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Integra Business Review
Published by PT. Integra Academic Press
ISSN : -     EISSN : 3047261X     DOI : https://doi.org/10.63208/21014
Core Subject :
About the Journal Integra Business Review is a scholarly, peer-reviewed academic journal that presents in-depth analysis and critical reviews of various business-related aspects within a global context. The journal serves as an international platform for researchers, academics, and business practitioners to disseminate high-quality research, insights, and the latest findings in the field of business and management. The primary commitment of Integra Business Review is to contribute to the advancement of business knowledge and professional practice by publishing innovative and rigorous scholarly works that integrate theoretical perspectives and practical applications. Through its multidisciplinary approach, the journal encourages academic dialogue and exploration of contemporary issues shaping business organizations and markets. By fostering knowledge exchange and scholarly engagement, Integra Business Review aims to support the development of business research and practice while enhancing national and international academic recognition.
Arjuna Subject : -
Articles 43 Documents
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Digital Consumer Behavior and Data-Driven Marketing Strategies Nabila Fadiya Amany Irwanto; I Made Bayu Dirgantara
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-539

Abstract

This study examines how digital consumer behavior and data-driven marketing strategies accelerate business transformation in the digital economy. The research explores core analytical aspects including consumer segmentation, personalization, and digital engagement patterns to understand how businesses leverage real-time data for strategic decision-making and competitive advantage. Employing a descriptive analytical approach, this study reviews current digital marketing practices and consumer interaction trends across digital platforms. Results indicate that firms utilizing advanced data analytics experience improved targeting accuracy, higher conversion rates, and enhanced customer retention compared to traditional marketing approaches. The discussion highlights how integrated data insights strengthen campaign effectiveness, support agile strategic execution, and align marketing functions with broader organizational transformation goals. The findings demonstrate that data-driven marketing plays a crucial role in creating value, improving digital capability maturity, and fostering sustainable competitiveness in a rapidly evolving global business landscape.
Countdown Effect: Time Pressure and Its Influence on Online Impulsive Purchases Istining Amelia Nursafitri; Rozinul Haq; Yoestini Yoestini; Kardison Lumban Batu
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-556

Abstract

This study examines the role of time pressure in shaping online impulsive buying behaviour through a systematic literature review. It focuses on how limited-time offers, countdown times, and flash sales mechanisms stimulate impressive purchases in online shopping environments. The study synthesizes previous research to identify key psychological mechanisms, situational triggers, and individual factors that influence consumers’ spontaneous buying tendencies. Data were collected from peer-reviewed international journal articles published between 2010 and 2025, and thematically analyzed to uncover emerging psychological concepts and relational patterns. The review finds that countdown timers in flash sales effectively heighten consumers’sense of urgency, increase emotional arousal, and reduce rational evaluation, leading to unplanned purchasing behaviour. Furthermore, this effect is moderated by self-control, product involvement, and transaction simplicity. The study also highlights how digital marketing strategies intentionally employ temporal cues-particularly flash sale countdowns-to accelerate purchase decisions. However, this raises ethical concerns regarding potential consumer manipulation. These findings deepen the understanding of time-based persuasion and provide valuable insights for developing responsible and consumer-centered marketing strategies in the e-commerce context.
Impulse Buying in Live Streaming Commerce: A Literature Review and Research Agenda Pranaditya Sukmaningrum; Latifa Hannum Harahap; I Made Bayu Dirgantara
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-561

Abstract

This study explores the phenomenon of impulse buying within the domain of live streaming commerce as an emerging paradigm of digital marketing. It aims to conceptualize and identify the underlying determinants that precipitate impulsive purchase behaviors during interactive live streaming sessions. Employing a Systematic Literature Review (SLR) approach, the research synthesizes empirical evidence from 40 peer-reviewed studies published between 2023 and 2025 to delineate conceptual progressions, methodological tendencies, and relational frameworks. The analytical results categorize influencing factors into three core dimensions: external stimuli, encompassing interactivity, streamer attractiveness, and time-limited promotions; psychological mechanisms, including emotional arousal, involvement, and trust formation; and social dynamics, reflected in group norms and community influence. The results show that impulsive buying behavior in live streaming situations happens when emotional response, technological affordance, and social interaction all work together. This synthesis provides a theoretical foundation for understanding the multi-dimensional mechanisms driving impulsive consumption decisions in interactive digital retail environments.
Employer Branding for Attracting and Retaining Generation Z Talent: Systematic Literature Review Ella Emillia; Olga Wisa Erari; Eisha Lataruva
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-567

Abstract

The increasing dominance of Generation Z in the global workforce has reshaped organizational approaches to talent acquisition and retention. As digitally oriented and value-driven individuals, Gen Z employees prioritize authenticity, meaningful work, flexibility, and transparent communication. This systematic literature review examines how employer branding (EB) influences organizational attractiveness and retention intention among Generation Z. A total of 15 peer-reviewed articles published between 2018 to 2024 were analyzed. The findings show that EB positively contribute to both attraction and retention, driven by factors such as genuine communication, value alignment, digital engagement, and employee experience. Construct including organizational identification and perceived work-life balance further strengthen this relationship. The review concludes that organizations must adopt authentic, consistent, and culturally aligned EB strategies to remain competitive in the evolving talent landscape. The article discusses findings through a PRISMA-guided thematic synthesis, comparing quantitative correlations and qualitative insights.
Digital Loyalty: How Great Experiences Build Strong Brands Nirmala Gunawan Putri; Paramita Sutopo; Mahfudz Mahfudz
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-575

Abstract

In the rapidly evolving digital era, competition among brands is no longer determined solely by products or prices but is increasingly influenced by the quality of customer experiences across various digital channels. This study aims to examine how exceptional customer experiences shape digital loyalty and strengthen brand value. Using a literature review method, the research analyzes five recent academic articles that discuss the relationship between digital experience, customer engagement, and brand loyalty. The results indicate that positive digital experiences through personalization, ease of access, and brand consistency play a crucial role in building customer trust and satisfaction. However, the main challenge lies in the gap between customers’ digital expectations and the organization’s ability to sustain the quality of those experiences over time. This study concludes that digital loyalty strategies grounded in customer experience can serve as a long-term source of competitive advantage. It also recommends greater investment in analytical technologies and adaptive experience design to enhance emotional connections and brand value in digital environments.
The Relationship Between Information Technology Use, Career Development, and Employee Job Satisfaction: A Systematic Literature Review Agustin Diah Nurbaiti; Sutianingsih Sutianingsih; Marlon Rael Astillero; Bobur Sobirov
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-577

Abstract

This study examines the relationship between information technology use, career development, and employee job satisfaction through a Systematic Literature Review (SLR). The study aims to synthesize findings from previous research and identify the dominant patterns and inconsistencies regarding the relationship between information technology use, career development, and employee job satisfaction. Relevant literature was collected from several sources, including Google Scholar, ResearchGate, Mendeley, and Google Books, based on predetermined inclusion criteria. Twelve research articles published in the last seven years were selected and analyzed descriptively. The findings indicate that information technology use generally has a positive relationship with employee job satisfaction, as demonstrated by most of the reviewed studies. Similarly, career development predominantly shows a positive and significant relationship with employee job satisfaction. However, several studies reported no significant relationship, indicating that the findings may vary according to organizational and employee contexts. Overall, the literature demonstrates a dominant positive pattern, suggesting that effective technological support and structured career development can contribute to improving employee job satisfaction.
The Influence of Product Innovation and the Use of Social Media in Marketing on Business Growth: Systematic Literature Review Fera Valentina; Sutianingsih Sutianingsih; Bodur Sobirov; Marlon Rael Astillero
Integra Business Review Vol. 3 No. 1 (2025): June 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-579

Abstract

This study aims to examine the influence of product innovation and social media marketing on business growth. This research employs a Systematic Literature Review (SLR) approach to identify, evaluate, and synthesize findings from previous studies concerning product innovation, social media marketing, and business growth. Relevant literature was collected through Google Scholar using appropriate keywords and selected based on predetermined inclusion criteria, with the publication period covering recent years. The results indicate that product innovation generally has a positive influence on consumer interest, purchasing decisions, market performance, and business competitiveness. Innovation enables businesses to develop products that respond to changing customer needs and market conditions. Social media marketing also predominantly contributes positively to business performance and growth by expanding market reach, increasing product visibility, strengthening customer relationships, and facilitating direct communication. Furthermore, social media provides customer and market information that can support product innovation and business development. However, effectiveness depends on organizational and technological capabilities, including management support, employee competence, technological readiness, cost, and perceived complexity. Overall, integrating product innovation with social media marketing can strengthen customer engagement, competitiveness, and sustainable business growth.  
Omnichannel Experience to Increase Customer Loyalty in Modern Retail Superindo Bintang Hesa Evanadjie; Adityo Nugroho; Imroatul Khasanah
Integra Business Review Vol. 3 No. 2 (2025): December 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-583

Abstract

The advancement of technology in meeting consumer needs has encouraged retailers to develop omnichannel networks. In this research context, omnichannel experience serves as a driver of consumer loyalty toward retail businesses. This study examines the relationship between consumer experience and loyalty through a systematic framework using the Systematic Literature Review (SLR) method. A total of 30 articles published between 2015 and 2025 were analyzed qualitatively based on their relevance to the topic, research methodology, and reported findings. The results indicate that consistent adaptation to omnichannel experiences has a positive effect on consumer loyalty toward retailers. These findings highlight the importance of omnichannel experience not only as a set of options for consumers but also as a strategic marketing approach aligned with contemporary consumer behavior. This study offers both theoretical and practical insights for companies and researchers in designing business strategies that are increasingly adaptive to rapid technological developments.
Social Media as Digital Marketing in the Brand Image of “Hangry” Food and Beverages Muhammad Arif Fadhilah; Hernowo Adrianto; Mahfudz Mahfudz
Integra Business Review Vol. 3 No. 2 (2025): December 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-607

Abstract

This study aims to analyze the role of social media as a digital marketing tool in shaping and strengthening brand image in the food and beverage industry, with a case study on the brand "Hangry". The approach used is descriptive qualitative, through literature analysis and case studies related to digital branding strategies. The results of the study show that social media plays a significant role in expanding market reach, increasing brand visibility, and building emotional relationships between consumers and brands through creative content, personalized messages, and Electronic Word of Mouth (E-WOM). The implementation of digital marketing strategies by Hangry has successfully strengthened brand image through a combination of conventional and digital branding, creating a consistent and relevant customer experience across various platforms. Despite challenges such as global competition and brand identity consistency, strategic social media integration has proven to be able to increase customer loyalty and brand value in a competitive market.
Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review) Dhewi Khodijah Hartono; Azka Fajril Qirom; I Made Bayu Dirgantara
Integra Business Review Vol. 3 No. 2 (2025): December 2025
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-615

Abstract

This Systematic Literature Review (SLR) examines how celebrity and influencer endorsements shape consumer purchase intention (CPI) across digital platforms. Reviewing 30 empirical studies published between 2021 and 2025, the analysis synthesizes key theoretical, relational, and behavioral mechanisms that drive endorsement effectiveness within the digital customer journey. Findings consistently show that source credibility, specifically attractiveness, trustworthiness, and expertise, forms the core antecedent of CPI. Among all variables, brand-endorser congruence emerges as the strongest mediator, enabling endorsement cues to translate more effectively into favourable consumer evaluations and purchase-related decisions. Additional mechanisms such as emotional resonance, parasocial interaction, and social media engagement further strengthen endorsement impact in competitive digital markets. Grounded in the Source Credibility Model and Match-Up Hypothesis, this review proposes an integrated framework explaining how digital brand equity is constructed through congruence and credibility-based pathways. The study offers actionable implications for strategic endorser selection and highlights opportunities for future research, including longitudinal examinations and the emerging influence of virtual endorsers.

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