadays, in order to obtain information about a product is not only limited to the information that given from the manufacturer. But the information can also be obtained through other personal consumer, this is called with Word of Mouth communication. As the development of current technologies, Word of Mouth communication evolved into electronic Word of Mouth can be done with a wider range. Electronic Word of Mouth Communication can positive or negative statements that form of consumer opinion, potential consumers, as well as a former consumer about a product that can be accessed by anyone in the virtual world as social media that can affect the consumer interest in consuming these products. This research aims to know the existence of the electronic Word of Mouth influence against the interests of consumers against purchasing a product, especially cosmetic products Sariayu. This research uses nonprobability sampling technique by distributing questionnaires to 258 female respondents aged 17 to 29 years who use social media and find out information about Sariayu cosmetic products. The collected data is then analyzed by several tests such as validity test, reliability test, normality test, heteroskedasity test, multicollinearity test, multiple regression analysis, t test, F test and determination coefficient test (R2) using IBM SPSS software application 22 for Windows. Based on the results show that electronic Word of Mouth has positive and significant effect to purchase intention.
ANALISIS PENGARUH ORIENTASI PEMBELAJARAN TERHADAP KINERJA TENAGA PENJUAL MELALUI KERJA CERDAS, KEMAMPUAN JUAL, DAN PENJUALAN ADAPTIF SEBAGAI VARIABEL INTERVENING (Studi Kasus Tenaga Penjual Sepeda Motor Jepang di Magelang) Putra, Randy Mahendra; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Salesperson is one of the important elements that contribute greatly to the company's profits. In addition, the salesperson is a party that deals directly with consumers so that it can influence the purchase decision. Therefore it is often referred to as the spearhead of the company. The high or low performance of salespeople is caused by various factors. One of the things that affect is the orientation of learning from self-salespeople. This study aims to analyze the effect of learning orientation on the performance of salespeople. Smart work, selling skills, and adaptive sales are used as intervening variables. The object of this research is the salespeople from Japanese motorcycles in Magelang. The sampling technique is purposive sampling, where the sample used is the salesman from the Japanese motorcycle that has been working for at least 6 months. Analytical technique using Structural Equation Model (SEM) - AMOS. Overall the results of this study showed that the orientation of learning has a positive effect on smart working, selling ability, and adaptive selling, smart working has a positive effect on the salesperson's performance, adaptive selling have a positive effect on salesperson performance, and selling ability negatively and insignificant to performance of salespeople.
PENGARUH CSR INTERNAL DAN CSR EKSTERNAL TERHADAP KEPUASAN KERJA KARYAWAN (Studi pada PT. Phapros, Tbk) Lestari, Laras Puspa; Nugraheni, Rini
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The application of CSR becomes something that should be done for the company because it has been regulated in the law. The company undertakes various strategies among them to implement CSR aimed at increasing job satisfaction. CSR has three aspects: social, economic, and environmental aspects. This research is motivated by the research gap from previous studies, and it is known that there is a decline in the employee job satisfaction. This research aims to analyze the influence of internal CSR and external CSR on job satisfaction.Data collected from population amounted to 92 employees with sampling using total sampling amounted to 92 respondents who work as employee at PT. Phapros, Tbk in section of accounting, finance, CSR, HRD and general, and risk management. Analysis of the data in this study using multiple linear regression techniques, and sobel test, to test the mediating effect, using SPSS program. The results showed, Internal CSR variabel positively affect on  employee job satisfaction. Eksternal CSR has no effect on  employee job satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL KONTROL (Studi Pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2012-2016) Dipanala, Stephani; Sampurno, R. Djoko
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Corporate value is a way to see if the company is in a good position or not. If the company has a good corporate value it shows that the shareholders' position is also in prosperous condition. Corporate value also has a strong influence on stock prices, when the stock price is high then the corporate value is also getting better and if the stock price is low then the corporate value also becomes lowThis research aims to analyze the effect of dividend policy (DPR), debt policy (DER), profitability (ROE), firm size and sales growth of corporate value (PBV) and insider ownership as a control variable.The object of this research refers to manufacturing companies that are listed on the Indonesia Stock Exchange (IDX) during the period 2012-2016. The population of this study are 144 manufacturing companies that are listed on the Indonesia Stock Exchange (IDX) during 2012-2016. The purposive sampling method used was used in selecting the research sample, 94 companies are sampled for the object of this study. Multiple regression technique are chosen for this research statistic analysis. This research founds that debt policy, profitability and size positively and significantly affects corporate value. Dividend policy and sales growth have no significant effect on the dividend payout ratio.
ANALISIS PENGARUH PERSEPSI RISIKO, KUALITAS SITUS WEB, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE SHOPEE DI KOTA SEMARANG Zulfa, Latifah; Hidayati, Retno
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted to analyze the factors that affect consumers in the city of Semarang in making purchasing decisions on e-commerce shopee. The independent variables consist of perceived risk (X1), website quality (X2), and consumer trust (X3). The dependent variable is the purchase decision (Y).In this study the sample amounted to 100 respondents taken using accidental sampling technique. The questionnaire test was done by semantic test analysis technique and statistical test. Data processing is done by index number and multiple linear regression analysis by fulfilling the classical assumption, R2 test and F test and t test. The result of multiple linear regression equation is, Y = -0.127 X1 + 0,288 X2 + 0,367 X3. The independent variable that has the most influence on the dependent variable is variable consumer trust (0.367). R2 test results show that the independent variables can only explain by 43% dependent variable. F test results state that the model offered is feasible or fit. The result of t test shows that perceived risk has negative effect and not significant on purchasing decision, while website quality and consumer trust have positive effect and significant to purchasing decision.
PENGARUH GAYA HIDUP, KUALITAS PRODUK, DAYA TARIK PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TISU TESSA MELALUI CITRA MEREK (Studi Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Diponegoro) Pratidina, Nissa Gin Ajeng; Soesanto, Harry
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

               The modernization of the lifestyle of a practical and fast-paced society, tissue is now a must-have or carry when traveling. The high competition of tissue production does not make PT Graha Kerindo Utama as Tessa producer afraid to produce environmentally friendly tissue. Although retail stores are now rampant circulating in Indonesia can be a threat and challenge because they are able to produce tissues with a cheaper price. This allows Tessa's tissue is no longer a top priority in consumer purchases.                The purpose of this study was to analyze the influence of lifestyle, product quality, promotion to purchasing decisions through brand image. This study uses five variables those are lifestyle, product quality, promotion, brand image, and purchase decision.The study testing the hypothesis using the data as much as 102 respondents. Analytical techniques used in this study using software program SmartPLS version 2.0. This study was conducted to consumers who have used Tessa tissue, where the respondents are university student of bachelor Faculty of Economics and Business. The number of samples in this study were 102 respondents. Data collection method is done through questionnaire. sampling technique in this research is purposive sampling. This research uses Structural Equation Model (SEM) analysis technique, which is estimated using SmartPLS 2.0 program.            The results of this studied indicate that lifestyle have positive and significant effect on brand image, product quality have positive and significant effect to brand image, attractiveness of promotion have positive and significant effect to brand image, brand image have positive and significant influence on purchasing decision, and significant to the purchase decision. While the attractiveness of promotion has a positive but not significant effect on purchasing decisions.
ANALISIS PENGARUH INOVASI PRODUK,PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPERCAYAAN PRODUK YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus pada “Atala Art” di Jepara) Zulhelmi, Zulhelmi; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Decrease in purchasing decisions on a product may cause a decrease in the value of its sale. The same thing happened at Atala Art, a company engaged in furniture and creative crafts in Jepara, Central Java, is experiencing a decline in product sales in recent years. Strategic steps need to be taken to overcome this phenomenon.The research was conducted by using independent variables including product innovation, price perception and product quality; intervening variable that is product trust and dependent variable that is purchasing decision. The data were collected on the sample using the questionnaire method. Data were analyzed by chi-square test method, descriptive three-box method and multiple linear regression analysis.The results stated that respondents, representing most consumers have income of 0-5 million rupiahs, work as self-employed and civil servants with age range 31-40 years. Consumer valuation on product innovation and product trust have high score 80,00% and79,67% respectively compared to price perception (74,60%) and product quality (74,27%), purchase decision (74,27%) With the calculation of multiple linear regression, it can be concluded that product innovation, price perception and product quality have a significant influence on product trust, as well as product trust have a significant effect on purchasing decision.
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, KEWAJARAN HARGA DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Produk Oriflame Semarang) Fitriana, Diana; Sukresna, I Made
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The sales volume of Oriflame Semarang fluctuated in 2016 and 2017. The increase and decrease is an indication that the buyer has not been loyal to Oriflame products. The purpose of this study to analyze the effects arising from brand image, product quality, price fairness and customer satisfaction on customer loyalty from Oriflame Semarang users. The variables used in this study is brand image, product quality and price fairness as an independent variable, customer satisfaction as an intervening variable and customer loyalty as an dependent variable.The samples in this study were 180 respondents us purposive sampling method. This study uses analytical techniques of Structural Equation Modelling (SEM) with AMOS 24.0 as the analysis instrument. The  result  show  that  brand  image  has  not  positive  and  significant  effect  on customer satisfaction, product quality has positive and significant effect on customer satisfaction, price fairness has positive and significant effect on customer satisfaction and customer satisfaction has positive and significant effect on customer loyalty.
PENGARUH KUALITAS PRODUK, VARIASI PRODUK, KESESUAIAN HARGA, CITRA MEREK DAN KESADARAN MEREK DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN (STUDI KASUS PADA STRADA COFFEE SEMARANG) Sulistyorini, Oktavia Dyah; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Strada coffee has decreased sales in 2016-2017. one of the factors influencing the decrease of sales is the competition of coffee shop in Semarang which is very tight so as to make the level of customer decrease and cause the sales decrease.This research is used to analyze the effect of product quality, product variation, price appropriateness, brand image and brand awareness in an effort to improve purchasing decision of Strada Coffee Semarang. Strada Coffee is a coffee shop that provides  a  variety of  coffee products  such as  beverages  and  coffee beans  have been established since 2012 by Evani Jesslyn. The development of the business world in Indonesia increasingly rapidly and cause a more intense competition especially in the coffee shop business. This is seen in 2017 and Strada Coffee sales decreased.Sampling  technique  used  in  this  research  is  convenience  sampling  that  is sampling based on convenience. The researcher has no other considerations except based on convenience. Respondents in this study are Strada Coffee consumers who have visited the coffee shop at least 2 times, with the number of respondents 100 people.The results of research show that from the five independent variables in this study have a positive influence on the dependent variable that is the purchase decision. The coefficient of determination test results stated that the five independent variables have an effect of 86.1% of the Purchase decision. Strada Coffee as a coffee shop is recommended to build a good brand image by providing quality products and product variations so that consumers will be aware of the brand, it can improve purchasing decisions.
PENGARUH PENGALAMAN MENJUAL, KOMPETENSI MENJUAL DAN KUALITAS HUBUNGAN UNTUK MENINGKATKAN KINERJA TENAGA PENJUALAN (Studi Pada Tenaga Penjualan Smartphone Kota Semarang) Simarmata, Ester Hilery; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

            This study aims to analyze the influence of factors of salesperson’s performance  of smartphone salesperson in Semarang. Selling experience as independent variable and salesperson’s performance as dependent variable. This research uses selling competence and quality of relationship as intervening variables. Sample of this research is the salespersons of smartphone who have been working in Semarang at least 2 months. The sampling method in this research is purposive sampling. The analysis technique used is Structural Equation Modeling –by using AMOS 22.0 analysis tool.             The results of this study show selling experience and selling competence have positive and significant effects on quality of relationship, the selling experience has a positive and significant effect on the selling competence, selling experience and selling competence have positive and significant effects on salesperson’s performance, and quality of relationship has a positive and significant effect on salesperson’s performance.

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