cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Teguh Wiyono
Contact Email
indexsasi@apji.org
Phone
+6285727710290
Journal Mail Official
indexsasi@apji.org
Editorial Address
Perum. Bumi Pucang Gading, Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen, Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
 12   13   14   15   16 
Peran Signifikan Media Sosial Terhadap Pemasaran Produk Kemasan UMKM Pada Daerah Karawang Hajid Imam Pranoto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1811

Abstract

The penetration of social media has changed the paradigm of communication and marketing for Micro, Small and Medium Enterprises (MSMEs) in various regions, including in the Karawang Region. This study aims to analyze the significant role of social media in supporting MSMEs in the Karawang Region and understand the benefits obtained by MSMEs in utilizing social media platforms. The research method used is a qualitative approach using in-depth interview techniques with owners and managers of MSMEs who actively use social media as part of their marketing strategy in the Karawang area. The collected data was analyzed using a thematic analysis approach to identify patterns, themes, and the role of social media in the context of MSMEs in the area. The results of the study show that social media plays a significant role in supporting MSMEs in the Karawang Region. MSMEs that use social media report increased brand awareness, wider market reach, and better interaction with customers. Social media provides an affordable, easy-to-use and effective platform for promoting MSME products or services, interacting with customers and obtaining direct feedback. In addition, social media also helps MSMEs in the Karawang Region to gain market insight, follow industry trends, and forge partnerships with local businesses. Another benefit gained is monitoring competitors and developing more effective marketing strategies based on data analysis from social media. This study highlights the importance of using social media in the marketing strategy of MSMEs in the Karawang Region. MSMEs need to use social media wisely to gain significant benefits in improving their performance and competitiveness. However, challenges such as limited digital knowledge and skills and limited internet access need to be overcome through training and support from related parties. This research provides valuable insights for MSMEs in the Karawang Region in understanding the role and benefits of social media in their business context. Local governments and related institutions are expected to provide support in the form of training, digital infrastructure, and access to technology to help MSMEs make optimal use of the potential of social media. Thus, MSMEs in the Karawang Region can increase the success and sustainability of their business in the growing digital era.
Analisis Lingkungan Kerja Pada Perum Peruri (Perusahaan Umum Percetakan Uang Republik Indonesia) Lutfiyah Rahma Wati; Sungkono Sungkono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1812

Abstract

The work environment is divided into two, namely the physical work environment can affect employee performance including equipment, office buildings, furniture and room layout. This includes the physical conditions of employees working, including layout design, light (illumination), color, temperature, humidity and air circulation. . Meanwhile, what is included in the non-physical environment is related to work relationships, both with superiors and with fellow co-workers or relationships with subordinates. Employee performance (employee performance) can also be better if the environment around employees is good in terms of comfort, peace, and in terms of good communication between superiors and subordinates.
Analisa Penerapan Manajemen Marketing Komunikasi Radio Urban 106.3 Fm dalam Mempertahankan Pengiklan (Studi Kasus Pada Radio Urban Bandung 106.3 Fm) Rifky Akmal Padhilah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1813

Abstract

This study aims to analyze the implementation of Urban Radio Communications 106.3 fm marketing manajemen in maintaining advertisers. This research is a qualitative research. In this study, researchers used a case study approach to reveal the implementation and problems in the implementation of Urban Radio 106.3 fm marketing communication manajemen in retaining advertisers through interviews, observation, and documentation. The results of this study indicate that Urban Radio implements 90% of the implementation of marketing communication management based on theory. This makes Radio Urban more mature in preparation and in technical terms of implementation and has targets to evaluate. Apart from that, Urban Radio also improvises the technical implementation according to how comfortable the executor is. This is a determining factor for Urban Radio's success in surviving and being able to compete with other radios. Community marketing allows us to go beyond traditional marketing tactics and reach potential customers. This is because the internet includes technology that influences and touches human life so much.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Pos Indonesia Cabang Karawang Felix Oktavianus Wijaya; Syifa Pramudita Faddila
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1814

Abstract

Motivation is one of the things that influence human behavior, motivation is also known as a driving force for desires, supporters or needs that can make a person excited and motivated to fulfill their own motivation, so that they can act and act according to certain ways that will lead to the desired direction. optimal. This study aims to determine how the influence of work motivation on the performance of employees of PT Pos Indonesia, Karawang Branch. The research location was at Pt.Pos Indonesia Karawang branch, the respondents were employees of PT. Pos Indonesia Karawang branch. The population is 94 people, and the sample is 94 people. The sampling technique used in this study is the Saturated Sampling Technique. Furthermore, data was collected through interviews in a structured Likert scale and distributed using the Google form. Heteroscedasticity Test and Data Normality Test were carried out on the questionnaire on samples. The results showed that motivation had a significant effect on performance.
Fungsi Dan Pengaruh Visi Misi Pada Sebuah Organisasi SD Negeri 02 Pulau Besar Feyza Yudhistira; Aditiya Dwi Pangestu; Alif Akbar; Miftahul Hayatunnisa; Lusi Utari; Yoga Pratama; Indah Noviyanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1816

Abstract

Vision and mission are statements that describe the goals and directions to be achieved by the school. The vision articulates the school's long-term goals, while the mission defines how the school will achieve this vision. These two elements are important in school development because they provide guidance, purpose, and focus for the entire school community. This study aims to investigate the influence and role of vision and mission in SD Negeri 2 Pulau Besar in achieving educational goals. Through qualitative research methods, including interviews, observation, and document analysis, this study aims to gain an in-depth understanding of how the vision and mission affect the school. In the context of SD Negeri 2 Pulau Besar, the school's vision and mission will play the role of accelerator and mover. An effective vision and mission can motivate and inspire the entire school community, including students, teachers and staff, to work towards the same goals. A clear and strong vision provides a view of what the school wants to achieve, while the mission sets out concrete strategies and steps to achieve this vision. Through this research, it is hoped that there will be a positive influence from the vision and mission of SD Negeri 2 Pulau Besar on the achievement of educational goals. This will provide important insights for education stakeholders, including teachers, principals and policy makers, in designing and implementing an effective vision and mission in schools. With a deep understanding of the impact of vision and mission, stakeholders can work together to create a learning environment that is motivating, focused and oriented towards achieving the desired educational goals. This research is also expected to contribute to further educational research on the role of vision and mission in the context of basic education. With a better understanding of the impact and function of vision and mission, other schools can adopt best practices that have proven effective and improve their efforts in achieving the educational goals set.
Analisis Kinerja Keuangan Setelah Implementasi Pola Pengelolaan Keuangan Badan Layanan Umum Daerah (PPK-BLUD) Ari Ardiansyah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1819

Abstract

The purpose of this study is to understand the financial activities of the Melata Health Center after the implementation of the BLUD (2020-2022). The background of the problem is that people's welfare needs to be improved through improving the performance of government organizations, for example in the establishment of BLU/D. Health Center is one example of community organization. The organization places more emphasis on providing services to society than making a profit. Research is one type of research. Data obtained through the creation of documentation. Techniques for analyzing desktop quantitative information for the purpose of determining employment rates based on currency exchange rates. The research findings show that the financial activities of the Melata Health Center in 2020, 2021 and 2022 will be carried out using various indicators of the PNBP ratio on operational costs, inventory turnover, equity returns, fixed asset returns, fixed asset turnover, receivables collection period, current ratio, and cash ratio based on Director General of Treasury Regulation No. PER-36/PB/2016.
Pengaruh Efektivitas Sanksi Pajak Kendaraan Bermotor Terhadap Kepatuhan Wajib Pajak Orang Pribadi Dengan Tingkat Penghasilan Wajib Pajak Sebagai Variabel Moderasi Studi Kasus Kantor Sistem Administrasi Manungal Satu Atap (SAMSAT) Kota Palangka Raya Tahu Gusti ahmad arif
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1820

Abstract

The purpose of this study is to determine the effect of the effectiveness of motor vehicle tax sanctions on individual taxpayer compliance with the level of taxpayer income in Palangka Raya city, the sample of this study is people who pay motor vehicle tax in Samsat Palangka Raya City. Sampling in this study used a purposive sampling approach. Based on these criteria, a sample of 100 respondents was obtained. The results of the study explain that the variable moderating the Income Level of Taxpayers can affect the relationship between the Effectiveness of Tax Sanctions and Taxpayer Compliance. But the influence is a negative influence. This means that the higher the level of income of a taxpayer, the more taxpayer compliance decreases even though the taxpayer knows clearly about what tax sanctions will be received if he does not comply with paying or is late in paying motor vehicle tax.
Pengaruh Kepemilikan Institusional, Kepemilikan Manajerial, Inventory Turn Over Dan Leverage Terhadap Net Profit Margin Mitha Hadi Safitri; Sri Yuni; Christina Fransiska
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1832

Abstract

This study aims to determine the effect of institutional ownership, managerial ownership, inventory turnover and leverage on net profit margin. This study uses a type of quantitative research using secondary data in the form of financial reports. In this study, the population is companies in the consumer goods industry sector that are listed on the IDX for the 2019-2021 period using a purposive sampling technique. Based on this technique, 48 companies were obtained with a span of 3 years of observation, so that 144 observation data were obtained. The data that has been obtained is then analyzed using the SPSS. The results of this study indicate that partially the institutional ownership, managerial ownership and inventory turnover variables have no effect on the net profit margin. Meanwhile, leverage has a negative and significant effect on net profit margin. Simultaneously the independent variables in this study, namely institutional ownership, managerial ownership, inventory turnover and leverage, together have no effect on net profit margin
Analisis Location Quotient dalam Penentuan Potensi Sektor Ekonomi di Kota Malang Gheareta Nugraheni
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1833

Abstract

This research was conducted Malang city with the aim of knowing and analyzing the basic and non-base sectors, the performance of the economic sector and to find out the potential sectors in the city of Malang. This type of quantitative descriptive research. The data used is time series data, namely PDRB data for Malang City from 2018 to 2022 which are analyzed using three analytical tools, namely Location Quotient and Dynamic Location Quotient (LQ and DLQ), Shift Share (SS), and Klassen Typology. The results of LQ and DLQ analysis show that the base sector is the construction sector and the corporate services sector. Shift share analysis shows the performance of each sector in Malang City that the wholesale and retail trade sector has the highest growth compared to growth in East Java. The agricultural sector, the mining sector, the gas electricity procurement sector, the construction sector, the transportation and warehousing sector, the corporate services sector, and the health services sector are sectors that have high regional competitive advantages. The results of the Klassen typology analysis show that only the electricity and gas procurement sector is classified as an advanced and fast-growing sector.
Pengaruh Rasio Likuiditas, Solvabilitas Dan Aktivitas Terhadap Pertumbuhan Laba Pada Perusahaan Sub Sektor Otomotif Yang Terdaftar Di Bei Dasriyan Saputra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i1.2178

Abstract

This study was conducted to analyze and determine the effect of the current ratio (X1), debt to equity ratio (X2) and total asset turnover (X3) partially and simultaneously on profit growth (Y) in the automotive sub-sector listed on the IDX for the period 2017 - 2022. Research data is sourced from the official website of the IDX and the company's official website. The population of this study were 12 automotive companies listed on the Indonesia Stock Exchange for the period 2017-2022. The sample was taken using a purposive sampling technique and 6 automotive companies were sampled. Data analysis used purposive sampling technique using IBM SPSS Statistics 26 software for windows. The results of the study show that the current ratio partially has no positive and insignificant effect on profit growth, the results of the debt to equity ratio partially have no positive and insignificant effect on profit growth and the results of total asset turnover partially have no positive and insignificant effect on profit growth. Simultaneously the current ratio, debt to equity ratio and total asset turnover have a significant influence on profit growth.

Page 14 of 62 | Total Record : 619

 12   13   14   15   16 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen Vol. 1 No. 4 (2021): Desember : Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2021): September : Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2021): Juni : Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen More Issue