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International Journal of Economic Integration and Regional Competitiveness

IJEIRC
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Published by PT. Antis International Publisher

ISSN : - EISSN : 30321301 DOI : https://doi.org/10.61796/ijeirc

Core Subject :

International Journal of Economic Integration and Regional Competitiveness - researches the broad scope of competitiveness policies and practices across destinations and all regions of the world. With emphasis on mechanisms of economic integration, financial development, creation of prosperity and long-term sustainable development, IJEIRC aspires to represent both theoretical and applied frameworks of research, at both macro and micro levels. The journal stems from the work conducted by scholars and researchers while accepting the best practices emerging from the Microeconomics of Regional Competitiveness framework.

Arjuna Subject : -

Articles 183 Documents

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THE ROLE OF ENTREPRENEURS IN THE DEVELOPMENT OF BUSINESS AND MARKETING IN THE DIGITAL ECONOMY Rakhmonova Feruza Musakulovna
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 9 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i9.211

Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, and develop the brand globally. Through digital marketing, data analytics, e-commerce, artificial intelligence and innovative technologies, companies will be able to deliver their products and services to customers quickly and efficiently. Also, in the context of the digital economy, social responsibility and environmental approaches also play an important role in increasing customer trust in brands.

BALANCING NATIONAL SECURITY AND MIGRANT RIGHTS IN INTERNATIONAL LAW Khakberdiev Mukhammad
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 9 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i9.214

This article examines the complex intersection between national security and migrant rights within the framework of international law. With an increasing focus on security, many states have adopted policies that restrict migration, often infringing on human rights, particularly the rights of asylum seekers and refugees. Using data from various regions, including the United States, Europe, and Australia, the article analyzes the impact of securitization on migration policies, such as reduced asylum approval rates, the rise in migrant detentions, and violations of the non-refoulement principle. The research highlights the challenges in balancing state security with the protection of migrants, emphasizing the role of international organizations and legal frameworks in addressing these issues. The article concludes that while national security concerns are valid, states must uphold their international obligations to protect migrant rights.

INDUSTRIAL-ECONOMIC ZONE SOCIAL AUTHORITY GUARANTEE Ashirov Valijon Ilkhomovich Navoi
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 9 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i9.215

In this article, scientific information about economic zones, which are the drivers of the economy of developed countries in the world experience, is presented. Introduction of foreign investments in industrial zones through economic reforms implemented in Navoi Uzbekistan, application of foreign projects, as well as Navoi free industrial zone, one of the first industrial zones in the republic, and its establishment today. Free economic zones in Uzbekistan have been highlighted.

EFFECTIVE STRATEGIES FOR BEBEK CAROK SIDOARJO RESTAURANT: ANALYZING BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTIONS INFLUENCING CONSUMER PURCHASING DECISIONS Syahrul Afandi; Muhammad Yani; Misti Hariasih
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 10 (2024): Journals International Journal of Economic Integration and Regional Competitiv
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i10.221

General Background: Traditional Indonesian culinary culture faces challenges as modern food products increasingly dominate consumer preferences. To preserve and promote traditional cuisine, some entrepreneurs and influencers have introduced strategies to enhance brand image, maintain product quality, and offer competitive prices. Specific Background: One such example is Bebek Carok Restaurant, owned by influencer Tretan Muslim in Sidoarjo, which aims to attract more consumers by highlighting traditional Indonesian dishes. Knowledge Gap: However, limited research exists on the impact of brand image, product quality, and price perception on consumer purchasing decisions in traditional food restaurants. Aims: This study aims to analyze the influence of brand image, product quality, and price perception on purchasing decisions at Bebek Carok Restaurant in Sidoarjo. Results: Using a quantitative approach and a sample of 96 respondents, the findings reveal that brand image, product quality, and price perception each have a positive and significant effect on purchasing decisions at the restaurant. Novelty: This research provides insights into the role of brand image and quality perceptions in driving consumer behavior in traditional culinary markets, a relatively underexplored area in Indonesia. Implications: The results offer valuable guidance for traditional food entrepreneurs, demonstrating the importance of maintaining strong brand image and product quality, alongside competitive pricing, to enhance consumer engagement and boost sales.

ANALYSIS OF E-PROMOTION, PRODUCT QUALITY, AND PRODUCT INNOVATION ON SOMETHINC PRODUCT PURCHASE DECISIONS (CASE STUDY OF SOMETHINCOFFICIAL CONSUMERS OR INSTAGRAM FOLLOWERS) Rizqi Qurrota A’yun Burhanuddin; Muhammad Yani; Tofan Tri Nugroho
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 10 (2024): Journals International Journal of Economic Integration and Regional Competitiv
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i10.222

Background: The increasing role of e-promotion, product quality, and innovation in influencing consumer purchasing decisions has become paramount in the digital marketplace, particularly for brands like Somethinc targeting younger generations on social media platforms. Specific Background: Despite the growing relevance of Instagram as a promotional tool, there is a limited understanding of how these factors specifically impact purchasing decisions among Somethinc’s Instagram followers. Knowledge Gap: Previous studies have inadequately explored the interplay between e-promotion, product quality, and product innovation in the context of consumer behavior on social media, particularly for beauty products among Generation Z and Millennials. Aims: This research aims to examine the effects of e-promotion, product quality, and product innovation on purchasing decisions for Somethinc products, using a sample of 103 followers of the @somethincofficial Instagram account. Results: Utilizing a quantitative approach and the Partial Least Square (PLS) method for data analysis, the findings reveal that e-promotion, product quality, and product innovation all have significant positive effects on purchasing decisions. Novelty: The study contributes new insights into the specific impact of digital marketing strategies on consumer behavior within the beauty industry, particularly among younger demographics. Implications: The results suggest that Somethinc should enhance its electronic promotion efforts, maintain high product quality, and focus on continuous product innovation to foster consumer satisfaction and drive purchasing decisions. The research also highlights the need for further investigation into additional platforms like TikTok and Shopee to broaden understanding of consumer behavior across various social media channels.

DIGITAL MARKETING OF CITRA MOBIL INDO IN USED CAR SALES Adam Alifandra Khalifah; Nur Maghfirah Aesthetika
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 2 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i2.223

This study explores the strategic significance of digital marketing in influencing consumer behavior on social media, particularly within the used car trading sector exemplified by Citra Mobil Indo. General Background: As digital platforms increasingly dominate marketing landscapes, businesses are tasked with adapting to new consumer engagement strategies. Specific Background: Citra Mobil Indo employs a targeted digital marketing approach, utilizing social media marketplaces to promote and sell used cars effectively. Knowledge Gap: Despite the proliferation of digital marketing in the automotive sector, there remains a lack of comprehensive analysis regarding its efficacy and the specific challenges encountered in these online environments. Aims: This research aims to evaluate the effectiveness of Citra Mobil Indo's digital marketing strategies and identify the obstacles faced in the sales process. Results: Utilizing a qualitative descriptive method, findings reveal that Citra Mobil Indo's sales efforts on Facebook Marketplace are both relevant and aligned with ongoing market digitization trends, with 70% of sales conducted through digital channels from a sample of 10 transactions. Novelty: This study offers new insights into the application of digital marketing strategies in the used car industry, emphasizing the critical role of social media in shaping consumer interactions. Implications: The findings highlight the necessity for enhanced consumer protection measures against fraud within social media transactions, providing actionable recommendations for businesses to strengthen their digital marketing frameworks and safeguard against potential risks.

ANALYSIS OF SOCIAL MEDIA CONTENT IN DIGITAL MARKETING STRATEGIES ON PRODUCT MARKETING Yuriza Rahayu Irawan; Muhammad Yusuf
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 2 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i2.224

Technological advancements are reshaping human labor, particularly in the realm of marketing, where digital marketing has emerged as a powerful tool through social media platforms. General Background: The evolution of technology has enabled the creation of dynamic and engaging content that enhances marketing strategies. Specific Background: This research aims to analyze the types of content utilized as digital marketing media across social media channels. Knowledge Gap: Despite the recognized importance of content in digital marketing, there is limited comprehensive analysis of its impact on brand awareness and customer engagement. Aims: The study employs literature review and qualitative analysis to evaluate how social media content influences consumer perceptions and behaviors. Results: Findings indicate that well-crafted social media content significantly boosts brand awareness, fosters customer engagement, and enhances brand reputation. Additionally, diverse content formats contribute to stronger emotional connections with users, driving deeper engagement. Novelty: This research adds to the understanding of effective digital marketing strategies by highlighting the role of content diversity in engaging social media audiences. Implications: The insights derived from this study offer valuable guidance for marketers seeking to optimize their digital marketing efforts, emphasizing the importance of creating engaging and emotionally resonant content to strengthen brand-customer relationships.

CONTENT ANALYSIS OF INSTAGRAM SOCIAL MEDIA ACCOUNTS @3SECOND LOCAL BRAND FASHION PRODUCTS Aditya Rizka Ramadhanta; Nur Maghfirah Aesthetika
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 3 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i3.225

General Background: The rise of social media has fundamentally transformed consumer behavior, particularly in the fashion industry, where brands leverage platforms like Instagram to engage with consumers. Specific Background: Established in Indonesia in 2012, 3second has positioned itself as a prominent local brand within the casual wear segment, gaining traction through trendy designs and affordability. Knowledge Gap: Despite its growth, there is limited research analyzing the specific impact of 3second’s social media strategy on consumer perceptions and engagement within the local market. Aims: This study aims to conduct a content analysis of the Instagram account @3second to explore the nature of consumer interactions and the brand's influence on consumer attitudes toward local fashion products. Results: The analysis reveals that content shared on the @3second Instagram account is generally well-received, generating positive feedback from consumers. Key factors contributing to this positive reception include trendy designs, perceived quality, and affordability. Novelty: This study contributes to the literature by providing empirical insights into how local fashion brands in Indonesia utilize social media to cultivate consumer loyalty and brand recognition. Implications: The findings underscore the importance of engaging with consumers through interactive content and prompt responses, suggesting that local brands can enhance their market presence by effectively leveraging social media platforms to align with consumer preferences and trends.

INSTAGRAM DIGITAL MARKETING STRATEGY FOR @BRIYANI MANDHI NUSANTARA PRODUCTS FOR INCREASING SALES M. Faruq Khusen; Didik Hariyanto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 3 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i3.227

General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Mandhi Nusantara through Instagram, a platform that has become vital for engaging consumers in the food industry. Knowledge Gap: Despite the increasing significance of social media marketing, there is limited empirical evidence on how specific strategies on Instagram can directly influence sales in local food businesses. Aims: The primary aim of this study is to evaluate the effectiveness of Briyani Mandhi Nusantara’s Instagram marketing strategy in enhancing sales and brand visibility. Results: Utilizing qualitative methods—including interviews, observations, and documentation—this research reveals that Briyani Mandhi Nusantara effectively leverages various Instagram features, such as feed posts, Stories, Reels, and targeted hashtags. The application of the AIDA theory (Attention, Interest, Desire, Action) was instrumental in capturing consumer engagement and driving sales. Novelty: This study contributes to the existing literature by demonstrating a practical application of digital marketing theories in a local food context, offering insights into the nuances of Instagram as a marketing tool. Implications: The findings underscore the importance of tailored digital marketing strategies for local businesses and suggest that similar enterprises can enhance their visibility and sales by adopting structured approaches to social media marketing. This research not only fills a gap in the literature but also provides actionable insights for practitioners in the field.

THE EFFECTIVENESS OF TIK-TOK BUZZ MARKETING IN INCREASING SALES OF BAKSO MASROY SURABAYA Asy’ad Al Jihadi; Didik Hariyanto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 7 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i7.228

General Background: The rise of social media has transformed marketing practices, with platforms like TikTok emerging as influential tools for businesses, particularly in the culinary sector. Specific Background: This research investigates the buzz marketing strategy employed by Masroy Surabaya to enhance sales of its meatballs through TikTok, targeting the platform’s extensive user base. Knowledge Gap: While existing literature acknowledges the potential of social media in marketing, there is limited empirical analysis on the specific impact of TikTok buzz marketing on sales in local food businesses. Aims: This study aims to evaluate the effectiveness of TikTok as a medium for buzz marketing and its influence on the sales performance of Masroy Surabaya meatballs. Results: Utilizing a qualitative descriptive approach with data gathered from in-depth interviews and content analysis involving ten TikTok users who are also consumers of Masroy meatballs, the findings indicate that engaging and creative content significantly enhances brand awareness and motivates consumer trials. The buzz marketing strategy has demonstrably contributed to increased sales. Novelty: This research offers novel insights into the effective utilization of TikTok for culinary marketing, illustrating how specific content strategies can drive consumer engagement and sales in local markets. Implications: The results underscore TikTok's potential as a powerful promotional tool, suggesting that local businesses can leverage innovative social media strategies to enhance their marketing mix, particularly in product quality, pricing, placement, and promotional efforts. This study not only fills a critical gap in the literature but also provides practical recommendations for culinary marketers.

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Mochamad Nashrullah

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Kavling Banar, Pilang, Sidoarjo, Jawa Timur

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Jawa timur

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mochamad Nashrullah

Contact Email Nashrul.id@gmail.com

Phone +6285136040851

Journal Mail Official Nashrul.id@gmail.com

Editorial Address Kavling Banar, Pilang, Sidoarjo, Jawa Timur

Location Kab. sidoarjo, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mochamad Nashrullah

Contact Email
Nashrul.id@gmail.com

Phone
+6285136040851

Journal Mail Official
Nashrul.id@gmail.com

Editorial Address
Kavling Banar, Pilang, Sidoarjo, Jawa Timur

Location
Kab. sidoarjo,

Jawa timur

INDONESIA