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The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Published by Politeknik LP3I Jakarta
ISSN : -     EISSN : 3164077X     DOI : https://doi.org/10.34127/icbests
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The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences) (E-ISSN 3164-077X) is an international scientific forum that aims to bring together academics, researchers, practitioners, and policymakers from various disciplines to share knowledge, research findings, and the latest innovations. This conference serves as a strategic platform for fostering multidisciplinary collaboration to address global challenges in business, economics, technology, and the social sciences. The IC-BESTS Conference covers a wide range of research topics, including but not limited to management, marketing, finance, macro and microeconomics, digital transformation, information technology, entrepreneurship, innovation, and social dynamics in modern society. With its interdisciplinary approach, IC-BESTS is committed to producing relevant, applicable, and broadly impactful scientific contributions to the development of science and professional practice. All articles presented at this conference undergo a rigorous selection and peer-review process to ensure scientific quality and originality. Selected articles will be published in nationally and internationally indexed conference proceedings and have the opportunity to be published in reputable journals. The IC-BESTS conference is expected to foster constructive discussion and a sustainable global collaborative network. The conference also plays a role in encouraging the dissemination of innovative research findings to support sustainable development and digital transformation across various sectors.
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Articles 126 Documents
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THE INFLUENCE OF TRUST AND EMPOWERMENT ON LECTURER RESILIENCE AT VOCATIONAL HIGHER EDUCATION INSTITUTION XYZ IN JAKARTA
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.212

Abstract

This study aims to analyze the influence of Trust and empowerment on the resilience of lecturers at Vocational Higher Education Institution XYZ, using a quantitative survey of 146 lecturers. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between variables. The results indicate that Trust has a positive and significant effect on lecturer resilience, with a T-statistic of 2.777, a p-value of 0.006, and a path coefficient of 0.184. Similarly, empowerment has a positive and significant effect on lecturer resilience, with a T-statistic of 1.976, a p-value of 0.048, and a path coefficient of 0.192. The findings further demonstrate that Trust and empowerment jointly contribute to enhancing lecturer resilience. Trust fosters psychological safety, strengthens working relationships, and boosts organizational commitment. At the same time, empowerment drives improvements in competence, autonomy, and lecturer motivation in carrying out the Three Pillars of Higher Education (*Tri Dharma Perguruan Tinggi*). The study concludes that strengthening an organizational culture grounded in Trust and empowerment is an effective strategy for enhancing lecturer resilience, thereby supporting the sustainability and competitiveness of the vocational higher education institution.
REGIONAL SOLIDARITY IN THE DIGITAL SPACE: SEABLINGS VS KNETZ PHENOMENON ON SOCIAL MEDIA
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.213

Abstract

Social solidarity is no longer confined to shared territory, citizenship, ethnicity, religion, or race. This study shows how netizen solidarity can emerge suddenly, without command or planning. In mid-February 2026, a powerful digital regional solidarity arose among Southeast Asian netizens—from Indonesia, Malaysia, the Philippines, Vietnam, Thailand, and Singapore—as millions of X and Threads users united to attack South Korean netizens, sparking polarization that split Asian netizens into two camps: SEAblings and Knetz. Using a qualitative approach with framing and content analysis, this research examined the SEAblings–Knetz confrontation on X and Threads during a 72-hour peak escalation period. Drawing on Social Identity Theory, Solidarity Theory, Durkheim's Conflict Theory, and Social Polarization, four key posts were identified that overemphasized national identities, triggering both digital conflict and regional solidarity. Findings reveal that longstanding egoism and hostility among ASEAN nations—such as that between Indonesia and Malaysia—dissolved into a unified Southeast Asian identity against a common enemy, marked by a clear ingroup (SEAblings)–outgroup (Knetz) divide.
ANALYSIS OF SECURITY VULNERABILITY LEADING E-COMMERCE PLATFORMS USING OWASP
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.215

Abstract

The rapid growth of the e-commerce sector in Indonesia is directly proportional to the increasing risk of cyberattacks targeting transaction data and users' sensitive information. Large-scale e-commerce platforms with millions of active users become highly vulnerable targets if their web-based applications contain security flaws. This study aims to identify, analyze, and evaluate the risk levels of security vulnerabilities on a leading e-commerce platform in Indonesia using the Open Web Application Security Project (OWASP) framework. This research applies the Vulnerability Assessment and Penetration Testing (VAPT) method, guided by the Open Web Application Security Project (OWASP) standards. The results showed the presence of 30 alerts, including potential security vulnerabilities in the web system, whose risk levels were then classified using the Common Vulnerability Scoring System (CVSS). The e-commerce platform was declared sufficiently secure against direct penetration attacks on the database but remains vulnerable to end-user access manipulation. These findings provide an objective overview of security in large-scale digital retail systems. The implications of this research are expected to serve as technical recommendations for platform developers in mitigating and patching security flaws, as well as a theoretical reference in developing cybersecurity governance strategies within the electronic commerce ecosystem in Indonesia.
EFFECTIVENESS OF PROMOTION MIX-BASED MARKETING COMMUNICATION IN INCREASING CONSUMER PERCEPTION
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.216

Abstract

Marketing communication has become an essential strategy for improving customer engagement and maintaining competitiveness in the automotive service industry. This study aims to evaluate the effectiveness of marketing communication implemented by Planet Ban Pademangan Branch, North Jakarta, from the perspective of consumers. A quantitative descriptive research design was employed using a saturated sampling technique involving 37 customers. Primary data were collected through structured questionnaires using a five-point Likert scale, while supporting data were obtained from company documents and relevant literature. The study assessed four dimensions of the promotion mix, namely direct marketing, sales promotion, advertising, and personal selling. Data were analyzed through tabulation and the calculation of the average score for each indicator using the Stanford Labovitz method. The findings reveal that the overall effectiveness of marketing communication achieved an average score of 3.99, indicating a Good level of effectiveness. Among the four dimensions, sales promotion recorded the highest performance, with attractive tire purchase promotions obtaining the highest score (4.22), followed by personal selling. Conversely, telephone-based customer service communication received the lowest score (3.59), suggesting the need for service quality improvement. Overall, the integration of promotion mix strategies has effectively supported customer communication and strengthened positive consumer perceptions. The study recommends enhancing telephone communication quality and optimizing digital marketing channels, particularly WhatsApp and Instagram, to improve customer experience, strengthen long-term relationships, and increase marketing communication effectiveness.
HUMAN–AI COLLABORATION AS A NEW DETERMINANT OF GENERATION Z WORK PRODUCTIVITY IN THE ERA OF DIGITAL TRANSFORMATION: A SYSTEMATIC LITERATURE REVIEW
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.217

Abstract

Digital transformation has fundamentally reshaped Human Resource Management (HRM) through the integration of Artificial Intelligence (AI) into organizational processes. Rather than functioning solely as a technology that replaces human labor, AI is increasingly recognized as an intelligent partner that augments human capabilities through the concept of Human–AI Collaboration. Recent developments have extended AI applications beyond process automation to include Human Capital Management, talent management, digital decision-making, competency development, and Digital Human Resource Management (Digital HRM). These developments are particularly relevant to Generation Z, a digitally native workforce characterized by high technological adaptability and readiness to collaborate with AI-enabled systems. This study aims to examine Human–AI Collaboration as a new determinant of Generation Z's work productivity using a Systematic Literature Review (SLR) approach. The review synthesized six primary empirical studies published between 2021 and 2025 through systematic stages of identification, screening, quality assessment, data extraction, and thematic synthesis. To strengthen the conceptual interpretation, two complementary empirical studies and several internationally recognized theoretical references were incorporated into the discussion. The findings indicate that AI enhances work productivity by automating routine tasks, improving data-driven decision-making, strengthening digital competencies, supporting Human Capital Management, optimizing talent management practices, and enabling Digital HRM. The review further demonstrates that the effectiveness of Human–AI Collaboration depends on organizational readiness, digital competence, innovation culture, Human Resource Information Systems (HRIS), and digital transformation strategies. Moreover, the synthesis of empirical evidence and theoretical perspectives suggests that organizational productivity is increasingly generated through complementary collaboration between human intelligence and artificial intelligence rather than technological substitution. Despite the growing body of literature, empirical research examining Human–AI Collaboration as a determinant of Generation Z's work productivity remains limited, particularly in the Indonesian context. This study therefore proposes a conceptual framework positioning Human–AI Collaboration as a strategic mechanism linking AI adoption, digital transformation, and workforce capabilities to sustainable work productivity in the era of digital transformation.
OPTIMIZING DIGITAL ADMINISTRATION INNOVATION: THE STRATEGIC ROLE OF BUSINESS DATA ANALYTICS AND ARTIFICIAL INTELLIGENCE
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.218

Abstract

This study examines the Optimization of Digital Administration Innovation, the Strategic Role of Business Data Analytics and Artificial Intelligence aims to identify effective strategies in integrating data and artificial intelligence in digital administration processes and to improve operational efficiency, support decision-making, explore the impact of artificial intelligence with best practice models, analyze challenges, barriers, ethics, privacy and data security as well as sustainable innovation. This study employs a qualitative descriptive approach to provide detailed descriptions of the experiences and perceptions of employees and managers in several business and public organizations in Jakarta that have implemented data analytics and artificial intelligence in their digital operations. The data collection techniques employed include interviews, observation, and document analysis methods. The sample consists of participants with relevant experience in using business data analytics and artificial intelligence in digital administration, with approximately 15 participants representing the organization. The analysis employed thematic analysis and data triangulation. The results of the study indicate that business organizations can conduct effective strategic analysis to integrate data and artificial intelligence in digital administration processes. Enhance operational efficiency by leveraging digital innovation to reduce time and costs. Support decision-making by providing knowledge of how to analyze the correct data for decision-making. Explore the impact of artificial intelligence by examining its applications in process and quality improvement. Help organizations implement digital innovation effectively and sustainably. Identifying challenges and barriers to adopting digital technologies, encouraging stakeholder engagement and contribution, and guiding ethics, privacy, and data security.
TALENT MANAGEMENT AS A STRATEGIC DRIVER OF EMPLOYEE LOYALTY AND PRODUCTIVITY: A LITERATURE-BASED ANALYSIS
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.219

Abstract

This study examines the strategic role of talent management in strengthening employee loyalty and productivity within the framework of Strategic Human Resource Management. Using a descriptive qualitative approach, this article applies a literature review method based on academic books, peer-reviewed journal articles, and relevant scientific publications on talent management, organizational commitment, employee engagement, and productivity. The data were analyzed through source selection, bibliographic verification, content analysis, and conceptual synthesis. The review suggests that talent management supports employee loyalty when recruitment, career development, performance management, rewards, organizational support, and work-life balance are aligned with employees' psychological commitment. Talent management also contributes to productivity through better person-job fit, continuous competency development, and stronger employee engagement. The article contributes theoretically by integrating talent management, employee engagement, loyalty, and productivity into a Strategic Human Resource Management-based conceptual framework. Practically, it offers guidance for HR practitioners in designing sustainable talent strategies without overstating quantitative effects beyond the reviewed literature.
ORGANIZATIONAL CULTURE THROUGH A COLLABORATIVE AND PARTICIPATORY OBSERVATION APPROACH IN STRENGTHENING MSMES COMPETITIVENESS TOWARD SUSTAINABLE DEVELOPMENT GOALS (SDGS)
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.221

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in economic growth, employment generation, poverty reduction, and sustainable development. However, increasing global competition, technological disruption, and changing market dynamics require MSMEs to strengthen their organizational capacity and competitiveness. One of the most important strategic factors influencing MSME sustainability is organizational culture. This article examines how a collaborative and participatory observation approach to organizational culture can strengthen MSMEs in improving competitiveness and supporting the achievement of the Sustainable Development Goals (SDGs). The study adopts a qualitative descriptive approach using literature review and conceptual analysis methods. The article explores the relationship between organizational culture, collaboration, participatory practices, organizational learning, innovation, and MSME competitiveness within the framework of sustainable development. The findings indicate that collaborative organizational cultures encourage teamwork, knowledge sharing, innovation, and adaptive capacity, while participatory observation approaches strengthen employee involvement, organizational learning, and inclusive decision-making processes. Furthermore, participatory and collaborative organizational cultures significantly contribute to the achievement of SDGs, particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals). The study concludes that MSMEs that develop adaptive, collaborative, and participatory organizational cultures are better equipped to achieve sustainable competitiveness and long-term organizational resilience in the modern global economy.
DEVELOPMENT OF STANDARD OPERATING PROCEDURES (SOP) FOR MARKETING SERVICES IN AN EFFORT TO IMPROVE THE SERVICE QUALITY OF PROSPECTIVE PILGRIMS AT PT RAJA UMROH BERKAH
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to determine marketing services in an effort to improve the quality of services for prospective pilgrims at PT Raja Umroh Berkah. The purpose of this research is to determine the service procedures, obstacles, and solutions in the preparation of Standard Operating Procedures (SOP) at PT Raja Umroh Berkah. Data collection techniques were carried out through observation, namely by directly observing the object being studied. The obstacles that occurred in Marketing Services at PT Raja Umroh Berkah were the absence of a written SOP regulating a standard workflow, internal coordination problems between the administration and marketing departments, and a lack of consistency in the follow-up process for prospective pilgrims’ data. The solution carried out to overcome these obstacles was to prepare a structured Marketing Service SOP design, which included three main stages: the initial data reception process, technical coordination between divisions, and follow-up communication with prospective pilgrims. The method used to raise awareness of the importance of correct procedures was to implement this SOP as an official company guideline so that marketing staff could provide consistent, responsive, and professional services in order to increase the satisfaction of prospective pilgrims.
REPRESENTATION OF HUMANITARIAN MESSAGES IN THE COMEDY FILM "AGAK LAEN 2: MENYALA PANTIKU!"
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.223

Abstract

This study examines the representation of humanitarian values ​​in the popular Indonesian comedy film "Agak Laen 2: Menyala Pantiku!" A descriptive qualitative approach was employed to analyze this film—directed by Muhadkly Acho—which garnered an audience of over 11 million. Roland Barthes' semiotic analysis method was used to dissect the visual and textual signs within the film that convey underlying messages regarding humanitarian values. The findings indicate that the film blends elements of dark comedy with the social reality of a nursing home to deliver moral messages concerning humanity, specifically wisdom, steadfastness, compassion, justice, self-control, and quality of character.

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