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INDONESIA
Indonesian Journal of Language and Economic Discourse
Published by CV Narasi Khatulistiwa Indonesia
ISSN : -     EISSN : 31634362     DOI : -
Core Subject :
Indonesian Journal of Language and Economic Discourse is a double blind peer-reviewed scholarly journal that publishes original research articles and critical studies at the intersection of language, discourse, and economic processes. This journal is published quarterly as a platform for the dissemination of theoretical, empirical, and interdisciplinary findings that examine how language shapes, represents, and mediates economic practices, institutions, and ideologies. It addresses a broad range of topics, including but not limited to economic discourse analysis, language in markets and organizations, financial and corporate communication, policy and development discourse, language and labor, media representations of economic issues, critical political economy of language, and language-centered approaches to economic phenomena in social and institutional contexts.
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Articles 12 Documents
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Economic metaphors in political discourse: a cognitive linguistic study of Indonesian presidential debates Radna Tulus Wibisono
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 1 (2026): Language, power, and economic narratives in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i1.518

Abstract

Background: Economic debates in Indonesia’s presidential elections are not merely policy exchanges but discursive contests where metaphors shape public understanding of governance and legitimacy. Objective: The purpose of this study is to examine how economic metaphors frame political discourse in the 2019 and 2024 Indonesian presidential debates. Method: Using a mixed-methods design, the research integrates Cognitive Metaphor Theory, Critical Discourse Analysis, and Corpus Linguistics, drawing data from official KPU transcripts, debate videos, and media reports. Results: The results show, first, that dominant conceptual metaphors include STATE AS FIRM (negara sebagai perusahaan), BUDGET AS FLUID (anggaran sebagai cairan), and ECONOMY AS ENGINE (ekonomi sebagai mesin), which simplify abstract economic policies. Second, ideological positioning is evident, with opposition candidates emphasizing crisis metaphors, incumbents employing growth and stability frames, and both sides using redistribution metaphors to claim moral authority. Third, corpus analysis highlights frequent clusters such as pertumbuhan ekonomi, investasi asing, anggaran bocor, and subsidi tepat sasaran, which anchor economic debates around growth, efficiency, and fairness. Implication: The implications suggest that metaphors function as powerful framing devices that not only clarify but also constrain democratic discourse, shaping voter cognition and perceptions of legitimacy. Novelty: This study shows how economic metaphors function as cognitive and ideological framing devices that structure political contestation and shape public perceptions of governance and legitimacy in electoral debates.
Narratives of financial inclusion: a critical discourse analysis of microfinance campaigns in rural Indonesia Mohammad Anis Sumadi
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 1 (2026): Language, power, and economic narratives in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i1.519

Abstract

Background: Financial inclusion remains a central challenge in rural Indonesia, where microfinance campaigns are widely promoted as tools for poverty alleviation yet often carry implicit discursive and symbolic framings. Objective: The purpose of this research is to examine how empowerment is constructed in microfinance campaigns through linguistic, narrative, and visual strategies. Method: This study employed a qualitative research design integrating Critical Discourse Analysis, Narrative Analysis, and Multimodal Discourse Analysis to investigate a corpus of posters, videos, testimonials, and public statements from microfinance institutions. Results: The findings reveal that empowerment is discursively framed as a benevolent act of institutions, with slogans and public statements emphasizing collective progress while positioning citizens as dependent subjects; narrative structures predominantly follow a transformation arc, portraying hardship, intervention, and success while omitting systemic barriers; and visual-symbolic elements such as color schemes, logos, and images of women entrepreneurs reinforce institutional authority and normalize paternalistic views of empowerment. These results suggest that campaigns are effective in mobilizing participation but simultaneously constrain community agency by narrowing empowerment to institutional dependency. Implication: The implications of this study highlight the need for more participatory and reflexive approaches in financial inclusion communication that recognize rural communities as active partners rather than passive beneficiaries. Novelty: This study shows how microfinance campaigns construct empowerment through discursive, narrative, and visual strategies that mobilize participation while subtly reinforcing institutional authority and limiting community agency.
Linguistic framing in central bank communications: a corpus-based study of Bank Indonesia policy statements Arif Nugroho
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 1 (2026): Language, power, and economic narratives in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i1.520

Abstract

Background: Central bank communication has become a vital instrument for shaping expectations in emerging markets, where credibility and market confidence are highly sensitive to linguistic framing. Objective: The purpose of this study is to examine how Bank Indonesia constructs its policy messages through lexical choices, discursive strategies, and framing devices. Method: The research employs a mixed-method design, combining corpus linguistics (frequency, keyword, collocation) with critical discourse analysis and frame analysis, using a corpus of Bank Indonesia policy statements from 2015 to 2025. Results: The findings reveal three major results: first, lexical analysis shows concentrated use of keywords such as stability, inflation, and resilience; second, discourse analysis identifies rhetorical strategies of authority legitimation, risk normalization, and optimism projection; third, framing analysis demonstrates consistent reliance on stability, resilience, and growth-support narratives across policy documents. Implication: These results imply that Bank Indonesia’s communication operates not only as a technical information tool but also as a discursive mechanism for legitimizing authority and anchoring expectations. Novelty: This study contributes to the ways central bank communication operates as a strategic discursive mechanism that stabilizes market expectations through patterned lexical choices, framing consistency, and the projection of institutional authority.
Language of e-commerce: pragmatic strategies in Indonesian online marketplace advertisements Fitriya Dessi Wulandari
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 1 (2026): Language, power, and economic narratives in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i1.521

Abstract

Background: The expansion of Indonesian e-commerce platforms such as Shopee, Tokopedia, Lazada, and TikTok Shop demonstrates how digital marketplaces rely heavily on persuasive language and multimodal strategies. Objective: The purpose of this study is to analyze the pragmatic strategies, speech acts, and multimodal tactics that characterize Indonesian online marketplace advertisements. Method: Using a qualitative descriptive design, the research employed Levinson’s pragmatic analysis, Searle’s speech act theory, and Kress and van Leeuwen’s multimodal discourse framework to examine a corpus of product titles, promotional captions, buyer–seller chats, and digital banners collected over three months. Results: The results reveal three major findings: first, pragmatic persuasion is dominated by urgency, scarcity, and politeness markers such as kinship terms and emojis; second, buyer–seller interactions are structured through assertives, commissives, and softened directives that balance persuasion with relational intimacy; and third, multimodal advertisements employ visual salience, color symbolism, and culturally resonant icons (e.g., Ramadan motifs) to reinforce linguistic persuasion. These findings suggest that Indonesian e-commerce communication combines global persuasive practices with local cultural adaptations. Implication: The implication of the study is that pragmatic and multimodal analyses can enrich understanding of digital persuasion, offering insights for both linguistic scholarship and practical digital marketing strategies. Novelty: The novelty of this study is to show the ways Indonesian e-commerce discourse integrates pragmatic persuasion and multimodal design with culturally embedded cues to optimize both transactional effectiveness and relational engagement in digital marketplaces.
Brand narratives and economic identity: a semiotic analysis of Indonesian startup branding language Ahmad Qosim
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 1 (2026): Language, power, and economic narratives in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i1.522

Abstract

Background: The growth of Indonesia’s digital economy, valued at USD 82 billion in 2023, underscores the importance of understanding how startups construct brand identity through semiotic, narrative, and linguistic strategies. Objective: This study aims to examine how Indonesian startups employ logos, slogans, and storytelling to build economic identities that resonate with local cultural values while projecting global modernity. Method: Using a qualitative descriptive design, this research analyzed multimodal data from official websites, mobile applications, and social media campaigns of leading startups, applying semiotic analysis, narrative discourse analysis, and a brand linguistics framework. Results: The findings reveal that visual symbols such as logos and color schemes function not only as identifiers but also as cultural myths naturalizing inclusivity and progress; narrative storytelling consistently follows a problem–solution–transformation structure that situates startups as social enablers; and linguistic strategies employ hybridity, empowerment discourse, and metaphor to construct economic subject positions. Together, these results demonstrate that branding operates as both communication and ideology, embedding startups within national development narratives while simultaneously aligning with global capitalist aesthetics. Implication: The implications suggest that brand language in emerging markets is a powerful site of cultural negotiation, offering insights for scholars of discourse and practitioners of digital branding alike. Novelty: This study reveals how Indonesian startups strategically mobilize semiotic, narrative, and linguistic resources to construct hybrid brand identities that negotiate local cultural values while projecting global economic modernity.
Discourse of economic inequality in Indonesian news media: a sociolinguistic perspective Ainul Hadziqi
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 1 (2026): Language, power, and economic narratives in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i1.523

Abstract

Background: Economic inequality remains one of Indonesia’s most pressing socio-economic challenges, yet its representation in news media has rarely been examined through a sociolinguistic lens. Objective: The objective of this study is to analyze how Indonesian online news media discursively construct inequality, how linguistic variation reflects social stratification, and how framing strategies shape causal attributions and proposed solutions. Method: Methodologically, this research applies a qualitative design by combining Critical Discourse Analysis, Sociolinguistic Analysis, and Framing Analysis to a purposive corpus of 55 online articles from 2022 to 2024. Results: The results show three key findings: first, news texts tend to legitimize inequality by individualizing poverty and externalizing causes through references to global crises; second, lexical stratification marks elite actors with technical jargon while grassroots voices are reduced to emotive anecdotes; third, framing emphasizes state-centered solutions such as subsidies and welfare while marginalizing community-based alternatives like cooperatives. Implication: The implication of this study is that Indonesian news media not only mirror but also filter public discourse on inequality, privileging elite narratives while limiting democratic deliberation on structural reforms. Novelty: This study uncovers how Indonesian news media linguistically construct and frame economic inequality in ways that legitimize dominant perspectives while constraining alternative narratives of structural change.
Governing through uncertainty: a corpus-assisted discourse analysis of inflation and economic recovery in Indonesian policy communication Tifani Yuliyana
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 2 (2026): Language, algorithms, and economic futures in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i2.902

Abstract

Background: Indonesia’s post-pandemic recovery unfolded amid inflationary pressure, exchange-rate volatility, geopolitical disruption, and persistent uncertainty, making official communication central to how economic risks and policy responses were publicly understood. Objective: This study examines how Indonesian policy institutions discursively governed uncertainty while communicating inflation management and economic recovery between 2022 and 2024. Method: Using corpus-assisted discourse analysis, this study analysed 21 primary policy communications from Bank Indonesia and the Coordinating Ministry for Economic Affairs, supported by three institutional reports and four BPS statistical releases, through keyword, collocation, concordance, modality, evaluation, transitivity, legitimation, and interdiscursivity analyses. Results: Findings show that uncertainty was predominantly externalised through global pressure, geopolitical tension, imported inflation, contagion, and risk, while domestic institutions retained agency as anticipatory managers. Forward-looking modality, projections, target horizons, and calibrated caution transformed uncertain futures into temporally bounded and administratively actionable policy problems. Implication: Institutional legitimacy was constructed through maintenance, strengthening, coordination, and a functional distinction between pro-stability and pro-growth instruments, although such coherence could obscure policy trade-offs. Novelty: This study contributes an integrated account of governing uncertainty by demonstrating how lexical patterning, temporal projection, and differentiated institutional agency jointly organise economic authority, expectation management, and public legitimation in Indonesian policy communication during a period of macroeconomic adjustment and contestation
Selling access, obscuring risk: the discursive construction of financial inclusion in Indonesian digital lending platforms Joko Santoso
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 2 (2026): Language, algorithms, and economic futures in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i2.903

Abstract

Background: Digital lending has expanded financial access in Indonesia, yet platform communication may foreground convenience and empowerment while dispersing consequential information about costs, default, data use, and repayment obligations across less visible textual layers. Objective: This study examines how Indonesian digital-lending platforms discursively construct financial inclusion, organise risk visibility, and allocate responsibility among borrowers, lenders, platforms, and regulators. Method: Using a qualitative comparative discourse design, this study analyses 24 primary documents from six licensed platforms, supported by regulatory and industry materials, through an Access-Framing and Legitimation Matrix, a Risk-Visibility and Disclosure-Hierarchy Audit, and an Agency, Responsibility, and Regulatory Legitimation Scheme. Results: Findings show that access is predominantly framed through financial attractiveness, enterprise opportunity, procedural simplicity, flexibility, speed, and regulatory assurance. Risk information is formally present but unevenly distributed, with numerical costs concentrated in FAQs, terms, and deeper product pages, while broader legal, liquidity, and data-related risks remain comparatively limited. Implication: Responsibility is frequently individualised through literacy, affordability assessment, contractual compliance, repayment discipline, and risk acceptance, whereas platforms are represented primarily as enabling and trustworthy infrastructures. Novelty: This study contributes an integrated framework that treats financial inclusion as a discursive architecture linking access, disclosure hierarchy, responsibilisation, and regulatory legitimation rather than as service availability alone in practice
Green promises and unverifiable claims: detecting corporate greenwashing in Indonesian sustainability reports through corpus linguistics and natural language processing Arif Nugroho
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 2 (2026): Language, algorithms, and economic futures in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i2.904

Abstract

Background: Corporate sustainability reports increasingly combine ambitious environmental commitments with uneven evidence, creating difficulties in distinguishing accountable disclosure from potentially misleading green claims. Objective: This study examines how Indonesian corporations construct environmental responsibility and whether linguistic promises, documentary specification, and visual legitimation remain mutually aligned. Method: A comparative corpus-assisted design integrates rule-based natural language processing, claim-verifiability assessment, and multimodal coding across six official sustainability reports, thirty-six contextual passages, and six report covers from three corporations during 2023–2024. Results: Promissory language dominated the textual corpus, whereas quantified performance statements occurred less frequently and future-oriented markers extended across most coded passages. Documentary analysis classified most units as having low verifiability, with time boundaries appearing more often than baselines, operational scopes, or assurance references. Implication: Cover analysis revealed recurrent combinations of nature imagery, community actors, green colour salience, and corporate logos, producing strong visual narratives of ecological and social responsibility. Novelty: This study introduces an integrated diagnostic framework that conceptualises greenwashing risk as misalignment among linguistic projection, evidential completeness, and multimodal legitimacy rather than as a property of isolated positive words, numerical claims, or environmental images and enables transparent comparison across companies, reporting years, claim types, evidential attributes, and visual strategies while preserving cautious interpretive boundaries in corporate reporting.
Managed by the algorithm: platform discourse, entrepreneurial subjectivity, and precarity among Indonesian gig workers Abdul Wahid
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 2 (2026): Language, algorithms, and economic futures in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i2.905

Abstract

Background: Algorithmic management has expanded across Indonesia’s gig economy, where platform narratives of flexibility, partnership, and opportunity coexist with informal employment, unstable protection, and digitally mediated control. Objective: This study examines how official platform discourse constructs entrepreneurial subjectivity and organises precarity among Indonesian gig workers. Method: A qualitative critical discourse design was applied to twenty-one public documents comprising platform terms, recruitment pages, driver communications, corporate releases, verified reporting, scholarly materials, and policy documents, analysed through discourse framing, subject-positioning, and precarity-and-control matrices. Results: Findings show that welfare, flexibility, and recognition legitimise platform participation by presenting conditional benefits and operational choice as evidence of partnership. Workers are simultaneously positioned as autonomous, calculative, self-investing, resilient, and responsible for converting platform opportunities into sustainable livelihoods. Implication: However, tariff setting, performance metrics, benefit eligibility, account governance, risk transfer, information asymmetry, and protection gaps delimit this autonomy and distribute uncertainty disproportionately towards workers. Novelty: This study contributes a relational account of platform labour by conceptualising conditional entrepreneurial autonomy as a discursive and institutional arrangement through which limited operational discretion coexists with concentrated infrastructural authority, thereby integrating language, subject formation, and algorithmic governance within one analytical framework in a Global South setting often examined mainly through employment relations, technical systems, or workers’ experiences.

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